September 26, 2025 • 13 mins
Ever wondered if your everyday work conversations could become viral content? Lacey Moores just experienced exactly that when she doubled her Instagram followers overnight through a video that garnered over 400,000 likes—and the most surprising part? She's not even a social media enthusiast.
The journey began with a practical problem: a client's grandfather wanted to gift money for a home purchase but was concerned about tax implications. Lacey turned to ChatGPT with a simple prompt asking it to "act as a CPA advisor and mortgage loan officer" to confirm gift tax regulations. The AI provided a clear explanation about the difference between the $18,000 annual gift limit and the $13 million lifetime exemption. After successfully resolving the grandfather's concerns, Lacey took two additional steps that made all the difference: she showed her processor how to use ChatGPT for similar questions, empowering her team member, and then created a quick video explaining the concept.
This story illustrates a powerful content creation strategy that anyone can implement. Rather than obsessing over algorithms or trending topics, focus on sharing your genuine expertise about questions you answer repeatedly in your work. By leveraging AI tools to articulate complex concepts clearly and building a library of "evergreen" content, you're not only providing real value to your audience but also creating resources that continue working for you long-term. The content that connects most deeply isn't always what you expect—it's the authentic sharing of knowledge that people genuinely need.
What conversations are you having daily that could become your next piece of valuable content? Stop overthinking it, start recording, and you might be surprised by what resonates with your audience.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
If doubling your follower count on Instagram
pretty much overnight through afive-minute chat GPT exercise
sounds intriguing to you, wellLacey just did that, so she's
gonna talk us through it on thisepisode.
This is the Secret Sauce Podcastwith Chad Treese and Lacey
(00:20):
Moores, where we want to helppeople build big businesses and
live big lives.
We think every episode's gonnamaybe give you one ingredient
that you could add to yourrecipe to create your own secret
sauce.
Let's get into it.
Okay, Lacey, like literally youjust dropped this on me.
(00:41):
And you are not an Instagramsuper user by any means, but uh
Lacey just doubled her uhInstagram followers.
She had something she had avideo that she did go viral, uh
400,000 likes, something likethat, right?
Yeah, I'm not a ton of shares.
SPEAKER_01 (01:00):
I had to ask what viral meant, just if we're gonna
be honest.
Um I don't even get on Instagrammyself.
Uh I have somebody who helps mewith my social media.
And mainly just to make thismake sense, I don't like doing
it.
SPEAKER_00 (01:13):
Okay, so most people don't.
So people are gonna people willdefinitely resonate with that.
SPEAKER_01 (01:17):
I don't like doing it.
I have someone help me do it.
Um, but this came about, I did avideo and I sent it to the girl
that does my social media.
And anytime I can, I try to doextra ones for her, and she's
the one that uploaded it.
She's the one that called me.
Holy crap, this did viral, andI'm like, what does that mean?
SPEAKER_00 (01:35):
Well, so you doubled your follower count overnight.
Yep.
1200 to 2400 followers likethat, uh, 400 some thousand
likes and a bunch of shares.
And that's what we're lookingfor.
I mean, obviously, is justpeople engaging.
If you're gonna take if you'redoing social media, that's kind
of like the pie in the sky goal,anyways, is to um have something
(01:56):
to have something go viral.
Uh, and it and you weren't eventrying to do it.
It this is literally just a chatGPT exercise that you were doing
for something else.
Yes, and it turned into a video.
And so I want you to walkthrough that because I think
that will be interesting forpeople to see that just using
chat GPT every day in yourday-to-day actions and having it
up on your computer, using it onyour phone, just integrating it
(02:19):
into your business and your lifecan have these unintended
consequences that can be huge ina positive way, not a negative
consequence, it was positive,right?
Yeah, so um yeah, spell it out.
SPEAKER_01 (02:30):
So I'm trying to use it more and more.
I'm trying to get my team to useit more and more just so we can
use it as a resource.
We have it up all day, like onour second second screen, it's
always up there.
And so instead of going out andsearching for stuff, that's what
we're using.
But I had um my processor callme one day and said, Hey, I need
you to make a phone call to agrandpa of one of our borrowers
(02:51):
who was gonna give a$50,000gift, but now he only wants to
give$18,000 because he doesn'twant to have to pay taxes on it.
Can you call the grandpa?
