July 1, 2025 • 20 mins
In this Scalable Expert episode, Tara sits down with sales coach Aileen Boyle to unpack her journey from dreading sales conversations to confidently teaching women how to sell - and now building a scalable model to expand her impact. From pricing mindset shifts to offer clarity and scalable delivery, this episode is packed with practical wisdom for any coach or consultant ready to turn their service into a repeatable, scalable framework.
What You’ll Learn in This Episode:
- Why women often resist sales conversations and what to do instead
- The critical difference between your service and your offer
- How to price with confidence (spoiler: it’s not about what you’re “worth”)
- Why Aileen’s 90-day program became the centerpiece of her business
- Her plan to certify others in her method and scale without losing her personal touch
- Why one framework is the key to infinite growth opportunities
Timestamps & Chapters:
00:00 – Intro: Meet Sales Coach Aileen Boyle
02:00 – Why Women Struggle with Sales
04:30 – Pricing Mindset: It's Not About You
07:00 – Designing the 90-Day Offer
08:45 – 1:1 vs Group vs Certification Delivery Models
10:50 – Scaling Her Framework with "Two More Aileens"
13:00 – Tara’s Take: One Framework, Infinite Paths
15:00 – Go-To Tools: LinkedIn and a Great VA
17:00 – Where to Find Aileen + Free Offer Checklist
18:45 – Final Thoughts: Price for the Prospect
Resources Mentioned:
- Connect with Aileen on LinkedIn linkedin.com/in/aileenboyle-sales-strategist-consultant
- Download her free 5-Step Offer Checklist
- Want to know your next step to scale? → Take the Scalable Expert Quiz
About Aileen:
Aileen Boyle is the go-to ally for bold, visionary leaders who want it all—sales strategies, skills, business modelling, and mindset magic. With over 300 businesses transformed, she’s taken the stage at top business schools and wowed international MBA and executive audiences. A fierce advocate for women in business, Aileen shakes up the status quo, bridging legacy-building with financial success. Oh, and in 2024, she added "author" to her list of achievements. Watch this space!
Connect with Tara:
- Visit taralbryan.com
- Connect with Tara on LinkedIn https://www.linkedin.com/in/tara-bryan/
- Subscribe to The Scalable Expert Podcast
About Me:
Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.
I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.
Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.
To learn more:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tara Bryan (00:00):
Welcome to the Scalable Expert, the podcast where we unlock
the secrets to building a businessthat grows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator
of the Infinite Scale Method.
If you're a coach, consultant,or service provider who's
maxed out with one-on-one work.
Overwhelmed by the grind andready to scale your expertise into
(00:20):
a business that works for you,then you are in the right place.
Each week I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income,
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness infinitely scalable.
(00:41):
Hey, everybody.
Welcome to this episode of the podcast.
I am thrilled that you are here.
I would love to introduceyou to Aileen Boyle.
She is going to come on todayand give you some awesome
insights that only she can share.
So welcome to the podcast, Aileen.
I'm so excited that you're here.
Give us a little bit of a sense forwho you are and what you're about.
Aileen Boyle (01:02):
Hi everybody.
Tara, thank you so much for having me.
So you can tell from theaccent, I'm not local to you.
Yes, I am Scottish and based in Scotland.
And my focus now is helping womenbe more comfortable with sales.
And it came from the fact that, well, youknow, I'm a woman, I used to hate selling,
(01:22):
and then I had a few kind of revelations.
I spent a lot of time helpingbusinesswomen, you know, get
that revenue, take their productsto market, et cetera, et cetera.
But there were some real sort ofkey moments that I noticed that were
different in the way women sell.
And I was noticing somany of them just hate it.
You know, they'd actuallyrather, run away than actually
(01:44):
deal with the sales call.
And I get it because I used to be thesame and I used to describe myself
as a real square peg in a round hole.
And I think that kind of sums up a lotof women and how they feel about selling.
I saw so many, many talented womenreally be held back by that and their
businesses were not flourishing.
So having spent so much time helpingother business owners, male and female,
(02:08):
get that sales revenue they want, Ipulled everything together and I really
narrowed it down, into a couple of things.
And one of those thingswas that you know what?
Pricing is not for you,it's for the client.
And that has been such amajor breakthrough for so many
women because what's the mainthing they hate talking about?
(02:29):
Money.
It's so awkward.
So, you know, that's where I started.
Pricing is not for you.
It's for the client because you know whatwe, women are so good at what they do.
Can I let you into secret?
The client will never be able to payyou what you're worth, so you have
to price for the client, not for you.
(02:51):
And do you know what?
It's so liberating when you do thatbecause then it becomes about how can I
help you and what value am I bringing?
So you end up pricing forvalue and not for your fee.
That was a major thing and fromthere it just kind of snowballed.
