December 20, 2024 • 24 mins
Can a single sentence change the course of your personal and professional life? Join Chad Trease and Lacey Moores as they uncover the secrets to crafting mission statements that not only define who you are but also ignite the passion needed to reach your goals. In our latest episode of the Secret Sauce podcast, we promise to equip you with the tools to make mission statements your guiding North Star. Whether you're a seasoned business leader or embarking on a personal growth journey, learn how clarity, passion, and unwavering commitment can transform your aspirations into reality.
We explore the art of self-reflection, helping you identify core values and envision your ideal future through a set of 3 steps. Discover how AI tools like ChatGPT can assist in this introspective process, and hear personal anecdotes that highlight the transformative power of mission statements. We guide you through structuring your mission, prioritizing time away from distractions, and aligning your decisions with your vision. This episode is more than just a discussion; it's an invitation to embark on a transformative journey, sharing your newfound vision with others and paving the way for personal and professional growth.
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Episode Transcript
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Speaker 1 (00:11):
Welcome back everybody to the Secret Sauce
podcast.
I'm Chad Treese.
Oh, you're going to say yourname this time I was going to
say it.
That's Lacey Moores, and todaywe're going to talk about
something.
It's the time of year, rightwhere everybody's talking about
goal setting right Going intothe new year or coming out and
(00:33):
New Year's resolutions, all ofthat and this is a business
podcast more than anything.
So people are doing goalsetting and everybody's going to
do their goal setting.
So how can we put a differentspin on that?
And so we're gonna be talkingabout creating a mission
statement, or multiple missionstatements, maybe a mission
(00:54):
statement for your business, onefor your personal life with
your spouse, with your kids.
Why don't you break?
Why don't you get us into it?
Speaker 2 (01:03):
Well, I think we could really focus on business,
since that is mainly our podcast.
But I love that, when we didthis together, you and I, that
you decided to take it farther.
So I think you can definitelytouch on that, because you're
like I don't want just abusiness mission statement, I
really want to do this in otherrealms and why you wanted to go
there.
But let's really kind of focuson, like, what is the importance
(01:24):
of a mission statement?
Why is it important that wehave a mission statement?
And this was a big aha to me.
So we've both been lending for22 years, right?
Yep, both about the same timeand we go through different
seasons and our lives havedefinitely changed from where
we're at now than when westarted and when we went to the
(01:44):
middle of it.
I think it's important toreally stop sometimes and wonder
or really look at, what is yourmission statement, and do you
even have one?
You know what your missionmight have been 10 years ago,
may not be what your mission isnow, and how often do we stop,
look at it or redefine it?
Speaker 1 (02:02):
I think that's an important thing to note too is
that, like you may have longstanding mission statements that
you're working on for a while,I think you're always probably
best case scenario should havemultiple missions that you're
working on and maybe a longtermone, maybe 10 years, your whole
life, that you like.
This is my mission, this is mypurpose, and maybe one that my
(02:23):
mission for this year or forthis next season of my life,
like what you want to work onright now, and they are going to
be kind of probably constantlychanging, tweaking a little bit.
Do you want to say anythingmore about the?
Speaker 2 (02:36):
importance of.
I mean, I totally agree, Ithink, why this was for me like
where this hit home is.
I love what I do.
I've done it for a long time,but I've also felt like I need a
new excitement, I need a newmission.
I need to define what thatlooks like for me.
(03:00):
What do I want this next seasonand my career, my business, to
look like?
Speaker 1 (03:06):
something that puts like a little fire in your belly
something that puts a littlefire in your belly, yeah.
I love it they'll get youexcited, right, and so let's
kind of talk about that like canI say something about that real
quick, because I do like I dowant to get into that.
So for me, the importance ofemissions I mean I agree with
that wholeheartedly.
Another piece of it to me issomething that can keep you
(03:28):
grounded or pointed in the rightdirection.
For me it's like your trueNorth Star, right when you're
kind of wondering like, am I, amI floundering, am I, am I
moving in the right direction?
This is your North Star thatyou can always rely on to keep
you on track.
Speaker 2 (03:45):
That's good, that's really good.
Speaker 1 (03:49):
I think I came up with that, but no, I didn't.
I think somebody else came upwith the North Star.
You heard that.
Yeah, that's good I like it.
Speaker 2 (03:54):
Whoever came up with?
It, that's great, okay, solet's talk about three.
Let's give three ingredients toa mission statement.
I to a mission statement.
I want to talk about how youcreate one in a minute, but
what's?
Three ingredients that make areally good mission statement?
