Did you know, most small business owners spend more time planning a vacation than planning for the growth of their business?
That is mind-blowing.
In this episode of The Scalable Expert Podcast, Tara sits down with Lynne Roe to unpack the critical role of strategic planning and why it's one thing so many entrepreneurs get wrong or overlook completely.
You’ll hear how Lynne's personal story shaped her approach to building a flexible, life-first business and why planning should always start with the lifestyle you want to live.
Lynne also shares her powerful framework of building both an Invisible Team (systems, automation, SOPs) and a Human Team (delegation, hiring smart), and how that combination frees up time and energy to grow your business with clarity and confidence.
🧭 What You’ll Learn:
- Why “winging it” keeps your business stuck
- How to start building your plan around the life you want
- The difference between an invisible team and a human team
- The mindset shift from solopreneur to business leader
- How planning creates freedom (not limitation)
⏱️ Episode Chapters:
[00:00] Welcome + Meet Lynne Roe
[01:00] Lynne’s origin story: launching a business during a family crisis
[02:45] From chaos to clarity: using strategic planning to stay focused
[03:40] Designing a business that supports your life
[04:30] Why small business owners skip planning (and what it costs them)
[06:00] Staying accountable to your plan (even when new ideas pop up)
[07:00] The Invisible Team: systems, SOPs, and automation
[08:30] The Human Team: delegation that pays for itself
[10:30] “Who, not how”: the mindset shift that unlocks scale
[12:00] Why Traction by Gino Wickman is a must-read
[13:00] Why combining content with coaching is the future
[14:30] Final advice: Plan your business like it pays for your vacation
💡 Resources Mentioned:
- Traction by Gino Wickman
- Get A Grip by Gino Wickman (story-based companion)
🎯 Your Next Step:
Take the Scalable Expert Quiz to find out what phase of growth you're in - and how to start building your plan, systems, and team.
Mentioned in this episode:
https://taralbryan.com/step/15-learn-to-scale-call
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tara Bryan (00:00):
Welcome to The Scalable Expert, the podcast where we unlock
the secrets to building a businessthat grows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator
of the INFINITE SCALE Method.
If you're a coach, consultant, orservice provider who's maxed out
with one on one work, overwhelmed bythe grind, and ready to scale your
expertise into a business that worksfor you, then you're in the right place.
(00:23):
Each week I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income,
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness INFINITELY SCALABLE.
Hey, everybody.
Welcome to this week's episode.
(00:44):
I am thrilled that you're here,and I would love to welcome
Lynne Roe to the show today.
Lynne, welcome.
We are so excited to hear from you today.
To get us started, tell usa little bit about yourself.
Give us a little bit about your story,your business, and all of the things.
Lynne Roe (01:00):
Thank you so much for having me today.
So I am a business coach.
I work with small business owners who aregrowing their businesses very rapidly.
Mostly they are making six figuresand growing to seven figures.
And I do that by helping themdevelop a strategic plan for how
to get there and then stayingaccountable for getting there.
(01:20):
And the way that I got to doing strategicplanning with my clients is when I first
started the business, I had, my daughterwas away at college and she called me up.
She had fallen down the stairsand she had a concussion.
And of course I went to pick her up andbring her home and they said, Oh, she'll
be better in two weeks, maybe two months,two months went by and she was not better.
(01:42):
And she was actually really bad.
It was a severe concussion.
not able to walk without assistance.
She'd bump into walls, she'd fall down.
It was very bad.
And here I was tryingto launch a business.
And how do you do that while youare also trying to care for someone?
So I I had spent years in, inCorporations and not for profits
(02:05):
doing strategic planning.
And so I thought, okay, letme just do strategic planning
for how to grow this business.
And that's what I did.
I developed a strategic plan formy business and followed that.
And it was great.
And my clients heard about it andthey said, Oh, let's do that with me.
I want to know how Ican launch my business.
So that's what I do.
And it took, honestly, my daughter wasAfter two years, she still wasn't better.