So I looked at the market, I lookedat how women were selling, I analyzed
the whole thing and I came up andthat was the thing that got people
(03:15):
the most talking about money.
So that's where it all started.
Tara Bryan (03:19):
Awesome.
Okay.
So, that is how you developedyour expertise, right?
That you were in sales,you loved being in sales.
Then you saw that the key problem ispeople talking about their pricing
or how they're pricing or both?
Aileen Boyle (03:36):
So it's a little bit of both, but it's more talking about
money and talking about their pricing.
But the thing with that is itcomes from a couple of places.
One, it's because perhaps they're notentirely clear on their pricing structure.
And I know people have, you know,I don't like to do fixed price.
I like it to be tailored.
But you still have to have some kind ofstructure for yourself so that you know
(04:00):
where this piece of work is going to land.
You know, we all know that piece ofwork will take two days, five days,
three months, six months and you haveto have an idea about what that's
going to look like pricing wise.
The main reason that people struggleto talk about money though is, is
about do they truly believe in thevalue of what they're bringing?
And that comes from, I'm afraid to say, alittle bit of imposter syndrome, a little
(04:22):
bit of, you know, ooh, ooh, you know,it's that kind of, so it's kind of, you
know, it's, $2,000 and, what do you think?
Huh?
And people are like, and in fact, ifyou have a sort of self confidence,
you go, that piece of work is $2,000.
And for that, you get A, B, C, D, E, andyou'll eventually, that's going to get
(04:43):
you to where you want to be, it's better.
So pricing structure and how they talkabout money are so linked, but then
it's linked to the actual, how do theyfeel about the value of what they're
talking about and what they're offering?
It's quite complex.
There's layers thatyou have to strip back.
Yeah, right.
Well, of course, I mean, there'sso many things around that.
(05:03):
So let's talk a little bitabout your business model.
So how is it that you help solve thisproblem for the women that you work with?
So I, always have a reallygreat conversation with them.
I really find out what's goingon with their business, what
they're looking to do for them.
Because for me, any business owner,particularly women, they have a
very clear goal about what theywant their life to look like.
(05:24):
And that's really importantthat I get to that.
And then we have a conversation aboutwhat it is that they're selling.
And from that, I can put together,I have a, it's, it's based on
a 90 day program that I have.
And we, there's five or six key elementswhen you are selling that you must cover.
And that includes, you know, what it is,who you're selling to, what's the offer.
(05:46):
An offer is not service andproduct, it's different.
The service and product is the thing youdo, but the offer is how you interact
with people and what they get at the end.
And those two can get a bit confusingfor people and once they get a
clear idea, they start to fly.
And really it gives them theright tools in the right context.
And the transformation is just phenomenal.
(06:07):
It's so good.
So it starts with that 90 day program.
If that's too much, we can cut it down.
We can chop it into chunks.
Because it might not be thatthey need everything, they
just need a certain element.
But that's the way it is.
And that I can deliver in person.
Obviously for more local to me.
In Scotland, unless people wantto fly over and I'm cool with
that or fly me over, absolutely.
(06:29):
But, I can deliver itvirtually, of course.
And that cadence is I'll meet, speakto them once a week for 12 weeks.
And the reason it's soquick is, do you know what?
We haven't got time to flap about.
We've got businesses to run.
We wanna get to where we wanna go.
We want to implement quickly.
We wanna, learn fast, fail fastand succeed, going forward.
(06:51):
So it's based on that 90 day program.
Tara Bryan (06:54):
Yeah, that's awesome.
So then are you delivering that 90day program one on one or in a group?
So you said that sometimes you coulddo it like if you're doing it locally
that you work with maybe people inperson or how do you deliver it?
Aileen Boyle (07:09):
So I can deliver both is the answer.
Some people like to work just oneon one because they don't want to
share the insights of their businessand that's totally understandable.
Other people like a group.
And I'm just about to launch anew group in the next month, for
women that like that group thing.
I personally, I prefer the one toone because I like to be able to
(07:29):
ask all the questions, but also it'sjust really dig deep into things.
That's the difference.
The one to one you candig really, really deep.
And there's just me and the person.
The group, you've gotthe group to put forward.
The group have answers.
That feeling of communityis really strong.
It comes down to the individualand what they prefer.
And that's partly what happensin that first conversation.
(07:52):
What do you like?
How do you like to communicate?
How do you like to be supported?
And we're pretty clear onthat as women, I think.
Tara Bryan (08:00):
Yeah, right, right, exactly.
Awesome.
Well, so this is called theScalable Expert Podcast.
So I would be remiss to not ask you aboutyour plans to have a scalable offer.
So you have the group, which is,which is scalable, but it still
takes up a lot of your time.
