Today's guest on The Sales Vitamin Podcast is Christian Beck.
Christian is the Co-Founder and Executive Partner of Growth Strategy & Design for Innovatemap. Innovatemap is a team of experts in digital product research, branding, marketing and design.
Christian began his career as a user experience (UX) designer at Autodesk, a top Silicon Valley firm, which set his foundation in and passion for digital products and high-growth tech companies. As a co-founder and Executive Partner, Christian owns revenue growth operations, including sales and marketing. He is also the co-host of Innovatemap’s Better Product podcast and also owns the vision for the Better Product Community.
Christian is passionate about bringing ideas to life, from creating a UX strategy to innovating alongside non-tech companies. Christian is one of the industry leaders in helping organizations ideate, strategize and design digital solutions.
Here's what we discuss in this episode:
- Christian's background.
- UX (User Design).
- Digital Products vs Physical Products.
- A shoe example.
- What comes first in creating products?
- The connection between sales and design.
- Creating simplicity in the user experience.
- Two key mistakes companies make in the design stage.
- The hidden cost of design.
- Designing for different interfaces.
- Design and scalability.
- Design team interactions with sales teams.
- One sales vitamin.
Connect with Innovatemap and Christian Beck
Innovatemap official website.
Innovatemap LinkedIn
Innovatemap Twitter
Christian's Twitter
Christian's LinkedIn
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