The SaaS Podcast: Build, Launch & Scale Your SaaS

The SaaS Podcast: Build, Launch & Scale Your SaaS

Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it. Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want. The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way. You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype. Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses. New episodes weekly. Follow the show and start leveling up your SaaS.

Episodes

Founder-Led Sales: Landing Instacart & LinkedIn Without a Sales Team | Nexla

December 4, 2025 • 42 mins
Saket Saurabh defied standard SaaS advice by skipping SMBs and selling directly to Enterprise giants like Instacart and LinkedIn from day one. Here is the "Enterprise First" strategy that allowed Nexla to become cash flow positive with multiple 7-figures in revenue before their Series A. In this episode, Saket (Co-founder & CEO of Nexla) breaks down exactly how to navigate complex corporate buy-cycles without a track record. Learn...
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Pivoting from Consulting to $1M ARR (The AI Agent Strategy) | Cotera

November 27, 2025 • 57 mins
Ibby Syed accidentally built a consulting agency while trying to build software. Then, he executed a SaaS Pivot to AI Agents and hit $1M ARR. In this episode, Ibby (Co-founder of Cotera) reveals how to escape the "Service Trap." Learn why hitting $150k ARR in consulting revenue was actually a "local maxima" that nearly killed the startup, how his co-founder replaced months of data science work with 100 lines of code, and the speci...
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Building a 7-Figure SaaS on Slack (Surviving Platform Risk) | Polly

November 20, 2025 • 57 mins
Bilal Aijazi built a multi-million dollar SaaS on Slack despite competing features and clunky onboarding. Here is his 7-figure SaaS growth strategy. In this episode, Bilal Aijazi (Founder of Polly) breaks down how he navigated the treacherous waters of building a business on top of a major platform. You will learn how Polly achieved viral product-market fit with an 80% completion rate on a difficult 5-step installation process. Bi...
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Selling a Bootstrapped SaaS for 8-Figures (The Exit Strategy) | GoProposal

November 13, 2025 • 76 mins
James Ashford sold his bootstrapped B2B SaaS for an 8-figure exit to Sage. Learn his counter-intuitive SaaS Exit Strategy for founders. In this episode, James Ashford (Founder of GoProposal) shares the playbook for building a highly sellable asset with zero external funding. Discover his unique SaaS Marketing Strategy, how he used the PATH sales method, and why customer proximity was the secret weapon that allowed a bootstrapped S...
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SaaS Growth Strategy: From Zero Revenue to 8-Figures | Assembled

November 6, 2025 • 54 mins
Ryan Wang went from 8 months without revenue to building Assembled, an AI platform doing tens of millions in ARR. Here is his hard-won SaaS Growth Strategy. In this episode, Ryan Wang (CEO of Assembled) shares the gritty details of surviving a tough launch and scaling an enterprise platform. Learn the pivotal moment of finding Product Market Fit when he discovered the exact same color-coded scheduling spreadsheet at Stripe, Gramma...
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Bootstrapped SaaS: From $50M Exit to $30M ARR with Zero Funding | Everflow

October 30, 2025 • 45 mins
Sam Darawish sold his first company for $50M and then bootstrapped Everflow to $30M ARR with zero outside funding. Discover his rare playbook for Bootstrapped SaaS growth. In this episode, Sam Darawish (CEO of Everflow) breaks down the philosophy of SaaS Capital Efficiency. Learn how six months of rigorous prospect validation allowed him to sell screenshots before building the product, leading to rapid Product Market Fit. He detai...
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Product-Led Growth Playbook: 8-Figure ARR with $0 Ad Spend | Read AI

October 23, 2025 • 56 mins
David Shim sold his first startup for $200M, but when he started Read AI in 2021, he built something that failed spectacularly — 5% retention after 30 days. Instead of pivoting to chase revenue, he focused obsessively on fixing one metric: day-one ROI. In this episode, David Shim (CEO of Read AI) breaks down the Product-Led Growth playbook that took them from 5% retention to 81%, generating 8-figures in ARR with virtually zero ad ...
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Bootstrapped SaaS Strategy: $0 to $27M ARR by Serving vs Selling | Spectora

October 16, 2025 • 57 mins
Kevin Wagstaff and his brother Michael turned a $5,000 investment into a $27 million ARR home inspection software business—without raising venture capital for the first six years. After nine months of customer research, they built Spectora by focusing on one philosophy: serve before selling. Kevin answered every support message within 60 seconds for five years, showed up daily in online communities without pitching, and even took ...
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Product-Led Growth: From 20,000 Email Disaster to 7-Figure SaaS | Mailtrap

October 9, 2025 • 58 mins
Back in 2011, Sergiy Korolov's team accidentally sent 20,000 test billing emails to real customers—a complete disaster. They built a simple internal tool to prevent it from happening again, shared it with the Ruby on Rails community, and it exploded. Fast forward to today: Mailtrap generates seven-figure ARR with 100,000+ monthly active users. In this episode, Sergiy Korolov (Co-founder of Mailtrap) reveals the SaaS Pricing Strate...
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Bootstrapped SaaS: 5 Years of Nights & Weekends to $10M ARR | Accelevents