Speaker 1 (04:09):
Yeah.
So I think this is important.
We're going to create one.
We're going to give you stepson how to create a mission
statement.
Knowing what is going to make apowerful mission statement is
probably a great step to makingsure that you craft one that's
going to work well.
So I think the first ingredientis that it's got to.
Your mission needs to becrystal clear, so it needs to be
(04:30):
something that you are laserfocused on and that you can kind
of be mono maniacal about.
Okay, explain that Maniacalmeans kind of like crazy about
right, like a maniac aboutsomething.
And then mono is one thing.
You are like laser focus, it'sanother word for it's just a
like big I was just trying toimpress people.
(04:51):
It's a big word for laser focusit's impressive.
Speaker 2 (04:54):
I've never heard of it before yeah, the monomaniacal
so crystal clear right yepneeds to be crystal clear, I
think.
Um, like the second one, meansthat when you read it, so when
you define this missionstatement, when you read it, it
excites you, it fills you withpassion.
Speaker 1 (05:11):
Yeah, it's back to that fire in your belly a little
bit right, like it's somethingthat when you get up in the
morning and you're having a badday, that you're like, but
here's my mission, here's myNorth Star, like I can go focus
on this thing right, here's mynorth star.
Like get you going, I can gofocus on this thing, right.
Um, yeah, it'll always bringyou back in the game.
Speaker 2 (05:28):
Um, when you start to go the wrong direction, I think
so I like this one because whenI'm working and and been doing
this as an exercise shot, I'vebeen doing this together, like
as I've written one.
I go back to these ingredients.
Is it crystal clear?
Does it fill me with passion?
And I had one.
And when I went to, answer thatquestion.
Speaker 1 (05:51):
I'm like I know, then it's probably not the right one
, and that's okay, this shouldmaybe be an exercise that isn't
going to happen in one day.
It's going to take somereflection and it's going to
take sitting with these ideas,these ingredients and then
making sure, does it kind ofcheck all these boxes, and if it
doesn't, maybe you're not thereyet and that's okay.
Speaker 2 (06:09):
It's good, yeah, but that's where that second one, or
that's for me I had to realizeit's good, but it can be better.
I can keep working on it sothat when I read it I'm excited,
I am passionate, I want to go.
Speaker 1 (06:25):
You want, am passionate, I want to go.
Um, you want to do the thirdone.
I think the third ingredient isjust something that you're
willing to invest time in daily.
Do the work daily, the deepwork that it takes um, because
your mission is not somethingthat you can just like oh, I
created this mission, boom.
Checked it off tomorrow, right,this is gonna be something
that's you're aiming for for along time, right?
So, um, I think it's somethingthat you Go ahead.
Speaker 2 (06:45):
What you just said is so important.
It's not something that's onyour to-do list for today and
gets checked off.
Speaker 1 (06:51):
And that's your to-do list.
Speaker 2 (06:53):
So many people would.
Okay, I'm going to make amission statement.
Moment's done.
Checked off Right.
Right and it can't be that, andI think sometimes, especially
in business, we have so manythings we have to do, it becomes
part of that checklist.
Speaker 1 (07:09):
Well, let's take it back to the North Star example
for a second.
Do you ever make it to theNorth Star, like, do you ever
get there?
And you're like, oh, like I'myou're not standing on the north
star right, so like it'sguiding you um, but it's a
journey that you're nevernecessarily going to get to.
I don't think a mission issomething that you're ever
necessarily going to be likemission accomplished.
(07:30):
It's not that kind of missionyeah right, totally good, I
paused.
Speaker 2 (07:34):
Do you want to keep going, or did I mess up now?
Speaker 1 (07:36):
I don't, I don't even remember where I was, but I
think that wrapped it up.
I think that you know threeingredients.
It's got to be crystal clearwhen you read it, it's got to
fill you with passion and it'sgot to be something you're
willing to do the deep work,something to work on one to
three hours a day uh, maybemultiple years at a time
multiple years.
Speaker 2 (07:52):
Yeah, when we were talking, someone told us you'd
be willing to work on it, maybeeven three or plus years.
Now, obviously it depends onthe mission, but that kind of
changed you and our thoughtprocess of oh okay.
Speaker 1 (08:05):
It's a long-term thing and, yes, your missions
may change.
That doesn't mean like, oh, youdon't abandon that mission,
maybe you just adapted a littlebit.
Or then your season, in thatseason of life down the road,
that's no longer something thatyou're making your mission
anymore.