And so my, you know, my responseis yes, I'll call the grandpa.
And um so I'm like, you knowwhat?
Before I call the grandpa, Iwant to make sure I'm up to date
on all of this because the IRSchanges its rules on how much
(03:12):
you can give, blah, blah, blah.
So let me read the prompt to youfirst of what I put in.
SPEAKER_00 (03:16):
While she's looking for that prompt, I will say
this, guys.
Stick around for the rest ofthis episode.
This is like not somethingthat's so obscure that it's not
going to relate to you.
This will help you.
Yes.
Uh, I'm not saying that yournext video is going to go to go
viral, but this will come aroundand connect the dots for you
where you can integrate this inand have a much better chance of
something and just having morecontent for social media as
(03:36):
well, which I know everybody'slooking for.
SPEAKER_01 (03:38):
So taking it farther.
Okay.
So I said I have a grandpa who'swanting a gift, who's wanting to
gift his grandson money topurchase a home.
He only wants to give a certainamount so he doesn't exceed the
IRS limit.
What can I tell him so he isokay with giving more since he
wants to?
Please act as a CPA advisor anda mortgage loan officer.
So that second sentence is whereI'm getting a little bit better
(03:58):
at making sure I tell it whatframe of mind to come back at.
SPEAKER_00 (04:01):
And that's the role that's the role.
Yeah, the role, goal, context.
So you just did it a littlebackwards, but all three
components were there (04:06):
the role, the goal, and the context.
Yep.
unknown (04:09):
Yeah.
SPEAKER_01 (04:09):
So it came back and it it it gave me all of this
great information.
Okay.
It gave me all of it that said,and I could just do the video
again if I needed to.
But pretty much what it said ishey, the you know, the IRS says
that if you give more than18,000, you got to fill out a
form.
SPEAKER_00 (04:23):
19 right now.
SPEAKER_01 (04:24):
So it's 18,000 for 2025.
And so if you fill out, if yougive more, you gotta fill out a
form.
But it doesn't mean to pay taxeson it, it just means you gotta
fill out the form.
And that form goes in and itgoes against your lifetime
capital.
SPEAKER_00 (04:38):
Calculating your lifetime, and it's like 13 some
million.
SPEAKER_01 (04:41):
13.6 million last year.
And so um, it just reduces then,right?
And so the numbers were reallygreat that I got specifically
off there.
I called grandpa, talked to him,and he's like, Oh, I had no
idea.
I just thought I had to paytaxes if I gave more than
18,000.
And he's like, Okay, well, let'sjust give the whole 50,000.
Um, and the the phone call anddidn't he was good.
SPEAKER_00 (05:01):
Mission accomplished, that's what you're
using it for.
SPEAKER_01 (05:04):
Could have moved on, right?
It it solved the problem and Icould have moved on.
But then I was sitting there andI was thinking, wait a second,
why didn't I walk this throughwith my processor instead of me
just doing it?
Like, why didn't I walk thatthrough with her?
So I call her back and hold on asecond.
SPEAKER_00 (05:18):
This is important too, because I I want to touch
on this.
I know where you're going, butuh I want to rewind for a
second.
I miss out on this a lot too.
Somebody brings me something andI'm like, I can fix that, I'll
do it right now.
And instead of actually coachingsomebody to be able to do that.
So the next time that comes up,they're like, Oh, I know like
Lacey showed me how to do this,I know what to do.
(05:38):
And so literally, if you justsolve the problem, it feels good
in that moment, but all you'redoing is giving yourself future
work because they're alwaysgoing, you're gonna always be
the go-to.
Yep.
Every time that they needsomething, they are like, Well,
Lacey knows how to do this.
She didn't show me how last timeshe just she fixed this one.
SPEAKER_01 (05:54):
Lacey will call the grandpa, right?
Right.
So I called her up and I said,You gotta empower people.
SPEAKER_00 (05:58):
Yep.
Right.
SPEAKER_01 (05:59):
Open up your chat and I want you to type something
in there.
And I told her to, I gave herthe exact same prompt that I had
just put in.
And then I had her read it tome.
And she was like, This is good.
I'm like, it is good, isn't it?
Like, I just called grandpa.
He's good, by the way.
But I wanted you to, I wanted toshow you what I did to to have
that phone call.
