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January 31, 2025 25 mins

This podcast episode offers six actionable steps to effectively achieve any goal. From defining specific goals and writing them down to removing obstacles and maintaining commitment, the discussion empowers listeners with insights and strategies for personal success.

• Establish exact specific goals  
• Document and share goals for accountability  
• Create a detailed action plan or formula  
• Identify potential obstacles and strategize removal  
• Execute the plan and embrace discomfort  
• Maintain commitment and don’t give up

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
it's that time of year where a lot of people have
set goals, hopefully set some,some big goals, some new year's
resolutions.
A lot of people, at this pointin time, have already failed and
given up.
If you can relate to that, orif you want some step-by-step
tactics to help you crush anygoal, this is the episode for
you.
Okay, lacey, so we're talkingabout six steps to crush any

(00:38):
goal this week.
Why don't you get us startedwith number one?

Speaker 2 (00:43):
Well, sure, so everyone sets goals, right, but
what this, what we're going tobreak down here is that nobody
takes the time to really reflecton the habits that they need to
change or to create in order tomake those goals happen.
So, yes, everyone loves newyear's resolutions or goals or I
want to do this or that, but doyou ever sit down and actually

(01:05):
break down what habits are goingto be needed to either be
created or change what I'mcurrently doing to ensure that
our goals are made?
So I think we've brought someawesome six steps to really help
people dial that piece in.
You want to go?

Speaker 1 (01:19):
I love it.

Speaker 2 (01:19):
All right, yeah, let's do it Well.
So the very first one is figureout what you want and what we
mean by that is, what are thoseexact specific goals?
And I think that so many peoplemiss this step and it's
probably one of the easieststeps to miss.
But let's just.
I mean, it's January, right?
So everyone's doing weightgoals or fitness goals, exercise

(01:44):
goals.

Speaker 1 (01:46):
So let's say someone's the gyms are packed
right now.

Speaker 2 (01:48):
Maybe, maybe not Like .
What do they say people usually?

Speaker 1 (01:51):
It's by the second Friday or something like that of
January.
People have already given up.

Speaker 2 (01:55):
I don't start till February, just so I can beat
that stat.

Speaker 1 (01:58):
Is that one of your steps?

Speaker 2 (02:00):
No, but I like the tactic.
We should have added that Okay.
So it's dialing in veryspecific goals.
So if you say I want to loseweight, that's not going to work
.
This has to be something like Iwant to lose 10 pounds by April
10th, okay.
And the reason it has to be sospecific is it has to go along

(02:21):
with your brain.
So your brain, as soon as youdecide you want to accomplish
something, your brain kind oflike, let's think about like AI,
you know you tell it to dosomething and AI just starts
like putting out all this stuff.
Our brain does the exact samething, and so when we aren't
very specific, we're not goingto get a very good outcome.

(02:45):
I want to lose weight.
It doesn't know what to do withthat.
But if it's, if it knows I needto lose 10 pounds by April 10th
, then it starts thinking, okay,how do I do that?
What are the steps to lose the10 pounds?
And if I have to do it by April10th, what does that look like?
So the goals have to be very,very specific and dialed in.

Speaker 1 (02:58):
Yeah, I agree, and I think, um, it's, it's super
simple, I agree.
But I think one other thing toadd to that, when you're setting
these goals, is to tie a y toit.
Like you want to lose x amountof pounds by a certain date, but
what's the y behind it which isgoing to tie it, to tie your
head to your heart?
Yep, a little bit right.
so, like you, want to lose thatweight because, uh, you have a

(03:20):
wedding coming up, or you havethis, or you want to look better
in a swimsuit, or whatever itis.
There's that reason behind itthat you can constantly remind
yourself of, of why am I doing?

Speaker 2 (03:29):
this, that's great, yeah, really good and the only.

