March 11, 2025 • 20 mins
In this episode, Tara Bryan sits down with Jackie Wheeler, founder of JackieStyle Image & Branding Agency, to explore her journey from passionate stylist to business owner. Jackie has spent over 30 years helping women in the spotlight refine their style, image, and brand, and now she’s looking toward the future—how to scale a service-based business while maintaining personal impact.
She shares her evolution from 1:1 consulting to workshops and the thought process behind packaging expertise into scalable offers. If you're an expert, coach, or consultant looking to grow beyond trading time for money, this conversation is full of insights on personal brand, decision fatigue, and business scalability.
💡 Key Takeaways from This Episode:
✔️ How Jackie turned her passion for style into a business
✔️ The role of decision fatigue in personal branding
✔️ Overcoming the challenges of scaling a one-on-one business
✔️ The importance of first impressions for professionals
✔️ How Jackie is exploring scalable offers beyond 1:1 client services
👉 Listen in for expert insights and strategies on how to scale with style!
📌 Episode Chapters
0:00 - Welcome & Introduction
1:10 - Jackie’s Background: From Passion to Business
3:45 - The Psychology Behind Personal Style
6:30 - The Transition from 1:1 Services to Group Workshops
9:15 - Scaling a Service-Based Business Without Losing Impact
12:40 - The Power of First Impressions & Branding
15:00 - Books & Resources Jackie Recommends
17:10 - Where to Connect with Jackie & Free Gift
18:30 - Closing Thoughts & Final Takeaways
🔗 Resources & Mentions
📖 Books Recommended by Jackie Wheeler:
- The Go-Giver by Bob Burg, John David Mann
- The Compound Effect by Darren Hardy
🎁 Jackie’s Free Gift: A personal Style Guide for listeners!
🔗 Download it here: jackiestyle.com/freegift
📸 Follow Jackie on Instagram for more style tips & inspiration:
🚀 Connect with Us
🔔 Subscribe for more expert insights on scaling your business!
📩 Have a question or topic suggestion? Drop it in the comments!
🔥 Want to build a scalable online business? Checkout our free Scalable Expert Assessment at www.taralbryan.com
🔗 Don’t forget to like, comment, and share this episode with a fellow expert looking to scale with style! 💫
Mentioned in this episode:
https://taralbryan.com/step/15-learn-to-scale-call
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tara Bryan (00:00):
Welcome to the Scalable Expert, the podcast where we unlock
the secrets to building a businessthat grows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator
of the Infinite Scale Method.
If you're a coach, consultant, orservice provider who's maxed out
with one on one work, overwhelmed bythe grind, and ready to scale your
expertise into a business that worksfor you, then you're in the right place.
(00:23):
Each week, I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness infinitely scalable.
Hey, everybody.
Welcome to this week's podcast.
(00:44):
I am thrilled to welcomeyou all to Jackie Wheeler.
Jackie, welcome to the podcast.
I am so happy that you're here.
Give us a little bit of a sense forwho you are and what your story is.
Jackie Wheeler (00:57):
Fantastic.
Hi.
Yep.
Jackie Wheeler.
I own JackieStyle Image & BrandingAgency, and I've been helping women in
the spotlight look amazing with theirstyle image and brand for over 30 years.
Tara Bryan (01:09):
I love that.
Okay, so tell us, first ofall, how do you do that?
Like, what is the kind of thething that you do to get people
all styled and ready to go?
And then, how you got started in this?
Jackie Wheeler (01:23):
Yeah, fantastic.
Well, a lot of times I'm in thoseprivate spaces where women feel a
little uncomfortable, which is theirclosets and their fitting rooms.
I take a look at what, my clienthas, what is in your closet,
how it's, working well for you?
If not, we curate, and if itdoesn't, then we shop and and that's
where we're in the fitting room.
I can make sure that you have thisreally great experience while we're
(01:45):
shopping, finding those key piecesthat enhance all of those things.
I started as a small child.
My poor mother, who is extremelynatural fashion personality, she's
had this firecracker of a daughterwho had opinions about what to wear.
And, just started from there.
I styled all my friends injunior high and high school.
(02:06):
I was on a college bound, so I found,my degree in clothing and textiles.
And I started my businessactually while I was in college
because it just made sense to me.
I could just do it.
And so yeah, I started all of those thingsright away and it's just been so much fun.
Tara Bryan (02:22):
That's amazing.
Okay.
There's so much to unpack there.
So I'm excited to kind of dive in.
First of all, one of the things I loveabout what you just said about your story
is that you took your passion, you tookwhat you was naturally the thing that
lit you up and made it into a business,which is like so dreamy and exciting.
