The Savvy Seller with Kristen Doyle
When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your business, and what to avoid? That’s what you’ll learn on The Savvy Seller, the podcast that will show you how to take your digital product business to the next level through no-stress marketing, strategic planning, and more! Your host, Kristen Doyle, has over a decade of experience selling digital products to teachers and entrepreneurs and has made all the mistakes so that you don’t have to! From selling on marketplaces like TPT and Etsy to running your own website shop, sales funnels, and courses, tune in to hear Kristen cover all aspects of running an online business. We're talking hustle-free strategies like growing your email list, setting up funnels, leveraging SEO, improving product listings, and effective strategies for your store and website.
Episodes
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You know that feeling when you open your WordPress dashboard and see a plugin list a mile long—some you don’t even remember installing? I’ve been there too. But after managing a dozen WordPress sites for my own business, I’ve figured out exactly which plugins are worth using and which ones just slow things down. In this episode, I’m sharing the five plugins I always install and why they’re...
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If you're only using AI to crank out social media captions or email copy, you're leaving a ton of its power on the table. In this episode, I’m pulling back the curtain on three creative ways to use AI in your business, none of which involve sounding like a robot or churning out cookie-cutter content. These are time-saving strategies that keep your voice and help you stand out in ...
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AI is everywhere these days, and while it can be an amazing tool, it's also becoming a minefield of costly AI mistakes for business owners. In this episode, I’m pulling back the curtain on some of the most common missteps I’m seeing digital product sellers make when using AI. From letting AI tools write your legal policies (please don’t!) to blindly trusting AI-generated website code,...
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Social media has never been my favorite part of business. Like many of you, I’ve spent more time than I’d like to admit spiraling over what to post and how it might be received. But this episode with Kate Gilbert flipped my mindset entirely. Kate is a business coach with a unique blend of tough love and grace, and she’s on a mission to help entrepreneurs ditch the pressure and show up onli...
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I’m taking you behind the scenes to share five things I’m testing in my business right now—no fluff, no perfect outcomes, just honest experimentation. From swapping out boring freebies for engaging quiz funnels to using AI and automations to streamline my workflow, I’m giving you a peek into what’s working (and what’s still a work in progress).
If you’ve been feeling stuck or unsure how to ...
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Something feels off in the online business world lately, doesn’t it? If your go-to strategies aren’t landing like they used to, there’s a reason why. In this episode, I’m sharing three major trends I’ve been noticing in my business, with my clients, and across the digital space. These shifts could explain why things feel harder right now, and I’ll walk you through how to respond in ways th...
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Do you view sales funnels as some kind of sleazy marketing trap, or think they’re way too complicated to even attempt? That’s exactly why I recorded this episode. I’m breaking down what nobody tells you about sales funnels: that they can actually be simple, ethical, and—dare I say it—kind of fun to build. If you’ve ever avoided funnels because they felt overwhelming or a little gross, this...
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Feel like your marketing sounds…just like everyone else’s? It might be missing the one thing that truly sets you apart: your story! In this episode, I’m joined by marketing expert, Mary Czarnecki, to explore how storytelling isn’t just fluff - it’s one of the most strategic tools you can use to connect with your audience and drive real results.
Mary breaks down how to uncover the everyday m...
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You poured time and money into a beautiful new website - sleek fonts, perfect colors, and brand photos you’re proud of - but somehow, your sales haven’t moved an inch. Sound familiar? In this episode, I’m diving into one of the biggest myths I see in the online business space: that a polished, pretty website is the key to more conversions. If you’ve been tempted to tweak your colors and fo...
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So, how do some digital sellers seem to make sales on autopilot… even when they’re not actively promoting? Spoiler: it’s not magic—it’s email automation. In this episode, I’m breaking down 8 essential email sequences every digital product seller should have in place. These automations work behind the scenes to connect with your audience, build trust, and drive sales, all without you liftin...
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What if you could earn money while you're at the beach, playing with your kids, or binging your favorite show—and Amazon did all the selling for you? Sounds too good to be true, right? That’s exactly what I thought… until I heard today’s guest break it all down. In this episode, I sat down with Kathleen Kobel, who’s helped thousands of brands grow on Amazon, and she opened my eyes to ...
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I spent months avoiding a big project, not because I wasn’t excited about it, but because I kept falling into a sneaky productivity trap: procrastiworking.
In this episode, I’m getting real about how I let a major project sit on the back burner for way too long, even though I genuinely wanted to get it done. Instead of tackling it, I kept choosing “easier” tasks that felt productive but wer...
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Think your sales page is ‘good enough’? What if a few small tweaks could double your income—without creating a single new product?" In this episode, I’m sharing one of the biggest game-changers in my digital product business: sales page optimization. With just a few strategic changes to your existing listings, you can increase your conversion rate and double your income, without chasi...
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Ever feel like perfectionism is paralyzing your progress? We've all been there, and in this episode, I’m sharing how overcoming perfectionism is the key to finally hitting publish. We’ll dig into the sneaky mindset traps that disguise themselves as productivity but are really just fear in disguise—fear of judgment, failure, and even success.
I’ll introduce you to The Version 1.0 Mindse...
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Are you rolling out the red carpet for your new subscribers - or just ghosting them after they grab your freebie? In this episode, I’m pulling back the curtain on one of the most powerful tools in your digital product business: the automated email welcome sequence. If you’ve ever wondered how to turn a casual freebie-grabber into a loyal fan, and eventually a paying customer, this is the s...
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Do you have a great idea for a digital product but feel totally overwhelmed when it comes to actually creating it? Or maybe you're like me and love jumping into a project headfirst—only to realize halfway through that you forgot a few key steps (oops!). Either way, this episode is going to save you time, stress, and probably a few headaches.
I’m walking you through the exact checklist ...
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As a digital product creator, I know the heart-racing moment when a customer feedback notification pops up. If it’s positive, great! If it’s negative, well, it might be just enough to send you into an all-day spiral. But guess what? Negative reviews aren’t the business-killer you might think they are! Over the years, I’ve learned that customer reviews aren’t something to fear, but an oppor...
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Do you ever find yourself buried under an endless to-do list, bouncing from task to task, but never feeling like you're making true progress? If you're an online business owner, you're in familiar company. This common challenge of trying to handle everything all at once can be overwhelming. But recognizing which season your business is currently in can guide you in setting p...
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Have you ever checked your website only to realize something major was broken, and you had no idea how long it had been that way? That happened to me when I discovered my WooCommerce store was stuck in “coming soon” mode for weeks. Yikes! That’s why in this episode, I’m diving into website spring cleaning—because just like our homes, our websites need a deep clean to stay secure, fast, and...
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What if I told you that your business could disappear overnight, just because of an algorithm change or a platform shutdown? It’s a scary thought, but for too many online sellers, it’s a real risk. In this episode, we’re talking about why relying solely on social media or third-party platforms is like building your business on rented land - and how you can take back control by making your ...
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