The Samuele Tini Show - where business, innovation, and sustainability converge

What does it take to comply with the EU’s deforestation rule and create value for farmers and brands? Alessandro Chelli from Trusty explains how his team built a mobile‑first, offline data stack that gets plot‑level evidence from smallholders, validates claims with certifiers , and writes the results to an audited blockchain—so it is proof, not promises. We cover the EUDR baseline (plot mapping + due diligence), the shared‑cost mod...

How far can a story travel — and how much can it change? In this episode, Bridget Deacon, Managing Director of Shujaaz,  Emmy Winner and leading B Corp, explains how youth‑first storytelling moves beyond entertainment to shape behaviour, unlock livelihoods, and shift social norms across Kenya. From radio, print and TV to social media and an AI‑enabled chatbot, Shujaaz meets young people where they are, surfaces their lived realitie...

Too often we hear Africa described as “emerging.” But as my guest Tom Fels, CEO of Animarem, explains — Africa is already shaping the future of global business.

In this new episode of The Samuele Tini Show, Tom shares: ✅ Why African enterprises are future markets, not just emerging ones ✅ How B Corp certification is helping businesses prove purpose + profit ✅ The real opportunities (and hurdles) in accessing capital in growth marke...

Africa is driving an EV revolution—and Roam is leading the charge. ⚡ This week, Hans van Toor Strategy & Innovation Lead at Roam,  explains how locally manufactured electric vehicles can transform communities, economies, and the environment.

✅ Roam’s vision for green mobility in Africa ✅ Tackling range anxiety and infrastructure hurdles ✅ Economic benefits of home-grown electric transport

Learn how Africa can power the global f...

Can businesses genuinely help save wildlife and biodiversity? Join us this weekend with former Ferrari and Omega executive Michele Sofisti, now CEO of Nzatu, who believes they can.

✅ From luxury brands to conservation-focused business ✅ How regenerative agriculture helps wildlife and communities ✅ The potential of ethical commodities to transform Africa

Discover how business can be a powerful force for conservation and community em...

Traditional aid isn’t delivering. So, what’s next?

In this week’s podcast, Todd Kirkbride, an expert in private-sector partnerships with extensive experience at USAID and TechnoServe, reveals why public-private partnerships hold the key to lasting impact in emerging markets.

✅ Why traditional aid models are struggling ✅ How partnerships can drive climate resilience and food security ✅ Essential lessons on building trust and aligni...

In this fascinating episode of The Samuele Tini Show, meet Tommie Hooft, CEO and co-founder of Proteen, an innovative startup transforming waste management and agriculture in East Africa using Black Soldier Flies (BSF).

Key Points:

• Discover how tiny insects can revolutionize waste management by turning organic waste into high-quality fertilizer.

• How Proteen's unique approach using BSF tackles both environmental issues and e...

Is Africa’s investment model broken?

On this thought-provoking episode of The Samuele Tini Show, we meet Nick Mwai, Founder and CEO of Pumapa Capital, who is challenging traditional investment models in Africa’s startup ecosystem. Nick shares his inspiring journey from corporate finance to pioneering a more inclusive and impactful approach to private equity.

• Why billions earmarked for African startups rarely reach...

Zero Is the New Hero: Inside the Global Network for Zero

Can businesses truly achieve net zero emissions by 2030—or even sooner? On this episode of The Samuele Tini Show, host Samuele Tini welcomes sustainability powerhouse Mahesh Ramanujam, former president and CEO of the U.S. Green Building Council (USGBC) and founder of the Global Network for Zero.

From his early life in India, where sustainability meant survival, Mahesh has led...

Building Better Businesses: Lucy Muigai on Africa’s B Corp Movement"

Join host Samuele Tini in an inspiring conversation with Lucy Muigai, CEO of B Lab Africa, as they delve into why Africa is uniquely positioned to lead a global movement of sustainable, purpose-driven business.

Lucy shares her journey from finance to leading the African B Corp movement, highlighting how businesses across the continent are combining profit with pur...

On the latest episode of The Samuele Tini Show, I'm joined by powerful DEI advocate Ebony Adams, leader at Pariveda and author of History vs Women. We explore tough, uncomfortable questions about inclusion that most organisations avoid:

🔥 Why does DEI face so much backlash—and how can businesses push back? 🔥 Are your diversity efforts genuinely impactful or just performative? 🔥 What hidden biases could AI be amplifying, and how ...

In our latest episode, we welcome Isabelle Toledano-Koutsouris , Managing Partner at Ithaca Capital Partners and former CFO of the innovative startup Ÿnsect. Isabelle shares powerful insights on how strategic investments can accelerate groundbreaking innovations—like transforming waste into valuable insect protein through companies such as Better Origin and Ÿnsect.

Isabelle reveals the challenges of scaling sustainable startups, th...

Can we learn sustainability by running through the Arctic? Pavel Cenkl says yes.

In our latest episode, we talk with Pavel Cenkl, Dean at Prescott College, endurance athlete, and founder of the Regenerative Learning Network. Pavel passionately shares how experiential and regenerative education is reshaping our approach to the climate crisis.

From transformative learning models at Prescott College to his personal "Climate Run" exped...

The Hidden Danger in Your Laundry: How Your Clothes Pollute Oceans"

Did you know your washing machine might be a major contributor to ocean pollution? Each wash releases millions of microplastic fibres, invisible to the naked eye but devastating to marine ecosystems and human health.

Join us as we welcome Rachael Miller, founder of the Rosalia Project and inventor of the innovative Cora Ball, designed to catch harmful microfibres b...

Can Faith Truly Drive Global Sustainability? 

Ten years ago, Pope Francis issued a revolutionary encyclical, Laudato Si, urging humanity to care deeply for our common home. But has it truly made a difference?

Today on The Sustainability Journey Podcast, I had the profound honour of speaking with Dr. Lorna Gold, Executive Director of the Laudato Si Movement. Lorna shared how Laudato Si is more than a Catholic teaching—it's become a ...

Is Hydrogen the Future of Sustainable Data Centers?

The rise of AI has dramatically increased the energy demand on our ageing power grids. But what if data centers could be fully sustainable, operating entirely off-grid with zero emissions?

In my latest podcast episode, I had an insightful conversation with Yuval Bachar, CEO and Founder of ECL, who is making this vision a reality. Yuval’s innovative hydrogen-powered data centers re...

Feeling overwhelmed by climate change? What if your anxiety could spark revolutionary solutions—and a thriving business? In this eye-opening episode, sustainability entrepreneur Josh Dorfman, known famously as "The Lazy Environmentalist," shares his extraordinary journey from anxious activist to transformative innovator.

From scaling groundbreaking startups Plantd- lwhich builds homes with rapidly renewable materials—to his latest ...

In this episode, we speak with Gunter Pauli, the visionary behind the Blue Economy, who challenges conventional sustainability wisdom. Pauli argues passionately against the negative narratives dominating the climate discourse and showcases how innovative thinking and actionable, scalable solutions can radically transform our world. From coffee waste turned into mushrooms, to mangrove restoration creating new economic pathways, Paul...

In this insightful episode, Rob Karpati, sustainability and mining expert at Blended Capital Group, delves deep into the world of artisanal mining, revealing its critical role in global sustainability and local economic empowerment. Rob discusses the fundamental challenges artisanal miners face, such as predatory finance and informal structures, and highlights innovative solutions like digital marketplaces, blended finance, and blo...