And, so I want to diveinto that a little bit.
But tell us a little so okay, so yougo into someone's closet or you go
(02:45):
into you take them to a store, so isyour business primarily face to face?
Or are you doing thiskind of work, online?
Jackie Wheeler (02:56):
So I'm, my favorite, very, very, very favorite
is in person and face to face.
So I do some traveling, I haveworked with a lot of people locally.
Virtually I'm capable andam happy to do virtually.
So yes, I can do that.
It's a lot of fun.
It's a different experience, but it'sstill a fabulous experience online still.
Tara Bryan (03:16):
So women come to you because they don't like,
they don't like their clothes.
They don't feel comfortable in whatthey're wearing or what they're wearing
is not reflected on who, of who they are.
Jackie Wheeler (03:27):
Well, there's a variety of different reasons.
At first, it may not be a,I don't know what to do.
And then as they grow and theylearn more about themselves and the
tools that they have available tothem, then it becomes more of that,
okay, now I have decision fatigue.
I understand.
I understand my body.
I understand my best colors.
I understand these things.
(03:48):
I have it.
I need to go be my, do my superpoweron my business, and my life.
And now I just want somebodyelse to take care of the rest.
And so I'd help them with that.
So that decision fatigue of, allright, well, now we've made this
really great wardrobe for you thatenhances your style, image, and brand.
Let me just take care of that.
So, now I have women thatopen their calendars and say,
(04:10):
I have these events, dress me.
And I just go into your closetand make sure that happens.
Tara Bryan (04:16):
Well, I love that.
First of all, I love that because, I amdefinitely one of those people that I go
to my closet and I'm like, I have nothing.
Like, what am I supposed to wear to this?
I have no idea.
And so I love that you are availableto, to help with people and it matches
your passion for being able to do that.
Okay, so tell us a littlebit about your journey to
(04:37):
creating a business around this.
So it was your passion.
You said you had done this for yourselfand for your friends and other people
growing up and then went into themajor that allowed you to formalize
it, perhaps, but there's a differencebetween having a passion and then
actually being able to monetize it.
Talk a little bit about that for ouraudience, because our audience could
(05:00):
potentially be experts who are like, Ijust love what I do, but I don't even
know how to make a business of it.
And then I'm going to take youto the next level, which is how
do you actually scale that?
So first tell me a little bit abouthow you turn it into a business.
Jackie Wheeler (05:14):
Of course.
It was when I was working with mygirlfriends in junior high and high
school, a lot of their moms likerealized that I was doing a pretty
good job of budgeting and whatnot.
So they didn't necessarily hire me butthey're like, here's your budget go with.
And so that's how I started learningabout what that could look like.
And I didn't have a name forthe information that I knew.
(05:37):
I didn't have a name for thejob that I wanted to have.
And I randomly met an imageconsultant and she and I had coffee.
She took time with me at 18, 19 years oldto just have that conversation and say,
here's some options that you might have.
Here's some formal, other formalinformation that you need as
(05:57):
an image consultant, if this isthe direction you want to go.
And that really changed my life inthat I can, oh, I can really do this.
My initial thought when I was going toschool was I was going to become a buyer.
I was going to do a, Iwas going to have a shop.
I was going to have all these things.
I had that entrepreneurialsense in me the whole time.
(06:17):
I knew that there would be something.
But when this woman sat and gave me hertime and gave me a definition of what
that real thing was that I wanted, Iwas like, oh, okay, did I do it right?
Probably not.
I'm sure 19, 18, 19 years old, I didnot initially do things the best way.
(06:38):
I knew I needed to network.
I needed to find the right people.
I knew I needed to find the rightspace, and I knew I was still in school
and I needed to find that balance.
So, I just found, I started atthe chamber of commerce and met
people and learned how to networkand I learned how to give my little
speech and I just kept going andmade lots of mistakes along the way.
Tara Bryan (07:02):
Right, right.
So do you still primarily just do oneon one image consulting for people?
Jackie Wheeler (07:10):
Uh, no.
So I have a workshop coming up here inArizona on Power First Impression, and
I'll be doing like a group workshop then.
I'm working on some virtual workshops.
I've done all kinds of differentopportunities for specific topics
that I do zoom and workshopmasterclasses with that.
Tara Bryan (07:29):
Awesome, so you went to one on one and then now you're doing group,
where you're able to help more people atthe same time, so through workshops and
whatnot, are you also doing some sortof scalable delivery where you have some
options that are available for peopleto access that don't require your time.
