The Sales Pulse with Marla M. Koupal
In a noisy world of scripts, funnels, and persuasion tactics, one sales coach invites you to slow down, tune in, and sell with clarity. Marla M. Koupal, The Sales Conversation Architect, a 50-year sales veteran, helps purpose-driven entrepreneurs drop the gimmicks and revive the lost art of conversation...where calm presence, smart questions, and emotional timing lead the way. This isn’t sales theater. It’s sales fluency. On The Sales Pulse, you’ll learn how to match a buyer’s pace, read between the lines, and guide them toward decisions with confidence...not coercion. Because when you sell with fluency, there’s no need to pressure or pitch. This is where clarity replaces persuasion and trust becomes the currency of every deal. If you're ready to sell in a way that finally feels right—for you and for the buyer—join Marla every week for fresh insights, bold truths, and practical tools that bring results without compromise. Bold sales, one clear, curious conversation at a time.
Episodes
3 Ways Emotional Labor Changes Every Sales Conversation
Most sellers think sales is performance—scripts, clever closes, endless “value stacking.” But the real work of sales is emotional labor: judgment, insight, and risk. In this Labor Day episode, Marla Koupal shows how curiosity and clarity change every sales conversation—and why buyers thank you when you bring respect, patience, and presence to the table.
Welco...
Welcome back to The Sales Pulse with Marla Koupal, your Sales Conversation Architect. Today’s episode flips the script on selling—because pitches don’t create trust, conversations do.
You’ll discover the five essential elements every seller needs to reframe a pitch into a genuine conversation:
- Curiosity – the foundation of connection
- Discovery – uncovering what the buyer truly needs
- Flow – adaptability that keeps dial...
You Lost the Sale Before You Opened Your Mouth
Most sales don’t collapse in the middle of a conversation—they collapse before you even start talking. In this episode, Marla Koupal breaks down the hidden assumptions that kill deals before they begin:
- Mistaking value as something you “announce” instead of discover from the buyer
- Treating sales like a performance instead of a fluent conversation
- Assuming buyer and ...
When “shortcuts” sell better than sales pitches.
In this episode of The Sales Pulse Podcast, I share how a simple hiking trip with friends turned into a masterclass in fluent selling—without a single product in sight.
You’ll learn the four sales moves hidden in this story that can help you:
- Open with curiosity (not your offer)
- Ask questions that sell for you
- Read the room in seconds
- Avoid creating objections you h...
Are you talking to your buyer—or just talking at them? In this episode, we’re diving deep into emotional fluency—the unsung skill that makes buyers feel seen, safe, and ready to say yes.
If your sales conversations are full of facts, features, and bullet points—but your prospects keep ghosting you—you might be skipping the moment that matters most: the emotional spark that drives the decision.
🎙️ Marla shares how to:
Your Elevator Pitch Is Ending Conversations—Here’s What to Say Instead
You’ve got 30 seconds to be brilliant. And most of the time, that “elevator pitch” you polished at 2 a.m. is closing conversations faster than it opens doors.
In this episode of the Sales Pulse Podcast, Marla Koupal exposes the quiet truth about networking: your intro probably isn’t sparking anything. Especially not curiosity.
If you’ve ever fumbled t...
Listen, show notes & coaching: https://thesalespulsepodcast.com/podcast
Why do brilliant professionals lose warm leads? Because they bury emotion under layers of logic, explanation, and process.
In this episode, Marla Koupal walks you through how one estate attorney’s high-performing firm saw their close rate drop from 75% to 40%—and what they missed about emotional buying behavior.
What you’ll take away:
- Why emo...
Listen, show notes & coaching: https://thesalespulsepodcast.com/podcast
If you've ever been told to “lead the conversation,” “steer the sale,” or “handle objections,” this episode invites you to pause and rethink everything.
Because here’s the truth:
👉 Your buyer doesn’t need a pitch.
👉 They don’t need a polished performance.
👉 They need space. Listening. Respect. And clarity.
In this episode ...
Listen, show notes & coaching: https://thesalespulsepodcast.com/podcast
If you’re not closing sales, it’s because you’re still marketing.
This podcast is for entrepreneurs and business owners who know how to make noise—but are ready to start real conversations.
Each episode breaks down the most common sales killer: staying in pitch mode after the buyer shows up. You’ll learn how to flip the switch from marketing to ...
Listen, show notes & coaching: https://thesalespulsepodcast.com/podcast
Trust Yourself. Ditch the Script. Sell with Clarity. | The Sales Pulse Podcast
Ever felt like you're performing instead of selling? Like you need all the right answers, scripts, or slick responses just to make a sale?
In this episode of The Sales Pulse, we're flipping that narrative. I’m sharing how I’ve sold countless products—without...
Listen, show notes & coaching: https://thesalespulsepodcast.com/podcast
Bet on Yourself: Simplify Sales, Drop the Noise
Sales doesn’t have to be complicated. In this episode, we talk about tuning out the overwhelm, betting on your strengths, and building real conversations that lead to real clients—without the funnels, fluff, or frenzy.
🔁 Key takeaways: buyer pacing styles, real-life sales s...
Listen, show notes & coaching: https://thesalespulsepodcast.com/podcast
Respect: The Skill That Sells
Welcome to the very first episode of The Sales Pulse Podcast, where sales isn't marketing, and your results come from real, unscripted conversations—not memorized scripts or pushy tactics.
In this kickoff episode, Marla Koupal brings you back to a skill that’s quietly powerful and often completely ove...
Listen, show notes & coaching: https://thesalespulsepodcast.com/podcast
Oh! The Sales You'll Miss If You Don't Ask
Most people are trained to close the sale—but no one ever taught them how to open the conversation.
In this episode, Marla Koupal breaks down one of the most overlooked truths in selling: if you don’t ask, you don’t go. Packed with metaphor, story, and practical insight, this episode...
Listen, show notes & coaching: https://thesalespulsepodcast.com/podcast
Out of Sync? Why Timing Wrecks More Sales Than You Think
Sales don’t fail because you said the wrong thing. They fail because you said the right thing at the wrong time. In this episode, we unpack how mismatched pacing creates friction—and how fluency helps you sync with every buyer type.
📌 Subscribe now for more buyer-aware insights and huma...
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