February 4, 2025 • 15 mins
If you’ve been asking yourself, "How do I start to become a scalable expert?" or "How do I translate the expertise I use in my one-on-one services into a scalable model?"—this episode is for you.
In this episode of The Scalable Expert, Tara Bryan explains the Authority Strategy, a proven approach to structuring your expertise into a repeatable, scalable system. Instead of staying stuck in a model where you’re trading time for money, Tara walks through the first steps in creating your Authority Strategy, helping you build a model that allows for growth without sacrificing the customer experience.
Discover how to package your knowledge into a structured methodology, create scalable offers, and confidently transition toward a business model that maximizes both your impact and your freedom.
What You’ll Learn:
- Why a repeatable Authority Strategy is the key to business scalability.
- How to package your expertise into structured, scalable solutions.
- The mindset shift required to move beyond custom, one-on-one services.
- The balance between Done-for-You, Done-with-You, and self-paced offers.
Key Topics:
- The problem with staying stuck in one-on-one delivery.
- Defining your Authority Strategy to structure your expertise.
- How to create a methodology that maintains quality while scaling.
- How to transition customers smoothly from customized services to a structured offer.
- The tools and strategies for productizing your knowledge and freeing up your time.
Ready to scale without sacrificing quality?
Subscribe to The Scalable Expert for weekly strategies, and don’t forget to leave a review and share this episode with others looking to scale their expertise.
Are you a Scalable Expert? Take our free quiz and find out 👇
https://bit.ly/scalablebusinessexpertassessment
Want to connect?
Engage with us on LinkedIn: https://bit.ly/tara-bryan-linkedin
Schedule a free discovery call: https://taralbryan.com/step/15-learn-to-scale-call/
About Me:
Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.
I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.
Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.
To learn more:
Find us at https://www.taralbryan.com
Here are two ways we can help you create, grow and scale your business:
1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.
The Scalable Expert Assessment
2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?
Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tara Bryan (00:00):
Welcome to The Scalable Expert, the podcast where we unlock
the secrets to building a businessthat grows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator
of the INFINITE SCALE Method.
If you're a coach, consultant, orservice provider who's maxed out
with one on one work, overwhelmed bythe grind, and ready to scale your
expertise into a business that worksfor you, then you're in the right place.
(00:23):
Each week I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income,
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness INFINITELY SCALABLE.
Hey, everybody.
Welcome to this episode of the podcast.
(00:44):
I am so thrilled that you're here.
Today's episode, I want totalk about you as the expert.
I just had an amazing conversationwith someone who is a service provider
doing one on one work as an agencyowner doing done for you services.
This applies to coaches andfreelancers and consultants and
anyone else who is serving clientsone on one in any capacity.
(01:08):
It was a great conversation andI want to share it with you as
I'm sort of processing the restof what we had talked about.
And basically, here's the deal, is thatif you are growing a one on one based
business, right, so you're doing done foryou services, for your customers, you're
meeting with them one on one, whateveryou're selling is based on your time.
The challenge that you have is thatyou don't own your time, right?
(01:30):
You don't have the ability to grow andexpand a one on one business beyond
your time, because it's all based onhow much time you're putting in with
each and every individual customer.
And when I talk about The INFINITE SCALE™Method and I talk about how to help
somebody become a Scalable Expert, whatwe're really talking about is how do
(01:55):
you build assets that allow you to usethe expertise that you've mastered, use
it in a way that allows you to deliverin a completely different way than just
showing up and doing ad hoc services.
Often when you are in that you kindof trying to grow a business, you get
(02:16):
overwhelmed, there's a lot going on.
Your customers want you, you need toshow up, and then every single time you
have a conversation with them it's, you'resort of reinventing the wheel, right?
So if you are in this kind of businessmodel, you know what I'm talking about.
You get to a place where you're like,wait a minute, like, I'm overwhelmed,
is there nothing else that I cando to kind of get on top of that?
(02:38):
And, oh, by the way, I would loveto build something else, but I
don't have any time because all mytime is devoted to my customers.