Do you have plans to build a scalableversion of this, meaning that people
(08:23):
can maybe take and learn what they needto learn and then there's a, a coaching
or a Q and A element or something thatallows you to build that scalable offer
so that eventually you could, scaleit beyond your time and attention.
Aileen Boyle (08:40):
Absolutely.
This is my year.
So you've really twangedsomething there, Tara.
This year, my business has beengoing for five years and, on
the one hand, I'm like, oh, whyhaven't I got world domination yet.
But on the other hand, as it takes timeand you have to test things and pilot
things and figure out where you are.
And I also have two teenagers.
They weren't, they weren'ttwo teenagers when I started.
(09:00):
So that getting that balance tobe with my kids is so important.
So five years in, I'mlike, this is my year.
And there is just me and I havesome back office staff, absolutely.
But my plan is that by the endof this year, I will have, as
I say, two more Aileens who canactually help deliver this program.
Because as you say,there is only one of me.
(09:21):
What that will do is that willfree me up to deal with my more
elite clients, and those peoplethat maybe want the one to one.
Because, time is everything, isn't it?
But also it will allow me to domore of the speaking, etc, which
will help bring the clients in.
So for me, this year reallyis about leveraging my time.
And for that, I need to just put thefinishing touches on a course that
(09:45):
I can actually train people in the90 day program so that they deliver
it to my company values and thatwe've got a real consistency of brand
reputation, and the type of womanthat, is going to be helping, I'm big
on creating opportunities for women.
Sorry, chaps, but it's, I think themore opportunities that we can create
(10:06):
for women, the more that they'll feelempowered and able to work and do
all the things they want to do andhave that financial freedom as well.
Cause that's what I'm looking for, youknow, it really is about getting that.
So yeah, that's the plan.
Two more Aileens.
Tara Bryan (10:21):
What's really cool about that, so what you're talking
about basically is creating acertification program that allows you
to certify and train other people.
Aileen Boyle (10:30):
Yes.
Tara Bryan (10:30):
In your methodology, so that you can make a bigger impact
globally out there in the world.
So that's super exciting.
So that's definitely packageable,to package your expertise
into a certification program.
But you may also, considerpackaging yourself as the virtual
version of yourself, right?
Delivering it virtually.
(10:51):
In an environment that is like, you know,you're certifying your virtual version,
like your video version of yourself.
That's kind of somethingfun to think about as well.
All right.
Very cool.
I love that.
I love talking about like, howdo you take what you're doing?
You're, you are 100 percent correctis that you've got to test it.
You've got to come up with your authorityframework that allows you to go, okay,
(11:14):
yep, locked and loaded now in 90 days, Iknow how to get to this transformation.
Then you can start to train other peopleor like I said the virtual version of
yourself creating that scalable offer
Aileen Boyle (11:25):
Yeah,
Tara Bryan (11:25):
so that you can make that bigger impact with your methodology.
So that's amazing.
Aileen Boyle (11:30):
That's it.
Do you know what was really liberatingfor me just on that last point there was?
getting rid of all the distractionand really honing in on what that
90 day thing would look like.
And it's so funny because I'm sureyou do as well, we tell our own
clients, what's your one thing?
What's your lead thing?
And I find myself running aroundlike a headless chicken for the
(11:53):
first couple of years until I waslike, Aileen, what is your one thing?
So I, I need to say that, anybodylistening, you know we've only got
to this point because we've actuallybeen through all the things that we
now can advise our clients not to do.
You know, I didn't, none of us comeout the packaging like this, do we?
We have to really hone our trade.
(12:14):
So, you know, for anybody that'ssitting there thinking, oh my
goodness, how do I get to that level?
Learn fast, fail fast, andyou'll succeed quickly.
And it's just make those mistakesbecause we've all been there.
But yeah, and it is gettingrid of all the distraction and
go, right, that's my one thing.
And under it is the layers ratherthan, oh, I do this and this and this.
(12:36):
Yeah, it's confusing.
Tara Bryan (12:37):
One of the things that we talk all about, all the time is
one framework, infinitely scalable.
So you can take that one framework,that one 90 day framework that you have,
and you can do a book, you can do aprogram, you can do coaching, you can
do a mastermind, you can do one on one,you can do all the things that you can
dream of, spend your time doing all ofthose things based on your framework.
(12:59):
Instead of, instead of like starting,like you're talking about, with
your head cut off and you're like,I'm going to do this and then this,
that's where you get overwhelmed.
You have one, one approach based onyour expertise, and then you can start
doing all sorts of things with it.
You can create that certificationprogram, all the things that
you're talking about, once youhave focused on the one framework.
(13:19):
So I love that you mentioned that,because I think that is one of the
things, if I had to say one thingthat knocks people out of the game
really early is when they're tryingto focus on so many random things.
And trying to scale all those thingsinstead of like lock and load your
one thing that you're doing andthen start to scale it with multiple
(13:42):
scalable offers instead of the otherway, because we've all been there.