Speaker 1 (03:32):
There is a little bit of a line of thinking on that
that I don't know which camp Ifall in yet, but I've uh,
whenever I miss a goal, I dofind myself sometimes looking at
myself as a failure when Idon't hit it by that date.
Maybe I was too aggressive onthe date.
I'm like I want to lose 15pounds by April 1.
And on April 2, I've lost 13pounds and like, is there a part

(03:54):
of me that feels so defeatedthat I don't continue?
Right?
So I don't know, we can talkabout this a little bit later, I
think too.
But when setting those goals,give yourself some grace.
Don't know, we can talk aboutthis a little bit later, I think
too.
But in, in, when setting thosegoals, give yourself some grace.
And if you feel like you'rethat one of those people that
possibly would feel like afailure enough that you would
quit if you don't hit it by thatcertain deadline, then just

(04:15):
know there is a second line ofthinking there that the goal has
the goal stays in play untilit's met right, not necessarily
by a certain date, but untilit's.
Until it's met right, notnecessarily by a certain date,
but until it's until it's done,sure Right, I don't know, just
just a thought.

Speaker 2 (04:29):
Yeah, I think it's a good add-in.
I think everybody is different.

Speaker 1 (04:31):
Totally.
You got to figure out whatworks for you what works for you
.

Speaker 2 (04:34):
And what works for you is going to be different
than me, but that's a greatpiece of advice.
I like it.
You want to move on to?

Speaker 1 (04:38):
These are pretty simple, the whole concept is six
simple steps to crush any goalright.
So they're going to be simple,but most people fail their goals
.
So they're simple, but they're.
But they work.
So number two write it down.
Don't just write it down oneplace.
Write it down, laminate it,print it out, laminate it and

(05:01):
put it places that you will seeevery single day right, just as
a constant reminder of whatthose goals are.
A lot of people say even writeyour goals out every morning
when you wake up, rewrite thegoal three times.
Just the concept of likeconstantly writing it is you're
just again.
You're training your brain.
What is most important?

Speaker 2 (05:18):
What is the statistics that?
They say that if you thechances of your goal going up I
just heard this too and it's amassive amount if you just write
it down.
Do you know that statistic?
I don't.
I'm going to mess it up so I'mnot going to say it, but it's
significantly high that if wewrite down our goals, just the
percentage of them accomplishinggo up significantly.

Speaker 1 (05:39):
It's over 50%.
Yeah, it's insane.
It's something that is crazy,so this step is one of the most
important ones.

Speaker 2 (05:46):
And it is so simple.

Speaker 1 (05:51):
Yep, but people just don't do it, and then they
wonder why they didn't meettheir goal.
So print it out, put it places,put it on your bathroom mirror,
put it on your work computer,put it, uh, just everywhere Put
it anywhere.

Speaker 2 (06:00):
I've laminated them.
I carry them around everysingle day, absolutely.

Speaker 1 (06:08):
Put it in your wallet Like anything that you would
see daily, that you can almostbe like yeah, there's my goal
again.
Like it's almost to the pointwhere you're like when you see
it down the road, you're likeman, I was really not going to
let myself forget this goalDefinitely super, super
important.
And when you do print it out,like, make sure that your spouse
knows, your coworkers know,like have them make sure they

(06:29):
all know that goal, becausewriting it down and then having
other people know what it is sothey can help hold you
accountable as well, uh, it is ahuge one.
So print out a copy for yourspouse.

Speaker 2 (06:34):
That's good, that's good.
They do need to be on the samepage because when activities and
habits start changing, theyneed to understand why.
Totally, and I think when yousaid on step one, tying it back
to the heart, that makes themwant to help you more.
Yep, Right.
So instead of just I want tolose 10 pounds, I mean, if I
said that to my husband he'd belike you don't need to lose 10
pounds, Even if I want it.
So if I tell him the why behindit, then he's a lot more

(06:58):
willing to.
You can do it, babe.
I know now I understand whyyou're wanting to.
Yeah, yeah.

Speaker 1 (07:03):
For example, my health goal has gotten off of
weight where it probably shouldbe some weight driven goals.
But it's about I want to bethere to walk my daughter down
the aisle someday.
Yeah, so I need to get up andget my butt to the gym.

Speaker 2 (07:14):
Yep.

Speaker 1 (07:14):
And Amy is going to appreciate that goal and why I
am maybe leaving in the morningbefore the house is up and
getting out of the house.

Speaker 2 (07:26):
That's going to resonate with her a little bit
more.

Speaker 1 (07:27):
She's going to appreciate it if she knows my
why behind it as well.
Yep, I like it.
That's an awesome point.
I think we're going to spend adecent amount of time on number
three.
Let's do it Because either thatlike really in-depth kind of
habits- and stuff that you needto implement.
You want to go ahead withnumber three.