You're really good at what you do,therefore you get a lot of people who
are interested in what you do, butevery new customer adds a different
level of complexity and, you know,starts to continually overwhelm your
time, which is sort of, you know, thatkind of the cycle that you end up in.
(03:02):
I was talking to the service providerand and she's just like, so I don't
understand how I would you know, come upwith a framework, an Authority Strategy
that would allow me to help my customerslike, would I just turn it into a course?
Would I just turn it into, you know,something that I would just have them do?
(03:24):
I don't understand how thattranslates into a done for you
service, like how would I help them?
And then if I decide that I want todo it differently than I've done for
you service, like, how do I show up?
How do I build something that allows meto do what I do in a bigger, scalable way?
(03:45):
Great question, right?
Obviously a question that a lot of peopleare asking is how do I get to that point?
So one of the strategies that Ihelp people do is to come up with
your own Authority Framework.
So what does that look like?
What does that mean?
I'll walk you through just a littlebit of how I help people unpack that
when they work with me primarily inour different offers that we have.
(04:09):
The very first question that I askis like, what are you an expert in?
Right?
You've mastered your expertise.
You have you know, gotten to this pointbecause you're really good at what you do.
You've kind of, you've learnedit, you know how to apply
it, you know how to do it.
That's why people are hiringis because you can do the work.
You can do all of the thingsthat you need in order to
(04:31):
help people become successful.
So what does that look like?
Like, what is your expertise?
And then the second thing I'll sayabout that is if you don't know
what your expertise is, or you don'tkind of know how you help people?
Maybe you intuitively do it.
Maybe every single time you have acustomer, it's just slightly different
or it's totally different based onwhat they want and you're you know,
(04:51):
showing up and just helping them withwhatever they're asking for because
you're really good at whatever it isthat they're asking for right but it's
totally random totally different everysingle time you have a new client.
So how can you start to think aboutwhat you do in a step by step road map
or a step by step framework is whatwe call it, right, so how do you look
at all your customers that you haveor that you want to have and think
(05:15):
about okay, how would I take them togo from the problem that they have to
the result that they're looking for?
What is my step by step path and I willtell you every industry has a standard
in terms of like the path that helpssomebody go from point A to point B.
If you don't know what yoursis like your unique version of
it then go out and do a search.
(05:38):
Like, if you're a social media expert,what is the social media framework?
Like, what are the steps that it takesto be a really good social media expert?
If you do Facebook ads, likewhat's the approach for that?
If you're an instructional designer,like, where I was in my world is
that there is a standard frameworkthat we all follow in the industry.
(05:58):
And then what happens is as you gainexpertise, you have your unique way
that you look at it, you have differentnuances in terms of how you help people.
When you, know that there needs tobe this extra little thing that is
part of the process because that'swhere your expertise comes in.
And so if you don't know what yours isyet, come up with what the standards are
(06:21):
and then start to kind of push againstit like, oh, this is what I think, or
this is what I don't think, or whatever.
And then go and look at howyou're helping your customers.
Are there things that you're doing withevery single one of your customers, even
if you're not kind of saying that that'swhat you're doing each and every time?
So start to do a little bit of workaround that to figure out what are
(06:42):
the steps that you are taking themajority of your customers through
and really start to define that.
Then from there, once you start doingthat, you're like, oh, this is step one.
I do step one with all of my customers.
For this example, she doesa customer avatar assessment
or like, who's your customer?
What's their problem?
You know, that kind of standard thatyou see in most marketing facing
(07:05):
frameworks is you have to start with,like, who is it that you're serving,
what is it, what is the problem thatyou are solving, and what is the result?
Like, really looking at dialingthat messaging in so you know who
you're serving and all the things.
She's like, that's what I do first.
I'm like, great.
So how do you do that?
Well, she's got a methodology thatshe uses for that particular step.
(07:26):
Awesome.
Then lead with that.
Say, this is the veryfirst step that we do.
Every single time I work with aclient, we start with this step.
That is your step one of your framework.