And she's like, I would havebeen fine calling him if I would
have had this.
(06:19):
I just didn't want to give himwrong information, so I handed
it off to you.
She goes, but I'm glad I knowall this information now.
SPEAKER_00 (06:25):
Now she knows how to prompt it.
Now she knows it's gonna giveher information that's accurate
and that she's empowered to goand do it.
SPEAKER_01 (06:31):
Yeah, she's very confident and to be able to
handle that.
SPEAKER_00 (06:33):
So you 2X'd it then.
SPEAKER_01 (06:34):
Yeah, and she's like, I I just wish I would have
thought to use chat for that.
Yeah.
So now I'm encouraging her,making sure that she's using it.
Um, so again, another place thatwe could have stopped the story.
And I was sitting there and I'mconstantly trying to come up
with ideas for videos.
And I have this little I have anotepad.
And on this notepad right here,I ideas for videos, and I'm
trying to get better about thisin my daily activity that I do
(06:57):
all the time is when somebodycomes and asks me a question,
write it down for a video, youknow, and think about how you
can do it.
And so I wrote it down, make thevideo for it.
It's been all it was on my listfor a whole week.
I kept pushing it to the nextday, next day, and then finally
I'm like, fine, I'm gonna dothese videos because I had two
or three of them on there.
Went out to my car, told astory.
It was a short one, sent it onto my girl who does all my
(07:19):
social media.
And once I once she posted it,because I was on a I did was off
social media for 25 days for athing that we did for our
church.
And so she calls me up and she'slike, it went viral.
And I'm like, what does thatmean?
Um, and just explaining it allto me.
But her excitement, it was hugebecause she loves all the, you
know, the the numbers behind itand how it all works and stuff
(07:42):
like that.
Um, but for me, she's like, youknow, how did you get that?
I I want people to know I didn'tspend a bunch of time
researching what's the best postgonna be.
SPEAKER_00 (07:51):
Like what are the right hashtags?
Yeah, what's the caption thatneeds to go with this?
Literally, the whole purpose wasjust I'm already doing this
message.
I just did it.
Now I need content.
How many other people could beinterested in what the life how
the lifetime gift exemptionapplies to the annual gift?
I I know I need to film thatvideo too because I get asked
that question all the time.
(08:12):
It's a it is a recurringconversation that I have once a
month.
SPEAKER_01 (08:16):
Well, you know how I said in in that prompt, act as a
CPA advisor and a mortgage loanofficer.
So let me just read to you howit says to actually this is the
part it says, here's how youreassure grandpa.
Hey, grandpa, the IRS limit is$18,000, is just the amount you
can give without extrapaperwork.
If you give more, you don't paytaxes, you just file a form that
(08:37):
the IRS keeps to go against yourlifetime$13 million plus
exemption.
Unless your estate is huge, thisdoesn't cost you a penny.
So you can give your grandsonanything that you want, and
we'll just hand her the gift thegift letter for the mortgage.
Now that's beautiful, right?
It's just an easy way to ex tosay it or explain it.
So that's where I think too weneed to learn how to use chat to
(08:59):
be able to clearly explainthings to borrowers as well or
whatever industry we're in.
Like it can help in all of thoseforms.
And threw it on a video andthere it goes.
SPEAKER_00 (09:09):
So that was the the 3x of it basically like turning
something you would have doneanyways, just continue to like
go down that path of how elsecan I do it?
And I think that uh we talkedabout this, and uh like as we're
building out these videos onthese things that were
conversations we're havinganyways, and you build out
(09:30):
videos, it is all you're whatyou're doing then is building a
library of evergreen content.
Evergreen just means it's notspecific to this one situation,
it's not just for grandpa, it'sto anybody that's interested in
that information, and it canlive in a library that you can
access and say somebody has aquestion about this.
(09:50):
Oh, Lacey actually filmed avideo about that.
Uh, and we're gonna send itright over to you.
Your team has access to it andcan can just easily email or
text that video over to somebodythat has that question that you
know you don't have to recreatethat over and that conversation
every single time.
Like obviously, thatconversation, you did it really
well because it went viral, soit connected with people, right?
(10:12):
So that's proof of concept, butthen now it's just continued
every single time you make oneof those videos, you put it out
there, whether it goes viral ornot, you are also building a
library of evergreen contentthat you should access over and
over again.
