October 24, 2025 • 14 mins
AI won’t replace your voice — but it can help you discover it.
In the 2nd WTF ChatGPT episode, Chad Trease and Lacey Moores break down one of the simplest yet most powerful AI prompts you’ll ever use — the Brand Voice DNA exercise. This single ChatGPT prompt acts like a $100K brand strategist, helping you define, refine, and repeat your authentic brand voice across every message, email, post, and client interaction.
You’ll learn:
- How to uncover your true brand voice (in under 30 minutes)
- The exact ChatGPT prompt that guides you, one question at a time
- Why consistency in tone is the secret ingredient behind audience trust and brand growth
- How to train your team to communicate in one unified, on-brand voice
Whether you’re a realtor, lender, or entrepreneur trying to build a consistent online presence — this episode will give you the clarity (and the free AI tool) to finally sound like you everywhere you show up.
🎧 Listen now and get the exact Brand Voice DNA prompt in the show notes or comments.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Lacey (00:00):
AI can't replace your voice, but it can help you
discover it.
Chad (00:03):
And in this episode, we're going to show you how.
This is a Secret Sauce Podcastwith Chad Trees and Lacey
Moore's, where we want to helppeople build big businesses and
live big lives.
We think every episode's goingto maybe give you one ingredient
that you could add to yourrecipe to create your own secret
sauce.
Let's get into it.
(00:24):
All right, Lacey.
So segment two of our WTFChatGPT series.
We just recently introduced it,uh, where we're just kind of
like basic level, entry-level,getting people comfortable with
AI.
It's super overwhelming forpeople, I think.
Everybody knows they should bedoing it, but it's overwhelming.
(00:46):
And uh this is one of the veryfirst things that made me
realize the power in Chat GPTand AI in general.
Uh, somebody mentioned uh yourbrand voice DNA.
And that's what this episode isall about is how to create, how
to curate your brand voice DNA,if you will, and then what to
do with it once you have it in23 years of business.
(01:06):
I never really thought aboutwhat is our what is my brand
voice DNA.
Lacey (01:12):
Um when you say brand voice, what you mean is what you
want people to remember you by,what you want them to feel.
Like explain that when you sayyour brand voice DNA.
Chad (01:22):
Yeah, your brand voice is essentially yes, it's a it's a
consistent message across allfronts.
So your social media, youremails, text messages, phone
calls, meeting with them, youname it, as you're interacting
with your customers, it's howyou want them to feel at the end
of that interaction, uh, howyou want to feel received in
(01:42):
that interaction as well.
Like uh it's just somethingthat if you never even thought
about it, you're literallywinging it.
Yep.
Right.
Uh and this is like marketingguru level genius stuff that you
get for free with Chat GPT.
Um, and and then this was likeI said, really where I realized
the power.
And I was like, I need to startusing this way more often.
(02:03):
Um, so brand voice, if youdon't have one, if you've never
even thought about it, thisepisode's gonna be perfect.
Lacey (02:10):
Um and easy.
Like it's perfect, easy to do.
We're not gonna make thiscomplicated under 30 minutes.
Chad (02:16):
You've got it and you've got something to roll with that
is like literally your promptsfrom thereafter are literally
just now.
Once you have it created, everyemail, text message,
interaction, everything that youdo or social media post, you're
like, here's what I here's themessage I want to get out there.
Now put it in my voice, brandvoice DNA.
Lacey (02:35):
Let's get started.
Chad (02:35):
Yeah.
Lacey (02:36):
This is gonna be good.
Chad (02:37):
So I mean, I think we just need to probably just start
with the prompt because that wetalked, that was what we talked
about last time, like theimportance of the prompt, right?
And we made it a very simpleone.
There's really longer, morecomplex can I read this one
frameworks just because it'sthat good.
Yeah, but we read it so it's arole goal context, right?
Is the prompt.
If you haven't heard thatepisode, go back watch it.