Jackie Wheeler (07:49):
I love that you're asking me that.
I don't yet.
I don't yet.
And I have been thinking about how canI expand this, like this legacy, this
love that I have and help more people andcreate something that is again, not all my
time, cause it has been 30 years I've beendoing this and hopefully someday maybe,
(08:11):
I'll probably never retire, but maybedo less and that would be nice, but no I
have not I've been thinking of noodling itbut not nailed down what that looks like.
Tara Bryan (08:22):
Right well and you hit it on the head right where it's, it's you
have the ability to package what you doso that more people can have access to
you without you, you know, having allof your time involved in it and then
You can still kind of play in people'sclosets when you want to, instead of
having to from a business perspective.
(08:42):
So that's super exciting.
So when you're doing yourworkshops, are you doing multiple
iterations of those workshops?
So it's sort of like a packagecurriculum that you've already
created when you're helping people?
Jackie Wheeler (08:54):
It's a curriculum that's in my head that I've created,
but it's not necessarily packaged.
I love that idea of pulling,like, here's three options and,
packaging that, that's fantastic.
I'm gonna write that down.
Tara Bryan (09:07):
Well, and it's interesting, right?
Like when you think even about someof the things that you probably
do, you mentioned colors, right?
Like you help people figure outlike what the best colors are or
how to put together an outfit.
All of those things would be easilypackageable into something that if
somebody was interested in figuringout, like, how do I dress myself for
(09:28):
age or dress myself for an event or,you know, all of those kinds of things.
I'm like, what color should I be wearing?
What color shouldn't I be wearing?
All of those kinds of things.
Are those some of the topics thatyou talk about in your workshop?
Jackie Wheeler (09:40):
Absolutely.
All of those topics.
I love it.
Tara Bryan (09:42):
Yeah, yeah, that's so fun.
Like, I, it's, I love meetingexperts in sort of non
traditional expert areas, right?
And so it's, it's so exciting to thinkabout, like, how can you monetize?
How can you grow?
How can you package what you'redoing to get out to more, more women?
(10:04):
Do you specialize in a specificage or kind of type of...
image consulting?
Jackie Wheeler (10:11):
What's my niche?
Yes so I love working with speakers,authors, coaches, those women that
are in the spotlight all the time.
They have to consistently likereally know that they're on point.
So that's the woman thatI love to, to work with.
I am able to work with all,obviously that's like not a concern.
It's like, if I can.
(10:32):
So that particular woman has,again, a lot of decision fatigue.
She has a lot of things thatshe needs to think about and
there's a lot of events for her.
It's not just a, I'm going tomaybe do a networking group,
or a this, or a whatever.
She's doing podcasts and she's doing onstage and she's like, all the things.
So yes, that is my, yeah.
(10:54):
Age group wise, yeah, it'slike probably 30, 35 to 65.
Tara Bryan (11:00):
Yeah, yeah.
Well, and then, you know, how doyou dress when you're not, like,
at home, with your yoga pants on?
I have no pants on today, I just haveto tell you, like, real pants, but most
of the time it's my, my yoga pants,right, and then the shirt on the top.
So I'm sure you deal with that now,too, right, where it's, it's the
difference between how we used todress, when we would go somewhere versus
(11:22):
like, how do you show up on cameraand still present yourself with the
right brand and being able to do that?
So give us one, um, what's your onetop tip that you have for my audience
around how to present themselvesvisually in the way that you teach?
Jackie Wheeler (11:41):
So one of the things that I like to talk about is how...
the decision to show up for you, right.
So, that never have a secondchance for first impression moment.
That's, that's all about howother people are visualizing you.
When you show up with how you wantthem to see you, that's the key.
(12:01):
So then you start changing andtaking control of that first
impression because you've made thatdecision, on how you are showing up.
And I usually recommend pickingthree words that you want, I
have two, but my personal is tohave grace, poise, and style.
And I hope that every time that Iput my clothes on and I think about
it, my style image brand, who Iam, exudes grace, poise, and style.
(12:25):
So just taking that one thought furtherin like, I'm going to show up in this
room, I'm just going to throw clothes on.
Okay no, how am I goingto show up in this room?
How am I, how am I, what is mymessage that I'm going to give?
And that's what I think the biggestimpact that women can think about
is like where you're going and theimpact that you're going to make based
upon how you're visually showing up.
Tara Bryan (12:48):
Wow that's so interesting.
So a lot of times, you know, for me,I'll do like a power pose, right?
Like if I'm going on stage, I'll belike, okay, this is how I feel confident.
Right?