October 2, 2025 • 42 mins
Jonathan Kazarian built Accelevents to $10 million ARR working nights and weekends for five years while keeping his hedge fund day job. But when COVID hit just as he went full-time, every event worldwide got canceled and revenue dropped to zero – forcing him to borrow $75,000 from his father's retirement to survive. In this episode, Jonathan reveals the reality of bootstrapping a global platform without quitting your day job. He s...
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Agency to AI SaaS: $1M to $18M ARR in 9 Months | Fyxer

September 25, 2025 • 50 mins
Richard Hollingsworth bootstrapped an executive assistant agency to $5M ARR, then pivoted to AI and grew from $1M to $18M ARR in just 9 months. Today, Fyxer serves thousands of professionals with their AI email assistant, and Richard's team has grown from 4 to 40 employees while raising over $40M. In this episode, Richard (Co-founder & CEO of Fyxer) breaks down the "Agency to SaaS" playbook. He reveals how they used six years of m...
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Enterprise AI Strategy: From Hacker News Launch to 7-Figure ARR | Stack AI

September 18, 2025 • 43 mins
Bernard Aceituno went from PhD research at MIT to founding Stack AI, a no-code AI platform that's now generating 7-figures in ARR with over 100 enterprise customers and $16M raised. In this episode, Bernard shares how he pivoted from academia to entrepreneurship, why his first product wasn't solving the right problem, and how a perfectly-timed MVP launch on Hacker News created overnight demand. He explains the painful lessons of c...
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SaaS Growth Strategy: From $0 to $100M ARR | Proof

September 11, 2025 • 46 mins
Pat Kinsel went from years of painful struggle at Notarize to building Proof, a SaaS platform approaching $100M ARR with 230 employees and $260M raised. In this episode, Pat explains how a notary error during his first startup exit sparked the idea, why he validated demand with a simple landing page before building, how he endured years of slow traction and false signals, and what changed when he expanded beyond notarization to tr...
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Product-Market Fit Obsession: $200M ARR After 2 Failures | Pendo

September 4, 2025 • 48 mins
Todd Olson went from two failed startups to building Pendo, a SaaS platform now generating $200M ARR with 880 employees and nearly $500M raised. In this episode, Todd reveals how early mistakes shaped his obsession with product-market fit, why he refused to hire salespeople until he validated the sales motion himself, and how creating an entirely new category forced him to abandon inbound marketing for manual outreach. He also ex...
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Pivoting to AI Agents: From $0 to 100K Users | Lindy

July 17, 2025 • 44 mins
Flo Crivello is the founder and CEO of Lindy, a no-code platform for building AI agents to automate workflows. Before Lindy, Flo built Teamflow, a virtual office platform that raised $50M but ultimately failed when the pandemic ended and remote work habits shifted. In this episode, Flo reveals how he pivoted from a "dead" $50M startup to building Lindy. He shares his controversial "Build in Public" strategy on Twitter that genera...
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PLG Strategy: Fixing Retention to Hit $1M ARR | Fathom

July 10, 2025 • 56 mins
Richard White is the founder and CEO of Fathom, the #1 rated AI note-taking app that automatically captures and summarizes meetings. Today, Fathom has over 175,000 active companies using it monthly, but the early days were a struggle to find product-market fit. In this episode, Richard reveals why he refused to monetize until he solved retention first. He shares the "Session" metric mistake that plagues most analytics tools, how ...
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SaaS Growth Strategy: 7 Years of Zero Revenue to $100M ARR | Sigma Computing

July 3, 2025 • 52 mins
Rob Woollen founded Sigma Computing with $8M in funding and a massive vision, but for the first seven years, the company generated almost zero revenue. They built products that failed, lost early team members, and struggled to find a working interface. In this episode, Rob (Co-founder & CTO) reveals how they survived the "Valley of Death" to eventually hit product-market fit so hard they grew from $0 to $100M ARR in just 3.5 year...
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Service-to-SaaS Strategy: Bootstrapping to $5M ARR | Aditude

June 12, 2025 • 57 mins
Jared Siegal quit his job on a whim to start a consulting business, grew it to $2M in revenue, and then successfully pivoted it into a high-growth SaaS platform. He bootstrapped Aditude to over $5M in revenue before raising a $15M Series A. In this episode, Jared reveals the "Service-to-SaaS" playbook he used to transition from hourly billing to recurring revenue. He shares how he convinced a client to lend him an engineer for fr...
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Bootstrapped SaaS Growth: $0 to $1M ARR in 90 Days | Submagic

June 5, 2025 • 55 mins
David Zitoun and his co-founder bootstrapped Submagic from zero to $1M ARR in just 90 days—and hit $8M ARR within two years. They did it with no funding, no ads, and a team of just 14 people. In this episode, David reveals the scrappy playbook behind their hyper-growth. He shares how they used "Y Combinator Co-Founder Match" to start 12 startups in 12 months (Submagic was the winner), how he recruited 50 TikTok affiliates in one ...
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SaaS Referral Strategy: Scaling to $2.5M ARR with Viral Loops | Cello

May 29, 2025 • 52 mins
Stefan Bader couldn't find a referral tool that integrated directly into his SaaS product, so he quit his job as a CRO to build it himself. Today, Cello is a $2.5M ARR platform powering referral programs for giants like Typeform, Miro, and Pipedrive. In this episode, Stefan reveals the "Growth System" playbook that helped him land his first customers through network sales (turning investors into customers), how he used content co...
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