Speaker 2 (07:38):
Yeah, so it's get the formula, write it down.
Obviously, we wrote down thegoals, but how do we get the
formula for these goals?
And in that we're going to talkabout maybe studying it and
following people, finding somementors that will help you in
this step.
For me, I'm going to just kindof give a little perspective on

(07:59):
this one.
When I found Robin and you and Iboth know Robin really well and
she's been a really big mentorin my life in mortgage industry
but I found her years and yearsand years ago and she was
somebody that produced more thanme, was in the roles that I was
in, and so I wanted to followher.

(08:21):
I didn't just want to followher, I wanted to work for her, I
wanted to talk to her as muchas I could, I want to be around
her, I want to consume as muchas I can.
So, yeah, it's such animportant piece.
There always is somebody doingit better than you and where you
want to be.
You don't have to redoeverything, you don't have to
create all of this stuff.
You just have to find the rightpeople to follow, and this step

(08:44):
helps you get that formula.
It helps you create yourformula onto what this is going
to look like.
What do you want to add to that?

Speaker 1 (08:52):
And I would just say pause that and rewind it and
listen to that again, becauseit's such an important thing to
recognize, and just know that itis going to be really difficult
for you to come up with theplan, because if you knew the
plan, you'd have already donethat shit by.
So there's people out therethat have accomplished the goals

(09:13):
that you want that you can tapinto, and what I have found is
that when you do reach out topeople to ask them that stuff,
they're super honored by it andthey're going to take the time
to talk to you about it becausethem having achieved that goal
is a milestone for them.
So when you see people outthere that have what you want,
have done the stuff that youwant to do, lean into it.

(09:34):
Don't be jealous of it.
Lean into it.
Give them a call and say, hey,we don't know each other, but
maybe you know each other.
May be young, but if you don'tintroduce yourself, tell them
how amazed you are by them andthat you'd wonder if they would
spend a little time teaching youhow they did and get the plan,
write it down step by step,right, and go to work, right.

(09:56):
But I think, yeah, study, andif there's tons of books out
there of people who haveaccomplished amazing things,
things that you probably want toaccomplish, go buy those books.
There's so many different gameplans, but you need to get a
game plan.
You need to detail it step bystep.
Here's the formula right Showthe work, figure out everything

(10:19):
that you've got to do, come upwith a plan that's going to work
for you.
I think that's the mostimportant step, and I think
we've got a couple of, likelittle add-on habits here that
could help around this as well,right?

Speaker 2 (10:27):
Yeah, so one I, when I think about, when we write out
the plan and we have all thesteps and everything in order I
find what people usually mess upthe most is how long it's going
to take and or how far awaythat goal really is.
And you know we talk when youand I talked about this it's

(10:48):
depth perception, like how faraway does it is, this goal?
And I think we mess that up somuch.
I think we think it's so muchfarther than what it really is
and we don't really think aboutthat.
And so, if it is so, if ourbrain thinks it's so much
farther, we don't have anurgency or we're not really
paying attention to the thingsgoing on around us.

(11:09):
With, you know, our brain andthe articular activator we've
talked about that so many timesthat once our brain knows my
goal is not that far away theseare the steps I need it starts
paying attention to the thingsaround in our daily activities
that will either help or hinderour goal.
That's going to help usaccomplish it or hinder, you
know, us accomplishing it.

(11:29):
And so I think that adjustingthat depth perception and really
have an understanding of howfar away the goal is is so
important.
Or how close you are toachieving it.

Speaker 1 (11:39):
It's like when you look in your side mirrors and it
says things in the mirror maybe closer than they appear.
That just came to mind off thehip.
But I agree with you a hundredpercent.
And I think you see like memesor pictures of like a gold miner
digging and like he's beendigging, digging, digging and
gives up and it's like if hewould have like dug.

Speaker 2 (12:00):
just you know a couple more times with that
shovel.

Speaker 1 (12:03):
There was a massive uh, you know, pile of gold on
the other side.
So yeah, keeping that in mind,is that, like you don't know how
, how, just how close you are,keep going until you achieve
that goal.