Aileen Boyle (13:45):
You can't, you can't be all things to all people.
And in fact, It just confuseseveryone because they're like, oh,
do you do getting investment ready?
Or is it sales?
You know, and there was a time whereI go, well, I do both, you know,
and people go, oh, but, and thenI was like, no, I'm helping people
with their sales conversations.
(14:06):
That's what it is.
That's the thing, but underneath that, youhave to make sure your offers right, you
have to make sure that your messaging'sright, that you have to make sure you're
speaking to the right people, and ifpeople are looking for investment, I now
have people that I can go, do you knowwhat, you should speak to that person
or if you're looking for, scalability, Iknow exactly the woman that you need to
talk to, and we can work together onthis that's the power of international
(14:28):
collaboration and you're absolutelyright, the world is our oyster
now, but you've got to, you'vegot to get on that right path.
So, um, yeah, thank youfor bringing all that up.
It's a really great reminder for me too.
And I think we as the experts also,you know, it's, it's great to have
that validation for us as well.
You know, we're always learning.
Yeah.
Tara Bryan (14:48):
And you're always learning within the construct of
trying to keep yourself on track.
Because that's the otherthing is we love to learn.
And then we're like, ooh, squirrel,
That's really exciting.
Like I just learned this new thing.
It's so great.
It's like, wait a minute.
That's not going to build your business.
So, so I love that.
A great reminder.
Okay.
So let us know, what is one businesstool, resource, book, template, anything
(15:11):
that you can think of that you couldnot live without in your business?
Aileen Boyle (15:16):
My goodness.
Oh, just one.
Um,
Tara Bryan (15:19):
Well, you can mention a couple.
That's fine.
We'll put them in the shownote.
Aileen Boyle (15:21):
Okay.
I think, do you know whatI'm going to categorize it?
You need to know where your audience are.
So mine are on LinkedIn.
So I absolutely work that tool.
It is my business development tool.
It is my contact list.
It is my marketing toolbecause I post on it.
It is my advertising tool because I willput any talks that I'm doing on there.
(15:43):
And it's also how I connectto people for collaboration.
So for me, cliche uponcliche, it is LinkedIn.
But as I say, the lesson out ofthat is, know where your people are.
I try to work on Facebook, but itjust doesn't work for what I do.
It's great for that kind of, me asan entrepreneur, look what I'm doing,
(16:07):
but not as a, right, ladies, ifyou've got a business that's about
18 months old, come and talk to me.
Because it's a different audienceand they want different things.
Yeah.
For sure.
LinkedIn.
And then the other thing is, I actuallycouldn't do without, I've got a VA
and she's not a tool she's a resource.
(16:27):
Because there comes a time whereexactly what we were talking
about is you can't do it all.
And those two things mean thatif I do have what I call a
shiny moment, oh, look at that.
I can ask my VA, can youjust investigate that for me?
Because I'm like, I want to do it.
I'm not sure it's the right thing, butshe'll go, she'll pull together the
(16:49):
information and then I'll look at itand go, nah, that's not a good idea.
So that's not quite thetools you're talking about.
But I think resources is maybe a good wordand it's about getting the right resource
for where you are in your business.
And I think if you're looking to addcapacity to your business, having
somebody, a VA, who's going to helpsort your diaries, answer emails
(17:10):
just as a starting, it's so valuable.
It's the best money you will everspend, other than obviously on
people like you and me, Tara.
Tara Bryan (17:18):
Right, right.
Aileen Boyle (17:20):
Right.
Yeah.
So, and, and, and the tool, eitherFacebook, Insta or LinkedIn, make
sure it's the right platform for you.
Tara Bryan (17:29):
Yeah,
Aileen Boyle (17:30):
I couldn't live without LinkedIn.
Tara Bryan (17:31):
Yeah.
That's such great advice.
Alright, for my audience howcan they learn more about you?
Where can they find you?
Aileen Boyle (17:39):
So they can find me on LinkedIn.
Tara Bryan (17:42):
Of course.
Go there.
Aileen Boyle (17:43):
So what I can do is send you that link, you
can share that with everybody.
That's a good place to find me it haseverything that I've done on there.
So people will get a really goodidea of what I've done and who
I'm helping and whether or notI'm the right person for them.
Cause that's so important that youfind the right person that's going to,
match your energy, match where you arewith your business and going forward.
I've actually also got a download thatI'd like to share with people, and it's
(18:06):
the five step checklist to making surethat you've got the right offer together.
I think that, if I can share that linkthrough you, I'd really love to give
that to your listeners, because I thinkthat's a really great place to start.
It just takes them through the things.
Here's what you need to think about.
It's super simple, five steps.
And even if they use it as avalidation for where they are,
(18:27):
I think that would be for.
