January 28, 2025 • 13 mins
Scaling your business isn’t just about implementing new systems or creating online programs—it starts with rethinking how you approach your work. In this episode of The Scalable Expert, Tara Bryan dives into the essential mindset shift for scaling, sharing why transitioning from a one-on-one model to scalable services is key for long-term growth. Discover actionable strategies for reshaping your delivery model, building scalable experiences, and transforming your mindset to embrace growth without burnout.
What You’ll Learn:
- Why your current mindset might be holding your business back from scaling.
- The key mindset shift required to transition from one-on-one services to scalable solutions.
- Strategies for building scalable customer experiences that still feel personal.
- How to rethink your business model for sustainable growth and client impact.
Key Topics:
- Understanding the limiting beliefs that keep you tied to one-on-one work.
- Shifting your perspective to prioritize scalability without losing quality.
- Creating scalable offers that serve more clients while maintaining a high-touch feel.
- Leveraging authority frameworks to streamline your delivery model.
Ready to scale your business with the right mindset? Subscribe to The Scalable Expert for weekly insights and strategies.
Don’t forget to leave a review and share this episode with someone ready to embrace scalable solutions.
Visit taralbryan.com for resources to help you transform your business model.
Are you a Scalable Expert? Find out here 👉 https://bit.ly/scalablebusinessexpertassessment
Need ideas for how to keep your customers engaged in your business and programs? Check out our free Engagement Guide 👉 https://bit.ly/50-ways-to-engage-guide
About Me:
Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.
I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.
Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.
To learn more:
Find us at https://www.taralbryan.com
Here are two ways we can help you create, grow and scale your business:
1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.
The Scalable Expert Assessment
2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?
Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tara Bryan (00:00):
Welcome to The Scalable Expert, the podcast where we unlock
the secrets to building a businessthat grows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator
of the INFINITE SCALE Method.
If you're a coach, consultant, orservice provider who's maxed out
with one on one work, overwhelmed bythe grind, and ready to scale your
expertise into a business that worksfor you, then you're in the right place.
(00:23):
Each week I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income,
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness INFINITELY SCALABLE.
Hey everybody, welcome to today's episode.
(00:44):
In this episode, I'm going to tellyou a trick that I use with my clients
when they are sort of struggling with,like, how do you take what you're
doing in your services, how do youtake what you're doing in your one on
one work with your customers, and turnit into a scalable online experience.
So as you probably have heard in otherepisodes, the first pillar that we have is
helping our customers create an authoritystrategy, which means taking your services
(01:07):
and expertise and creating an authoritymodel and framework that helps to guide
the way that you use your expertiseto help your customers get results.
That's the very first thingthat we help our customers do.
So that is something that most of ourcustomers can get to because they have
(01:28):
an expertise, they have a way thatthey've been helping their customers.
So they can work through, their idealcustomer, what the problem is that they
have, what the result is that they'relooking for, and then how they can, as
experts, create the fastest path to helptheir customer go from point A to point B.
We get that framework all set up, and thenext step is to take that framework and
(01:49):
turn it into a scalable online experience,a way to deliver it beyond one on one.
And that is where everythingstarts to fall apart for a
number of different reasons.
One is the very first thing, whichis just this shift that you need to
make in your head around the value andwhat's going to happen when somebody is
(02:11):
not working with you one on one in thesame way that they were in the past.
And that mindset shiftwill take some time.
It is one of the things that we workon with our customers all of the
time because it is very, very common.
In fact, it was something that heldme back for years I had this idea
that people need to have, I needto be with them in their office or
(02:33):
next to them in order to help them.
And so I had to make that shiftto go, Oh, well, they just need
me to lead them down the path.
And it doesn't really matter how I leadthem down the path, as long as I can get
them there as the fastest way possible.
I had a client come to me, andthis was years ago, and he came
up to me, he's like, Oh my gosh,what you gave me today, what you
(02:54):
taught me today changed my business.
I was able to apply it immediately.
And it made a huge differencein what I was doing.
I don't remember exactly whathe was trying to accomplish.
But I looked at him and I'mlike, I didn't see you today.
You and I didn't meet this morning.
And he's like, oh yeah.
I forgot.
I watched your video in the trainingthat you had done and I was able to
(03:16):
apply what you had taught me immediately.