That doesn't mean that it justneeds to, right now, be
something that you think you'rewilling to work on, willing for
three years, right now, the wordis willing and be okay if it
(08:26):
takes three years.
Speaker 2 (08:27):
I think that's totally three years or four, the
longer right like.
Whatever it is, however bigthat passion is, you have to be
willing and be okay that itcould be something that that is
that long not on a daily list,or that we check off and get
done this year.
So I like that a lot, so let's.
I mean I think it's very clearwhat the importance is and and
the ingredients, but how do westart one?
(08:49):
How, if somebody says I want tocreate a mission statement,
like you and I've been goingthrough this process together
how would we tell our viewershere's how you create I mean, a
really badass mission statement?
Speaker 1 (09:02):
So I think it has to start with self-reflection.
I think that's probably themost important step is it's
going to.
This is, again, it's going totake a little time, but being
very honest with yourself onwhat your values are, um what's
most important to you right now?
What are your non-negotiables?
Speaker 2 (09:21):
um oh, the 13 questions.
So when we started doing this,we got a list of 13 questions
deep yeah like.
This isn't something you canjust write down the answers to
and move on like they're onesthat that you are.
Oh, I got to think about that.
I got to really think what I'mgoing to put there.
They're good and we couldtotally share that.
Speaker 1 (09:41):
No, I think we should .
So we have a list of, yeah, thelist of 13 questions, just to
get your mind thinking aboutthis, to really define those
values, to really put into framewhat that North star is, what
what means the most to you, whatyour non-negotiables are, and I
think, yes, absolutely we canshare that.
So if that's something that Ithink everybody hopefully
(10:03):
listening would want, those 13questions- so how do they get it
, this comment.
Yeah, the comment wherever thisis showing up on Facebook,
instagram, whatever just commentdown below or send us a DM.
Just put 13 in the comments andwe will send it, absolutely.
Speaker 2 (10:19):
And you said core values.
We also have the one of thethings that you and I did.
There's this list of I mean Idon't know how many words were
on that list, probably 100.
Speaker 1 (10:28):
Yeah, I think it was At least yeah.
Speaker 2 (10:29):
And it said pick 10.
And they're all great words,but pick 10 that really resonate
with you and your values.
Speaker 1 (10:36):
Yep.
Speaker 2 (10:37):
And that was cool because there's tons of them on
there.
We can share that too.
Yeah, but you go through it andyou, you try to get down to 10
and it's hard because you'relike I want to be that and then
you want 30 of them.
Speaker 1 (10:47):
I want to be all these things and it's okay.
Speaker 2 (10:49):
Now, how do I become, really get it down to 10.
So that's it.
That really, I think, helped metoo.
And when I was trying to definethat, what does that look like?
So we can share that one too,Right?
So we have the 13 questions.
We can share the core values.
You can do the core values onyour own, just defining those.
But if you want that, we candefinitely share that.
Speaker 1 (11:08):
Another idea, like if you're struggling with the self
reflection piece or whatever.
I mean, I think AI is such agreat tool right now, so to chat
GPT-IT or Google Gemini orwhatever and put in like ask me
some questions to help meidentify a current life mission
or business mission or personalmission with my spouse.
(11:30):
I think it's really cool rightnow with AI, that you can say,
like, ask me these questions asthough you're like my guide on
this to help me identify thisthing, and it's a wonderful tool
.
You can definitely do that.
You can.
But yeah, so I think corevalues, what you're really
(11:50):
passionate about, that's whatyou're trying to identify.
So it just takes a lot ofself-reflection and that's step
one.
Yep, step two, that's whatyou're trying to identify.
So it just takes a lot ofself-reflection and that's step
one.
Speaker 2 (11:58):
Yep, step two.
Well, one other thing that yousaid, though, that I want to
talk about in step one, wasenvisioning your ideal future.
Yeah, yeah, yeah.
That was really the big part ofthe the like.
The end of the self-reflectionis what, what do I want my ideal
future to look like?
Because I think, if we do allof this and we're not thinking
about what when we went throughthis, we talked about who do I
(12:22):
want to be as, or remembered as,or thought of as a loan officer
?
Who do I want to be as a parent?
Who do I want to be as a spouse?
What do I want that to looklike?
What does my ideal future looklike?
And that's when we startedgoing through our one year
vision and our five year vision.
Speaker 1 (12:40):
Yeah.
Speaker 2 (12:40):
So that's a, that's a uh.
A part of it, of that selfreflection, is looking at them.
Speaker 1 (12:46):
I'd never done that before.
Um, like I've set goals and allthat.
But putting together a fiveyear vision was really eye
opening for me to really kind ofhave some fun with.