Lacey (02:55):
Yeah, so we read this and then let's chat about it.
But when I'm reading it, I wantyou to think um, is this is
this how I would have said it?
Right.
Because what I've learned is wekeep doing this and keep doing
this, the powers in the prompt,right?
Like what we tell it.
So think about that when I readthis.
Okay, this would be the prompt.
Act as a brand strategist andcopywriting coach.
(03:16):
Your goal is to help me definemy unique brand voice DNA so I
can use it consistently acrossmy business.
Start by asking me one questionat a time.
I love that, by the way.
Chad (03:29):
I started doing that with every prompt because it does
spit out.
If you don't do that and trainit how you need it, it is very
overwhelming for me for it toask.
It's like, oh, let me here yougo.
Here's the brand voice uhquestionnaire.
10 questions all at once.
And I'm like, oh, where do Ieven start?
Stop.
I'm gonna go do something else.
Lacey (03:46):
Big tip there, guys, on everything you do.
Ask questions one at a time toclarify how I want my brand to
sound, the emotions I wantpeople to feel, and the language
I should avoid.
Please do not give me all thequestions at once, just one at a
time, so I don't getoverwhelmed.
And we're smiling at that, butit's so true because when people
(04:06):
start playing with chat, theystart putting in and it it's so
much.
And I understand why peoplequickly shut down because it
just gives you so muchinformation.
So that that's a pro tip rightthere.
That is so, so good.
So let's talk about that.
Let's talk about um thatscript.
And so we've obviously bothdone it.
I'm gonna let you take it fromhere, Chad.
But when you put that in, likelet's talk about some of the
(04:29):
questions that asked you um andthen where you went from that.
Chad (04:33):
Yeah.
So question wise, um I remembergoing through this and I so I
was I I actually like as we weresetting up this this episode,
uh, I was asking Chat GPT, like,take me back to when we did
that brand voice DNA um exerciseand walk me through the
questions again.
And uh they're just reallygood.
So question wise, like there'sthis isn't all of them.
(04:55):
I think it broke it down intomaybe like 11 questions or
something.
Very simple though.
Um, and it's like, whatemotions, definitely what
emotions do you want yourclients and partners to feel?
And this could be coworkerstoo, like, but what emotions do
you want them to feel when theyinteract with you?
Lacey (05:11):
Now hold on, guys.
The this you didn't come upwith these questions.
Chat did you came up with thesequestions?
Chad (05:16):
This is not the prompt anymore.
Yeah, you did the prompt, it'sspitting out these questions one
at a time and it's refiningyour brand DNA, it's curating
your specific brand DNA based onyour answers to these
questions.
Lacey (05:26):
So good.
And then one more thing.
Did you when you did yours?
Because I've really been usingthe the talk where we just have
the conversation.
And so you get to just talkthrough this and you don't have
to type it out and make it soundgood or whatever.
You just say whatever's on yourheart.
Is that how you use it whenyou're at when you're answering
these?
Chad (05:45):
I'm I'm more type I type typically.
Lacey (05:47):
Yeah, I love it.
Chad (05:48):
I need to get into the voice thing.
I just like I'm in a I'm in myzone right now where I'm I'm
interacting with it typing.
Yeah.
Uh, but I know like I shouldjust be interacting with it all
day, just talking to it as well.
Lacey (05:59):
So try it next time.
The talking is so cool becauseyou're not worried about your
spelling and how it comesacross.
You're just saying exactly whatyou want it to be.
So when you're asking thosequestions, I just think it's
makes it so much easier.
Go ahead.
Chad (06:12):
I love it.
Um, what do you absolutely notwant your people to feel when
they interact with you?
What do you not want your brandvoice to sound like?
How do you not want to beperceived?
Right.
Um, if someone described yourcommunication style in three
words, what would they be?
And maybe it's your idealcommunication style.
What would you want them to be?
Exactly.