And the light bulb went off for me.
Even though, I have been teachingthis forever, the light bulb would
offer me that, he didn't even reallyassociate the fact that, he wasn't
with me personally because he wasinteracting with me personally.
Just like when I'm creating a video,I'm always thinking about my clients
on the other end of that video.
(03:37):
The video I'm creating is a trainingfor the people who are taking it, right?
So, I'm thinking about that personon the other end of the camera.
It's that same concept.
And when you start to reimagine howyou can serve people in that way, it'll
open up your whole world to be able tostart creating something that can be
(03:58):
leveraged, that can be you, only thevirtual end of you, so you don't have to
continuously repeat yourself over and overand over again with every single client.
It frees you up to have more meaningfulconversations with your customers.
That shift needs to happen firstand foremost as you're going through
this journey, takes a little bitof time, you'll do the work and
(04:19):
then have to shift in your mindagain, and then do the work and then
have the shift in your mind again.
Honestly, that's one of the best reasonsto join Learn Academy Mentorship because
we hold space for that as you're goingthrough this journey because when you
are stuck in your own head of not onlytrying to figure out what it is that you
want to teach in an organized fashion,and then how to actually take that and
(04:40):
turn that into an asset, that processneeds help from an external person to
remind you that, you're on the right path.
But the other thing that I alwaystell my clients is for this
exercise, You need to pretend thatyou can't talk to your customers.
Like, you have no accessto your customers.
(05:00):
So how would you help them getresults if you had no access to them?
You literally cannotcall them on the phone.
You cannot meet with them in person.
You have to meet with them in a way thatthey can get all of your genius, all
of your expertise that you're teachingin your signature framework in a way
that's not connected to you at all.
(05:23):
And that tends to break people's brains,but that's the amount of effort you
need to think about when you're goingthrough this process is like, how would
I help my customer in the highest levelwhen I cannot physically meet with
them, not on the phone, not on Zoom,not live in person, how would I go
about delivering an awesome experienceto them if I cannot access them?
(05:47):
That, my friends, is when the power of ascalable online solution comes into play.
Because when you think through thatlens, you get really creative in terms
of oh, I need to give them all theseparts and pieces and details, worksheets
and different things that will helpthem be able to apply what I'm teaching
because I'm not going to be able to showup and just answer random questions.
(06:10):
I've got to filter those questionsin throughout the experience.
So when we're teaching this toour customers, we're helping them
uncover that step by step by step bystep so that it's not overwhelming.
When you think about all of the timeyou spend with the random questions
or the random things that your clientsare asking that maybe are in scope or
(06:33):
out of scope from a project or servicesperspective you think about how much
time that takes up out of your day ordistracts you from actually getting them
the fastest path to success, if youwere to strip that away and just say,
okay, well, here is the path, right?
Here's the framework that getssomebody from point A to point
B in the fastest way possible.
And here's how I can help themdo it, that changes the game.
(06:56):
It changes the game for how youshow up when you're in a one
on one situation with a client.
It changes your ability to package yourexpertise in a way that serves your
customers at the highest level and allowsyou to step in, in a one on one scenario,
that's much more meaningful and muchmore rich and deep because you're able
(07:19):
to help them as they're going through theprocess when they're actually stumbling
on real problems versus just repeatingthe same things over and over again.
So this tip is something that helps all ofour customers and just putting that lens
in front of the activity helps them tonot fall back on a one-on-one call, or a
(07:41):
one-on-one assessment and then have themtake things onesie and twosies as we go.
That is going to keep youin a service based business.
That's going to keep youin a one on one scenario.
And so if customer experience isreally important to you, if helping
your customers get results is reallyimportant to you, then you're going to
(08:04):
create different super cool creativeexperiences if you have the lens of like,
you can't actually talk to them in person.
So that's my challenge for youthis week Think about that.
If you were put in a situation thatyou could not meet with your clients
in the same way you have in the past.
How would you change things?
How could you put something in placethat would help create that same level
(08:29):
of Personalization, that same level ofconnection with your customers, even if
you weren't able to meet with them live.
So that is my challenge for you.
And if you need it, think aboutyour experience during COVID, right?
One of the gifts of COVID wasthat we had to pivot and think
about unique and different ways toconnect with our customers that we
(08:53):
never had to think about before.