(02:30):
It was eight years before she was ableto function again and ten, after ten
years, she went back to college as a 28year old freshman and she just graduated.
We were very excited.
Tara Bryan (02:42):
Oh, that's so exciting.
I love that.
Like how I have.
I have two teenagers and a youngerone, but I am just about to
send my oldest off to college.
So that that's where I'm like,Oh, I have to pick her up.
That'd be terrible.
Yeah.
Lynne Roe (02:57):
How do you manage?
Anyway so that's how I gotinto strategic planning.
And now I do strategic planningwith all of my clients.
That's how I start our engagement.
And We always start with the samefirst question, and that is, what is
the lifestyle you want to be living?
So for me, I needed a lifestylewhere I could be flexible and
be home to care for my daughter.
(03:17):
And how was I going to grow a business anddo that at the same time for other people,
some clients may wanna have, they wannaown a jet and jet set around the world.
They need a different kind ofbusiness than I needed, right?
To be able to do that.
So it's a question I always startwith my clients is what do you want
to be doing with your life becauseour lives are not here to devote
our whole life to our business.
(03:39):
Our business should besupporting our life.
So when we're going to designhow we want our business to be,
what we want it to grow into.
We think about what is itthat we want to be living?
What is the lifestylewe want to be living?
That's awesome.
All right.
So I there's so manythings to unpack there.
So I thank you for sharing your story.
So when you started, you had abackground in strategic planning.
(04:03):
I did, yes.
And you, did you overlook it at firstwhen you were starting your business?
I did.
Yeah.
I never, it never, I thought, oh,this is just a small little business.
I don't need a plan.
The thing is that if you don'thave a plan, then you don't know
which things you're doing whenand the new idea comes along and
you think, oh, let me go try that.
(04:23):
And then you also have theseideas in the back of your head.
Okay, I should be doing thisand I should be doing that.
And it gets overwhelming, right?
As a solopreneur, as an entrepreneur, itgets overwhelming trying to do everything
you think you're supposed to do.
But if you have a strategic plan that saysthis month, I'm focusing on these things.
And next month, I'm focusing onthese things and that other thing
(04:45):
that sounds like a great idea.
It's scheduled for me to doit in July or August, right?
So you can forget about it.
You don't have to be thinking,oh my God, I have to get to that.
No it's already there.
So it's freeing.
It's freeing to have a plan andknow what you're doing when.
Tara Bryan (05:00):
And what's so great about it is that, so that's what
you were doing your job, right?
You were doing strategic planningwere you working in a corporation?
Lynne Roe (05:06):
One of many things that I did, but yes.
Tara Bryan (05:08):
Yeah.
And so then you start your ownbusiness and you're like, oh
yeah, this is going to be great.
I'm going to do all these things.
And then you go, oh wait, I need a plan.
Wow.
Isn't that like a novel concept?
And I say that with lovebecause that's how I was too.
I was like, Oh yeah.
Yeah.
No problem.
Yeah, I got this, right?
And then you're all over the place doingall the things when you first get started.
And then you need a plan.
(05:29):
And then.
You actually can execute on the planinstead of doing all of the things.
And so I love that because you took yourexpertise, you applied it to what you
were doing and you were almost forcedto, which to be honest, most of the time,
until people are forced into some sortof constraint, they're not disciplined
enough to do it and they just kind ofgo off and do all the things and then
(05:52):
you realized the power of that and thenstarted helping other people do that,
which then is really what helped youbuild your business, which is, sort of
like a full circular moment, isn't it?
Where it's like, oh my gosh.
And so my question for you, aroundthis and, I am a, I am a strategist.
I love it.
All things strategy.
(06:12):
Especially strategic plans, but oneof the biggest challenges, especially
with working with entrepreneurs is thatit's not easy to help other people.
It's easy to maybe help themcreate the plan, determine what
their lifestyle is super hard tokeep them on plan and on track.
So is that one of the thingsthat you do as one of your
(06:34):
offers in your business model?