Um, who's a brand, a leader, ora company that you admire uh
(06:35):
for the way that theycommunicate?
So if you're looking atmarketing and there's just
certain marketing that speaks toyou, yeah, like figure out what
those brands are because likethat probably has something to
do with the way you want to beperceived as well.
Right.
Um, there's clues there.
Um, if your business was asoundtrack, what kind of music
would it be?
There's some fun questions inthere too.
Um, when you write or speak,whose voice do you imagine on
(06:57):
the other end?
Or how do you what whose whatvoice do you imagine?
Like if there was a uh ifsomebody's playing you in a
movie, uh like what voice, likemaybe Morgan Freeman's like the
really famous one.
He's everybody's voice, right?
But um yeah.
So all those questions areliterally one at a time tweaking
the algorithm to come up withyour brand voice.
(07:18):
And what I love about it is atthe end of that, if you feel
like it still doesn't have itnailed, tell it to ask more.
Then it's like, hey, we're notquite there yet.
I think you're off on this.
Let's dive in a little bitmore, ask me some questions to
get there.
But it it will continue to askyou questions.
You don't have to come up withthe questions, it will continue
to ask you questions tofine-tune it until you're happy
(07:39):
with it.
I was really, really satisfiedwith the results after going
through just the base questionsthat it gave me.
Yeah, uh, I loved it.
And what's really, really coolabout the exercise is at the end
of it, you get confidence andyou're like, that is how I show
up for people.
Like, even if you maybe alreadyhad unknowingly had a pretty
consistent brand voice DNAbecause you've just been saying
(08:02):
the same things for so long.
Um it is really cool to gothrough the exercise because it
tells you, like, here's youshould how you show up to
people, and uh like you shouldlean into this.
Or um when you say thesethings, it's gonna really drive
this emotion in people.
Uh, and as I was going throughit, I was like, man, I'm I am
really like my brand voice isreally cool.
(08:23):
Uh like people are gonna lovethis.
People, I do understand whypeople enjoy working with our uh
brand, or I understand wherepeople maybe hit a pitfall here
because that's not exactly theway that we want to sound.
So yeah, I this exercise is thecoolest thing I've done, I
think, with ChatGPT so far, andI use it every single day.
Lacey (08:43):
When I did it too, it even came back and said
something like, Hey, you soundlike this author.
Like, yeah, but the the deepthe part of it is that you know,
so many people will use it, andwhatever it outputs the first
time, they like it a lot, andthat's what they use.
But sometimes the magic is inthe first, but sometimes the
magic is in the second or thethird, right?
(09:03):
Asking it to go a little bitdeeper or saying the things like
you said, hey, I want tofine-tune that a little bit, or
I want to make that, I want tobe funnier, or whatever it is as
you're going through that.
And the whole time Chad'sgetting to know you, it's
getting to understand you, andthat this exercise, you don't
have to do much, just answer thequestions, but the value that
(09:23):
comes out of it.
I want to go a little bitdeeper though, Chad.
Now, so now you do thisexercise, but how does this work
with your team, with yourbusiness?
Like, what is the purpose ofdoing it?
Chad (09:34):
Well, um, yeah, I mean, that's a great question.
So, and I think we said it onlike the the intro right at the
beginning, but like AI is nothere to replace your voice, but
it can help you reveal it andrefine it and repeat it
consistently.
And I think that's where itreally comes in is the
consistently.
Yep.
Like we know how we want peopleto perceive us in general,
(09:55):
yeah, right.
But are all of our messages inour marketing?
Is it on our all of the stuff?
And that's where your brandreally starts to gain market
share in somebody's head.
Yeah, is that they hear thisconsistent branding across all
fronts.
Yep.
When they text you, you've gotit dialed in.
(10:15):
When they email you, uh, whenyou're doing anything on social
media and you're doing a video,if you're just creating a social
media post, whatever, you'rejust refining it in little ways
to add in that brand DNA.
