July 21, 2025 • 15 mins
Storytelling may be the single most powerful tool you're underutilizing in your business. In an age where every industry faces increasing commoditization—particularly in real estate and lending—your ability to tell compelling stories could be the difference between thriving and merely surviving.
"The most powerful person in the world is a storyteller," Steve Jobs once said, and we couldn't agree more. The problem? Most of us are telling the wrong stories in the wrong way. We position ourselves as heroes, boasting about deals closed and numbers exceeded, without realizing our audience simply can't relate to these achievements. They scroll past, unmoved by our professional victories.
What if there was a better approach? In this episode, we unpack a powerful three-part storytelling framework that transforms how you connect with clients. First, start with a moment of conflict or challenge your clients faced, not a dry summary of what you did. Second, make your clients the heroes of the story, positioning yourself as the guide who helped them (think Yoda to Luke Skywalker). Finally, close with meaning—showing how your clients' lives improved because of the outcome, not just the transaction metrics that matter to you.
The beauty of this approach is that while your clients remain the heroes, you become endeared to your audience as the storyteller. People connect with you on a deeper level, understanding your values and approach through the stories you tell. In a world of commoditized services, this emotional connection becomes your greatest competitive advantage. Ready to transform your marketing and client relationships? This episode gives you the blueprint to get started.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is the secret sauce podcast, with Chad trees
and Lacey Morris, where we wantto help people build big
businesses and live big lives.
We think every episode is goingto maybe give you one
ingredient that you could add toyour recipe to create your own
secret sauce.
This is secret sauce podcast.
Let's get into it.
Storytelling is your superpowerin a commoditized industry.
(00:22):
It's pretty good hook huh, youlike that, all right.
This, this episode, is going tobe all about storytelling.
Uh, I, I was thinking aboutthis and, uh, we're starting to
inject it more in our business.
Uh, and I just wanted to shareit.
So I'm not, I'm not a pro atthis, but it's something that
I've been thinking a lot about.
It's on my mind, and sowhenever something's really
heavy on my mind, I'm like, yeah, that'd make a good podcast
(00:45):
episode well, I wouldn't evensay you've been thinking a lot
about it.
Speaker 2 (00:47):
I would say you've been studying a lot about it.
I would say you've beenimplementing a lot here.
Speaker 1 (00:51):
Oh yeah, yeah, I mean definitely studying, uh,
implementing, we startedimplementing and like it just
feels different.
So, um to set this up a littlebit, um, pretty famous guy, ste
Steve Jobs, once said that themost powerful person in the
world is a storyteller.
I just think that's so good.
It's spot on In our businesses.
(01:13):
So, lenders, realtors, Sales.
Sales in general.
We like to highlight ourselvesand everything we do and the
marketing that we do, everythingwe talk about and everything we
do in the marketing that we do,everything we talk about.
Even if we do tell a story, wetell it in like making us the
hero and I just think there's alot missing there.
You know, people aren't goingto relate to that, the only
(01:37):
people that are going to relateto it are other realtors other
lenders and we're not trying tosell them Right.
So I think you will love thisepisode.
If you are struggling with howto maybe connect with your
clients in a different way, haveyour clients really lean in and
want to interact with yourbusiness.
In a digitized social mediaworld, we all know we need to
get better at it.
Storytelling is the number onething that's going to make
(02:00):
people engage with your business.
Speaker 2 (02:02):
I mean, I couldn't agree more that an MSS word of
all the commoditized.
Speaker 1 (02:05):
You got it, I did it the first time I was focusing.
Speaker 2 (02:08):
I'm super proud of you, but that is if you do not
believe our industry in whole isleaning towards that.
You're mistaken.
Like we, every single piece oftechnology is trying to figure
out how to commoditize what wedo.
Yeah, and this, this episode isso real, it's so raw, it's so
(02:31):
needed.
Um, and I, I just I love itbecause we need all these these
ideas and techniques, but thisis really, I believe, the heart
of if you want to stay and youwant to survive not just survive
, but thrive DefinitelyStorytelling is where it's going
to be.
Speaker 1 (02:50):
Yeah, the facts behind it.
So we just get into some facts,right?
So humans are wired for stories, like it's a reason why we love
going to the movies, readingbooks and the framework for most
of these stories the frameworkfor most of these stories, if
you want, like, once you studythis a little bit, the framework
for the most all movies,blockbuster movies, uh, you know
, action movies, all the waydown to rom-coms everything
(03:11):
typically has the same typicalframework for a story Um, and
it's what engages us as humans.