Lynne Roe (06:36):
Yes, it is.
Absolutely.
Absolutely.
So.
You know, I do thatthrough private coaching.
I do that through some mastermindsand I do that through groups as well.
But the idea is to help people stay ontask with what they had planned to do.
. If you follow it, it's amazing howmuch you can actually accomplish.
And what happens for the people who arealready doing fairly well, you know,
(06:58):
they're making six figures, they've gota business, it's, they've got a proof of
concept, they've got some clients but thenthey get to this point where they're still
doing it all themselves and they can't.
And so part of the plan is how dowe get these things done so that
I'm not doing it myself, and I saywe, we need to have two things.
You need to have an invisibleteam and a human team.
Tara Bryan (07:20):
Hmm.
I like that.
Yeah.
So I don't call it aninvisible team, but I may now.
I like that.
So tell our audience what that means.
Lynne Roe (07:29):
Yeah, the invisible team is the automations that you
can set up in the background.
It's the processes and procedures abouthow you do things so that you're not
trying to figure it out every time itis, the standard operating procedures
that you set up for you to have.
So it's all of those things to makesure everything runs smoothly in the
background and also so that you don'thave to do it yourself so that you can
(07:52):
take those processes, procedures andthings and have somebody else do them.
So that's kind of your invisible team.
Tara Bryan (07:58):
Okay, wait a minute.
I gotta stop you beforeyou go to the other team.
Okay, so do you have this trademarked?
Because that is a fabulous, like youjust turned all of that stuff super
sexy by calling it the Invisible Team.
Do you?
Do you like do you use that?
Lynne Roe (08:11):
No, I probably should, but no, I don't...
Tara Bryan (08:13):
Oh my.
You should use that.
That's sexy.
That's good.
Yeah.
I love, I call it theInvisible Team though.
Yeah, all the time.
I love that.
Okay, I'll stop.
But that's amazing.
You should trademark thatand have that be your thing.
Building an Invisible Team.
Or we could partner because that's whatI do all that invisible team, but it
is interesting, like total sidebar,but it is interesting when you're like,
(08:37):
you need to have processing, you needto have SOPs and you need to actually
have a plan for what you're doing.
People go, Oh yeah,that's the boring stuff.
I don't know how to do that.
Yeah.
That's boring.
Right?
You're like, Oh, youneed an invisible team.
They're like, Whoa, tell me more.
Okay.
So I like that.
Okay.
So then talk about now the regular team.
Lynne Roe (08:56):
So then we have a human team and the human team, it's it's
the people are like, Oh my God,I don't want to hire somebody.
But the thing is that if youare doing everything yourself,
you're doing the 20 an hour jobs,you're doing the 30 an hour jobs.
And once in a while, when you have time,you're doing the 500 an hour jobs, right?
(09:17):
1, 000 an hour jobs.
But if you have somebody else, ifyou're spending, let's say 10 or 20
hours a week, which is what most peoplespend on the 20 an hour jobs, you're
not spending it on those jobs thatare worth a whole lot more, right?
If you just paid somebody else to dothat, those jobs, 20 an hour jobs,
(09:37):
now you have time to do the jobsthat are worth a whole lot more.
And that's what actually growsyour business very quickly,
otherwise you're stuck.
You've got, you're wearing every hat.
You're trying to do everything and youjust can't, you just can't do it all.
So finding that human team andthat human team does not have to
be I'm hiring a full time person.
(09:58):
It doesn't have to be.
You can hire a part time person whois overseas sometimes, it depends on
your business what you need, right?
Sometimes that's a solution butsometimes the best solution is
to hire an expert in the field.
So for example, you could buildyour own website, but unless
you're a website developer.
(10:20):
You're not going to do it nearly asquickly as the website developer can do
it, and you're not going to do it as well.
You'll have something that's okay, butyou won't have something that's great.
And for you to spend, I was talking toone gentleman who spent probably 100
hours trying to develop his website.
And he was getting paid500 an hour by his clients.