So, um, if I can share that withyou, then that would be where,
they can follow up with that.
And if they want aconversation, please reach out.
Um, if you want 20 minutes ofmy time, absolutely no problem.
You know, if you've got a question,ask me, and if I can't help you,
I'll know somebody that can.
Tara Bryan (18:46):
Excellent.
All right, we will put all of thoseitems in the show notes and she has
conveniently, if you are watchingthis on our YouTube channel, she
has conveniently put some of herinformation in her background so
you can catch it there as well.
All right, give us thefinal word for this podcast.
What do you have for my listenersas the thing that you want
(19:08):
to make sure that they know.
Aileen Boyle (19:10):
Things?
I think it's the thing I said right atthe start is, price for your prospect,
not for you and it's so liberatingbecause then you turn that conversation
into a value, what value and whatoutcomes are you helping them with?
And money just goes to one side.
Tara Bryan (19:25):
Yeah, very nice.
Awesome.
Thank you, Aileen, for being here.
I appreciate you being on the showso much, and for everyone listening,
have a great week and let us know inthe comments whether or not you have
any questions for either one of us.
All right, until next time.
Welcome to the Scalable Expert, the podcast where we unlock
the secrets to building a businessthat grows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator
of the Infinite Scale Method.
If you're a coach, consultant,or service provider who's
maxed out with one-on-one work.
Overwhelmed by the grind andready to scale your expertise into
(00:20):
a business that works for you,then you are in the right place.
Each week I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income,
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness infinitely scalable.
(00:41):
Hey, everybody.
Welcome to this episode of the podcast.
I am thrilled that you are here.
I would love to introduceyou to Aileen Boyle.
She is going to come on todayand give you some awesome
insights that only she can share.
So welcome to the podcast, Aileen.
I'm so excited that you're here.
Give us a little bit of a sense forwho you are and what you're about.
Aileen Boyle (01:02):
Hi everybody.
Tara, thank you so much for having me.
So you can tell from theaccent, I'm not local to you.
Yes, I am Scottish and based in Scotland.
And my focus now is helping womenbe more comfortable with sales.
And it came from the fact that, well, youknow, I'm a woman, I used to hate selling,
(01:22):
and then I had a few kind of revelations.
I spent a lot of time helpingbusinesswomen, you know, get
that revenue, take their productsto market, et cetera, et cetera.
But there were some real sort ofkey moments that I noticed that were
different in the way women sell.
And I was noticing somany of them just hate it.
You know, they'd actuallyrather, run away than actually
(01:44):
deal with the sales call.
And I get it because I used to be thesame and I used to describe myself
as a real square peg in a round hole.
And I think that kind of sums up a lotof women and how they feel about selling.
I saw so many, many talented womenreally be held back by that and their
businesses were not flourishing.
So having spent so much time helpingother business owners, male and female,
(02:08):
get that sales revenue they want, Ipulled everything together and I really
narrowed it down, into a couple of things.
And one of those thingswas that you know what?
Pricing is not for you,it's for the client.
And that has been such amajor breakthrough for so many
women because what's the mainthing they hate talking about?
(02:29):
Money.
It's so awkward.
So, you know, that's where I started.
Pricing is not for you.
It's for the client because you know whatwe, women are so good at what they do.
Can I let you into secret?
The client will never be able to payyou what you're worth, so you have
to price for the client, not for you.
(02:51):
And do you know what?
It's so liberating when you do thatbecause then it becomes about how can I
help you and what value am I bringing?
So you end up pricing forvalue and not for your fee.
That was a major thing and fromthere it just kind of snowballed.
So I looked at the market, I lookedat how women were selling, I analyzed
the whole thing and I came up andthat was the thing that got people
(03:15):
the most talking about money.
So that's where it all started.
Tara Bryan (03:19):
Awesome.
Okay.
So, that is how you developedyour expertise, right?
That you were in sales,you loved being in sales.
Then you saw that the key problem ispeople talking about their pricing
or how they're pricing or both?
Aileen Boyle (03:36):
So it's a little bit of both, but it's more talking about
money and talking about their pricing.
But the thing with that is itcomes from a couple of places.
One, it's because perhaps they're notentirely clear on their pricing structure.
And I know people have, you know,I don't like to do fixed price.
I like it to be tailored.
But you still have to have some kind ofstructure for yourself so that you know
(04:00):
where this piece of work is going to land.
You know, we all know that piece ofwork will take two days, five days,
three months, six months and you haveto have an idea about what that's
going to look like pricing wise.
The main reason that people struggleto talk about money though is, is
about do they truly believe in thevalue of what they're bringing?
And that comes from, I'm afraid to say, alittle bit of imposter syndrome, a little
(04:22):
bit of, you know, ooh, ooh, you know,it's that kind of, so it's kind of, you
know, it's, $2,000 and, what do you think?
