Navigating the Digital Frontier: Inside Shop the Boulevard with Kreigh and Krista
In this episode of the Samantha Parker Show, Samantha interviews Kreigh and Krista, the dynamic couple behind Shop the Boulevard and Electric Edge Media in St. George, Utah. They discuss their journey from starting a marketing company to expanding their services to include social media management and content creation for local businesses. They share insights on the challenges of engaging local audiences, the impact of social media on small businesses, and the evolving nature of digital marketing. The conversation also dives into the usage of TikTok, the importance of adaptability in business, and the personal anecdotes that shape their unique approach to marketing. Tune in for a comprehensive look at how local businesses can thrive in the ever-changing digital landscape.
00:00 Introduction to the Samantha Parker Show
00:23 Meet the Guests: Craig and Krista
01:22 The Origin of Shop the Boulevard
04:55 Challenges and Successes in Social Media Marketing
09:34 The Meta Ray-Bans Experience
15:48 Diet Coke and Personal Stories
18:20 Life in St. George and Tech Moms
23:32 Balancing Content Creation and Business Promotion
28:07 Balancing Business and Consumer Needs
28:43 Creative Ideas and Spontaneity
29:11 Challenges with Client Expectations
30:24 The Long Game in Marketing
30:46 Trendy Content and Viral Hits
32:25 Proving ROI to Clients
34:42 The Value of Authentic Engagement
38:25 Micro-Influencers and Local Impact
44:30 The Power of Going Live
47:22 Adapting to Change and Future Plans
Shop the blvd: https://www.instagram.com/shopstgeorgeblvd?igsh=MWVpNnN5MWl4ZzZhOQ==
Electric Edge Media: https://www.instagram.com/electricedgemedia?igsh=dm16cDB0aTJjdDg=
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