Like what do I want my life tolook and feel like five years
from now and really take someliberty with it.
As far as like knocking goalsout of the water, like what,
(13:07):
where am I going to be fiveyears from now?
And then putting that kind ofon display and committing to
that thing is really fun tothink about because in five
years so much can happen.
So I love the vision planningthing.
I think if that's something Ithink we can give away, we've
got a two pager document, justfront and back.
That's a five-year visionplanning worksheet one and I'm
(13:27):
five year.
I love it.
The one year for me is toughbecause, like how much,
especially with this type ofthing, we're committing to it
long term.
I'd be like a one year, but man, the five year was big for me
so we can send it if you guysput one year if you want to say
five year, but we can definitelysend that to anybody that wants
it.
Um, and it was super, superhelpful.
Speaker 2 (13:47):
I am so excited that this was the first time doing
your five-year and I cannot waitto read it with you in five
years.
Speaker 1 (13:54):
I think it's important.
You've got to share it withpeople, share it with your
spouse, share it with people inyour office, because now you've
got a little accountability,people can see how big your
dreams are and making sure thatthey kind of keep you on track
if you're getting sideways.
Speaker 2 (14:06):
It also teaches you that you can do the hard things.
Yeah, and when you write thisso we did it years ago and I had
to write a letter to myself andwhat that life looks like in
five years and I had to say, youknow, my, I have two boys and I
had to say Austin would be thisage and why it would be this
age, and they'll be doing thisand me and Sean, my Sean, my
husband, will be doing this andthis is what our life looks like
(14:27):
and like it was kind of like alove letter to myself in the
future of what that looks like.
And when you open it back upafter five years, like to go
through it and see what youthought about or what you
envisioned then and really whatcame with fruition from it.
Right and it shows you like, wow, this is so powerful.
Speaker 1 (14:51):
How much you can accomplish too, because a lot of
times you're checking off likeman, I did that, I got that done
.
I did that in two years I didthat in three years.
Speaker 2 (14:59):
And then it kind of makes you stop and think like,
did I think too small?
Speaker 1 (15:04):
Right.
Speaker 2 (15:05):
So then you get to do it again and again and it's
just neat, you know.
So then you're gonna do itagain and again and it's just
neat.
So, dep, I'll stop with that.
But, yes, definitely,envisioning, envisioning your
ideal future, is such a big partin this of what you want that
to look like when we're doingthe self-reflection to create
this mission statement.
Speaker 1 (15:19):
I think that's perfect.
We can wrap that with yeah,step.
Step one is just all thosethings, self-reflection, um.
So two is actually crafting thestatement.
You take all of that input andnow we're creating the output,
right?
So all of that self-reflectioncreates something that now, okay
, I can get behind this mission,um, and just make it pretty
simple, like to the simple, tothe point, um, that you're
(15:42):
writing out, like, my mission isthis thing and this is how I'm
going to do it, right.
Speaker 2 (15:49):
And again, it has to be clear, it has to fill you
with passion and excitement.
You gotta be willing to work onit.
So those are the things you gotto keep thinking when you're
crafting it.
And you may do one and be like,like I said, it's good but it
doesn't get me excited.
So you just keep working on it.
You have to keep working on it.
You have to keep working on it,um, and getting it there when
let me ask this really quick andwe both can answer it, just so
(16:11):
people can see different sidesof it when you were working on
this, when, like, how long, whatkind of process did you set it?
Set aside time, like for me, Idid it in the mornings, so I
would work on 20 minutes in themorning, this little bitty
section at a time, and I'm stilllike I'm two weeks in and I'm
(16:31):
still like finishing this up andI'm the person who rushes
through everything.
But I've actually been tryingto slow down and craft it and
not just hurry it and make it.
Speaker 1 (16:43):
Right, that's going to make it way more impactful.
So I think it is something thatyou need to put on the calendar,
probably outside of work hours,because we're going to have so
many distractions with work andthe phone's going to ring and a
fire is going to come up that wegot to put out and we'll do all
these other things.
So, you know, probably I think agreat idea for crafting a
mission statement would be youknow, get away for a little bit,
(17:06):
like go even if it's stayvacation style, like go to a
hotel for a weekend and justreally get kind of lost in your
thoughts a little bit at theself-reflection piece of it.
Um, because this is like kindof deep work.
You need to be in the zone onit and it's going to be way more
impactful for you.