And that little piece is thatthat consistency is where that
brand really starts to becomelike defined in their mind.
And they like people are goingto remember and fall in line
(10:38):
with the stuff that they'relike, you're gonna start to pull
out your ideal customersbecause your ideal customers are
gonna start to raise their handand be like, I want to work
with that company because it'sthis consistent brand voice that
you've created that now you'vedeployed on all fronts.
Yep.
Lacey (10:54):
Like so we can we can really say that people and
businesses are missing out um ifthey're winging it, like you
said.
Chad (11:02):
No doubt.
Lacey (11:03):
Don't have any idea.
Chad (11:04):
This is the stuff that you would pay six figures to bring
in a specialist to a big like acompany, big or small, to create
that you would say, I this iswhat I need to create, and it
would be a whole week of themsitting with you, learning all
the intracies that you can nowdo with Chat GPT for free.
Uh so take advantage, and yeah,and if you have a team, that's
(11:28):
so we're using it now.
So, what I've done is now thatI've got it, this is it dialed
in, this is what I want for ourbrand voice DNA.
I've now trained Chat GPT toremember that.
And so literally anybody on theteam at any time, and there's
seven of us, so we're commutingwith custom, we're communicating
with customers, with realtors,with everybody we communicate
with.
(11:48):
Uh it's going to soundscattershot if they're just
everybody's just winging itright every day.
And that's what most people do,right?
So uh now everybody canliterally just, hey, here's the
message that I want to replyback.
Anyone on the team can say,here's what I need to say back
to this customer.
Now just refine it in the treesmortgage group brand DNA.
Lacey (12:08):
Yep.
And that's all you have to say.
Chad (12:10):
And it spits out the perfect reply that is exactly
what you wanted to say, but inthat consistent tone.
Lacey (12:15):
Yep.
Chad (12:15):
Uh, that's gonna make people feel a certain way.
So um This is huge.
Lacey (12:19):
And it's actually very simple and basic, right?
Like, and we wanted to keepthese these chat episodes short,
but very basic.
Like it and every single personcan do it.
This doesn't take very long.
Um, how are we gonna get themthe the actual script that we
use?
Can we put that in?
Chad (12:34):
Yeah, I would say it's gonna be in the show notes.
Uh, and there'll be um I'm surewe'll be clipping this up in a
short form uh that you will putsome prompts in there that if
you comment, you know, if youcomment prompt or something,
we'll it will be actually in theum in the descriptions of those
videos or in the captions ofthose videos.
We'll get it down.
Yeah, but we will absolutelyget that out because that there
(12:54):
the huge power is in thatprompt.
So um I don't want people tohave to go back, pause, uh,
write down three words, pause,start again.
So we will definitely get thatout.
Use that prompt.
Uh please share with us.
Like, is this helpful?
If it is helpful, share it withsomebody else.
This is not something that wecreated, right?
Somebody shared it with me.
It was a like lightning boltfor me that was like, why have I
(13:19):
not been doing this?
So we're sharing it with youall.
I mean, that's our whole goalhere, right?
Just to help people build bigbusinesses and share stuff that
we've learned along the way.
Uh, so I love it.
Please use it.
You know, remember when ChatGPTremembers your brand voice DNA,
every message just becomes amirror of your identity.
So that's what you're trying todo.
You're not to create a falselikelihood or a not a false
(13:43):
false uh brand or like this.
I want to make this point too.
It's like people think, oh,ChatGPT is just like now
creating this like roboticversion of you and it's not
genuine.
No, it's just helping yourefine what you really want.
Absolutely.
What you really want people.
So, like if you really take thetime to go through the
questions that it asks andreally think about those
(14:07):
answers, the better your inputon that, the better the actual
brand DNA is going to reflectwhat you want.
Lacey (14:13):
The more genuine it will be.
Chad (14:14):
It will be genuine to you.
So uh it is a hundred percentgenuine.