Like my hands are on my hips, my feetare planted, but I don't necessarily
think about what I'm wearing.
I'll wear something thatI feel confident in.
And most of the time it's a brightcolor because to me, my brand is
(13:11):
more like, authority and strength.
And so I usually show up in like, Idon't know, red or a color like that.
But I don't know if I've everintentionally thought about that, right?
Like whether it's red or orange orlike a, just a brighter color, but I,
I'm very intentional about like howI'm standing before I go on stage.
(13:32):
So I love that because that'stotally something that, I bet a
lot of people don't think about,but it makes a huge difference.
It's like when you see somebody on stageand they're in some strange outfit that
doesn't match how they're presenting.
It does make a huge difference.
Jackie Wheeler (13:48):
It does.
If you're not matchingyour message, it's hard.
I kind of like have the two, like it'ssimilarly, if you have your picture on
your card, and it's the 80s glam shot now,you're not representing yourself well.
That cohesion is not thereand it's, it's like that.
Tara Bryan (14:06):
Yeah.
Yeah.
I love that.
Okay.
Interesting.
All right.
So what's one book resource tool ortemplate or something that you could
not live without as you're growing orwhen you were growing your business?
Jackie Wheeler (14:20):
Oh, well my most recent one it's called The Go Giver
and it's a book and I love that oneso much because it really talks about
how, sales and connecting with peopleis not about what you're going to
get, it's about what you can giveand how he's gonna come back to you.
(14:40):
Does that...
I think, lemme make sureI'm saying that right.
But I love that one and theother is The Compound Effect,
I think that's a great one.
I have to reread it over andover again 'cause I will forget.
Tara Bryan (14:53):
Yeah.
No, both of those are amazing.
So we'll put those in the shownotes for everyone who is listening.
So if you wanna check thoseout we always include resources,
so thank you for sharing those.
All right, so what is one thing thatyou for sure want my audience to know
about your brilliance, your expertise,and how you show up in the world?
Jackie Wheeler (15:16):
Oh, that is a such good question.
I just want you to know thatthis is all about you and
you showing up authentically.
So when I am connecting with anyone,I just truly see you for who you
are and there's no judgment, there'sno anything like that in any of the
space that you're with me, and I justenjoy that discovery along with you.
Tara Bryan (15:42):
Yeah, that's so cool.
It's interesting, right?
Because I think we spend a lot oftime talking, or like, focused on
messaging, what we're saying, and, likeI said, like, persona wise, how you're
showing up, but I think that, theimage, the full picture gets missed.
So, Jackie, I love that this iswhat you do, and that this is
your passion, and you're bringingthis out, and I can't wait.
(16:05):
So you're helping people in Arizona,you said, right, in a workshop.
I cannot wait to see that workshopor something similar come out from
a bigger perspective so that youcan help more people because I'm
in Minnesota, I am not in Arizona.
I would love to be in Arizona rightnow, especially because it's like
negative 17 outside and so I wouldgladly come to your workshop to
(16:29):
get out because I want to see you,obviously, but also to be in the warmth.
But, I can't wait to see how yourmessage gets out to a broader group
when you're able to package it.
So I am, I am excited to kind of spitballa little bit with you, on that, like
what ideas could you come up with interms of like, you know, even just
(16:50):
like small pieces of your workshop,kind of packaging that out, being
able to give that as a live virtualworkshop, or even, as a scalable
offer that doesn't require your time.
So more on that, because Jackie,I'm going to follow up with you.
Jackie Wheeler (17:04):
All right.
Tara Bryan (17:04):
After you've noodled through some different ideas.
But what comes up for you around that?
Like, I would love to hearyour thoughts on that.
Cause you know, you've beenkind of intrigued on that.
I'm sure you're thinking about it.
Any thoughts on that, that youcan share with our audience that
would help them also, kind of,brainstorm some ideas around that?
Jackie Wheeler (17:23):
Absolutely.
So, um, I was literally just thinkingabout a gal who I was working with.
She does content creation,content sessions.
They're all in person.
They're taking pictures and stuff.
And I was thinking I wanted topartner with her to prep her people,
for that content, because they'retaking photographs over and over and
(17:45):
just to have a consistent monthlyopportunity to what does that mean?
How do you show up?
You know, when you're talking aboutyou, you and your content, is there,
how do we put that all together?
So you're prepped for photo shoots contentand, you know, those kind of things.
Tara Bryan (18:03):
Yeah, that's amazing.
Very cool.
Great idea.
All right.
So for my audience, if anyone wantsto get a hold of you and learn how
they can be, in your world, let usknow, how can we get a hold of you?