SPEAKER_01 (10:24):
That's valuable.
SPEAKER_00 (10:25):
That is super valuable, yeah.
Because just the time savingsand the distraction, you've got
a distraction, somebody's askingyou this question.
Now you can just say, hey,here's a video on that one.
It feels better to them.
It's it does leave them feelingbetter than you writing an email
with it, right?
Um, and it feels like it's thatvideo is made for them, but
you've already had that sittingin a library and you use it over
(10:47):
and over again.
Uh, and it just save it can saveso much time with all the
repetitive conversations that wehave, and it keeps you stu
staying on tasked for all thethings that can actually be
making money.
The money-making activities thatwe talk about, the green
activities that we need to bedoing, instead of getting pulled
to solve this problem and sendthat email, recreate the email.
Uh it's a beautiful, beautifulum thing that I don't think we
(11:11):
need to spend too much more timeon.
Do you want it to no?
I mean, do you have any tips forgoing viral?
Because I no, I think the mostI've ever gotten is like 12
likes on something.
Uh and I've got I'm losingfollowers.
SPEAKER_01 (11:22):
So no, I don't have any tips.
And like I said, um, but I Iwanted I wanted the simplicity
of that to come across.
I want people to realize it I'mjust you to using it in the
daily activity that I'm alreadydoing, but I'm pushing myself
one more step or one more stepevery time I can.
Sometimes I don't think otherpeople want to hear it.
(11:43):
Sometimes I don't think it'sthat valuable.
Sometimes I think other peoplealready know it, and that's so
far from the truth.
Right.
Um, and then and using chat tohelp script it to make it flow
really well.
I mean, those are really smallthings, but uh, any of us can do
that um for sure and just bringa lot more value.
So I hope it helps.
SPEAKER_00 (11:59):
Yeah, stop trying to figure out what is going to go
viral, just put the content outthere, do it for that purpose
that you are like gettinginformation to people and things
will naturally go viral uhbecause you're never gonna get
in front of that algorithm.
It changes all the time.
That's what I've learned is likeyou could ask what's what are
the prompts that are gonna makethis thing go viral, and and
what's what was gonna do thatyesterday is different than
(12:21):
today.
That's what that's what's sointeresting about that.
The algorithm is constantlychanging that you can never
actually get in front of that.
So just go put out the contentthat you feel like people are
people need to hear the messagethat that and it is the
repetitive questions that youget.
Yep, that's the stuff thatpeople are gonna resonate with.
Help people doesn't need to beearth-shattering information
like that.
(12:42):
But um, yeah, that's beautiful,guys.
Take that.
I'm gonna run with that one forsure.
I'm gonna start building acatalog right away.
Amy, can you help me do that?
Okay.
Uh thanks for listening, guys.
If you have any questions aboutthat, just reach out to us.
We'll see you next time.
If doubling your follower count on Instagram
pretty much overnight through afive-minute chat GPT exercise
sounds intriguing to you, wellLacey just did that, so she's
gonna talk us through it on thisepisode.
This is the Secret Sauce Podcastwith Chad Treese and Lacey
(00:20):
Moores, where we want to helppeople build big businesses and
live big lives.
We think every episode's gonnamaybe give you one ingredient
that you could add to yourrecipe to create your own secret
sauce.
Let's get into it.
Okay, Lacey, like literally youjust dropped this on me.
(00:41):
And you are not an Instagramsuper user by any means, but uh
Lacey just doubled her uhInstagram followers.
She had something she had avideo that she did go viral, uh
400,000 likes, something likethat, right?
Yeah, I'm not a ton of shares.
SPEAKER_01 (01:00):
I had to ask what viral meant, just if we're gonna
be honest.
Um I don't even get on Instagrammyself.
Uh I have somebody who helps mewith my social media.
And mainly just to make thismake sense, I don't like doing
it.
SPEAKER_00 (01:13):
Okay, so most people don't.
So people are gonna people willdefinitely resonate with that.
SPEAKER_01 (01:17):
I don't like doing it.
I have someone help me do it.
Um, but this came about, I did avideo and I sent it to the girl
that does my social media.
And anytime I can, I try to doextra ones for her, and she's
the one that uploaded it.
She's the one that called me.
Holy crap, this did viral, andI'm like, what does that mean?
