The Scaling Season | Advertising Strategies for Business Owners
Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone. In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task. The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible. Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly. The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever. But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day? Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry. This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results. We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue. You'll get an unfiltered look at what's working right now in the trenches of digital advertising. Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve. Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams. New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win. Your journey to mastering online ads and achieving rapid business growth starts now. Let's connect: Instagram | LinkedIn | Twitter | DrogonConsulting.co
Episodes
How to Use YouTube Ads To Get In Front of High-Value Buyers
The 10-Day Email Sequence That Generated $500K For Our Client (Swipe this now)
How to Create A Webinar Campaign That Attracts And Converts Cold Prospects Into Buyers.mp3
In this special episode, I step away from the tactical advice to share my personal journey through Q1 2025. After intentionally descaling my business to focus on what truly matters, I reveal the powerful lessons I've learned about balance, purpose, and growth.
I discuss:
- Why I made the decision to descale my business at the end of last year
- The three-year project that's finally coming to fruition (my first book!)
- How rec...
Looking to transform your Facebook video ads from underperforming to unstoppable?
In this comprehensive episode of The Scaling Season, I, Joly Tematio, reveal my complete Facebook video ads formula that has generated millions in revenue for coaches and consultants.
You'll discover:
- The scientifically-proven 3-part video script template that captures attention in the crucial first 3 seconds
- How to craft emotionally compelling h...
Want to instantly double the return on your advertising spend?
In this value-packed episode of The Scaling Season, I, Joly Tematio, reveal the 5 groundbreaking ad tests that consistently doubled our clients' ROAS - and exactly how you can implement them in your own campaigns today.
You'll discover:
- The "Pattern Interrupt Creative" test that decreased cost-per-lead by 57% within the first week
- How a simple headli...
Are you tired of lackluster launches that leave you exhausted and underwhelmed?
In this episode of The Scaling Season, I, Joly Tematio, reveal the 7 critical strategies that can multiply your live launch profits by up to 12X without working harder.
You'll discover:
- The counterintuitive pre-launch strategy that primes your audience to buy before you even open cart
- How to leverage AI-powered targeting to slash your ad costs whi...
Are you leaving money on the table with your marketing strategies as you try to scale?
In this episode of The Scaling Season, I, Joly Tematio, expose the 5 critical marketing mistakes that are silently costing online coaches and consultants tens of thousands in lost revenue and preventing predictable growth.
You'll discover:
- Why most "expert" marketing advice fails for premium service pr...
Welcome to The Scaling Season Podcast where we talk about how to get more clients, keep more of your ad profits, and build an unshakeable business.
I'm your host, Joly Tematio, and on each episode, I share battle-tested strategies, proven marketing principles, and hot hacks that my team and I, have used over the past 4 years to generate over $10M in sales for our agency's clients.
I'm pumped to have you...
Is your marketing unknowingly setting you up for costly compliance violations in 2025?
In this urgent episode of The Scaling Season, I, Joly Tematio, expose the regulatory changes that could cost coaches and consultants up to $53,088 in fines per violation if you don't adapt your marketing practices now.
You'll discover:
- The 3 major regulatory shifts happening in 2025 that directly impact digital marketing for servi...
Want to discover how a simple free training can generate half a million dollars in just 10 days?
In this revealing case study episode of The Scaling Season, I, Joly Tematio, dissect the exact strategy we used to help a client transform a free training into $500K of high-ticket sales without aggressive selling tactics.
You'll discover:
- The "Value-First Framework" that positioned the free training as irresistibl...
Worried about Meta's 2025 ad restrictions derailing your client acquisition strategy?
In this essential episode of The Scaling Season, I, Joly Tematio, break down the critical changes coming to Facebook and Instagram advertising and provide actionable strategies to protect your campaigns before these restrictions take effect.
You'll discover:
- The 5 major ad restriction changes Meta is implementing and how each specifical...
Answering Your Ads Questions & Getting Personal - January 2025 Edition | Ep. 82
Imagine cutting your Facebook ad spend by $15,000 every month while simultaneously generating 9X more revenue from your remaining budget.
In this revealing case study episode of The Scaling Season, I, Joly Tematio, take you behind the scenes of a remarkable client transformation that every coach and consultant should learn from.
You'll discover:
- The "Wasted Spend Audit" process that immediately identified $15K in mo...
Ready to exponentially grow your coaching or consulting business in 2025?
In this power-packed episode of The Scaling Season, I, Joly Tematio, reveal 10 cutting-edge strategies that can multiply your online sales by 10X without requiring a massive team or budget.
You'll discover:
- The AI-powered audience targeting method that's outperforming traditional approaches by 315%
- How to leverage the "Micro-Commitment Ca...
Want to unlock the true million-dollar potential of paid advertising for your coaching or consulting business?
In this episode of The Scaling Season, I, Joly Tematio, reveal the 5 essential questions that separate seven-figure earners from struggling advertisers in today's competitive digital landscape.
You'll discover:
- The "Million-Dollar Mindset Shift" that transforms how you approach paid advertising strateg...
Want to turn more of your warm leads into premium clients without increasing your ad spend?
In this episode of The Scaling Season, I, Joly Tematio, unveil a breakthrough retargeting strategy that's generating explosive sales results for coaches and consultants who implement it correctly.
You'll discover:
- The little-known approach that converts 41% more warm leads than traditional retargeting
- How to create personalized ret...
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