Then continue to keep doing thatuntil you have sort of exhausted
all of the steps that you go throughwith the majority of your customers.
And I recommend writing that in boxeslike on a linear path so you can
(07:50):
start seeing like, oh, we do this andthen we do this and then we do this.
Like there's a method to the madnessof how you work with your customers.
And then what starts to happenis you can start to lead the
conversation with your customers.
I always equate it to like the differenceof like if you show up for a meeting,
do you show up with an agenda and you'relike, here's what we're covering today,
(08:13):
here's our objective, here's wherewe're going, or do you show up with your
customers and you go, hey, all right,what do you want to talk about today?
What's on your mind?
Right?
Two totally different approaches.
One puts you in the driver's seat.
The other one puts you in a support role.
And so I would argue that if you wantto own your authority, if you want to be
known as the expert in your niche, if youwant to attract people who are confident
(08:38):
and very clear on how you help them gofrom where they are today to where they
want to be, that you can do that by justhelping them see the bigger picture of how
they would get to the results that they'relooking for by following your framework.
And so we really work on buildingout that Authority Framework.
(08:59):
And then, once you have thosesteps sort of clear, like you're
going to keep testing them.
They're maybe you're going to flipsome around or some are not named
the right thing or whatever, likeyou'll play with it a little bit.
But once you sort of have that, thenyou can start serving your current
customers and putting them on the path.
And if you can start getting themon the path and get a little bit
(09:21):
more consistent on how you show up,step after step after step with your
customers before you automate anything,before you create anything that's
a scalable asset, it allows you tostart getting comfortable owning your
expertise, owning your authority.
Once you do that, then you can startputting pieces in place that will
(09:44):
help you actually optimize and theneventually really start to get control
of the time that you're taking in eachone of those steps with your customers.
So, another example is, so insteadof thinking about, well, I have to
create all of this stuff in thatsame process that I was talking to
(10:05):
this person about, she's like, Isaid, well, what do you have them do?
Well, we walk through, you know,an activity and an exercise on
this, this, and this, and this.
And then, you know, we work throughall the different parts and pieces.
She's like, well, I guess I can trainsomebody, you know, on my team to be
able to do that so I don't have to do it.
And I said, well, what about creating amini training for that customer that gives
(10:28):
them everything that they need, givesthem some structure to how they need to
think about who their ideal customer is,how they need to start thinking about
that, and then when they're ready, whenthey have their thoughts together, then
they're able to schedule a call with you,or they're able to ask you questions in a
Slack channel, or in Voxer, or via email,or however you want to do it, right?
(10:53):
High tech or low tech, they'reable to jump on a call, or they're
able to get feedback, and thenyou can continue moving forward.
So you know when it makes senseto jump on the phone with them,
versus like, hey, how's it going?
Just wanted to jump on and see, youknow, see what's going, because I know
that you love to be with me one on one.
(11:14):
Totally different opportunity in termsof how to control how to leverage
and how to maximize your effortworking with your one on one clients.
And then from there, maybe youhave a tool or a template or a
worksheet you want them to use.
Then you start to just slowly gothrough that process and and dial
(11:35):
in each of the different steps.
And then before you know it, you are ina position where you are able to come
in and provide a ton of value withoutwasting all of your time or, you know,
reinventing the wheel every single time.
And then you start moving into donewith you services maybe group coaching,
(11:58):
maybe creating some sort of on demandoption for your customers who either
want that option or who aren't quiteready for your done for you agency.
And now all of a sudden you havea holistic set of offers that are
all tied back to your proprietaryframework, your Authority Framework.
(12:19):
So instead of offers that are all overthe place based on like random things
that you are, you know, kind of randomideas, it's all based on your framework
and how you can help your customersthrough the different various things that
they need to do in order to be successfuland able to go from point A to point B.
(12:39):
So hopefully this serves youand gives you just some tactical
tips to start thinking about.
Because my friend, here's what happens,is very rarely, do you have the
mindset that allows you to go directlyfrom a done for you agency into
completely automated, scalable assets.