Jackie Wheeler (18:16):
Yes, of course.
I have a little special giftfor anyone who's listening.
You can find that gift at, it's a styleguide, the jackiestyle.com/freegift.
And the best place to find me is anInstagram, which is @thejackiestyle.
And you can see all kinds of the funthings that I'm up to and creative
ideas and more of my personality.
Tara Bryan (18:39):
I love it.
I love it.
So, all right, perfect.
So for all of you who are interestedin learning from Jackie in terms of how
do you improve your image, how do youimprove your style, and get a little
bit of her passion for what you shouldbe, you know, putting on your body,
definitely check her out on Instagram.
All of those will alsobe in the show notes.
(18:59):
All right, Jackie, leave us with aparting couple of words how what
you do could help our audience.
Jackie Wheeler (19:07):
Oh, well, I want just to remind you that there's no one like you.
And so as you're prepping yourselffor any of the events and things that
you have going, just remember thatyou are the most unique special and
there's not a single person like you.
And I just want you to remember that.
Tara Bryan (19:24):
That's amazing.
Well, thank you so much,Jackie, for being on the show.
I appreciate you.
Alright, until next time, enjoy your week!
Welcome to the Scalable Expert, the podcast where we unlock
the secrets to building a businessthat grows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator
of the Infinite Scale Method.
If you're a coach, consultant, orservice provider who's maxed out
with one on one work, overwhelmed bythe grind, and ready to scale your
expertise into a business that worksfor you, then you're in the right place.
(00:23):
Each week, I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness infinitely scalable.
Hey, everybody.
Welcome to this week's podcast.
(00:44):
I am thrilled to welcomeyou all to Jackie Wheeler.
Jackie, welcome to the podcast.
I am so happy that you're here.
Give us a little bit of a sense forwho you are and what your story is.
Jackie Wheeler (00:57):
Fantastic.
Hi.
Yep.
Jackie Wheeler.
I own JackieStyle Image & BrandingAgency, and I've been helping women in
the spotlight look amazing with theirstyle image and brand for over 30 years.
Tara Bryan (01:09):
I love that.
Okay, so tell us, first ofall, how do you do that?
Like, what is the kind of thething that you do to get people
all styled and ready to go?
And then, how you got started in this?
Jackie Wheeler (01:23):
Yeah, fantastic.
Well, a lot of times I'm in thoseprivate spaces where women feel a
little uncomfortable, which is theirclosets and their fitting rooms.
I take a look at what, my clienthas, what is in your closet,
how it's, working well for you?
If not, we curate, and if itdoesn't, then we shop and and that's
where we're in the fitting room.
I can make sure that you have thisreally great experience while we're
(01:45):
shopping, finding those key piecesthat enhance all of those things.
I started as a small child.
My poor mother, who is extremelynatural fashion personality, she's
had this firecracker of a daughterwho had opinions about what to wear.
And, just started from there.
I styled all my friends injunior high and high school.
(02:06):
I was on a college bound, so I found,my degree in clothing and textiles.
And I started my businessactually while I was in college
because it just made sense to me.
I could just do it.
And so yeah, I started all of those thingsright away and it's just been so much fun.
Tara Bryan (02:22):
That's amazing.
Okay.
There's so much to unpack there.
So I'm excited to kind of dive in.
First of all, one of the things I loveabout what you just said about your story
is that you took your passion, you tookwhat you was naturally the thing that
lit you up and made it into a business,which is like so dreamy and exciting.
And, so I want to diveinto that a little bit.
But tell us a little so okay, so yougo into someone's closet or you go
(02:45):
into you take them to a store, so isyour business primarily face to face?
Or are you doing thiskind of work, online?
Jackie Wheeler (02:56):
So I'm, my favorite, very, very, very favorite
is in person and face to face.
So I do some traveling, I haveworked with a lot of people locally.
Virtually I'm capable andam happy to do virtually.
So yes, I can do that.
It's a lot of fun.
It's a different experience, but it'sstill a fabulous experience online still.
Tara Bryan (03:16):
So women come to you because they don't like,
they don't like their clothes.
They don't feel comfortable in whatthey're wearing or what they're wearing
is not reflected on who, of who they are.
Jackie Wheeler (03:27):
Well, there's a variety of different reasons.
At first, it may not be a,I don't know what to do.
And then as they grow and theylearn more about themselves and the
tools that they have available tothem, then it becomes more of that,
okay, now I have decision fatigue.
I understand.
I understand my body.
I understand my best colors.
I understand these things.
(03:48):
I have it.