He was able to hire, he got, he did thewebsite, he got it done, it was okay.
(10:44):
It wasn't great.
It was okay.
It worked.
Then he talked to a websitedeveloper who said, I can do
it for two to three thousand.
I could do the website for youand you'll have it in two weeks.
This guy spent monthstrying to develop a website.
So much time that he could have beenspending doing more valuable work.
And not that the website designer isn'tvaluable, it's that they're experienced
(11:07):
and they can do it faster and better.
So their time, they get paid moreper hour because they can do it
faster and they can do it better.
So sometimes that's the way to go.
Tara Bryan (11:17):
Yeah.
Awesome.
All right.
Good.
Okay.
I love all of that.
So tell us a little bit, like what advicewould you have for my audience around,
um, some of the techniques that you useto teach your people how to go from where
they are today to where they want to go.
Lynne Roe (11:37):
So aside from starting with a strategic plan, another thing I.
Work with my clients on is instead ofsaying to themselves, how do I do this?
They start saying to themselves,who can do this for me, or who
can I find to do this for me.
And just that little shift makesa big difference if you start
thinking who instead of how.
(12:00):
Now you're thinking, okay, do I hiresomeone on my team, or do I get somebody
on the team that I already have, or do Ihire it out, pay someone else to do it?
And when you start thinking thatway, that's when you start to
move from being an entrepreneurto being a CEO of a business.
Before that, you're anentrepreneur, you're doing it all.
But once you start thinking,who else can do this?
(12:22):
That's when you start to become the CEO.
Tara Bryan (12:24):
Yes.
So powerful.
Awesome.
All right.
What's one tool resource or book orwhatever that you use in your business
that you couldn't live without?
Lynne Roe (12:34):
My favorite business book is Traction by Gina Wickman.
I think it's an amazing book.
It's great for any new entrepreneur.
It's also great for bigger businessesthat are existing, but it's a great book.
So that's, I can't livewithout with that one.
Tara Bryan (12:52):
Yeah, that's amazing.
Do you have the thesupplement, the actual story?
I can't remember what it's called.
I have it here.
Do you know what I'm Get A Grip?
Yes.
I've read that one?
Yes.
Yeah.
Where it's the story.
So Traction is amazing asthe how to book, right?
Get A Grip is an illustrated story of acompany implementing and using Traction.
(13:14):
Yeah.
So those two together are
what I think is like the secret saucebecause then you can actually follow along
with a company who's implementing it.
So it it's the holistic picture.
So we will put both of thosein the show notes, but I agree.
I love I love that book.
So let's talk about your businessmodel for just a second, because
I would be remiss as, the hostof The Scalable Expert podcast.
(13:37):
If we didn't talk a little bit aboutscalable offers, so tell me a little
bit about, so you said you do one on onework, you do masterminds and you do group,
coaching, do you have any offers that areavailable without your time and attention?
Lynne Roe (13:50):
I do.
But I'm finding that peoplereally don't, you know, I have a
course that's available online.
I find that people really don't wantthat anymore because there's so many
education resources out there, right?
People really want live in person,the ability to have a conversation.
(14:13):
So, all of the things that I'mbuilding now have something
built in where I'm involved.
Tara Bryan (14:19):
Yeah, but you have the foundation is like the training
where they're learning and thenthey get to interact with you.
Correct.
Kind of for the application piece.
Yeah.
Yes.
Yes.
Yeah, because I agree.
I mean, I think that's sort of theway that things are going, right?
Like, you know, a lot ofcourses that are out there.
Some of them are good, but a lot of them.
Don't drive towards thattransformation and there's not
(14:41):
a personalized element to them.
Very few people know how to add thatpersonalization in where you're inserting
yourself into the conversation In ascalable, almost automated fashion,
but putting that together whereyou're not teaching and repeating
yourself 40 million times, right?
Like I call it 50 first dates.
(15:02):
If you've seen that movie, whereyou're not doing that, but yet,
then you get to come in at yourhighest level and help people.