SPEAKER_00 (01:35):
Well, so you doubled your follower count overnight.
Yep.
1200 to 2400 followers likethat, uh, 400 some thousand
likes and a bunch of shares.
And that's what we're lookingfor.
I mean, obviously, is justpeople engaging.
If you're gonna take if you'redoing social media, that's kind
of like the pie in the sky goal,anyways, is to um have something
(01:56):
to have something go viral.
Uh, and it and you weren't eventrying to do it.
It this is literally just a chatGPT exercise that you were doing
for something else.
Yes, and it turned into a video.
And so I want you to walkthrough that because I think
that will be interesting forpeople to see that just using
chat GPT every day in yourday-to-day actions and having it
up on your computer, using it onyour phone, just integrating it
(02:19):
into your business and your lifecan have these unintended
consequences that can be huge ina positive way, not a negative
consequence, it was positive,right?
Yeah, so um yeah, spell it out.
SPEAKER_01 (02:30):
So I'm trying to use it more and more.
I'm trying to get my team to useit more and more just so we can
use it as a resource.
We have it up all day, like onour second second screen, it's
always up there.
And so instead of going out andsearching for stuff, that's what
we're using.
But I had um my processor callme one day and said, Hey, I need
you to make a phone call to agrandpa of one of our borrowers
(02:51):
who was gonna give a$50,000gift, but now he only wants to
give$18,000 because he doesn'twant to have to pay taxes on it.
Can you call the grandpa?
And so my, you know, my responseis yes, I'll call the grandpa.
And um so I'm like, you knowwhat?
Before I call the grandpa, Iwant to make sure I'm up to date
on all of this because the IRSchanges its rules on how much
(03:12):
you can give, blah, blah, blah.
So let me read the prompt to youfirst of what I put in.
SPEAKER_00 (03:16):
While she's looking for that prompt, I will say
this, guys.
Stick around for the rest ofthis episode.
This is like not somethingthat's so obscure that it's not
going to relate to you.
This will help you.
Yes.
Uh, I'm not saying that yournext video is going to go to go
viral, but this will come aroundand connect the dots for you
where you can integrate this inand have a much better chance of
something and just having morecontent for social media as
(03:36):
well, which I know everybody'slooking for.
SPEAKER_01 (03:38):
So taking it farther.
Okay.
So I said I have a grandpa who'swanting a gift, who's wanting to
gift his grandson money topurchase a home.
He only wants to give a certainamount so he doesn't exceed the
IRS limit.
What can I tell him so he isokay with giving more since he
wants to?
Please act as a CPA advisor anda mortgage loan officer.
So that second sentence is whereI'm getting a little bit better
(03:58):
at making sure I tell it whatframe of mind to come back at.
SPEAKER_00 (04:01):
And that's the role that's the role.
Yeah, the role, goal, context.
So you just did it a littlebackwards, but all three
components were there (04:06):
the role, the goal, and the context.
Yep.
unknown (04:09):
Yeah.
SPEAKER_01 (04:09):
So it came back and it it it gave me all of this
great information.
Okay.
It gave me all of it that said,and I could just do the video
again if I needed to.
But pretty much what it said ishey, the you know, the IRS says
that if you give more than18,000, you got to fill out a
form.
SPEAKER_00 (04:23):
19 right now.
SPEAKER_01 (04:24):
So it's 18,000 for 2025.
And so if you fill out, if yougive more, you gotta fill out a
form.
But it doesn't mean to pay taxeson it, it just means you gotta
fill out the form.
And that form goes in and itgoes against your lifetime
capital.
SPEAKER_00 (04:38):
Calculating your lifetime, and it's like 13 some
million.
SPEAKER_01 (04:41):
13.6 million last year.
And so um, it just reduces then,right?
And so the numbers were reallygreat that I got specifically
off there.
I called grandpa, talked to him,and he's like, Oh, I had no
idea.
I just thought I had to paytaxes if I gave more than
18,000.
And he's like, Okay, well, let'sjust give the whole 50,000.
Um, and the the phone call anddidn't he was good.
SPEAKER_00 (05:01):
Mission accomplished, that's what you're
using it for.
SPEAKER_01 (05:04):
Could have moved on, right?
It it solved the problem and Icould have moved on.
