Why should startup founders build a personal or company brand — and how do you do it without burning out or breaking the bank?
In this episode, Julia (Mia) Bastos and Will dive into what it really takes to build a brand as a startup, especially when you're starting from zero. They discuss smart content strategies, mistakes to avoid, and how to build trust without chasing vanity metrics. Perfect for SaaS founders, solo entrepreneurs, and anyone trying to build visibility online.
💡 Key Topics:
- The difference between personal and company branding
- What to post on Instagram, YouTube, TikTok & LinkedIn
- The truth about viral content vs content that sells
- How to choose the right channels for your startup
- Leveraging UGC and archetypes to scale faster
- Why consistency beats perfection
- Paid ads vs organic growth for early-stage startups
#StartupBranding #ContentMarketing #SaaSFounders #PersonalBranding #SocialMediaGrowth
Connect with Julia (Mia) Bastos:
https://www.linkedin.com/in/mia-bastos/
https://www.auroramusic.space/
📚 Book Mentioned:
Steal Like an Artist by Austin Kleon – A powerful read for any founder or creator. This book explores how to embrace influence, remix ideas, and find your own voice by learning from others — perfect for anyone building a brand or creative strategy from scratch.
We are online:
➧ Website - https://masterful.info (get a marketing checklist at no cost)
➧ Podcast - https://podcast.masterful.info/
➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach
➧ LinkedIn of Chris (Host) https://www.linkedin.com/in/ruehringer/
➧ Instagram - https://www.instagram.com/masterful.info
➧ Email - wl.interwebs@gmail.com
Timecodes:
00:00 Introduction to Building a Brand as a Startup
00:41 The Power of Content Creation
01:30 Building Trust Through Online Presence
03:59 The Importance of Community
05:21 Choosing the Right Channel for Your Product
07:04 Adapting Content for Different Platforms
09:57 Leveraging Influencers and UGC Creators
14:53 Consistency and Overcoming Challenges
17:27 Modeling Successful Brands
20:29 The Value of Authenticity
22:33 Exploring Different Content Types
24:26 Utilizing Data and Ads on Instagram
27:52 Understanding User Experience in Ads
28:40 Creative Ad Strategies and Examples
29:19 Targeting Audiences Effectively
30:31 YouTube vs Instagram Ads
34:44 The Power of TikTok
37:28 Challenges and Strategies for Content Creators
44:09 Building a Brand and Startup Tips
48:15 Final Thoughts and Connecting with Mia
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