It this exercise uh will shouldblow you away, and you can use
it every single day, likeliterally every few minutes of
every day.
Yeah, I think we leave itthere.
I do.
Yeah, um, as you guys know,we're gonna be coming back with
more chat what not what, becauseI'm gonna have to say the
(14:35):
F-word, WTF Chat GPT episodes.
Uh if there's anything you guyswant to learn about Chat GPT,
please reach out to us.
Uh but we got tons of stuffqueued up for this.
Yeah.
See you soon.
Thanks, guys.
AI can't replace your voice, but it can help you
discover it.
Chad (00:03):
And in this episode, we're going to show you how.
This is a Secret Sauce Podcastwith Chad Trees and Lacey
Moore's, where we want to helppeople build big businesses and
live big lives.
We think every episode's goingto maybe give you one ingredient
that you could add to yourrecipe to create your own secret
sauce.
Let's get into it.
(00:24):
All right, Lacey.
So segment two of our WTFChatGPT series.
We just recently introduced it,uh, where we're just kind of
like basic level, entry-level,getting people comfortable with
AI.
It's super overwhelming forpeople, I think.
Everybody knows they should bedoing it, but it's overwhelming.
(00:46):
And uh this is one of the veryfirst things that made me
realize the power in Chat GPTand AI in general.
Uh, somebody mentioned uh yourbrand voice DNA.
And that's what this episode isall about is how to create, how
to curate your brand voice DNA,if you will, and then what to
do with it once you have it in23 years of business.
(01:06):
I never really thought aboutwhat is our what is my brand
voice DNA.
Lacey (01:12):
Um when you say brand voice, what you mean is what you
want people to remember you by,what you want them to feel.
Like explain that when you sayyour brand voice DNA.
Chad (01:22):
Yeah, your brand voice is essentially yes, it's a it's a
consistent message across allfronts.
So your social media, youremails, text messages, phone
calls, meeting with them, youname it, as you're interacting
with your customers, it's howyou want them to feel at the end
of that interaction, uh, howyou want to feel received in
(01:42):
that interaction as well.
Like uh it's just somethingthat if you never even thought
about it, you're literallywinging it.
Yep.
Right.
Uh and this is like marketingguru level genius stuff that you
get for free with Chat GPT.
Um, and and then this was likeI said, really where I realized
the power.
And I was like, I need to startusing this way more often.
(02:03):
Um, so brand voice, if youdon't have one, if you've never
even thought about it, thisepisode's gonna be perfect.
Lacey (02:10):
Um and easy.
Like it's perfect, easy to do.
We're not gonna make thiscomplicated under 30 minutes.
Chad (02:16):
You've got it and you've got something to roll with that
is like literally your promptsfrom thereafter are literally
just now.
Once you have it created, everyemail, text message,
interaction, everything that youdo or social media post, you're
like, here's what I here's themessage I want to get out there.
Now put it in my voice, brandvoice DNA.
Lacey (02:35):
Let's get started.
Chad (02:35):
Yeah.
Lacey (02:36):
This is gonna be good.
Chad (02:37):
So I mean, I think we just need to probably just start
with the prompt because that wetalked, that was what we talked
about last time, like theimportance of the prompt, right?
And we made it a very simpleone.
There's really longer, morecomplex can I read this one
frameworks just because it'sthat good.
Yeah, but we read it so it's arole goal context, right?
Is the prompt.
If you haven't heard thatepisode, go back watch it.
Lacey (02:55):
Yeah, so we read this and then let's chat about it.
But when I'm reading it, I wantyou to think um, is this is
this how I would have said it?
Right.
Because what I've learned is wekeep doing this and keep doing
this, the powers in the prompt,right?
Like what we tell it.
So think about that when I readthis.
Okay, this would be the prompt.
Act as a brand strategist andcopywriting coach.
(03:16):
Your goal is to help me definemy unique brand voice DNA so I
can use it consistently acrossmy business.