It's a great stepping stone to reallythinking about, not just like a lot
of times people are, Oh, I'm, I don't,I don't want to create something
that's evergreen and not touch it,that just feels disconnected to my
customers, and I don't like that.
Think about it as creating a richexperience for your customers,
(09:15):
that they can interact with youat the highest level, when you're
able to do that at scale, right?
Because right now in your service basedbusiness, you're probably could help
maybe 10, maybe 20 customers if you'resuper efficient at what you're doing.
But you can't help a thousand.
You can't help more people.
You're going to get to thatlevel where you're maxed out.
(09:36):
And so when you think about it from thatperspective, how do you continue to do
what you're doing without maxing out asyou add more people to your business?
So that is my challenge for you.
Think about how you can add, if youwant to go nuts and add a whole scalable
online experience, awesome, we arehere to support you through that.
If you want to just take a couple ofdifferent things that you're doing
(09:59):
today for your service based clientsor your one on one clients, and think
about like, how could you replace thatwith something super cool that would
still give them a ton of value andmake them feel connected to you, when
they're not meeting with you one on one?
I will give you a quick exampleto close out this podcast.
We use a slack channel for our customers.
(10:22):
So instead of like having constant phonecalls with our customers, having them
constantly email us or God forbid havingthem text us at all hours of the night
and day and weekends and all of thethings, we have a Slack channel that we
put our customers in and they're able toask questions as they're working through
different parts and pieces of whatthey're building as they're building their
(10:44):
scalable online experience, and the beautyof it is they can ask their question and
if we're online we can answer immediately.
Or, if we're not, then we can answerit when we are back at our computer.
And everyone wins.
Everyone feels connected.
My customers do not feel like they arenot connected to us in all of the needs
(11:09):
that they have as they're moving forwardby not meeting with us in person, by not
meeting with us daily on the phone or onzoom or whatever else, or being able to
text or email us at all hours of the day.
And so that's a super simple, exampleof how you can use a tech tool
to save yourself some time and beable to control when it is you're
(11:32):
communicating with your customers.
So there you go.
That's one idea you can goahead and implement immediately.
In the meantime, I would love to chatwith you if you are dealing with this,
if you're trying to figure out like,how do I switch my mindset from thinking
that there's no way I'm doing anythingonline, I'm not delivering online, I'm
(11:53):
gonna stay working with my one on onecustomers and I don't know how I would,
make a great experience outside of that,but you're kind of interested, you're
kind of maxed out, you're kind of in thatplace where you know you need to scale,
but you're not exactly sure what to do.
Give me a shout.
In the show notes, you'll find alink to schedule a discovery call.
(12:13):
I would love to have a conversationwith you, no pressure, no sales,
just a conversation about how youcan go through this process and
what may be the right fit for you.
So until next time, go ahead andgive us subscribe on the podcast.
We would love to have your feedback.
We'd love to have youshare it with other people.
(12:34):
And until next time, have a great week.
Welcome to The Scalable Expert, the podcast where we unlock
the secrets to building a businessthat grows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator
of the INFINITE SCALE Method.
If you're a coach, consultant, orservice provider who's maxed out
with one on one work, overwhelmed bythe grind, and ready to scale your
expertise into a business that worksfor you, then you're in the right place.
(00:23):
Each week I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income,
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness INFINITELY SCALABLE.
Hey everybody, welcome to today's episode.
(00:44):
In this episode, I'm going to tellyou a trick that I use with my clients
when they are sort of struggling with,like, how do you take what you're
doing in your services, how do youtake what you're doing in your one on
one work with your customers, and turnit into a scalable online experience.
So as you probably have heard in otherepisodes, the first pillar that we have is
helping our customers create an authoritystrategy, which means taking your services
(01:07):
and expertise and creating an authoritymodel and framework that helps to guide
the way that you use your expertiseto help your customers get results.
That's the very first thingthat we help our customers do.
So that is something that most of ourcustomers can get to because they have
(01:28):
an expertise, they have a way thatthey've been helping their customers.
So they can work through, their idealcustomer, what the problem is that they
have, what the result is that they'relooking for, and then how they can, as
experts, create the fastest path to helptheir customer go from point A to point B.