Huh?
And people are like, and in fact, ifyou have a sort of self confidence,
you go, that piece of work is $2,000.
And for that, you get A, B, C, D, E, andyou'll eventually, that's going to get
(04:43):
you to where you want to be, it's better.
So pricing structure and how they talkabout money are so linked, but then
it's linked to the actual, how do theyfeel about the value of what they're
talking about and what they're offering?
It's quite complex.
There's layers thatyou have to strip back.
Yeah, right.
Well, of course, I mean, there'sso many things around that.
(05:03):
So let's talk a little bitabout your business model.
So how is it that you help solve thisproblem for the women that you work with?
So I, always have a reallygreat conversation with them.
I really find out what's goingon with their business, what
they're looking to do for them.
Because for me, any business owner,particularly women, they have a
very clear goal about what theywant their life to look like.
(05:24):
And that's really importantthat I get to that.
And then we have a conversation aboutwhat it is that they're selling.
And from that, I can put together,I have a, it's, it's based on
a 90 day program that I have.
And we, there's five or six key elementswhen you are selling that you must cover.
And that includes, you know, what it is,who you're selling to, what's the offer.
(05:46):
An offer is not service andproduct, it's different.
The service and product is the thing youdo, but the offer is how you interact
with people and what they get at the end.
And those two can get a bit confusingfor people and once they get a
clear idea, they start to fly.
And really it gives them theright tools in the right context.
And the transformation is just phenomenal.
(06:07):
It's so good.
So it starts with that 90 day program.
If that's too much, we can cut it down.
We can chop it into chunks.
Because it might not be thatthey need everything, they
just need a certain element.
But that's the way it is.
And that I can deliver in person.
Obviously for more local to me.
In Scotland, unless people wantto fly over and I'm cool with
that or fly me over, absolutely.
(06:29):
But, I can deliver itvirtually, of course.
And that cadence is I'll meet, speakto them once a week for 12 weeks.
And the reason it's soquick is, do you know what?
We haven't got time to flap about.
We've got businesses to run.
We wanna get to where we wanna go.
We want to implement quickly.
We wanna, learn fast, fail fastand succeed, going forward.
(06:51):
So it's based on that 90 day program.
Tara Bryan (06:54):
Yeah, that's awesome.
So then are you delivering that 90day program one on one or in a group?
So you said that sometimes you coulddo it like if you're doing it locally
that you work with maybe people inperson or how do you deliver it?
Aileen Boyle (07:09):
So I can deliver both is the answer.
Some people like to work just oneon one because they don't want to
share the insights of their businessand that's totally understandable.
Other people like a group.
And I'm just about to launch anew group in the next month, for
women that like that group thing.
I personally, I prefer the one toone because I like to be able to
(07:29):
ask all the questions, but also it'sjust really dig deep into things.
That's the difference.
The one to one you candig really, really deep.
And there's just me and the person.
The group, you've gotthe group to put forward.
The group have answers.
That feeling of communityis really strong.
It comes down to the individualand what they prefer.
And that's partly what happensin that first conversation.
(07:52):
What do you like?
How do you like to communicate?
How do you like to be supported?
And we're pretty clear onthat as women, I think.
Tara Bryan (08:00):
Yeah, right, right, exactly.
Awesome.
Well, so this is called theScalable Expert Podcast.
So I would be remiss to not ask you aboutyour plans to have a scalable offer.
So you have the group, which is,which is scalable, but it still
takes up a lot of your time.
Do you have plans to build a scalableversion of this, meaning that people
(08:23):
can maybe take and learn what they needto learn and then there's a, a coaching
or a Q and A element or something thatallows you to build that scalable offer
so that eventually you could, scaleit beyond your time and attention.
Aileen Boyle (08:40):
Absolutely.
This is my year.
So you've really twangedsomething there, Tara.
This year, my business has beengoing for five years and, on
the one hand, I'm like, oh, whyhaven't I got world domination yet.
But on the other hand, as it takes timeand you have to test things and pilot
things and figure out where you are.
And I also have two teenagers.
They weren't, they weren'ttwo teenagers when I started.
(09:00):
So that getting that balance tobe with my kids is so important.
So five years in, I'mlike, this is my year.
And there is just me and I havesome back office staff, absolutely.
But my plan is that by the endof this year, I will have, as
I say, two more Aileens who canactually help deliver this program.
Because as you say,there is only one of me.
(09:21):
What that will do is that willfree me up to deal with my more
elite clients, and those peoplethat maybe want the one to one.
Because, time is everything, isn't it?
But also it will allow me to domore of the speaking, etc, which
will help bring the clients in.
So for me, this year reallyis about leveraging my time.