Start by asking me one questionat a time.
I love that, by the way.
Chad (03:29):
I started doing that with every prompt because it does
spit out.
If you don't do that and trainit how you need it, it is very
overwhelming for me for it toask.
It's like, oh, let me here yougo.
Here's the brand voice uhquestionnaire.
10 questions all at once.
And I'm like, oh, where do Ieven start?
Stop.
I'm gonna go do something else.
Lacey (03:46):
Big tip there, guys, on everything you do.
Ask questions one at a time toclarify how I want my brand to
sound, the emotions I wantpeople to feel, and the language
I should avoid.
Please do not give me all thequestions at once, just one at a
time, so I don't getoverwhelmed.
And we're smiling at that, butit's so true because when people
(04:06):
start playing with chat, theystart putting in and it it's so
much.
And I understand why peoplequickly shut down because it
just gives you so muchinformation.
So that that's a pro tip rightthere.
That is so, so good.
So let's talk about that.
Let's talk about um thatscript.
And so we've obviously bothdone it.
I'm gonna let you take it fromhere, Chad.
But when you put that in, likelet's talk about some of the
(04:29):
questions that asked you um andthen where you went from that.
Chad (04:33):
Yeah.
So question wise, um I remembergoing through this and I so I
was I I actually like as we weresetting up this this episode,
uh, I was asking Chat GPT, like,take me back to when we did
that brand voice DNA um exerciseand walk me through the
questions again.
And uh they're just reallygood.
So question wise, like there'sthis isn't all of them.
(04:55):
I think it broke it down intomaybe like 11 questions or
something.
Very simple though.
Um, and it's like, whatemotions, definitely what
emotions do you want yourclients and partners to feel?
And this could be coworkerstoo, like, but what emotions do
you want them to feel when theyinteract with you?
Lacey (05:11):
Now hold on, guys.
The this you didn't come upwith these questions.
Chat did you came up with thesequestions?
Chad (05:16):
This is not the prompt anymore.
Yeah, you did the prompt, it'sspitting out these questions one
at a time and it's refiningyour brand DNA, it's curating
your specific brand DNA based onyour answers to these
questions.
Lacey (05:26):
So good.
And then one more thing.
Did you when you did yours?
Because I've really been usingthe the talk where we just have
the conversation.
And so you get to just talkthrough this and you don't have
to type it out and make it soundgood or whatever.
You just say whatever's on yourheart.
Is that how you use it whenyou're at when you're answering
these?
Chad (05:45):
I'm I'm more type I type typically.
Lacey (05:47):
Yeah, I love it.
Chad (05:48):
I need to get into the voice thing.
I just like I'm in a I'm in myzone right now where I'm I'm
interacting with it typing.
Yeah.
Uh, but I know like I shouldjust be interacting with it all
day, just talking to it as well.
Lacey (05:59):
So try it next time.
The talking is so cool becauseyou're not worried about your
spelling and how it comesacross.
You're just saying exactly whatyou want it to be.
So when you're asking thosequestions, I just think it's
makes it so much easier.
Go ahead.
Chad (06:12):
I love it.
Um, what do you absolutely notwant your people to feel when
they interact with you?
What do you not want your brandvoice to sound like?
How do you not want to beperceived?
Right.
Um, if someone described yourcommunication style in three
words, what would they be?
And maybe it's your idealcommunication style.
What would you want them to be?
Exactly.
Um, who's a brand, a leader, ora company that you admire uh
(06:35):
for the way that theycommunicate?
So if you're looking atmarketing and there's just
certain marketing that speaks toyou, yeah, like figure out what
those brands are because likethat probably has something to
do with the way you want to beperceived as well.
Right.
Um, there's clues there.
Um, if your business was asoundtrack, what kind of music
would it be?
There's some fun questions inthere too.
Um, when you write or speak,whose voice do you imagine on
(06:57):
the other end?
Or how do you what whose whatvoice do you imagine?