We get that framework all set up, and thenext step is to take that framework and
(01:49):
turn it into a scalable online experience,a way to deliver it beyond one on one.
And that is where everythingstarts to fall apart for a
number of different reasons.
One is the very first thing, whichis just this shift that you need to
make in your head around the value andwhat's going to happen when somebody is
(02:11):
not working with you one on one in thesame way that they were in the past.
And that mindset shiftwill take some time.
It is one of the things that we workon with our customers all of the
time because it is very, very common.
In fact, it was something that heldme back for years I had this idea
that people need to have, I needto be with them in their office or
(02:33):
next to them in order to help them.
And so I had to make that shiftto go, Oh, well, they just need
me to lead them down the path.
And it doesn't really matter how I leadthem down the path, as long as I can get
them there as the fastest way possible.
I had a client come to me, andthis was years ago, and he came
up to me, he's like, Oh my gosh,what you gave me today, what you
(02:54):
taught me today changed my business.
I was able to apply it immediately.
And it made a huge differencein what I was doing.
I don't remember exactly whathe was trying to accomplish.
But I looked at him and I'mlike, I didn't see you today.
You and I didn't meet this morning.
And he's like, oh yeah.
I forgot.
I watched your video in the trainingthat you had done and I was able to
(03:16):
apply what you had taught me immediately.
And the light bulb went off for me.
Even though, I have been teachingthis forever, the light bulb would
offer me that, he didn't even reallyassociate the fact that, he wasn't
with me personally because he wasinteracting with me personally.
Just like when I'm creating a video,I'm always thinking about my clients
on the other end of that video.
(03:37):
The video I'm creating is a trainingfor the people who are taking it, right?
So, I'm thinking about that personon the other end of the camera.
It's that same concept.
And when you start to reimagine howyou can serve people in that way, it'll
open up your whole world to be able tostart creating something that can be
(03:58):
leveraged, that can be you, only thevirtual end of you, so you don't have to
continuously repeat yourself over and overand over again with every single client.
It frees you up to have more meaningfulconversations with your customers.
That shift needs to happen firstand foremost as you're going through
this journey, takes a little bitof time, you'll do the work and
(04:19):
then have to shift in your mindagain, and then do the work and then
have the shift in your mind again.
Honestly, that's one of the best reasonsto join Learn Academy Mentorship because
we hold space for that as you're goingthrough this journey because when you
are stuck in your own head of not onlytrying to figure out what it is that you
want to teach in an organized fashion,and then how to actually take that and
(04:40):
turn that into an asset, that processneeds help from an external person to
remind you that, you're on the right path.
But the other thing that I alwaystell my clients is for this
exercise, You need to pretend thatyou can't talk to your customers.
Like, you have no accessto your customers.
(05:00):
So how would you help them getresults if you had no access to them?
You literally cannotcall them on the phone.
You cannot meet with them in person.
You have to meet with them in a way thatthey can get all of your genius, all
of your expertise that you're teachingin your signature framework in a way
that's not connected to you at all.
(05:23):
And that tends to break people's brains,but that's the amount of effort you
need to think about when you're goingthrough this process is like, how would
I help my customer in the highest levelwhen I cannot physically meet with
them, not on the phone, not on Zoom,not live in person, how would I go
about delivering an awesome experienceto them if I cannot access them?
(05:47):
That, my friends, is when the power of ascalable online solution comes into play.
Because when you think through thatlens, you get really creative in terms
of oh, I need to give them all theseparts and pieces and details, worksheets
and different things that will helpthem be able to apply what I'm teaching
because I'm not going to be able to showup and just answer random questions.
(06:10):
I've got to filter those questionsin throughout the experience.
So when we're teaching this toour customers, we're helping them
uncover that step by step by step bystep so that it's not overwhelming.
When you think about all of the timeyou spend with the random questions
or the random things that your clientsare asking that maybe are in scope or
(06:33):
out of scope from a project or servicesperspective you think about how much
time that takes up out of your day ordistracts you from actually getting them
the fastest path to success, if youwere to strip that away and just say,
okay, well, here is the path, right?
Here's the framework that getssomebody from point A to point
B in the fastest way possible.
And here's how I can help themdo it, that changes the game.
(06:56):
It changes the game for how youshow up when you're in a one
on one situation with a client.