But then I was sitting there andI was thinking, wait a second,
why didn't I walk this throughwith my processor instead of me
just doing it?
Like, why didn't I walk thatthrough with her?
So I call her back and hold on asecond.
SPEAKER_00 (05:18):
This is important too, because I I want to touch
on this.
I know where you're going, butuh I want to rewind for a
second.
I miss out on this a lot too.
Somebody brings me something andI'm like, I can fix that, I'll
do it right now.
And instead of actually coachingsomebody to be able to do that.
So the next time that comes up,they're like, Oh, I know like
Lacey showed me how to do this,I know what to do.
(05:38):
And so literally, if you justsolve the problem, it feels good
in that moment, but all you'redoing is giving yourself future
work because they're alwaysgoing, you're gonna always be
the go-to.
Yep.
Every time that they needsomething, they are like, Well,
Lacey knows how to do this.
She didn't show me how last timeshe just she fixed this one.
SPEAKER_01 (05:54):
Lacey will call the grandpa, right?
Right.
So I called her up and I said,You gotta empower people.
SPEAKER_00 (05:58):
Yep.
Right.
SPEAKER_01 (05:59):
Open up your chat and I want you to type something
in there.
And I told her to, I gave herthe exact same prompt that I had
just put in.
And then I had her read it tome.
And she was like, This is good.
I'm like, it is good, isn't it?
Like, I just called grandpa.
He's good, by the way.
But I wanted you to, I wanted toshow you what I did to to have
that phone call.
And she's like, I would havebeen fine calling him if I would
have had this.
(06:19):
I just didn't want to give himwrong information, so I handed
it off to you.
She goes, but I'm glad I knowall this information now.
SPEAKER_00 (06:25):
Now she knows how to prompt it.
Now she knows it's gonna giveher information that's accurate
and that she's empowered to goand do it.
SPEAKER_01 (06:31):
Yeah, she's very confident and to be able to
handle that.
SPEAKER_00 (06:33):
So you 2X'd it then.
SPEAKER_01 (06:34):
Yeah, and she's like, I I just wish I would have
thought to use chat for that.
Yeah.
So now I'm encouraging her,making sure that she's using it.
Um, so again, another place thatwe could have stopped the story.
And I was sitting there and I'mconstantly trying to come up
with ideas for videos.
And I have this little I have anotepad.
And on this notepad right here,I ideas for videos, and I'm
trying to get better about thisin my daily activity that I do
(06:57):
all the time is when somebodycomes and asks me a question,
write it down for a video, youknow, and think about how you
can do it.
And so I wrote it down, make thevideo for it.
It's been all it was on my listfor a whole week.
I kept pushing it to the nextday, next day, and then finally
I'm like, fine, I'm gonna dothese videos because I had two
or three of them on there.
Went out to my car, told astory.
It was a short one, sent it onto my girl who does all my
(07:19):
social media.
And once I once she posted it,because I was on a I did was off
social media for 25 days for athing that we did for our
church.
And so she calls me up and she'slike, it went viral.
And I'm like, what does thatmean?
Um, and just explaining it allto me.
But her excitement, it was hugebecause she loves all the, you
know, the the numbers behind itand how it all works and stuff
(07:42):
like that.
Um, but for me, she's like, youknow, how did you get that?
I I want people to know I didn'tspend a bunch of time
researching what's the best postgonna be.
SPEAKER_00 (07:51):
Like what are the right hashtags?
Yeah, what's the caption thatneeds to go with this?
Literally, the whole purpose wasjust I'm already doing this
message.
I just did it.
Now I need content.
How many other people could beinterested in what the life how
the lifetime gift exemptionapplies to the annual gift?
I I know I need to film thatvideo too because I get asked
that question all the time.
(08:12):
It's a it is a recurringconversation that I have once a
month.
SPEAKER_01 (08:16):
Well, you know how I said in in that prompt, act as a
CPA advisor and a mortgage loanofficer.
So let me just read to you howit says to actually this is the
part it says, here's how youreassure grandpa.
Hey, grandpa, the IRS limit is$18,000, is just the amount you
can give without extrapaperwork.
If you give more, you don't paytaxes, you just file a form that
(08:37):
the IRS keeps to go against yourlifetime$13 million plus
exemption.
Unless your estate is huge, thisdoesn't cost you a penny.