And it's more of acombination aspect of it.
Yeah.
So that's amazing.
That's what you're doing.
So you're offering that to people,so that they get both and you're
able to maximize your time.
Awesome.
Very cool.
All right.
(15:22):
So what are some final words ofadvice that you have for my audience?
Lynne Roe (15:27):
I really think that the average person spends 15 hours
planning a one week vacation.
It's very rare that I find a businessowner who spends that kind of time
planning for the growth of their businessand the business pays for the vacation.
So spend the time to plan for howyou're going to grow your business.
Tara Bryan (15:46):
That is powerful.
You're totally right.
People spend more time doing thatthan they do planning their business.
I love it.
All right.
Well, you heard the finalword from Lynne today.
So thank you Lynne forbeing on the podcast.
It was a pleasure to have youon and for everyone listening go
ahead and subscribe to the podcast.
Give us a like, do all thedifferent things wherever you're
(16:09):
watching or listening and untilnext time, have a great week.
Welcome to The Scalable Expert, the podcast where we unlock
the secrets to building a businessthat grows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator
of the INFINITE SCALE Method.
If you're a coach, consultant, orservice provider who's maxed out
with one on one work, overwhelmed bythe grind, and ready to scale your
expertise into a business that worksfor you, then you're in the right place.
(00:23):
Each week I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income,
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness INFINITELY SCALABLE.
Hey, everybody.
Welcome to this week's episode.
(00:44):
I am thrilled that you're here,and I would love to welcome
Lynne Roe to the show today.
Lynne, welcome.
We are so excited to hear from you today.
To get us started, tell usa little bit about yourself.
Give us a little bit about your story,your business, and all of the things.
Lynne Roe (01:00):
Thank you so much for having me today.
So I am a business coach.
I work with small business owners who aregrowing their businesses very rapidly.
Mostly they are making six figuresand growing to seven figures.
And I do that by helping themdevelop a strategic plan for how
to get there and then stayingaccountable for getting there.
(01:20):
And the way that I got to doing strategicplanning with my clients is when I first
started the business, I had, my daughterwas away at college and she called me up.
She had fallen down the stairsand she had a concussion.
And of course I went to pick her up andbring her home and they said, Oh, she'll
be better in two weeks, maybe two months,two months went by and she was not better.
(01:42):
And she was actually really bad.
It was a severe concussion.
not able to walk without assistance.
She'd bump into walls, she'd fall down.
It was very bad.
And here I was tryingto launch a business.
And how do you do that while youare also trying to care for someone?
So I I had spent years in, inCorporations and not for profits
(02:05):
doing strategic planning.
And so I thought, okay, letme just do strategic planning
for how to grow this business.
And that's what I did.
I developed a strategic plan formy business and followed that.
And it was great.
And my clients heard about it andthey said, Oh, let's do that with me.
I want to know how Ican launch my business.
So that's what I do.
And it took, honestly, my daughter wasAfter two years, she still wasn't better.
(02:30):
It was eight years before she was ableto function again and ten, after ten
years, she went back to college as a 28year old freshman and she just graduated.
We were very excited.
Tara Bryan (02:42):
Oh, that's so exciting.
I love that.
Like how I have.
I have two teenagers and a youngerone, but I am just about to
send my oldest off to college.
So that that's where I'm like,Oh, I have to pick her up.
That'd be terrible.
Yeah.
Lynne Roe (02:57):
How do you manage?
Anyway so that's how I gotinto strategic planning.
And now I do strategic planningwith all of my clients.
That's how I start our engagement.
And We always start with the samefirst question, and that is, what is
the lifestyle you want to be living?
So for me, I needed a lifestylewhere I could be flexible and
be home to care for my daughter.
(03:17):
And how was I going to grow a business anddo that at the same time for other people,
some clients may wanna have, they wannaown a jet and jet set around the world.
They need a different kind ofbusiness than I needed, right?
To be able to do that.