So, whether you've got a placeto go away to or even just get
away to you know a hotelsomewhere or whatever, I don't
(17:31):
think anybody if you tell yourspouse I need a night away to
work on this and I'm working onme, I'm working on being a best
version of myself for you, forthe kids, that should be
something I would think thateverybody would get behind and
then give them the opportunity.
Share it with your spouse andgive them an opportunity to do
that.
(17:52):
Well, we're kind of moving intostep into step three was a great
transition, wasn't it that?
Speaker 2 (17:54):
was not planned, so step three is implement.
Speaker 1 (17:57):
Yeah, you indicated yeah, yeah, put it out in the
universe, right, and that'sgonna be with the people closest
to you to start.
Definitely share with yourspouse, share it with the people
in your office.
Share it with if you're aleader.
Share with the people whofollow you um your coach, if
you've got a coach, um friends,yeah, absolutely.
Speaker 2 (18:16):
Just communicate with it.
And then what's really fun atthis point is now we know it.
We we have this beautifulmission statement, that that
fills us with passion andexcitement, and we've spent this
time, but now we get to makeour choices around this mission
(18:37):
statement, and this is somethingthat you and I heard and we
just absolutely love it and it'sso impactful.
So I hope you guys really lovethis as much as we did.
But all your choices now aremade here.
So if somebody asks you to dosomething or hey, do you want to
go?
I mean, we were just talkingabout a trip that we got asked
to do and does it go along withmy mission statement, and the
answer either needs to be I'mdoing or you want me to do it uh
(19:00):
, I go ahead, yeah yeah, iteither needs to be hell no or
hell yes, and the reason thatneeds to, like everything, needs
to be when we decide what we'regoing to do.
does it go along with my missionstatement?
Hell yeah, it does, I'm goingto do it.
Speaker 1 (19:14):
Does it further me to my mission, right, yeah, like,
does this get me further closerto my mission?
Is it in line with my goals andmy values?
And it becomes your kind ofdecision tree, right, absolutely
, yeah.
It becomes very easy to makevery binary decisions.
It's either hell yes or hell no.
It's not, maybe.
Oh, that sounds like that wouldbe kind of cool.
(19:35):
Yeah, maybe I will do thatthing.
Once you have that mission,it's very easy to then make
decisions based off of that.
Or you can just say I'm notdoing that thing.
That does sound fun, but youknow what?
It's not getting me closer toany of my three missions that I
have home as a father, as ahusband, in my business, and
(19:55):
it's a hell no for me.
Speaker 2 (19:56):
That's right, and I think too, when you have this
mission, you recognize all thethings that I'm doing at this
point that don't point to mymission.
Speaker 1 (20:05):
Totally.
Speaker 2 (20:05):
You can start really looking at all the things you're
currently doing and involved in.
And we all are currently doingso many things and involved in
so many things and we wonder whywe're so tired or why we have
no time in the day.
It's because we are doing allof this and people haven't
defined really what theirmission is, and so when we say
those hell yeses, it's becauseit is to the mission in which
(20:28):
we're trying to accomplish, saythose hell yeses, it's because
it is to the mission in whichwe're trying to accomplish.
Speaker 1 (20:31):
Yeah, we're just chasing so many things that
we're checking boxes instead oflike looking further down the
road, looking at that North Starand making decisions that way.
I think it's a beautiful thing,and I have not just self
admittedly, have not lived mylife this way intentionally for
a long time.
I don't think many people do.
Speaker 2 (20:50):
I don't think many people get challenged to do it.
I think if people arechallenged to do it or they hear
something like that, all thisstuff makes sense when you hear
it.
I think it's very common to beunintentional about this.
Hopefully you hear this andhopefully you take this and it
gets you a little bit excited towant to do it, make a change.
(21:13):
We have all the resources.
If you want them, please reachout.
We'd be happy to share themwith you.
Speaker 1 (21:18):
They are, they were great, I mean they were great
helping us, I agree, but do youhave a mission?
You have one right now you wantto share.
No you don't.
Speaker 2 (21:27):
I told you no.
Speaker 1 (21:30):
I right now you want to share?
No, you don't.
I told you.
No, I'm not ready to say itbecause you're still working on
it.
You didn't, I knew, I didn'tknow if you had any that were
there yet, or oh I have onethat's really stinking close
okay, but I can tell you.
Speaker 2 (21:37):
I have one more person that like, so I read it
to todd.
He said do you have the passion?
You have the excitement.
And I'm like, and he goes, youdon't.
You can't answer that rightthere and I'm like it's good,
it's not there yeah and there'sa piece that I have to wrap up
with on.
I have a meeting with somebodythat's on.