Our brains are just hardwiredto love it.
So you know, humans are wiredfor story, not for spreadsheets.
Facts tell, but storiesactually sell.
So I like to think, okay, thereis a three-part framework for
(03:32):
the story and the storytellingthat sells.
There's a three-part frameworkand we've got to start with a
moment, not a summary.
So in every story there's amoment that is the turning point
or the conflict right.
There's a problem that arises inevery really compelling story
over time.
If you look at this, so youknow if we relate this to
(03:56):
business, the biggest thing Isee is lenders and realtors
posting like just closed or justlisted or whatever posts, and
so we just closed this house.
You know, four days on market,20 grand over list.
Uh, the average consumerdoesn't care about that.
You know, they can't relate toit.
(04:16):
It doesn't, they don't, itdoesn't invoke a feeling in them
, and that's what storytellingreally does.
So you have to start with amoment.
Like the Jones family thoughtthat they were stuck, that they
couldn't move on to their nexthome.
They had hit a roadblock, theywere having another baby and
outgrowing their house and theydidn't know where to turn Right.
(04:37):
And then step two is that weneed to make the client the hero
.
OK, not ourselves, not ourselves, and that's what we all try to
do is we all try to makeourselves?
Speaker 2 (04:47):
the hero of the story oh, look at me, look at me.
Speaker 1 (04:49):
It feels good to us, but it doesn't feel good to the
people watching it.
It doesn't feel good to thepeople reading that book.
Right it's, there's always aguide that comes along.
Speaker 2 (04:59):
Well, hold on.
I wouldn't say that I think itdoesn't feel good, but what I
think the point of that is, itdoesn't draw Okay.
So when I hear it like we sayit doesn't feel good, yeah, I
mean like when I see somebodypost something about they closed
this or they sold this, I'mlike, oh, good job.
Speaker 1 (05:17):
You know, but you're also in the industry.
You have a little bit of a biasthat if you see one of your
realtor partners post somethingthat you're like, oh, I like
that's cool, yep.
Speaker 2 (05:25):
But I'm not but.
But what I'm meaning is itdoesn't mean it's not good, but
I'm not bought into it, I don'tcare, I don't have the emotion
attached to it.
Speaker 1 (05:36):
It doesn't move the needle for you Exactly, really
Like yeah, you're like oh cool,good for you if you're friends
watching that you're not likeman, I can't wait to go list my
house with that person oranything, right, because you
don't get a feeling from it.
Uh, so you got to make surethat the client is the hero of
the story and that you're justcoming along as the guide, okay,
(05:58):
so if we look at this in moviereferences, um, people will
recognize this in moviesthroughout, throughout time.
We'll start with star wars,right, like everybody likes to
think that.
Like, who's this?
Who's the hero of the of theoriginal Star Wars?
Have you, have you seen it?
You haven't seen it.
Speaker 2 (06:16):
I know, but you know I'm smiling so big right now
because my oldest son is nowlike addicted and he's watched
all of them and he's like mom,we have to watch these together.
Speaker 1 (06:24):
I've never watched one okay, for anybody that has
watched any of the star warsmovies, we'll know that luke
skywalker in the original starwars he's the hero, okay, okay,
but the person who comes alongand helps luke skywalker, you've
got a couple of people obi-wankenobi and yoda.
As the story progresses, inmultiple movies yoda becomes the
(06:45):
guide, but in in the firstepisode it's um, well, the guide
is Obi-Wan Kenobi, but anyways,those are the people that just
come along and they help themget to resolve the conflicts.
The conflict is, you know thatthe Empire is trying to take
over the galactic world and likelots of drama, right?
(07:06):
So the drama is set.
There's conflict.
Luke Skywalker is the hero.
Yoda comes along, or Obi-WanKenobi comes along and helps
them finish the mission.
Okay, we have to look atourselves as Obi-Wan or as Yoda,
not as Luke Skywalker.
Our clients are Luke Skywalker.
Okay, if you look at it inanother example.
Speaker 2 (07:26):
Well, so let's go back to that really quick though
.
So if, in that same exactscenario that you just explained
and you said, I think you saidmaybe the Jones family and they
outgrew their home right, likethey're the heroes, so how are
they the heroes?
Like they didn't think thatthey could do this.
Now they found this house inthe right neighborhood or the
right school district.