Like if there was a uh ifsomebody's playing you in a
movie, uh like what voice, likemaybe Morgan Freeman's like the
really famous one.
He's everybody's voice, right?
But um yeah.
So all those questions areliterally one at a time tweaking
the algorithm to come up withyour brand voice.
(07:18):
And what I love about it is atthe end of that, if you feel
like it still doesn't have itnailed, tell it to ask more.
Then it's like, hey, we're notquite there yet.
I think you're off on this.
Let's dive in a little bitmore, ask me some questions to
get there.
But it it will continue to askyou questions.
You don't have to come up withthe questions, it will continue
to ask you questions tofine-tune it until you're happy
(07:39):
with it.
I was really, really satisfiedwith the results after going
through just the base questionsthat it gave me.
Yeah, uh, I loved it.
And what's really, really coolabout the exercise is at the end
of it, you get confidence andyou're like, that is how I show
up for people.
Like, even if you maybe alreadyhad unknowingly had a pretty
consistent brand voice DNAbecause you've just been saying
(08:02):
the same things for so long.
Um it is really cool to gothrough the exercise because it
tells you, like, here's youshould how you show up to
people, and uh like you shouldlean into this.
Or um when you say thesethings, it's gonna really drive
this emotion in people.
Uh, and as I was going throughit, I was like, man, I'm I am
really like my brand voice isreally cool.
(08:23):
Uh like people are gonna lovethis.
People, I do understand whypeople enjoy working with our uh
brand, or I understand wherepeople maybe hit a pitfall here
because that's not exactly theway that we want to sound.
So yeah, I this exercise is thecoolest thing I've done, I
think, with ChatGPT so far, andI use it every single day.
Lacey (08:43):
When I did it too, it even came back and said
something like, Hey, you soundlike this author.
Like, yeah, but the the deepthe part of it is that you know,
so many people will use it, andwhatever it outputs the first
time, they like it a lot, andthat's what they use.
But sometimes the magic is inthe first, but sometimes the
magic is in the second or thethird, right?
(09:03):
Asking it to go a little bitdeeper or saying the things like
you said, hey, I want tofine-tune that a little bit, or
I want to make that, I want tobe funnier, or whatever it is as
you're going through that.
And the whole time Chad'sgetting to know you, it's
getting to understand you, andthat this exercise, you don't
have to do much, just answer thequestions, but the value that
(09:23):
comes out of it.
I want to go a little bitdeeper though, Chad.
Now, so now you do thisexercise, but how does this work
with your team, with yourbusiness?
Like, what is the purpose ofdoing it?
Chad (09:34):
Well, um, yeah, I mean, that's a great question.
So, and I think we said it onlike the the intro right at the
beginning, but like AI is nothere to replace your voice, but
it can help you reveal it andrefine it and repeat it
consistently.
And I think that's where itreally comes in is the
consistently.
Yep.
Like we know how we want peopleto perceive us in general,
(09:55):
yeah, right.
But are all of our messages inour marketing?
Is it on our all of the stuff?
And that's where your brandreally starts to gain market
share in somebody's head.
Yeah, is that they hear thisconsistent branding across all
fronts.
Yep.
When they text you, you've gotit dialed in.
(10:15):
When they email you, uh, whenyou're doing anything on social
media and you're doing a video,if you're just creating a social
media post, whatever, you'rejust refining it in little ways
to add in that brand DNA.
And that little piece is thatthat consistency is where that
brand really starts to becomelike defined in their mind.
And they like people are goingto remember and fall in line
(10:38):
with the stuff that they'relike, you're gonna start to pull
out your ideal customersbecause your ideal customers are
gonna start to raise their handand be like, I want to work
with that company because it'sthis consistent brand voice that
you've created that now you'vedeployed on all fronts.
Yep.
Lacey (10:54):
Like so we can we can really say that people and
businesses are missing out um ifthey're winging it, like you
said.