I told you about on my board ofdirectors that why I think I
(22:00):
have a missing piece to it thethe fire piece that I need.
So that's what I'm perfectingright now, but I'm okay with
that.
That's why I said I don't thinkit's something that we have to
rush through and just be donelike if you're not solid, that
this is it you got to keepworking on until you're there
right.
Speaker 1 (22:17):
Okay, just to share, right, I think, just give an
idea, like I have one that Ifeel maybe need a little bit of
tweaking, but I'm close enoughthat I'm willing to share it.
That so, business wise, I wantto operationalize the relentless
pursuit of delivering impact orreceiving impact to be of
(22:39):
impact, I guess justoperationalize.
So I want to make it systematicand have a process to it,
because that is where I feellike I'm in my zone the most is
when I'm sitting belly to bellywith people engaged in the human
experience, not being too busyand distracted with things that
(23:00):
I can make an impact, or gettingmyself into rooms that I can be
allow myself to be impactedmore often.
So operationalize a relentlesspursuit of impact.
Speaker 2 (23:07):
What's this?
Explain that and be in roomsthat you can be impacted in.
Speaker 1 (23:11):
Well, you know it goes back to the whole theory
that, like you're a product ofthe five people you hang around
in most, or if you walk into aroom and you're not inspired, if
you're not moved, or you got tofind a bigger room, you got to
find a better room, Just moreopportunities to be impacted by
people.
There's so many great peopleout there that are.
(23:34):
People that are would make agreat mentor and just giving my
allowing myself to be in thosesituations where I can impact or
be impacted.
Speaker 2 (23:44):
I like it.
Speaker 1 (23:46):
All right, I think, on that note, the challenge
right is to everybody out thereis to take the time to do this.
I promise it's worth it.
If you have any questions,please reach out to us.
But we'd love to hear it.
Share it.
Let us know when you're goingto share it.
Share it with us.
Yeah, we'd love to help.
Good luck on that journey.
(24:07):
I appreciate you listening Ifyou love to help.
Yeah, good luck on that journey.
I appreciate you listening.
If you love this, please shareit with somebody.
We will see you next time.
Bye, bye, bye.
Welcome back everybody to the Secret Sauce
podcast.
I'm Chad Treese.
Oh, you're going to say yourname this time I was going to
say it.
That's Lacey Moores, and todaywe're going to talk about
something.
It's the time of year, rightwhere everybody's talking about
goal setting right Going intothe new year or coming out and
(00:33):
New Year's resolutions, all ofthat and this is a business
podcast more than anything.
So people are doing goalsetting and everybody's going to
do their goal setting.
So how can we put a differentspin on that?
And so we're gonna be talkingabout creating a mission
statement, or multiple missionstatements, maybe a mission
(00:54):
statement for your business, onefor your personal life with
your spouse, with your kids.
Why don't you break?
Why don't you get us into it?
Speaker 2 (01:03):
Well, I think we could really focus on business,
since that is mainly our podcast.
But I love that, when we didthis together, you and I, that
you decided to take it farther.
So I think you can definitelytouch on that, because you're
like I don't want just abusiness mission statement, I
really want to do this in otherrealms and why you wanted to go
there.
But let's really kind of focuson, like, what is the importance
(01:24):
of a mission statement?
Why is it important that wehave a mission statement?
And this was a big aha to me.
So we've both been lending for22 years, right?
Yep, both about the same timeand we go through different
seasons and our lives havedefinitely changed from where
we're at now than when westarted and when we went to the
(01:44):
middle of it.
I think it's important toreally stop sometimes and wonder
or really look at, what is yourmission statement, and do you
even have one?
You know what your missionmight have been 10 years ago,
may not be what your mission isnow, and how often do we stop,
look at it or redefine it?
Speaker 1 (02:02):
I think that's an important thing to note too is
that, like you may have longstanding mission statements that
you're working on for a while,I think you're always probably
best case scenario should havemultiple missions that you're
working on and maybe a longtermone, maybe 10 years, your whole
life, that you like.
This is my mission, this is mypurpose, and maybe one that my
(02:23):
mission for this year or forthis next season of my life,
like what you want to work onright now, and they are going to
be kind of probably constantlychanging, tweaking a little bit.
Do you want to say anythingmore about the?
Speaker 2 (02:36):
importance of.
I mean, I totally agree, Ithink, why this was for me like
where this hit home is.
I love what I do.
I've done it for a long time,but I've also felt like I need a
new excitement, I need a newmission.
I need to define what thatlooks like for me.
(03:00):
What do I want this next seasonand my career, my business, to
look like?