So you can give your grandsonanything that you want, and
we'll just hand her the gift thegift letter for the mortgage.
Now that's beautiful, right?
It's just an easy way to ex tosay it or explain it.
So that's where I think too weneed to learn how to use chat to
(08:59):
be able to clearly explainthings to borrowers as well or
whatever industry we're in.
Like it can help in all of thoseforms.
And threw it on a video andthere it goes.
SPEAKER_00 (09:09):
So that was the the 3x of it basically like turning
something you would have doneanyways, just continue to like
go down that path of how elsecan I do it?
And I think that uh we talkedabout this, and uh like as we're
building out these videos onthese things that were
conversations we're havinganyways, and you build out
(09:30):
videos, it is all you're whatyou're doing then is building a
library of evergreen content.
Evergreen just means it's notspecific to this one situation,
it's not just for grandpa, it'sto anybody that's interested in
that information, and it canlive in a library that you can
access and say somebody has aquestion about this.
(09:50):
Oh, Lacey actually filmed avideo about that.
Uh, and we're gonna send itright over to you.
Your team has access to it andcan can just easily email or
text that video over to somebodythat has that question that you
know you don't have to recreatethat over and that conversation
every single time.
Like obviously, thatconversation, you did it really
well because it went viral, soit connected with people, right?
(10:12):
So that's proof of concept, butthen now it's just continued
every single time you make oneof those videos, you put it out
there, whether it goes viral ornot, you are also building a
library of evergreen contentthat you should access over and
over again.
SPEAKER_01 (10:24):
That's valuable.
SPEAKER_00 (10:25):
That is super valuable, yeah.
Because just the time savingsand the distraction, you've got
a distraction, somebody's askingyou this question.
Now you can just say, hey,here's a video on that one.
It feels better to them.
It's it does leave them feelingbetter than you writing an email
with it, right?
Um, and it feels like it's thatvideo is made for them, but
you've already had that sittingin a library and you use it over
(10:47):
and over again.
Uh, and it just save it can saveso much time with all the
repetitive conversations that wehave, and it keeps you stu
staying on tasked for all thethings that can actually be
making money.
The money-making activities thatwe talk about, the green
activities that we need to bedoing, instead of getting pulled
to solve this problem and sendthat email, recreate the email.
Uh it's a beautiful, beautifulum thing that I don't think we
(11:11):
need to spend too much more timeon.
Do you want it to no?
I mean, do you have any tips forgoing viral?
Because I no, I think the mostI've ever gotten is like 12
likes on something.
Uh and I've got I'm losingfollowers.
SPEAKER_01 (11:22):
So no, I don't have any tips.
And like I said, um, but I Iwanted I wanted the simplicity
of that to come across.
I want people to realize it I'mjust you to using it in the
daily activity that I'm alreadydoing, but I'm pushing myself
one more step or one more stepevery time I can.
Sometimes I don't think otherpeople want to hear it.
(11:43):
Sometimes I don't think it'sthat valuable.
Sometimes I think other peoplealready know it, and that's so
far from the truth.
Right.
Um, and then and using chat tohelp script it to make it flow
really well.
I mean, those are really smallthings, but uh, any of us can do
that um for sure and just bringa lot more value.
So I hope it helps.
SPEAKER_00 (11:59):
Yeah, stop trying to figure out what is going to go
viral, just put the content outthere, do it for that purpose
that you are like gettinginformation to people and things
will naturally go viral uhbecause you're never gonna get
in front of that algorithm.
It changes all the time.
That's what I've learned is likeyou could ask what's what are
the prompts that are gonna makethis thing go viral, and and
what's what was gonna do thatyesterday is different than
(12:21):
today.
That's what that's what's sointeresting about that.
The algorithm is constantlychanging that you can never
actually get in front of that.
So just go put out the contentthat you feel like people are
people need to hear the messagethat that and it is the
repetitive questions that youget.
Yep, that's the stuff thatpeople are gonna resonate with.
Help people doesn't need to beearth-shattering information
like that.
(12:42):
But um, yeah, that's beautiful,guys.
Take that.
I'm gonna run with that one forsure.
I'm gonna start building acatalog right away.
Amy, can you help me do that?
Okay.
Uh thanks for listening, guys.
If you have any questions aboutthat, just reach out to us.
We'll see you next time.
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