Chad (11:02):
No doubt.
Lacey (11:03):
Don't have any idea.
Chad (11:04):
This is the stuff that you would pay six figures to bring
in a specialist to a big like acompany, big or small, to create
that you would say, I this iswhat I need to create, and it
would be a whole week of themsitting with you, learning all
the intracies that you can nowdo with Chat GPT for free.
Uh so take advantage, and yeah,and if you have a team, that's
(11:28):
so we're using it now.
So, what I've done is now thatI've got it, this is it dialed
in, this is what I want for ourbrand voice DNA.
I've now trained Chat GPT toremember that.
And so literally anybody on theteam at any time, and there's
seven of us, so we're commutingwith custom, we're communicating
with customers, with realtors,with everybody we communicate
with.
(11:48):
Uh it's going to soundscattershot if they're just
everybody's just winging itright every day.
And that's what most people do,right?
So uh now everybody canliterally just, hey, here's the
message that I want to replyback.
Anyone on the team can say,here's what I need to say back
to this customer.
Now just refine it in the treesmortgage group brand DNA.
Lacey (12:08):
Yep.
And that's all you have to say.
Chad (12:10):
And it spits out the perfect reply that is exactly
what you wanted to say, but inthat consistent tone.
Lacey (12:15):
Yep.
Chad (12:15):
Uh, that's gonna make people feel a certain way.
So um This is huge.
Lacey (12:19):
And it's actually very simple and basic, right?
Like, and we wanted to keepthese these chat episodes short,
but very basic.
Like it and every single personcan do it.
This doesn't take very long.
Um, how are we gonna get themthe the actual script that we
use?
Can we put that in?
Chad (12:34):
Yeah, I would say it's gonna be in the show notes.
Uh, and there'll be um I'm surewe'll be clipping this up in a
short form uh that you will putsome prompts in there that if
you comment, you know, if youcomment prompt or something,
we'll it will be actually in theum in the descriptions of those
videos or in the captions ofthose videos.
We'll get it down.
Yeah, but we will absolutelyget that out because that there
(12:54):
the huge power is in thatprompt.
So um I don't want people tohave to go back, pause, uh,
write down three words, pause,start again.
So we will definitely get thatout.
Use that prompt.
Uh please share with us.
Like, is this helpful?
If it is helpful, share it withsomebody else.
This is not something that wecreated, right?
Somebody shared it with me.
It was a like lightning boltfor me that was like, why have I
(13:19):
not been doing this?
So we're sharing it with youall.
I mean, that's our whole goalhere, right?
Just to help people build bigbusinesses and share stuff that
we've learned along the way.
Uh, so I love it.
Please use it.
You know, remember when ChatGPTremembers your brand voice DNA,
every message just becomes amirror of your identity.
So that's what you're trying todo.
You're not to create a falselikelihood or a not a false
(13:43):
false uh brand or like this.
I want to make this point too.
It's like people think, oh,ChatGPT is just like now
creating this like roboticversion of you and it's not
genuine.
No, it's just helping yourefine what you really want.
Absolutely.
What you really want people.
So, like if you really take thetime to go through the
questions that it asks andreally think about those
(14:07):
answers, the better your inputon that, the better the actual
brand DNA is going to reflectwhat you want.
Lacey (14:13):
The more genuine it will be.
Chad (14:14):
It will be genuine to you.
So uh it is a hundred percentgenuine.
It this exercise uh will shouldblow you away, and you can use
it every single day, likeliterally every few minutes of
every day.
Yeah, I think we leave itthere.
I do.
Yeah, um, as you guys know,we're gonna be coming back with
more chat what not what, becauseI'm gonna have to say the
(14:35):
F-word, WTF Chat GPT episodes.
Uh if there's anything you guyswant to learn about Chat GPT,
please reach out to us.
Uh but we got tons of stuffqueued up for this.
Yeah.
See you soon.
Thanks, guys.
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