Speaker 1 (03:06):
something that puts like a little fire in your belly
something that puts a littlefire in your belly, yeah.
I love it they'll get youexcited, right, and so let's
kind of talk about that like canI say something about that real
quick, because I do like I dowant to get into that.
So for me, the importance ofemissions I mean I agree with
that wholeheartedly.
Another piece of it to me issomething that can keep you
(03:28):
grounded or pointed in the rightdirection.
For me it's like your trueNorth Star, right when you're
kind of wondering like, am I, amI floundering, am I, am I
moving in the right direction?
This is your North Star thatyou can always rely on to keep
you on track.
Speaker 2 (03:45):
That's good, that's really good.
Speaker 1 (03:49):
I think I came up with that, but no, I didn't.
I think somebody else came upwith the North Star.
You heard that.
Yeah, that's good I like it.
Speaker 2 (03:54):
Whoever came up with?
It, that's great, okay, solet's talk about three.
Let's give three ingredients toa mission statement.
I to a mission statement.
I want to talk about how youcreate one in a minute, but
what's?
Three ingredients that make areally good mission statement?
Speaker 1 (04:09):
Yeah.
So I think this is important.
We're going to create one.
We're going to give you stepson how to create a mission
statement.
Knowing what is going to make apowerful mission statement is
probably a great step to makingsure that you craft one that's
going to work well.
So I think the first ingredientis that it's got to.
Your mission needs to becrystal clear, so it needs to be
(04:30):
something that you are laserfocused on and that you can kind
of be mono maniacal about.
Okay, explain that Maniacalmeans kind of like crazy about
right, like a maniac aboutsomething.
And then mono is one thing.
You are like laser focus, it'sanother word for it's just a
like big I was just trying toimpress people.
(04:51):
It's a big word for laser focusit's impressive.
Speaker 2 (04:54):
I've never heard of it before yeah, the monomaniacal
so crystal clear right yepneeds to be crystal clear, I
think.
Um, like the second one, meansthat when you read it, so when
you define this missionstatement, when you read it, it
excites you, it fills you withpassion.
Speaker 1 (05:11):
Yeah, it's back to that fire in your belly a little
bit right, like it's somethingthat when you get up in the
morning and you're having a badday, that you're like, but
here's my mission, here's myNorth Star, like I can go focus
on this thing right, here's mynorth star.
Like get you going, I can gofocus on this thing, right.
Um, yeah, it'll always bringyou back in the game.
Speaker 2 (05:28):
Um, when you start to go the wrong direction, I think
so I like this one because whenI'm working and and been doing
this as an exercise shot, I'vebeen doing this together, like
as I've written one.
I go back to these ingredients.
Is it crystal clear?
Does it fill me with passion?
And I had one.
And when I went to, answer thatquestion.
Speaker 1 (05:51):
I'm like I know, then it's probably not the right one
, and that's okay, this shouldmaybe be an exercise that isn't
going to happen in one day.
It's going to take somereflection and it's going to
take sitting with these ideas,these ingredients and then
making sure, does it kind ofcheck all these boxes, and if it
doesn't, maybe you're not thereyet and that's okay.
Speaker 2 (06:09):
It's good, yeah, but that's where that second one, or
that's for me I had to realizeit's good, but it can be better.
I can keep working on it sothat when I read it I'm excited,
I am passionate, I want to go.
Speaker 1 (06:25):
You want, am passionate, I want to go.
Um, you want to do the thirdone.
I think the third ingredient isjust something that you're
willing to invest time in daily.
Do the work daily, the deepwork that it takes um, because
your mission is not somethingthat you can just like oh, I
created this mission, boom.
Checked it off tomorrow, right,this is gonna be something
that's you're aiming for for along time, right?
So, um, I think it's somethingthat you Go ahead.
Speaker 2 (06:45):
What you just said is so important.
It's not something that's onyour to-do list for today and
gets checked off.
Speaker 1 (06:51):
And that's your to-do list.
Speaker 2 (06:53):
So many people would.
Okay, I'm going to make amission statement.
Moment's done.
Checked off Right.
Right and it can't be that, andI think sometimes, especially
in business, we have so manythings we have to do, it becomes
part of that checklist.
Speaker 1 (07:09):
Well, let's take it back to the North Star example
for a second.
Do you ever make it to theNorth Star, like, do you ever
get there?
And you're like, oh, like I'myou're not standing on the north
star right, so like it'sguiding you um, but it's a
journey that you're nevernecessarily going to get to.
I don't think a mission issomething that you're ever
necessarily going to be likemission accomplished.