It is a completely different game.
(13:02):
And you're going to have to go throughsome iterations of how do you start to
serve your customers at the highest leveland also control and leverage your time.
So that you can grow.
So you can go from 10 customers to 100customers to 1,000 customers and be able
to grow something that increases yourimpact, your income and your freedom.
(13:25):
So if this episode wasinteresting for you, if you're
like, oh, I really like this.
I want to learn more.
I want to dive into how I can dothis in my business, give me a shout.
In the show notes or wherever you arelistening or watching this episode,
there should be something on the pagethat helps you get a hold of us, either
(13:46):
schedule a call or jump into one of ourawesome free resources that we have.
We even have a checklist that kindof just lets you check off all the
things that I talked about today.
Go ahead and and engage with us.
We would love to help you out with this.
So in the meantime, I hope that this helpsyou go from being an overwhelmed expert
(14:08):
to becoming more of a scalable expert.
So until we meet again, have a great week.
Welcome to The Scalable Expert, the podcast where we unlock
the secrets to building a businessthat grows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator
of the INFINITE SCALE Method.
If you're a coach, consultant, orservice provider who's maxed out
with one on one work, overwhelmed bythe grind, and ready to scale your
expertise into a business that worksfor you, then you're in the right place.
(00:23):
Each week I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income,
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness INFINITELY SCALABLE.
Hey, everybody.
Welcome to this episode of the podcast.
(00:44):
I am so thrilled that you're here.
Today's episode, I want totalk about you as the expert.
I just had an amazing conversationwith someone who is a service provider
doing one on one work as an agencyowner doing done for you services.
This applies to coaches andfreelancers and consultants and
anyone else who is serving clientsone on one in any capacity.
(01:08):
It was a great conversation andI want to share it with you as
I'm sort of processing the restof what we had talked about.
And basically, here's the deal, is thatif you are growing a one on one based
business, right, so you're doing done foryou services, for your customers, you're
meeting with them one on one, whateveryou're selling is based on your time.
The challenge that you have is thatyou don't own your time, right?
(01:30):
You don't have the ability to grow andexpand a one on one business beyond
your time, because it's all based onhow much time you're putting in with
each and every individual customer.
And when I talk about The INFINITE SCALE™Method and I talk about how to help
somebody become a Scalable Expert, whatwe're really talking about is how do
(01:55):
you build assets that allow you to usethe expertise that you've mastered, use
it in a way that allows you to deliverin a completely different way than just
showing up and doing ad hoc services.
Often when you are in that you kindof trying to grow a business, you get
(02:16):
overwhelmed, there's a lot going on.
Your customers want you, you need toshow up, and then every single time you
have a conversation with them it's, you'resort of reinventing the wheel, right?
So if you are in this kind of businessmodel, you know what I'm talking about.
You get to a place where you're like,wait a minute, like, I'm overwhelmed,
is there nothing else that I cando to kind of get on top of that?
(02:38):
And, oh, by the way, I would loveto build something else, but I
don't have any time because all mytime is devoted to my customers.
You're really good at what you do,therefore you get a lot of people who
are interested in what you do, butevery new customer adds a different
level of complexity and, you know,starts to continually overwhelm your
time, which is sort of, you know, thatkind of the cycle that you end up in.
(03:02):
I was talking to the service providerand and she's just like, so I don't
understand how I would you know, come upwith a framework, an Authority Strategy
that would allow me to help my customerslike, would I just turn it into a course?
Would I just turn it into, you know,something that I would just have them do?
(03:24):
I don't understand how thattranslates into a done for you
service, like how would I help them?
And then if I decide that I want todo it differently than I've done for
you service, like, how do I show up?
How do I build something that allows meto do what I do in a bigger, scalable way?
(03:45):
Great question, right?
Obviously a question that a lot of peopleare asking is how do I get to that point?
So one of the strategies that Ihelp people do is to come up with
your own Authority Framework.
So what does that look like?
What does that mean?