That's going to help theirfamily grow.
That's going to help.
(07:47):
Do you see what I mean?
Like, how do we focus?
How do we move that?
Focus on?
I did this versus this is whatthey did and, like you said, you
guided them to help that and toget there.
But they are the heroes in itand that exact story.
Speaker 1 (08:02):
Right.
So what with the average personwatching content or whatever
listening to that story?
They're going to want to relatemore, unless they're a realtor
or a lender.
They're going to relate more tothe homeowner, right?
It's like, oh, I could seemyself, I've been in that
situation right?
So they need to put themselvesin somebody's shoes and it's
more likely they're going to putthemselves in the shoes of the
(08:22):
person that they can actuallyrelate with the most.
And they're not going to.
Unless they a realtor, they'renot going to relate to the
realtor's point of view, right,so how do they get them there?
I mean, every story isdifferent.
So, like, yes, the framework isthe same, but the story how
they actually get there is goingto be a little bit different,
but the roles are the same.
The hero, the guide, are alwaysgoing to be the same, and you
got to make sure that you putthe right people in the right.
(08:45):
When we say that you are theguide, you're not the savior,
right, you are just the personthat's helping them get there,
but you can do it with impact.
I think it's not like.
And then I came along and Ilisted their house and they got
four days on market 20 grandover list.
You just put yourself rightback in like you became the
savior, right?
You became the hero again.
(09:06):
So you still got to focus onthe client getting to the end
result and you just coming along.
So, on the client getting tothe end result and you just
coming along, so it's like okay.
And then here's what we did.
We came up with a listingstrategy that was unique, that
allowed them to buy their nexthouse without having to sell
first.
We talked to the lender, workedthese things out that they
could be non-contingent, so theydidn't have a baby on the way.
(09:28):
Whatever the reasons are, you'vegot to build the narrative,
right, right, for what theirconflict is, and then how you
came along and help themultimately reach that goal.
And then at the end, so that'sthe final is just, you have to
close with meaning.
So what does that mean to theclient?
Right?
So again, step one is going tobe you're going to create,
(09:49):
basically, the conflict.
Start with the moment that, thetipping point, right.
Then you set the set up whoserole, who's playing, who, right?
The customer is the hero,you're the guide, and then you
close with meaning.
So, once you've provided all ofthat, okay, and what does that
mean to the consumer?
So now here's a picture of themliving their lives, their new
(10:12):
lives in their new story, intheir backyard, like with the
tree swing that you basicallyhelp them go from overcrowded to
enough space for the wholefamily to spread out.
And then there's a picture ofthem not just the house that you
close, but a picture of themexperiencing life in their new
house, so you're closing withmeaning where people can
actually connect to that and sayman and want that yeah.
(10:34):
Want it and feel it.
Speaker 2 (10:35):
Well, you and I were discussing this, you made this
comment and I just thought itwas really really good.
You said your service, so yourservice would be us as a lender,
or the real estate agent, orwhatever is the bridge but it's
not the destination, right, andwe have to look at it as what
we're doing is the bridge to getthem there.
We're the guide they get themover the bridge, we're the
service that helps them getthere, but the destination is
(10:59):
the outcome, the home, the allthe things that we just said,
that our hero is, yeah, theclient what they're going to
experience yep yeah, becauseright now, what we try to say,
like the outcome is, is we soldit 20 grand over list?
Speaker 1 (11:14):
No, the outcome is that they're living this new
life in their new home, likeexperiencing life the way they
want to.
Speaker 2 (11:21):
You know, they didn't have to wait a year because of
it, like, whatever you help themachieve, the outcome is how
they're experiencing it, not howyou're experiencing it so good,
not how you're experiencing itso good, um, and, and the
coaching I've been doing rightnow with this storytelling, and
it's crazy how, um, so we'll,we'll come up with, we'll have
one scenario kind of like that,and then we'll all go around and
(11:43):
we'll talk about some sort ofstory, um, and then we kind of
all critique each other and, asit's, it's a very interesting
exercise because as you'relistening to somebody else,
you're thinking how does thismaking me feel right, like, am I
buying?
Like, and and, and that's whathappens on the other end of all
of the social media stuff thatwe do.
(12:04):
So being so intentional, like Ithink this is just such good
content to slow down and think.
But when we did this and we allthree go around, man, a couple
of people just crushed it andyou were like, bought in, you
are, you want to know more.