I need to go be my, do my superpoweron my business, and my life.
And now I just want somebodyelse to take care of the rest.
And so I'd help them with that.
So that decision fatigue of, allright, well, now we've made this
really great wardrobe for you thatenhances your style, image, and brand.
Let me just take care of that.
So, now I have women thatopen their calendars and say,
(04:10):
I have these events, dress me.
And I just go into your closetand make sure that happens.
Tara Bryan (04:16):
Well, I love that.
First of all, I love that because, I amdefinitely one of those people that I go
to my closet and I'm like, I have nothing.
Like, what am I supposed to wear to this?
I have no idea.
And so I love that you are availableto, to help with people and it matches
your passion for being able to do that.
Okay, so tell us a littlebit about your journey to
(04:37):
creating a business around this.
So it was your passion.
You said you had done this for yourselfand for your friends and other people
growing up and then went into themajor that allowed you to formalize
it, perhaps, but there's a differencebetween having a passion and then
actually being able to monetize it.
Talk a little bit about that for ouraudience, because our audience could
(05:00):
potentially be experts who are like, Ijust love what I do, but I don't even
know how to make a business of it.
And then I'm going to take youto the next level, which is how
do you actually scale that?
So first tell me a little bit abouthow you turn it into a business.
Jackie Wheeler (05:14):
Of course.
It was when I was working with mygirlfriends in junior high and high
school, a lot of their moms likerealized that I was doing a pretty
good job of budgeting and whatnot.
So they didn't necessarily hire me butthey're like, here's your budget go with.
And so that's how I started learningabout what that could look like.
And I didn't have a name forthe information that I knew.
(05:37):
I didn't have a name for thejob that I wanted to have.
And I randomly met an imageconsultant and she and I had coffee.
She took time with me at 18, 19 years oldto just have that conversation and say,
here's some options that you might have.
Here's some formal, other formalinformation that you need as
(05:57):
an image consultant, if this isthe direction you want to go.
And that really changed my life inthat I can, oh, I can really do this.
My initial thought when I was going toschool was I was going to become a buyer.
I was going to do a, Iwas going to have a shop.
I was going to have all these things.
I had that entrepreneurialsense in me the whole time.
(06:17):
I knew that there would be something.
But when this woman sat and gave me hertime and gave me a definition of what
that real thing was that I wanted, Iwas like, oh, okay, did I do it right?
Probably not.
I'm sure 19, 18, 19 years old, I didnot initially do things the best way.
(06:38):
I knew I needed to network.
I needed to find the right people.
I knew I needed to find the rightspace, and I knew I was still in school
and I needed to find that balance.
So, I just found, I started atthe chamber of commerce and met
people and learned how to networkand I learned how to give my little
speech and I just kept going andmade lots of mistakes along the way.
Tara Bryan (07:02):
Right, right.
So do you still primarily just do oneon one image consulting for people?
Jackie Wheeler (07:10):
Uh, no.
So I have a workshop coming up here inArizona on Power First Impression, and
I'll be doing like a group workshop then.
I'm working on some virtual workshops.
I've done all kinds of differentopportunities for specific topics
that I do zoom and workshopmasterclasses with that.
Tara Bryan (07:29):
Awesome, so you went to one on one and then now you're doing group,
where you're able to help more people atthe same time, so through workshops and
whatnot, are you also doing some sortof scalable delivery where you have some
options that are available for peopleto access that don't require your time.
Jackie Wheeler (07:49):
I love that you're asking me that.
I don't yet.
I don't yet.
And I have been thinking about how canI expand this, like this legacy, this
love that I have and help more people andcreate something that is again, not all my
time, cause it has been 30 years I've beendoing this and hopefully someday maybe,
(08:11):
I'll probably never retire, but maybedo less and that would be nice, but no I
have not I've been thinking of noodling itbut not nailed down what that looks like.
Tara Bryan (08:22):
Right well and you hit it on the head right where it's, it's you
have the ability to package what you doso that more people can have access to
you without you, you know, having allof your time involved in it and then
You can still kind of play in people'sclosets when you want to, instead of
having to from a business perspective.
(08:42):
So that's super exciting.
So when you're doing yourworkshops, are you doing multiple
iterations of those workshops?
So it's sort of like a packagecurriculum that you've already
created when you're helping people?
Jackie Wheeler (08:54):
It's a curriculum that's in my head that I've created,
but it's not necessarily packaged.
I love that idea of pulling,like, here's three options and,
packaging that, that's fantastic.
I'm gonna write that down.
Tara Bryan (09:07):
Well, and it's interesting, right?