So it's a question I always startwith my clients is what do you want
to be doing with your life becauseour lives are not here to devote
our whole life to our business.
(03:39):
Our business should besupporting our life.
So when we're going to designhow we want our business to be,
what we want it to grow into.
We think about what is itthat we want to be living?
What is the lifestylewe want to be living?
That's awesome.
All right.
So I there's so manythings to unpack there.
So I thank you for sharing your story.
So when you started, you had abackground in strategic planning.
(04:03):
I did, yes.
And you, did you overlook it at firstwhen you were starting your business?
I did.
Yeah.
I never, it never, I thought, oh,this is just a small little business.
I don't need a plan.
The thing is that if you don'thave a plan, then you don't know
which things you're doing whenand the new idea comes along and
you think, oh, let me go try that.
(04:23):
And then you also have theseideas in the back of your head.
Okay, I should be doing thisand I should be doing that.
And it gets overwhelming, right?
As a solopreneur, as an entrepreneur, itgets overwhelming trying to do everything
you think you're supposed to do.
But if you have a strategic plan that saysthis month, I'm focusing on these things.
And next month, I'm focusing onthese things and that other thing
(04:45):
that sounds like a great idea.
It's scheduled for me to doit in July or August, right?
So you can forget about it.
You don't have to be thinking,oh my God, I have to get to that.
No it's already there.
So it's freeing.
It's freeing to have a plan andknow what you're doing when.
Tara Bryan (05:00):
And what's so great about it is that, so that's what
you were doing your job, right?
You were doing strategic planningwere you working in a corporation?
Lynne Roe (05:06):
One of many things that I did, but yes.
Tara Bryan (05:08):
Yeah.
And so then you start your ownbusiness and you're like, oh
yeah, this is going to be great.
I'm going to do all these things.
And then you go, oh wait, I need a plan.
Wow.
Isn't that like a novel concept?
And I say that with lovebecause that's how I was too.
I was like, Oh yeah.
Yeah.
No problem.
Yeah, I got this, right?
And then you're all over the place doingall the things when you first get started.
And then you need a plan.
(05:29):
And then.
You actually can execute on the planinstead of doing all of the things.
And so I love that because you took yourexpertise, you applied it to what you
were doing and you were almost forcedto, which to be honest, most of the time,
until people are forced into some sortof constraint, they're not disciplined
enough to do it and they just kind ofgo off and do all the things and then
(05:52):
you realized the power of that and thenstarted helping other people do that,
which then is really what helped youbuild your business, which is, sort of
like a full circular moment, isn't it?
Where it's like, oh my gosh.
And so my question for you, aroundthis and, I am a, I am a strategist.
I love it.
All things strategy.
(06:12):
Especially strategic plans, but oneof the biggest challenges, especially
with working with entrepreneurs is thatit's not easy to help other people.
It's easy to maybe help themcreate the plan, determine what
their lifestyle is super hard tokeep them on plan and on track.
So is that one of the thingsthat you do as one of your
(06:34):
offers in your business model?
Lynne Roe (06:36):
Yes, it is.
Absolutely.
Absolutely.
So.
You know, I do thatthrough private coaching.
I do that through some mastermindsand I do that through groups as well.
But the idea is to help people stay ontask with what they had planned to do.
. If you follow it, it's amazing howmuch you can actually accomplish.
And what happens for the people who arealready doing fairly well, you know,
(06:58):
they're making six figures, they've gota business, it's, they've got a proof of
concept, they've got some clients but thenthey get to this point where they're still
doing it all themselves and they can't.
And so part of the plan is how dowe get these things done so that
I'm not doing it myself, and I saywe, we need to have two things.
You need to have an invisibleteam and a human team.
Tara Bryan (07:20):
Hmm.
I like that.
Yeah.
So I don't call it aninvisible team, but I may now.
I like that.
So tell our audience what that means.
Lynne Roe (07:29):
Yeah, the invisible team is the automations that you
can set up in the background.