You feel so much more connected, like you know, and, and a
couple of the students on thiscall with me.
(12:24):
I'm like man, I know you somuch better now that I know that
I've worked with you for fiveyears, I never knew that that
was your path, you know, orwhatever it was, and it changes,
it changes everything.
Speaker 1 (12:37):
Right, so that's the.
I love that you brought that up, because I don't even know if I
was going to touch on it.
But as you were talking about,I was like there is the like,
unintended, amazing consequenceof this too, because we go right
back to that quote Right, themost powerful person in the
world is the storyteller.
And to that quote right, themost powerful person in the
world is the storyteller.
And the storyteller is nowendeared in the, in the eyes of
(13:00):
the, the viewers, of thelisteners, right, so you saying
I know you so much better now,like you want to do business
with that person, right you?
Speaker 2 (13:05):
connect more.
Speaker 1 (13:05):
You connect more, you understand them more and all
they're doing is telling thestory.
It's somebody else's story,like how you helped them.
It's their story, but you'restill the storyteller.
They're still endeared to you,like they want to interact with
you, they want to know moreabout you and so, um, that's a
beautiful, like, I love that.
I love that you hit on that.
Uh, I don't know if I'd havegotten there.
(13:26):
Um, I think we can wrap it LikeI want to keep this short and
sweet.
Speaker 2 (13:30):
Very powerful, very impactful If you you know and do
a little bit of research, rightLike read some more stories on
storytelling and there's so muchinformation out there.
There's so much, yeah, and it'sso good.
Speaker 1 (13:43):
I would definitely say get into chat, gpt, talk
about, like how do I create astory from this situation?
There's a lot of that thatwe're doing now on our team.
That's like hey, here's thesituation, here is the conflict,
here's what the customer washad going on, here's how we
helped them solve that problem.
Here's now how, what they'reexperiencing.
How do I tie this into a storyframework?
(14:05):
That would.
That would work.
That's going to grab people'sattention and and make sure that
the customer is the hero.
Like, if you prompt it all outthat way, it's going to give you
a beautiful story, a beautifulnarrative.
And all you have to do isdeliver it, and it's still your
story.
Chatgpt didn't create this like.
Speaker 2 (14:21):
It's not fake, it's not fake.
It's very authentic, but ithelps you do it in such a way
you know that you're not likerambling, but it has major
impact and it does it like that,and I think that's the problem
that so many people have is theyknow all of the details.
They don't know how toarticulate it Right.
And you are right.
Chat can help do that and helpdo it quickly.
(14:42):
And no, it's no longer going tohold you back from from doing
this and doing it the right wayfor the biggest impact.
I love it Well, I think we canwrap it right there, thanks, for
listening, guys.
Speaker 1 (14:54):
We've got some great content coming your way, so keep
tuning in and sharing if youwould, and we will see you next
time.
Thanks, guys.
This is the secret sauce podcast, with Chad trees
and Lacey Morris, where we wantto help people build big
businesses and live big lives.
We think every episode is goingto maybe give you one
ingredient that you could add toyour recipe to create your own
secret sauce.
This is secret sauce podcast.
Let's get into it.
Storytelling is your superpowerin a commoditized industry.
(00:22):
It's pretty good hook huh, youlike that, all right.
This, this episode, is going tobe all about storytelling.
Uh, I, I was thinking aboutthis and, uh, we're starting to
inject it more in our business.
Uh, and I just wanted to shareit.
So I'm not, I'm not a pro atthis, but it's something that
I've been thinking a lot about.
It's on my mind, and sowhenever something's really
heavy on my mind, I'm like, yeah, that'd make a good podcast
(00:45):
episode well, I wouldn't evensay you've been thinking a lot
about it.
Speaker 2 (00:47):
I would say you've been studying a lot about it.
I would say you've beenimplementing a lot here.
Speaker 1 (00:51):
Oh yeah, yeah, I mean definitely studying, uh,
implementing, we startedimplementing and like it just
feels different.
So, um to set this up a littlebit, um, pretty famous guy, ste
Steve Jobs, once said that themost powerful person in the
world is a storyteller.
I just think that's so good.
It's spot on In our businesses.
(01:13):
So, lenders, realtors, Sales.
Sales in general.
We like to highlight ourselvesand everything we do and the
marketing that we do, everythingwe talk about and everything we
do in the marketing that we do,everything we talk about.