Like when you think even about someof the things that you probably
do, you mentioned colors, right?
Like you help people figure outlike what the best colors are or
how to put together an outfit.
All of those things would be easilypackageable into something that if
somebody was interested in figuringout, like, how do I dress myself for
(09:28):
age or dress myself for an event or,you know, all of those kinds of things.
I'm like, what color should I be wearing?
What color shouldn't I be wearing?
All of those kinds of things.
Are those some of the topics thatyou talk about in your workshop?
Jackie Wheeler (09:40):
Absolutely.
All of those topics.
I love it.
Tara Bryan (09:42):
Yeah, yeah, that's so fun.
Like, I, it's, I love meetingexperts in sort of non
traditional expert areas, right?
And so it's, it's so exciting to thinkabout, like, how can you monetize?
How can you grow?
How can you package what you'redoing to get out to more, more women?
(10:04):
Do you specialize in a specificage or kind of type of...
image consulting?
Jackie Wheeler (10:11):
What's my niche?
Yes so I love working with speakers,authors, coaches, those women that
are in the spotlight all the time.
They have to consistently likereally know that they're on point.
So that's the woman thatI love to, to work with.
I am able to work with all,obviously that's like not a concern.
It's like, if I can.
(10:32):
So that particular woman has,again, a lot of decision fatigue.
She has a lot of things thatshe needs to think about and
there's a lot of events for her.
It's not just a, I'm going tomaybe do a networking group,
or a this, or a whatever.
She's doing podcasts and she's doing onstage and she's like, all the things.
So yes, that is my, yeah.
(10:54):
Age group wise, yeah, it'slike probably 30, 35 to 65.
Tara Bryan (11:00):
Yeah, yeah.
Well, and then, you know, how doyou dress when you're not, like,
at home, with your yoga pants on?
I have no pants on today, I just haveto tell you, like, real pants, but most
of the time it's my, my yoga pants,right, and then the shirt on the top.
So I'm sure you deal with that now,too, right, where it's, it's the
difference between how we used todress, when we would go somewhere versus
(11:22):
like, how do you show up on cameraand still present yourself with the
right brand and being able to do that?
So give us one, um, what's your onetop tip that you have for my audience
around how to present themselvesvisually in the way that you teach?
Jackie Wheeler (11:41):
So one of the things that I like to talk about is how...
the decision to show up for you, right.
So, that never have a secondchance for first impression moment.
That's, that's all about howother people are visualizing you.
When you show up with how you wantthem to see you, that's the key.
(12:01):
So then you start changing andtaking control of that first
impression because you've made thatdecision, on how you are showing up.
And I usually recommend pickingthree words that you want, I
have two, but my personal is tohave grace, poise, and style.
And I hope that every time that Iput my clothes on and I think about
it, my style image brand, who Iam, exudes grace, poise, and style.
(12:25):
So just taking that one thought furtherin like, I'm going to show up in this
room, I'm just going to throw clothes on.
Okay no, how am I goingto show up in this room?
How am I, how am I, what is mymessage that I'm going to give?
And that's what I think the biggestimpact that women can think about
is like where you're going and theimpact that you're going to make based
upon how you're visually showing up.
Tara Bryan (12:48):
Wow that's so interesting.
So a lot of times, you know, for me,I'll do like a power pose, right?
Like if I'm going on stage, I'll belike, okay, this is how I feel confident.
Right?
Like my hands are on my hips, my feetare planted, but I don't necessarily
think about what I'm wearing.
I'll wear something thatI feel confident in.
And most of the time it's a brightcolor because to me, my brand is
(13:11):
more like, authority and strength.
And so I usually show up in like, Idon't know, red or a color like that.
But I don't know if I've everintentionally thought about that, right?
Like whether it's red or orange orlike a, just a brighter color, but I,
I'm very intentional about like howI'm standing before I go on stage.
(13:32):
So I love that because that'stotally something that, I bet a
lot of people don't think about,but it makes a huge difference.
It's like when you see somebody on stageand they're in some strange outfit that
doesn't match how they're presenting.
It does make a huge difference.
Jackie Wheeler (13:48):
It does.
If you're not matchingyour message, it's hard.
I kind of like have the two, like it'ssimilarly, if you have your picture on
your card, and it's the 80s glam shot now,you're not representing yourself well.
That cohesion is not thereand it's, it's like that.
Tara Bryan (14:06):
Yeah.
Yeah.
I love that.
Okay.
Interesting.
All right.
So what's one book resource tool ortemplate or something that you could
not live without as you're growing orwhen you were growing your business?