Speaker 2 (12:16):
Ed Milet says all the time.
Well, he even wrote the bookthe Power of One More.
And how close that we are.
One more call, one more salespitch, one more this or that,
and so many people give up.
And I think that just is soperfect to that perception.

Speaker 1 (12:29):
Yeah, and when you give up, you're just training
yourself to.
That's okay, right.
So, yeah, keep on going.
I love that you had some other,I think, tips on this one as
well.
Before we move on, a catalyst,I think like we need something
that starting off point.
We need that big bang somethingto you.
You talk about getting the busrolling.

Speaker 2 (12:49):
That one's my favorite for sure.
Yes, ok.
So you know, when we're talkingabout this formula, you have to
have some sort of like,something that's going to get it
going.
Like, what is the big move?
What is the catalyst?
What is going to, you know,create this.
You know, if you want to go tothe gym, like some people say,

(13:10):
getting to the gym is thebiggest step, right, just
getting yourself there in themorning, that would be like a
catalyst idea.
And so when you're making thesegoals, you have to figure out
what that is and what is goingto get the bus rolling for my
favorite vocabulary term with it.
So what is going to kick it off?

Speaker 1 (13:29):
Yeah.
So it makes me think, like someexamples of that as well might
be again, just if you're tellingsomebody, telling your spouse,
telling somebody at work orwhatever, like hey, I'm doing
this thing Right, and then ifyou don't do it now, like now
it's your word.
Right, like you've givensomebody a word that you're
doing that for us with thispodcast, right.
It was setting a date wasannouncing that we were doing it

(13:51):
and setting a date for filmingit the first time.
It was like okay now we can'treally look back, we can't go.
Yeah right, yep, yeah, that wasour event.
Figure out what that bigcatalyst or big bang is for you.
That's gonna get that busrolling, because that momentum,
momentum, it becomes huge, yeplike a snowball.

Speaker 2 (14:07):
You don't have to wait for it to be perfect, you
just got to start it I love,love it All right.

Speaker 1 (14:12):
Um, we also talked about measuring in in this uh,
like on on step number three um,part of this formula as well
that I think that should be inthere is uh, and you actually
brought this up and I thought itwas huge because I had left it
out of when I was kind offiguring out what we wanted to
talk about today.
But it was measuring theprogress.

(14:33):
Yep, right.

Speaker 2 (14:35):
Measuring, tracking, everything Right, absolutely.
Yeah, and we do that from oursales standpoints.
You know, you and I, on a dailybasis like we track if we're
talking about a sales goal here.
We track how many calls we make, how many face-to-faces, how
many break breads, how many, youknow, thank you cards.
Even that, like all the stuff,that we feel is the formula to

(14:56):
create what we consider asuccessful day in sales.
But if we take that outside ofsales, whatever it is, if it's
weight, you know, challenge orworkout challenge to be making
sure that you're tracking it,writing it down, um, because
that is part of that formula.

Speaker 1 (15:11):
Yeah, you kind of gamify it that way too right.
Like you get a streak going andyou're tracking that streak.
It's like man, I've been to thegym five days in a row and you
don't want to break that streak.
But if you don't remember, ohman, it's only been a couple of
days or whatever.
Uh, you're not as tied into it,Right.
So, yeah, Measuring andcelebrating right Like as you're
, as you're measuring it, don'tlose uh, don't lose your

(15:33):
momentum by just not celebratingbig wins, like if you, if you
go five days in a row or you uh,I was talking, I'm coaching
somebody right now and one ofhis big things was just to
having a uh, developing amorning routine and, um, we have
a text thread with everybody inour group and so I sent him
just like a really simplemorning routine and he texts the

(15:55):
whole group yesterday morning,his first day, and was like
super proud.
Everybody was celebrating himfor doing that and it's
obviously then makes him want todo it again the next day.
So those little steps are hugeto celebrate yourself and let
other people celebrate your winsas you continue down that

(16:16):
journey.

Speaker 2 (16:16):
Right.

Speaker 1 (16:17):
So it's again just bringing other people into it.

Speaker 2 (16:19):
So they can help celebrate you.
It helps create the habit.

Speaker 1 (16:21):
Yeah, and make it consistent.