It changes your ability to package yourexpertise in a way that serves your
customers at the highest level and allowsyou to step in, in a one on one scenario,
that's much more meaningful and muchmore rich and deep because you're able
(07:19):
to help them as they're going through theprocess when they're actually stumbling
on real problems versus just repeatingthe same things over and over again.
So this tip is something that helps all ofour customers and just putting that lens
in front of the activity helps them tonot fall back on a one-on-one call, or a
(07:41):
one-on-one assessment and then have themtake things onesie and twosies as we go.
That is going to keep youin a service based business.
That's going to keep youin a one on one scenario.
And so if customer experience isreally important to you, if helping
your customers get results is reallyimportant to you, then you're going to
(08:04):
create different super cool creativeexperiences if you have the lens of like,
you can't actually talk to them in person.
So that's my challenge for youthis week Think about that.
If you were put in a situation thatyou could not meet with your clients
in the same way you have in the past.
How would you change things?
How could you put something in placethat would help create that same level
(08:29):
of Personalization, that same level ofconnection with your customers, even if
you weren't able to meet with them live.
So that is my challenge for you.
And if you need it, think aboutyour experience during COVID, right?
One of the gifts of COVID wasthat we had to pivot and think
about unique and different ways toconnect with our customers that we
(08:53):
never had to think about before.
It's a great stepping stone to reallythinking about, not just like a lot
of times people are, Oh, I'm, I don't,I don't want to create something
that's evergreen and not touch it,that just feels disconnected to my
customers, and I don't like that.
Think about it as creating a richexperience for your customers,
(09:15):
that they can interact with youat the highest level, when you're
able to do that at scale, right?
Because right now in your service basedbusiness, you're probably could help
maybe 10, maybe 20 customers if you'resuper efficient at what you're doing.
But you can't help a thousand.
You can't help more people.
You're going to get to thatlevel where you're maxed out.
(09:36):
And so when you think about it from thatperspective, how do you continue to do
what you're doing without maxing out asyou add more people to your business?
So that is my challenge for you.
Think about how you can add, if youwant to go nuts and add a whole scalable
online experience, awesome, we arehere to support you through that.
If you want to just take a couple ofdifferent things that you're doing
(09:59):
today for your service based clientsor your one on one clients, and think
about like, how could you replace thatwith something super cool that would
still give them a ton of value andmake them feel connected to you, when
they're not meeting with you one on one?
I will give you a quick exampleto close out this podcast.
We use a slack channel for our customers.
(10:22):
So instead of like having constant phonecalls with our customers, having them
constantly email us or God forbid havingthem text us at all hours of the night
and day and weekends and all of thethings, we have a Slack channel that we
put our customers in and they're able toask questions as they're working through
different parts and pieces of whatthey're building as they're building their
(10:44):
scalable online experience, and the beautyof it is they can ask their question and
if we're online we can answer immediately.
Or, if we're not, then we can answerit when we are back at our computer.
And everyone wins.
Everyone feels connected.
My customers do not feel like they arenot connected to us in all of the needs
(11:09):
that they have as they're moving forwardby not meeting with us in person, by not
meeting with us daily on the phone or onzoom or whatever else, or being able to
text or email us at all hours of the day.
And so that's a super simple, exampleof how you can use a tech tool
to save yourself some time and beable to control when it is you're
(11:32):
communicating with your customers.
So there you go.
That's one idea you can goahead and implement immediately.
In the meantime, I would love to chatwith you if you are dealing with this,
if you're trying to figure out like,how do I switch my mindset from thinking
that there's no way I'm doing anythingonline, I'm not delivering online, I'm
(11:53):
gonna stay working with my one on onecustomers and I don't know how I would,
make a great experience outside of that,but you're kind of interested, you're
kind of maxed out, you're kind of in thatplace where you know you need to scale,
but you're not exactly sure what to do.
Give me a shout.
In the show notes, you'll find alink to schedule a discovery call.
(12:13):
I would love to have a conversationwith you, no pressure, no sales,
just a conversation about how youcan go through this process and
what may be the right fit for you.
So until next time, go ahead andgive us subscribe on the podcast.
We would love to have your feedback.
We'd love to have youshare it with other people.
(12:34):
And until next time, have a great week.
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