And for that, I need to just put thefinishing touches on a course that
(09:45):
I can actually train people in the90 day program so that they deliver
it to my company values and thatwe've got a real consistency of brand
reputation, and the type of womanthat, is going to be helping, I'm big
on creating opportunities for women.
Sorry, chaps, but it's, I think themore opportunities that we can create
(10:06):
for women, the more that they'll feelempowered and able to work and do
all the things they want to do andhave that financial freedom as well.
Cause that's what I'm looking for, youknow, it really is about getting that.
So yeah, that's the plan.
Two more Aileens.
Tara Bryan (10:21):
What's really cool about that, so what you're talking
about basically is creating acertification program that allows you
to certify and train other people.
Aileen Boyle (10:30):
Yes.
Tara Bryan (10:30):
In your methodology, so that you can make a bigger impact
globally out there in the world.
So that's super exciting.
So that's definitely packageable,to package your expertise
into a certification program.
But you may also, considerpackaging yourself as the virtual
version of yourself, right?
Delivering it virtually.
(10:51):
In an environment that is like, you know,you're certifying your virtual version,
like your video version of yourself.
That's kind of somethingfun to think about as well.
All right.
Very cool.
I love that.
I love talking about like, howdo you take what you're doing?
You're, you are 100 percent correctis that you've got to test it.
You've got to come up with your authorityframework that allows you to go, okay,
(11:14):
yep, locked and loaded now in 90 days, Iknow how to get to this transformation.
Then you can start to train other peopleor like I said the virtual version of
yourself creating that scalable offer
Aileen Boyle (11:25):
Yeah,
Tara Bryan (11:25):
so that you can make that bigger impact with your methodology.
So that's amazing.
Aileen Boyle (11:30):
That's it.
Do you know what was really liberatingfor me just on that last point there was?
getting rid of all the distractionand really honing in on what that
90 day thing would look like.
And it's so funny because I'm sureyou do as well, we tell our own
clients, what's your one thing?
What's your lead thing?
And I find myself running aroundlike a headless chicken for the
(11:53):
first couple of years until I waslike, Aileen, what is your one thing?
So I, I need to say that, anybodylistening, you know we've only got
to this point because we've actuallybeen through all the things that we
now can advise our clients not to do.
You know, I didn't, none of us comeout the packaging like this, do we?
We have to really hone our trade.
(12:14):
So, you know, for anybody that'ssitting there thinking, oh my
goodness, how do I get to that level?
Learn fast, fail fast, andyou'll succeed quickly.
And it's just make those mistakesbecause we've all been there.
But yeah, and it is gettingrid of all the distraction and
go, right, that's my one thing.
And under it is the layers ratherthan, oh, I do this and this and this.
(12:36):
Yeah, it's confusing.
Tara Bryan (12:37):
One of the things that we talk all about, all the time is
one framework, infinitely scalable.
So you can take that one framework,that one 90 day framework that you have,
and you can do a book, you can do aprogram, you can do coaching, you can
do a mastermind, you can do one on one,you can do all the things that you can
dream of, spend your time doing all ofthose things based on your framework.
(12:59):
Instead of, instead of like starting,like you're talking about, with
your head cut off and you're like,I'm going to do this and then this,
that's where you get overwhelmed.
You have one, one approach based onyour expertise, and then you can start
doing all sorts of things with it.
You can create that certificationprogram, all the things that
you're talking about, once youhave focused on the one framework.
(13:19):
So I love that you mentioned that,because I think that is one of the
things, if I had to say one thingthat knocks people out of the game
really early is when they're tryingto focus on so many random things.
And trying to scale all those thingsinstead of like lock and load your
one thing that you're doing andthen start to scale it with multiple
(13:42):
scalable offers instead of the otherway, because we've all been there.
Aileen Boyle (13:45):
You can't, you can't be all things to all people.
And in fact, It just confuseseveryone because they're like, oh,
do you do getting investment ready?
Or is it sales?
You know, and there was a time whereI go, well, I do both, you know,
and people go, oh, but, and thenI was like, no, I'm helping people
with their sales conversations.
(14:06):
That's what it is.
That's the thing, but underneath that, youhave to make sure your offers right, you
have to make sure that your messaging'sright, that you have to make sure you're
speaking to the right people, and ifpeople are looking for investment, I now
have people that I can go, do you knowwhat, you should speak to that person
or if you're looking for, scalability, Iknow exactly the woman that you need to
talk to, and we can work together onthis that's the power of international
(14:28):
collaboration and you're absolutelyright, the world is our oyster
now, but you've got to, you'vegot to get on that right path.
So, um, yeah, thank youfor bringing all that up.
It's a really great reminder for me too.
And I think we as the experts also,you know, it's, it's great to have
that validation for us as well.
You know, we're always learning.
Yeah.