It's the processes and procedures abouthow you do things so that you're not
trying to figure it out every time itis, the standard operating procedures
that you set up for you to have.
So it's all of those things to makesure everything runs smoothly in the
background and also so that you don'thave to do it yourself so that you can
(07:52):
take those processes, procedures andthings and have somebody else do them.
So that's kind of your invisible team.
Tara Bryan (07:58):
Okay, wait a minute.
I gotta stop you beforeyou go to the other team.
Okay, so do you have this trademarked?
Because that is a fabulous, like youjust turned all of that stuff super
sexy by calling it the Invisible Team.
Do you?
Do you like do you use that?
Lynne Roe (08:11):
No, I probably should, but no, I don't...
Tara Bryan (08:13):
Oh my.
You should use that.
That's sexy.
That's good.
Yeah.
I love, I call it theInvisible Team though.
Yeah, all the time.
I love that.
Okay, I'll stop.
But that's amazing.
You should trademark thatand have that be your thing.
Building an Invisible Team.
Or we could partner because that's whatI do all that invisible team, but it
is interesting, like total sidebar,but it is interesting when you're like,
(08:37):
you need to have processing, you needto have SOPs and you need to actually
have a plan for what you're doing.
People go, Oh yeah,that's the boring stuff.
I don't know how to do that.
Yeah.
That's boring.
Right?
You're like, Oh, youneed an invisible team.
They're like, Whoa, tell me more.
Okay.
So I like that.
Okay.
So then talk about now the regular team.
Lynne Roe (08:56):
So then we have a human team and the human team, it's it's
the people are like, Oh my God,I don't want to hire somebody.
But the thing is that if youare doing everything yourself,
you're doing the 20 an hour jobs,you're doing the 30 an hour jobs.
And once in a while, when you have time,you're doing the 500 an hour jobs, right?
(09:17):
1, 000 an hour jobs.
But if you have somebody else, ifyou're spending, let's say 10 or 20
hours a week, which is what most peoplespend on the 20 an hour jobs, you're
not spending it on those jobs thatare worth a whole lot more, right?
If you just paid somebody else to dothat, those jobs, 20 an hour jobs,
(09:37):
now you have time to do the jobsthat are worth a whole lot more.
And that's what actually growsyour business very quickly,
otherwise you're stuck.
You've got, you're wearing every hat.
You're trying to do everything and youjust can't, you just can't do it all.
So finding that human team andthat human team does not have to
be I'm hiring a full time person.
(09:58):
It doesn't have to be.
You can hire a part time person whois overseas sometimes, it depends on
your business what you need, right?
Sometimes that's a solution butsometimes the best solution is
to hire an expert in the field.
So for example, you could buildyour own website, but unless
you're a website developer.
(10:20):
You're not going to do it nearly asquickly as the website developer can do
it, and you're not going to do it as well.
You'll have something that's okay, butyou won't have something that's great.
And for you to spend, I was talking toone gentleman who spent probably 100
hours trying to develop his website.
And he was getting paid500 an hour by his clients.
He was able to hire, he got, he did thewebsite, he got it done, it was okay.
(10:44):
It wasn't great.
It was okay.
It worked.
Then he talked to a websitedeveloper who said, I can do
it for two to three thousand.
I could do the website for youand you'll have it in two weeks.
This guy spent monthstrying to develop a website.
So much time that he could have beenspending doing more valuable work.
And not that the website designer isn'tvaluable, it's that they're experienced
(11:07):
and they can do it faster and better.
So their time, they get paid moreper hour because they can do it
faster and they can do it better.
So sometimes that's the way to go.
Tara Bryan (11:17):
Yeah.
Awesome.
All right.
Good.
Okay.
I love all of that.
So tell us a little bit, like what advicewould you have for my audience around,
um, some of the techniques that you useto teach your people how to go from where
they are today to where they want to go.
Lynne Roe (11:37):
So aside from starting with a strategic plan, another thing I.
Work with my clients on is instead ofsaying to themselves, how do I do this?