Even if we do tell a story, wetell it in like making us the
hero and I just think there's alot missing there.
You know, people aren't goingto relate to that, the only
(01:37):
people that are going to relateto it are other realtors other
lenders and we're not trying tosell them Right.
So I think you will love thisepisode.
If you are struggling with howto maybe connect with your
clients in a different way, haveyour clients really lean in and
want to interact with yourbusiness.
In a digitized social mediaworld, we all know we need to
get better at it.
Storytelling is the number onething that's going to make
(02:00):
people engage with your business.
Speaker 2 (02:02):
I mean, I couldn't agree more that an MSS word of
all the commoditized.
Speaker 1 (02:05):
You got it, I did it the first time I was focusing.
Speaker 2 (02:08):
I'm super proud of you, but that is if you do not
believe our industry in whole isleaning towards that.
You're mistaken.
Like we, every single piece oftechnology is trying to figure
out how to commoditize what wedo.
Yeah, and this, this episode isso real, it's so raw, it's so
(02:31):
needed.
Um, and I, I just I love itbecause we need all these these
ideas and techniques, but thisis really, I believe, the heart
of if you want to stay and youwant to survive not just survive
, but thrive DefinitelyStorytelling is where it's going
to be.
Speaker 1 (02:50):
Yeah, the facts behind it.
So we just get into some facts,right?
So humans are wired for stories, like it's a reason why we love
going to the movies, readingbooks and the framework for most
of these stories the frameworkfor most of these stories, if
you want, like, once you studythis a little bit, the framework
for the most all movies,blockbuster movies, uh, you know
, action movies, all the waydown to rom-coms everything
(03:11):
typically has the same typicalframework for a story Um, and
it's what engages us as humans.
Our brains are just hardwiredto love it.
So you know, humans are wiredfor story, not for spreadsheets.
Facts tell, but storiesactually sell.
So I like to think, okay, thereis a three-part framework for
(03:32):
the story and the storytellingthat sells.
There's a three-part frameworkand we've got to start with a
moment, not a summary.
So in every story there's amoment that is the turning point
or the conflict right.
There's a problem that arises inevery really compelling story
over time.
If you look at this, so youknow if we relate this to
(03:56):
business, the biggest thing Isee is lenders and realtors
posting like just closed or justlisted or whatever posts, and
so we just closed this house.
You know, four days on market,20 grand over list.
Uh, the average consumerdoesn't care about that.
You know, they can't relate toit.
(04:16):
It doesn't, they don't, itdoesn't invoke a feeling in them
, and that's what storytellingreally does.
So you have to start with amoment.
Like the Jones family thoughtthat they were stuck, that they
couldn't move on to their nexthome.
They had hit a roadblock, theywere having another baby and
outgrowing their house and theydidn't know where to turn Right.
(04:37):
And then step two is that weneed to make the client the hero
.
OK, not ourselves, not ourselves, and that's what we all try to
do is we all try to makeourselves?
Speaker 2 (04:47):
the hero of the story oh, look at me, look at me.
Speaker 1 (04:49):
It feels good to us, but it doesn't feel good to the
people watching it.
It doesn't feel good to thepeople reading that book.
Right it's, there's always aguide that comes along.
Speaker 2 (04:59):
Well, hold on.
I wouldn't say that I think itdoesn't feel good, but what I
think the point of that is, itdoesn't draw Okay.
So when I hear it like we sayit doesn't feel good, yeah, I
mean like when I see somebodypost something about they closed
this or they sold this, I'mlike, oh, good job.
Speaker 1 (05:17):
You know, but you're also in the industry.
You have a little bit of a biasthat if you see one of your
realtor partners post somethingthat you're like, oh, I like
that's cool, yep.
Speaker 2 (05:25):
But I'm not but.
But what I'm meaning is itdoesn't mean it's not good, but
I'm not bought into it, I don'tcare, I don't have the emotion
attached to it.
Speaker 1 (05:36):
It doesn't move the needle for you Exactly, really
Like yeah, you're like oh cool,good for you if you're friends
watching that you're not likeman, I can't wait to go list my
house with that person oranything, right, because you
don't get a feeling from it.
Uh, so you got to make surethat the client is the hero of
the story and that you're justcoming along as the guide, okay,
(05:58):
so if we look at this in moviereferences, um, people will
recognize this in moviesthroughout, throughout time.
We'll start with star wars,right, like everybody likes to
think that.
Like, who's this?