Jackie Wheeler (14:20):
Oh, well my most recent one it's called The Go Giver
and it's a book and I love that oneso much because it really talks about
how, sales and connecting with peopleis not about what you're going to
get, it's about what you can giveand how he's gonna come back to you.
(14:40):
Does that...
I think, lemme make sureI'm saying that right.
But I love that one and theother is The Compound Effect,
I think that's a great one.
I have to reread it over andover again 'cause I will forget.
Tara Bryan (14:53):
Yeah.
No, both of those are amazing.
So we'll put those in the shownotes for everyone who is listening.
So if you wanna check thoseout we always include resources,
so thank you for sharing those.
All right, so what is one thing thatyou for sure want my audience to know
about your brilliance, your expertise,and how you show up in the world?
Jackie Wheeler (15:16):
Oh, that is a such good question.
I just want you to know thatthis is all about you and
you showing up authentically.
So when I am connecting with anyone,I just truly see you for who you
are and there's no judgment, there'sno anything like that in any of the
space that you're with me, and I justenjoy that discovery along with you.
Tara Bryan (15:42):
Yeah, that's so cool.
It's interesting, right?
Because I think we spend a lot oftime talking, or like, focused on
messaging, what we're saying, and, likeI said, like, persona wise, how you're
showing up, but I think that, theimage, the full picture gets missed.
So, Jackie, I love that this iswhat you do, and that this is
your passion, and you're bringingthis out, and I can't wait.
(16:05):
So you're helping people in Arizona,you said, right, in a workshop.
I cannot wait to see that workshopor something similar come out from
a bigger perspective so that youcan help more people because I'm
in Minnesota, I am not in Arizona.
I would love to be in Arizona rightnow, especially because it's like
negative 17 outside and so I wouldgladly come to your workshop to
(16:29):
get out because I want to see you,obviously, but also to be in the warmth.
But, I can't wait to see how yourmessage gets out to a broader group
when you're able to package it.
So I am, I am excited to kind of spitballa little bit with you, on that, like
what ideas could you come up with interms of like, you know, even just
(16:50):
like small pieces of your workshop,kind of packaging that out, being
able to give that as a live virtualworkshop, or even, as a scalable
offer that doesn't require your time.
So more on that, because Jackie,I'm going to follow up with you.
Jackie Wheeler (17:04):
All right.
Tara Bryan (17:04):
After you've noodled through some different ideas.
But what comes up for you around that?
Like, I would love to hearyour thoughts on that.
Cause you know, you've beenkind of intrigued on that.
I'm sure you're thinking about it.
Any thoughts on that, that youcan share with our audience that
would help them also, kind of,brainstorm some ideas around that?
Jackie Wheeler (17:23):
Absolutely.
So, um, I was literally just thinkingabout a gal who I was working with.
She does content creation,content sessions.
They're all in person.
They're taking pictures and stuff.
And I was thinking I wanted topartner with her to prep her people,
for that content, because they'retaking photographs over and over and
(17:45):
just to have a consistent monthlyopportunity to what does that mean?
How do you show up?
You know, when you're talking aboutyou, you and your content, is there,
how do we put that all together?
So you're prepped for photo shoots contentand, you know, those kind of things.
Tara Bryan (18:03):
Yeah, that's amazing.
Very cool.
Great idea.
All right.
So for my audience, if anyone wantsto get a hold of you and learn how
they can be, in your world, let usknow, how can we get a hold of you?
Jackie Wheeler (18:16):
Yes, of course.
I have a little special giftfor anyone who's listening.
You can find that gift at, it's a styleguide, the jackiestyle.com/freegift.
And the best place to find me is anInstagram, which is @thejackiestyle.
And you can see all kinds of the funthings that I'm up to and creative
ideas and more of my personality.
Tara Bryan (18:39):
I love it.
I love it.
So, all right, perfect.
So for all of you who are interestedin learning from Jackie in terms of how
do you improve your image, how do youimprove your style, and get a little
bit of her passion for what you shouldbe, you know, putting on your body,
definitely check her out on Instagram.
All of those will alsobe in the show notes.
(18:59):
All right, Jackie, leave us with aparting couple of words how what
you do could help our audience.
Jackie Wheeler (19:07):
Oh, well, I want just to remind you that there's no one like you.
And so as you're prepping yourselffor any of the events and things that
you have going, just remember thatyou are the most unique special and
there's not a single person like you.
And I just want you to remember that.
Tara Bryan (19:24):
That's amazing.
Well, thank you so much,Jackie, for being on the show.
I appreciate you.
Alright, until next time, enjoy your week!
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