Speaker 2 (16:23):
Yeah, let's move on to number four.
This one is good and this isone I feel like people don't
take the time to think about,and this is where we get
blindsided, where we get hit bythe Mack truck.
Right, and sometimes it's verysimple.
We keep talking about how wewant to make these steps simple,
but it's find and remove theobstacles.

Speaker 1 (16:42):
Right.
So in my mind it's kind of likethinking of all the things that
could go wrong.
What could derail this right?
Is that kind of where you'regoing?

Speaker 2 (16:50):
Yeah, it can be definitely that, so go ahead and
explain that.

Speaker 1 (16:53):
Yeah for me finding those obstacles.
As I'm going through it, I'mthinking again.
We talked about what are thepitfalls and turning the piece
of paper sideways before, in thepast what's everything that
could go wrong?
In this situation, in this, inthis case, as far as like
finding and removing obstacles,before we can remove them, we
got to know what they could be.
So, you think about everythingthat could derail you from this

(17:14):
goal and how do I preemptivelyremove those things?
So, um, like going, if you'regoing to the gym and you're
going to hit the snooze button,uh, for me, like that's a big
thing.
If I allow myself to hit thesnooze button once, then I'm
going to hit it again and again,right, so how would I remove
that obstacle?
I wouldn't even have a snoozebutton, I wouldn't even, like my

(17:36):
phone would be across the roomthat I have to get my feet on
the floor to go turn thatannoying alarm off.
So that's one example of findingthat obstacle and removing it
ahead of time.
And then you know, if you findthem as you go, great, remove
them, but try to plan ahead.
What are all the obstacles thatcould?
Another one would be like youdon't have enough time in the
morning to get to the gymbecause you woke up maybe a

(17:58):
little bit late or whatever, andso you're just going to give
yourself an excuse to go back tobed.
But if you lay out all yourclothes the night before, that
would be another example of likefinding that potential obstacle
and just removing it.

Speaker 2 (18:11):
So think about all those things and I got a few
like, let's say, let's sayyou're gonna um, your goal is to
quit sugar, right?
Well, you might want to gothrough your house before you
start this, when you're startingyour, your planning.
Get rid of all the things thatcall your name in the middle of
the night, right?
So these are simple.
If you are in sales and thenumber one distraction is your

(18:33):
emails, well, guess what, whenyou're in green time, you should
be somewhere that you can't bearound emails they're not going
to pop up anywhere or make suresomebody else is covering them.
Like.
You really have to stop andthink what is the biggest thing,
the biggest obstacle that isholding me back from doing the
things and doing the habits thatI got to hit, that I have to
have to hit my goals, yeah, soand get rid of all those things.

Speaker 1 (18:57):
Pretty simple, but I but I think that that pretty
much.
Yeah, I think that sums it up.
Yeah, number five is the mostboring, I would say, but it's
just doing the freaking work.
Yep, right, you've got the plan, you've removed the obstacles,
you've figured out who's done itbefore you, you've written out
the goals, all of those things,but now it's time to do the
freaking work.
And this is the hardest, it'sthe most boring, it's the stuff

(19:23):
that I think the biggest thingthat's going to throw you off is
just your willingness to beuncomfortable yeah Right, like
committing to the uncomfort thatit's going to take to get that
to reach that goal, being morecommitted to the result than you
are, uh, with the comfort ofstaying the same.

Speaker 2 (19:39):
Yeah, you know you talk a lot about sometimes to
like get in your way and yourmindset.
Um Todd, our owner is having acouple of us do this exercise.

Speaker 1 (19:49):
The company owner we're not owned by anybody.
You're right, I'm sorry.

Speaker 2 (19:53):
The company that we work for, the owner there, sorry
.
And so he told us he actuallyhad another guy on our coaching
call do it.
And then I'm like I want to dothat too, and I don't usually
sign up for uncomfortableputting myself without being
told in uncomfortable situations.
But this was really big.
And what he told him was I wantyou to write a letter to
yourself and I want you to tellyourself all the reasons why you

(20:17):
won't do the thing I've askedhim to do.
So the thing he asked him to dowas to call the top you know
five producers in his market andwhy you won't do that.
I want you to write a letter toyourself and explain in this
letter all the reasons that youwon't do it and why.
And I'm like, well, this ispretty intriguing to me, like