I'll walk you through just a littlebit of how I help people unpack that
when they work with me primarily inour different offers that we have.
(04:09):
The very first question that I askis like, what are you an expert in?
Right?
You've mastered your expertise.
You have you know, gotten to this pointbecause you're really good at what you do.
You've kind of, you've learnedit, you know how to apply
it, you know how to do it.
That's why people are hiringis because you can do the work.
You can do all of the thingsthat you need in order to
(04:31):
help people become successful.
So what does that look like?
Like, what is your expertise?
And then the second thing I'll sayabout that is if you don't know
what your expertise is, or you don'tkind of know how you help people?
Maybe you intuitively do it.
Maybe every single time you have acustomer, it's just slightly different
or it's totally different based onwhat they want and you're you know,
(04:51):
showing up and just helping them withwhatever they're asking for because
you're really good at whatever it isthat they're asking for right but it's
totally random totally different everysingle time you have a new client.
So how can you start to think aboutwhat you do in a step by step road map
or a step by step framework is whatwe call it, right, so how do you look
at all your customers that you haveor that you want to have and think
(05:15):
about okay, how would I take them togo from the problem that they have to
the result that they're looking for?
What is my step by step path and I willtell you every industry has a standard
in terms of like the path that helpssomebody go from point A to point B.
If you don't know what yoursis like your unique version of
it then go out and do a search.
(05:38):
Like, if you're a social media expert,what is the social media framework?
Like, what are the steps that it takesto be a really good social media expert?
If you do Facebook ads, likewhat's the approach for that?
If you're an instructional designer,like, where I was in my world is
that there is a standard frameworkthat we all follow in the industry.
(05:58):
And then what happens is as you gainexpertise, you have your unique way
that you look at it, you have differentnuances in terms of how you help people.
When you, know that there needs tobe this extra little thing that is
part of the process because that'swhere your expertise comes in.
And so if you don't know what yours isyet, come up with what the standards are
(06:21):
and then start to kind of push againstit like, oh, this is what I think, or
this is what I don't think, or whatever.
And then go and look at howyou're helping your customers.
Are there things that you're doing withevery single one of your customers, even
if you're not kind of saying that that'swhat you're doing each and every time?
So start to do a little bit of workaround that to figure out what are
(06:42):
the steps that you are taking themajority of your customers through
and really start to define that.
Then from there, once you start doingthat, you're like, oh, this is step one.
I do step one with all of my customers.
For this example, she doesa customer avatar assessment
or like, who's your customer?
What's their problem?
You know, that kind of standard thatyou see in most marketing facing
(07:05):
frameworks is you have to start with,like, who is it that you're serving,
what is it, what is the problem thatyou are solving, and what is the result?
Like, really looking at dialingthat messaging in so you know who
you're serving and all the things.
She's like, that's what I do first.
I'm like, great.
So how do you do that?
Well, she's got a methodology thatshe uses for that particular step.
(07:26):
Awesome.
Then lead with that.
Say, this is the veryfirst step that we do.
Every single time I work with aclient, we start with this step.
That is your step one of your framework.
Then continue to keep doing thatuntil you have sort of exhausted
all of the steps that you go throughwith the majority of your customers.
And I recommend writing that in boxeslike on a linear path so you can
(07:50):
start seeing like, oh, we do this andthen we do this and then we do this.
Like there's a method to the madnessof how you work with your customers.
And then what starts to happenis you can start to lead the
conversation with your customers.
I always equate it to like the differenceof like if you show up for a meeting,
do you show up with an agenda and you'relike, here's what we're covering today,
(08:13):
here's our objective, here's wherewe're going, or do you show up with your
customers and you go, hey, all right,what do you want to talk about today?
What's on your mind?
Right?
Two totally different approaches.
One puts you in the driver's seat.
The other one puts you in a support role.
And so I would argue that if you wantto own your authority, if you want to be
known as the expert in your niche, if youwant to attract people who are confident
(08:38):
and very clear on how you help them gofrom where they are today to where they
want to be, that you can do that by justhelping them see the bigger picture of how
they would get to the results that they'relooking for by following your framework.