Who's the hero of the of theoriginal Star Wars?
Have you, have you seen it?
You haven't seen it.
Speaker 2 (06:16):
I know, but you know I'm smiling so big right now
because my oldest son is nowlike addicted and he's watched
all of them and he's like mom,we have to watch these together.
Speaker 1 (06:24):
I've never watched one okay, for anybody that has
watched any of the star warsmovies, we'll know that luke
skywalker in the original starwars he's the hero, okay, okay,
but the person who comes alongand helps luke skywalker, you've
got a couple of people obi-wankenobi and yoda.
As the story progresses, inmultiple movies yoda becomes the
(06:45):
guide, but in in the firstepisode it's um, well, the guide
is Obi-Wan Kenobi, but anyways,those are the people that just
come along and they help themget to resolve the conflicts.
The conflict is, you know thatthe Empire is trying to take
over the galactic world and likelots of drama, right?
(07:06):
So the drama is set.
There's conflict.
Luke Skywalker is the hero.
Yoda comes along, or Obi-WanKenobi comes along and helps
them finish the mission.
Okay, we have to look atourselves as Obi-Wan or as Yoda,
not as Luke Skywalker.
Our clients are Luke Skywalker.
Okay, if you look at it inanother example.
Speaker 2 (07:26):
Well, so let's go back to that really quick though
.
So if, in that same exactscenario that you just explained
and you said, I think you saidmaybe the Jones family and they
outgrew their home right, likethey're the heroes, so how are
they the heroes?
Like they didn't think thatthey could do this.
Now they found this house inthe right neighborhood or the
right school district.
That's going to help theirfamily grow.
That's going to help.
(07:47):
Do you see what I mean?
Like, how do we focus?
How do we move that?
Focus on?
I did this versus this is whatthey did and, like you said, you
guided them to help that and toget there.
But they are the heroes in itand that exact story.
Speaker 1 (08:02):
Right.
So what with the average personwatching content or whatever
listening to that story?
They're going to want to relatemore, unless they're a realtor
or a lender.
They're going to relate more tothe homeowner, right?
It's like, oh, I could seemyself, I've been in that
situation right?
So they need to put themselvesin somebody's shoes and it's
more likely they're going to putthemselves in the shoes of the
(08:22):
person that they can actuallyrelate with the most.
And they're not going to.
Unless they a realtor, they'renot going to relate to the
realtor's point of view, right,so how do they get them there?
I mean, every story isdifferent.
So, like, yes, the framework isthe same, but the story how
they actually get there is goingto be a little bit different,
but the roles are the same.
The hero, the guide, are alwaysgoing to be the same, and you
got to make sure that you putthe right people in the right.
(08:45):
When we say that you are theguide, you're not the savior,
right, you are just the personthat's helping them get there,
but you can do it with impact.
I think it's not like.
And then I came along and Ilisted their house and they got
four days on market 20 grandover list.
You just put yourself rightback in like you became the
savior, right?
You became the hero again.
(09:06):
So you still got to focus onthe client getting to the end
result and you just coming along.
So, on the client getting tothe end result and you just
coming along, so it's like okay.
And then here's what we did.
We came up with a listingstrategy that was unique, that
allowed them to buy their nexthouse without having to sell
first.
We talked to the lender, workedthese things out that they
could be non-contingent, so theydidn't have a baby on the way.
(09:28):
Whatever the reasons are, you'vegot to build the narrative,
right, right, for what theirconflict is, and then how you
came along and help themultimately reach that goal.
And then at the end, so that'sthe final is just, you have to
close with meaning.
So what does that mean to theclient?
Right?
So again, step one is going tobe you're going to create,
(09:49):
basically, the conflict.
Start with the moment that, thetipping point, right.
Then you set the set up whoserole, who's playing, who, right?
The customer is the hero,you're the guide, and then you
close with meaning.
So, once you've provided all ofthat, okay, and what does that
mean to the consumer?
So now here's a picture of themliving their lives, their new
(10:12):
lives in their new story, intheir backyard, like with the
tree swing that you basicallyhelp them go from overcrowded to
enough space for the wholefamily to spread out.
And then there's a picture ofthem not just the house that you
close, but a picture of themexperiencing life in their new
house, so you're closing withmeaning where people can
actually connect to that and sayman and want that yeah.
(10:34):
Want it and feel it.
Speaker 2 (10:35):
Well, you and I were discussing this, you made this
comment and I just thought itwas really really good.