(20:38):
why?
Where are we going at inpsychology?
Why is to do this?
And as we're just sitting, wehaven't even done it.
We're doing it actually rightnow.
But as I'm sitting there, mybrain is thinking about the
power of this and I think it'sso important.
When we just say number five isdo the work is to maybe reflect
in that a little bit Like what,and it is obstacles and all

(20:59):
those things, but what is it?
Because when he made us writethis out and actually write a
letter to ourselves, it wascrazy how the things that we
thought were big or significantare not Right, but when, in the
moment, when they come up, theyfeel way bigger.
So, having having planned for itand written it out, like I knew

(21:19):
this would come up and I'vealready thought about it and how
I'm going to and it's not thatbig, it's not that big of a
giant, it's not that crazy.
So doing that step and I thinkthat I'm sorry I kind of
backtracked there I think thatcould be more in the writing it
down and that step, but it'ssuch an important piece which I
think it makes it easier to dothe work- yeah, I agree a

(21:40):
hundred percent and I love that.

Speaker 1 (21:41):
I think it falls into kind of all of these but find
and remove the obstacles thatwould fall into that, and
finding the plan and everything.
But now and now, it's time toexecute that plan.
Um, and this is going to be theone that, the easiest place for
you to fail If you've done allthese other things.
This is really like, okay, howcould you fail now?
And it's just you being toocomfortable, uh, where you're at

(22:04):
, and not being so tied intothat goal that you're willing to
put in the hard work.
This is the uh, this is theboring part, this is the part
that, um, we all know it's justdiscipline, right, it's
discipline to the little things,over and over and over again,
that are going to create hugeresults and help you crush those
goals.
Um, for me, uh, I heard a quotea while ago that just, I think

(22:24):
we can close this, this uhnumber of uh strategy out, but
with this quote, but, uh, themagic that you're looking for is
in the work that you'reavoiding.
And when I heard that I waslike, yeah, f, right, it is.

Speaker 2 (22:36):
Now why nobody can find the magic.
They're always searching.

Speaker 1 (22:40):
Yeah, Um the work you're avoiding.
Yeah, because it's socomfortable.
So, get, get uncomfortable, getdisciplined, do the work, do
the work.
Yep, all right, let's closethis thing out.
What's the last step?

Speaker 2 (22:51):
So the last step is again super simple, but it's
don't quit, yeah, and we have toreally think about things like
why do we quit?

Speaker 1 (23:02):
Tons of reasons, but most of them would be laid out
ahead of time.
I feel like with this it's likeall those other, the obstacles,
not having a plan, um, notfailing for potential things
that could come up as far asthat would derail us.
Not having support from oursignificant others because we
didn't check it, let them knowwhat our goals were.
We didn't tie it to our heart.
So there's all of that.
But then when it's like notquitting right is the only way

(23:25):
that you can fail a goal anygoal is by quitting Yep, so
stick with it.
The timeline of the goal iswhen you get it done and do all
that work, because it is worthit.
Like that magic that you'relooking for is there.
You got to put in the work, butit is worth it.
That's why you set the goal inthe first place.
If you give up, you're justtelling yourself that your goals

(23:48):
don't matter.

Speaker 2 (23:50):
Right, well, you answered the question.
That's exactly where I wantedall these steps we did ahead of
time to make number six so mucheasier.
It's easy to quit, but it's notthat easy to quit when you do
these steps.

Speaker 1 (24:04):
Right.

Speaker 2 (24:05):
So these steps and all of the things that we've
already went through make numbersix so much easier.
If none of these things aredone, quitting so easy.
Right, it's so easy.

Speaker 1 (24:15):
Yeah, and don't, don't be that type of person
that quits, because once youstart down that path, you're
going to keep down that pathRight.
Um, well, I think we can.
Let's leave it there.
Keep it as short and sweet aspossible.
I hope this was valuable foryou guys out there.
If it was, I'd love it.
If you would share it, maybetake a screenshot of this
episode and tag us in it, tagthe podcast, tag me, tag Lacey.

(24:38):
Whatever you would do, it wouldbe super.
It would mean a lot to us.
But thanks for thanks fortaking some time with us today.
We us, but thanks for thanks fortaking some time with us today
we will be back in a coupleweeks with another episode and
I'm super excited for season two.

(24:59):
Let's do it.
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