And so we really work on buildingout that Authority Framework.
(08:59):
And then, once you have thosesteps sort of clear, like you're
going to keep testing them.
They're maybe you're going to flipsome around or some are not named
the right thing or whatever, likeyou'll play with it a little bit.
But once you sort of have that, thenyou can start serving your current
customers and putting them on the path.
And if you can start getting themon the path and get a little bit
(09:21):
more consistent on how you show up,step after step after step with your
customers before you automate anything,before you create anything that's
a scalable asset, it allows you tostart getting comfortable owning your
expertise, owning your authority.
Once you do that, then you can startputting pieces in place that will
(09:44):
help you actually optimize and theneventually really start to get control
of the time that you're taking in eachone of those steps with your customers.
So, another example is, so insteadof thinking about, well, I have to
create all of this stuff in thatsame process that I was talking to
(10:05):
this person about, she's like, Isaid, well, what do you have them do?
Well, we walk through, you know,an activity and an exercise on
this, this, and this, and this.
And then, you know, we work throughall the different parts and pieces.
She's like, well, I guess I can trainsomebody, you know, on my team to be
able to do that so I don't have to do it.
And I said, well, what about creating amini training for that customer that gives
(10:28):
them everything that they need, givesthem some structure to how they need to
think about who their ideal customer is,how they need to start thinking about
that, and then when they're ready, whenthey have their thoughts together, then
they're able to schedule a call with you,or they're able to ask you questions in a
Slack channel, or in Voxer, or via email,or however you want to do it, right?
(10:53):
High tech or low tech, they'reable to jump on a call, or they're
able to get feedback, and thenyou can continue moving forward.
So you know when it makes senseto jump on the phone with them,
versus like, hey, how's it going?
Just wanted to jump on and see, youknow, see what's going, because I know
that you love to be with me one on one.
(11:14):
Totally different opportunity in termsof how to control how to leverage
and how to maximize your effortworking with your one on one clients.
And then from there, maybe youhave a tool or a template or a
worksheet you want them to use.
Then you start to just slowly gothrough that process and and dial
(11:35):
in each of the different steps.
And then before you know it, you are ina position where you are able to come
in and provide a ton of value withoutwasting all of your time or, you know,
reinventing the wheel every single time.
And then you start moving into donewith you services maybe group coaching,
(11:58):
maybe creating some sort of on demandoption for your customers who either
want that option or who aren't quiteready for your done for you agency.
And now all of a sudden you havea holistic set of offers that are
all tied back to your proprietaryframework, your Authority Framework.
(12:19):
So instead of offers that are all overthe place based on like random things
that you are, you know, kind of randomideas, it's all based on your framework
and how you can help your customersthrough the different various things that
they need to do in order to be successfuland able to go from point A to point B.
(12:39):
So hopefully this serves youand gives you just some tactical
tips to start thinking about.
Because my friend, here's what happens,is very rarely, do you have the
mindset that allows you to go directlyfrom a done for you agency into
completely automated, scalable assets.
It is a completely different game.
(13:02):
And you're going to have to go throughsome iterations of how do you start to
serve your customers at the highest leveland also control and leverage your time.
So that you can grow.
So you can go from 10 customers to 100customers to 1,000 customers and be able
to grow something that increases yourimpact, your income and your freedom.
(13:25):
So if this episode wasinteresting for you, if you're
like, oh, I really like this.
I want to learn more.
I want to dive into how I can dothis in my business, give me a shout.
In the show notes or wherever you arelistening or watching this episode,
there should be something on the pagethat helps you get a hold of us, either
(13:46):
schedule a call or jump into one of ourawesome free resources that we have.
We even have a checklist that kindof just lets you check off all the
things that I talked about today.
Go ahead and and engage with us.
We would love to help you out with this.
So in the meantime, I hope that this helpsyou go from being an overwhelmed expert
(14:08):
to becoming more of a scalable expert.
So until we meet again, have a great week.
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