You said your service, so yourservice would be us as a lender,
or the real estate agent, orwhatever is the bridge but it's
not the destination, right, andwe have to look at it as what
we're doing is the bridge to getthem there.
We're the guide they get themover the bridge, we're the
service that helps them getthere, but the destination is
(10:59):
the outcome, the home, the allthe things that we just said,
that our hero is, yeah, theclient what they're going to
experience yep yeah, becauseright now, what we try to say,
like the outcome is, is we soldit 20 grand over list?
Speaker 1 (11:14):
No, the outcome is that they're living this new
life in their new home, likeexperiencing life the way they
want to.
Speaker 2 (11:21):
You know, they didn't have to wait a year because of
it, like, whatever you help themachieve, the outcome is how
they're experiencing it, not howyou're experiencing it so good,
not how you're experiencing itso good, um, and, and the
coaching I've been doing rightnow with this storytelling, and
it's crazy how, um, so we'll,we'll come up with, we'll have
one scenario kind of like that,and then we'll all go around and
(11:43):
we'll talk about some sort ofstory, um, and then we kind of
all critique each other and, asit's, it's a very interesting
exercise because as you'relistening to somebody else,
you're thinking how does thismaking me feel right, like, am I
buying?
Like, and and, and that's whathappens on the other end of all
of the social media stuff thatwe do.
(12:04):
So being so intentional, like Ithink this is just such good
content to slow down and think.
But when we did this and we allthree go around, man, a couple
of people just crushed it andyou were like, bought in, you
are, you want to know more.
You feel so much more connected, like you know, and, and a
couple of the students on thiscall with me.
(12:24):
I'm like man, I know you somuch better now that I know that
I've worked with you for fiveyears, I never knew that that
was your path, you know, orwhatever it was, and it changes,
it changes everything.
Speaker 1 (12:37):
Right, so that's the.
I love that you brought that up, because I don't even know if I
was going to touch on it.
But as you were talking about,I was like there is the like,
unintended, amazing consequenceof this too, because we go right
back to that quote Right, themost powerful person in the
world is the storyteller.
And to that quote right, themost powerful person in the
world is the storyteller.
And the storyteller is nowendeared in the, in the eyes of
(13:00):
the, the viewers, of thelisteners, right, so you saying
I know you so much better now,like you want to do business
with that person, right you?
Speaker 2 (13:05):
connect more.
Speaker 1 (13:05):
You connect more, you understand them more and all
they're doing is telling thestory.
It's somebody else's story,like how you helped them.
It's their story, but you'restill the storyteller.
They're still endeared to you,like they want to interact with
you, they want to know moreabout you and so, um, that's a
beautiful, like, I love that.
I love that you hit on that.
Uh, I don't know if I'd havegotten there.
(13:26):
Um, I think we can wrap it LikeI want to keep this short and
sweet.
Speaker 2 (13:30):
Very powerful, very impactful If you you know and do
a little bit of research, rightLike read some more stories on
storytelling and there's so muchinformation out there.
There's so much, yeah, and it'sso good.
Speaker 1 (13:43):
I would definitely say get into chat, gpt, talk
about, like how do I create astory from this situation?
There's a lot of that thatwe're doing now on our team.
That's like hey, here's thesituation, here is the conflict,
here's what the customer washad going on, here's how we
helped them solve that problem.
Here's now how, what they'reexperiencing.
How do I tie this into a storyframework?
(14:05):
That would.
That would work.
That's going to grab people'sattention and and make sure that
the customer is the hero.
Like, if you prompt it all outthat way, it's going to give you
a beautiful story, a beautifulnarrative.
And all you have to do isdeliver it, and it's still your
story.
Chatgpt didn't create this like.
Speaker 2 (14:21):
It's not fake, it's not fake.
It's very authentic, but ithelps you do it in such a way
you know that you're not likerambling, but it has major
impact and it does it like that,and I think that's the problem
that so many people have is theyknow all of the details.
They don't know how toarticulate it Right.
And you are right.
Chat can help do that and helpdo it quickly.
(14:42):
And no, it's no longer going tohold you back from from doing
this and doing it the right wayfor the biggest impact.
I love it Well, I think we canwrap it right there, thanks, for
listening, guys.
Speaker 1 (14:54):
We've got some great content coming your way, so keep
tuning in and sharing if youwould, and we will see you next
time.
Thanks, guys.
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