Ted Lasso is a Business Story: Slow, Sustainable, and Unshakeable

Episode 10: “The Long Game Is the Only Game”

This episode is a sermon. A love letter. A late-night call to every entrepreneur who’s tired of shortcut culture and ready to lead with integrity.

We’re closing out Season 2 with a deep dive into long-game leadership. From Trent Crimm’s legacy journalism to Coach Beard staying in England, to the spark of Rebecca’s women’s franchise—we’re talking about the ripple effect of doing the right thing, even when it’s slow, scary, or wildly misunderstood.

And yeah, I’ve made those long-game moves in my own business. They’ve been messy. Uncomfortable. But they’re the reason I’m still here... and thriving.

If you’re ready to quit chasing fast and start building something that lasts, this one’s for you.

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I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

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