Tara Bryan (14:48):
And you're always learning within the construct of
trying to keep yourself on track.
Because that's the otherthing is we love to learn.
And then we're like, ooh, squirrel,
That's really exciting.
Like I just learned this new thing.
It's so great.
It's like, wait a minute.
That's not going to build your business.
So, so I love that.
A great reminder.
Okay.
So let us know, what is one businesstool, resource, book, template, anything
(15:11):
that you can think of that you couldnot live without in your business?
Aileen Boyle (15:16):
My goodness.
Oh, just one.
Um,
Tara Bryan (15:19):
Well, you can mention a couple.
That's fine.
We'll put them in the shownote.
Aileen Boyle (15:21):
Okay.
I think, do you know whatI'm going to categorize it?
You need to know where your audience are.
So mine are on LinkedIn.
So I absolutely work that tool.
It is my business development tool.
It is my contact list.
It is my marketing toolbecause I post on it.
It is my advertising tool because I willput any talks that I'm doing on there.
(15:43):
And it's also how I connectto people for collaboration.
So for me, cliche uponcliche, it is LinkedIn.
But as I say, the lesson out ofthat is, know where your people are.
I try to work on Facebook, but itjust doesn't work for what I do.
It's great for that kind of, me asan entrepreneur, look what I'm doing,
(16:07):
but not as a, right, ladies, ifyou've got a business that's about
18 months old, come and talk to me.
Because it's a different audienceand they want different things.
Yeah.
For sure.
LinkedIn.
And then the other thing is, I actuallycouldn't do without, I've got a VA
and she's not a tool she's a resource.
(16:27):
Because there comes a time whereexactly what we were talking
about is you can't do it all.
And those two things mean thatif I do have what I call a
shiny moment, oh, look at that.
I can ask my VA, can youjust investigate that for me?
Because I'm like, I want to do it.
I'm not sure it's the right thing, butshe'll go, she'll pull together the
(16:49):
information and then I'll look at itand go, nah, that's not a good idea.
So that's not quite thetools you're talking about.
But I think resources is maybe a good wordand it's about getting the right resource
for where you are in your business.
And I think if you're looking to addcapacity to your business, having
somebody, a VA, who's going to helpsort your diaries, answer emails
(17:10):
just as a starting, it's so valuable.
It's the best money you will everspend, other than obviously on
people like you and me, Tara.
Tara Bryan (17:18):
Right, right.
Aileen Boyle (17:20):
Right.
Yeah.
So, and, and, and the tool, eitherFacebook, Insta or LinkedIn, make
sure it's the right platform for you.
Tara Bryan (17:29):
Yeah,
Aileen Boyle (17:30):
I couldn't live without LinkedIn.
Tara Bryan (17:31):
Yeah.
That's such great advice.
Alright, for my audience howcan they learn more about you?
Where can they find you?
Aileen Boyle (17:39):
So they can find me on LinkedIn.
Tara Bryan (17:42):
Of course.
Go there.
Aileen Boyle (17:43):
So what I can do is send you that link, you
can share that with everybody.
That's a good place to find me it haseverything that I've done on there.
So people will get a really goodidea of what I've done and who
I'm helping and whether or notI'm the right person for them.
Cause that's so important that youfind the right person that's going to,
match your energy, match where you arewith your business and going forward.
I've actually also got a download thatI'd like to share with people, and it's
(18:06):
the five step checklist to making surethat you've got the right offer together.
I think that, if I can share that linkthrough you, I'd really love to give
that to your listeners, because I thinkthat's a really great place to start.
It just takes them through the things.
Here's what you need to think about.
It's super simple, five steps.
And even if they use it as avalidation for where they are,
(18:27):
I think that would be for.
So, um, if I can share that withyou, then that would be where,
they can follow up with that.
And if they want aconversation, please reach out.
Um, if you want 20 minutes ofmy time, absolutely no problem.
You know, if you've got a question,ask me, and if I can't help you,
I'll know somebody that can.
Tara Bryan (18:46):
Excellent.
All right, we will put all of thoseitems in the show notes and she has
conveniently, if you are watchingthis on our YouTube channel, she
has conveniently put some of herinformation in her background so
you can catch it there as well.
All right, give us thefinal word for this podcast.
What do you have for my listenersas the thing that you want
(19:08):
to make sure that they know.
Aileen Boyle (19:10):
Things?
I think it's the thing I said right atthe start is, price for your prospect,
not for you and it's so liberatingbecause then you turn that conversation
into a value, what value and whatoutcomes are you helping them with?
And money just goes to one side.
Tara Bryan (19:25):
Yeah, very nice.
Awesome.
Thank you, Aileen, for being here.
I appreciate you being on the showso much, and for everyone listening,
have a great week and let us know inthe comments whether or not you have
any questions for either one of us.
All right, until next time.
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