They start saying to themselves,who can do this for me, or who
can I find to do this for me.
And just that little shift makesa big difference if you start
thinking who instead of how.
(12:00):
Now you're thinking, okay, do I hiresomeone on my team, or do I get somebody
on the team that I already have, or do Ihire it out, pay someone else to do it?
And when you start thinking thatway, that's when you start to
move from being an entrepreneurto being a CEO of a business.
Before that, you're anentrepreneur, you're doing it all.
But once you start thinking,who else can do this?
(12:22):
That's when you start to become the CEO.
Tara Bryan (12:24):
Yes.
So powerful.
Awesome.
All right.
What's one tool resource or book orwhatever that you use in your business
that you couldn't live without?
Lynne Roe (12:34):
My favorite business book is Traction by Gina Wickman.
I think it's an amazing book.
It's great for any new entrepreneur.
It's also great for bigger businessesthat are existing, but it's a great book.
So that's, I can't livewithout with that one.
Tara Bryan (12:52):
Yeah, that's amazing.
Do you have the thesupplement, the actual story?
I can't remember what it's called.
I have it here.
Do you know what I'm Get A Grip?
Yes.
I've read that one?
Yes.
Yeah.
Where it's the story.
So Traction is amazing asthe how to book, right?
Get A Grip is an illustrated story of acompany implementing and using Traction.
(13:14):
Yeah.
So those two together are
what I think is like the secret saucebecause then you can actually follow along
with a company who's implementing it.
So it it's the holistic picture.
So we will put both of thosein the show notes, but I agree.
I love I love that book.
So let's talk about your businessmodel for just a second, because
I would be remiss as, the hostof The Scalable Expert podcast.
(13:37):
If we didn't talk a little bit aboutscalable offers, so tell me a little
bit about, so you said you do one on onework, you do masterminds and you do group,
coaching, do you have any offers that areavailable without your time and attention?
Lynne Roe (13:50):
I do.
But I'm finding that peoplereally don't, you know, I have a
course that's available online.
I find that people really don't wantthat anymore because there's so many
education resources out there, right?
People really want live in person,the ability to have a conversation.
(14:13):
So, all of the things that I'mbuilding now have something
built in where I'm involved.
Tara Bryan (14:19):
Yeah, but you have the foundation is like the training
where they're learning and thenthey get to interact with you.
Correct.
Kind of for the application piece.
Yeah.
Yes.
Yes.
Yeah, because I agree.
I mean, I think that's sort of theway that things are going, right?
Like, you know, a lot ofcourses that are out there.
Some of them are good, but a lot of them.
Don't drive towards thattransformation and there's not
(14:41):
a personalized element to them.
Very few people know how to add thatpersonalization in where you're inserting
yourself into the conversation In ascalable, almost automated fashion,
but putting that together whereyou're not teaching and repeating
yourself 40 million times, right?
Like I call it 50 first dates.
(15:02):
If you've seen that movie, whereyou're not doing that, but yet,
then you get to come in at yourhighest level and help people.
And it's more of acombination aspect of it.
Yeah.
So that's amazing.
That's what you're doing.
So you're offering that to people,so that they get both and you're
able to maximize your time.
Awesome.
Very cool.
All right.
(15:22):
So what are some final words ofadvice that you have for my audience?
Lynne Roe (15:27):
I really think that the average person spends 15 hours
planning a one week vacation.
It's very rare that I find a businessowner who spends that kind of time
planning for the growth of their businessand the business pays for the vacation.
So spend the time to plan for howyou're going to grow your business.
Tara Bryan (15:46):
That is powerful.
You're totally right.
People spend more time doing thatthan they do planning their business.
I love it.
All right.
Well, you heard the finalword from Lynne today.
So thank you Lynne forbeing on the podcast.
It was a pleasure to have youon and for everyone listening go
ahead and subscribe to the podcast.
Give us a like, do all thedifferent things wherever you're
(16:09):
watching or listening and untilnext time, have a great week.
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