(07:30):
It's not that kind of missionyeah right, totally good, I
paused.
Speaker 2 (07:34):
Do you want to keep going, or did I mess up now?
Speaker 1 (07:36):
I don't, I don't even remember where I was, but I
think that wrapped it up.
I think that you know threeingredients.
It's got to be crystal clearwhen you read it, it's got to
fill you with passion and it'sgot to be something you're
willing to do the deep work,something to work on one to
three hours a day uh, maybemultiple years at a time
multiple years.
Speaker 2 (07:52):
Yeah, when we were talking, someone told us you'd
be willing to work on it, maybeeven three or plus years.
Now, obviously it depends onthe mission, but that kind of
changed you and our thoughtprocess of oh okay.
Speaker 1 (08:05):
It's a long-term thing and, yes, your missions
may change.
That doesn't mean like, oh, youdon't abandon that mission,
maybe you just adapted a littlebit.
Or then your season, in thatseason of life down the road,
that's no longer something thatyou're making your mission
anymore.
That doesn't mean that it justneeds to, right now, be
something that you think you'rewilling to work on, willing for
three years, right now, the wordis willing and be okay if it
(08:26):
takes three years.
Speaker 2 (08:27):
I think that's totally three years or four, the
longer right like.
Whatever it is, however bigthat passion is, you have to be
willing and be okay that itcould be something that that is
that long not on a daily list,or that we check off and get
done this year.
So I like that a lot, so let's.
I mean I think it's very clearwhat the importance is and and
the ingredients, but how do westart one?
(08:49):
How, if somebody says I want tocreate a mission statement,
like you and I've been goingthrough this process together
how would we tell our viewershere's how you create I mean, a
really badass mission statement?
Speaker 1 (09:02):
So I think it has to start with self-reflection.
I think that's probably themost important step is it's
going to.
This is, again, it's going totake a little time, but being
very honest with yourself onwhat your values are, um what's
most important to you right now?
What are your non-negotiables?
Speaker 2 (09:21):
um oh, the 13 questions.
So when we started doing this,we got a list of 13 questions
deep yeah like.
This isn't something you canjust write down the answers to
and move on like they're onesthat that you are.
Oh, I got to think about that.
I got to really think what I'mgoing to put there.
They're good and we couldtotally share that.
Speaker 1 (09:41):
No, I think we should .
So we have a list of, yeah, thelist of 13 questions, just to
get your mind thinking aboutthis, to really define those
values, to really put into framewhat that North star is, what
what means the most to you, whatyour non-negotiables are, and I
think, yes, absolutely we canshare that.
So if that's something that Ithink everybody hopefully
(10:03):
listening would want, those 13questions- so how do they get it
, this comment.
Yeah, the comment wherever thisis showing up on Facebook,
instagram, whatever just commentdown below or send us a DM.
Just put 13 in the comments andwe will send it, absolutely.
Speaker 2 (10:19):
And you said core values.
We also have the one of thethings that you and I did.
There's this list of I mean Idon't know how many words were
on that list, probably 100.
Speaker 1 (10:28):
Yeah, I think it was At least yeah.
Speaker 2 (10:29):
And it said pick 10.
And they're all great words,but pick 10 that really resonate
with you and your values.
Speaker 1 (10:36):
Yep.
Speaker 2 (10:37):
And that was cool because there's tons of them on
there.
We can share that too.
Yeah, but you go through it andyou, you try to get down to 10
and it's hard because you'relike I want to be that and then
you want 30 of them.
Speaker 1 (10:47):
I want to be all these things and it's okay.
Speaker 2 (10:49):
Now, how do I become, really get it down to 10.
So that's it.
That really, I think, helped metoo.
And when I was trying to definethat, what does that look like?
So we can share that one too,Right?
So we have the 13 questions.
We can share the core values.
You can do the core values onyour own, just defining those.
But if you want that, we candefinitely share that.
Speaker 1 (11:08):
Another idea, like if you're struggling with the self
reflection piece or whatever.
I mean, I think AI is such agreat tool right now, so to chat
GPT-IT or Google Gemini orwhatever and put in like ask me
some questions to help meidentify a current life mission
or business mission or personalmission with my spouse.
(11:30):
I think it's really cool rightnow with AI, that you can say,
like, ask me these questions asthough you're like my guide on
this to help me identify thisthing, and it's a wonderful tool
.
You can definitely do that.
You can.
But yeah, so I think corevalues, what you're really
(11:50):
passionate about, that's whatyou're trying to identify.
So it just takes a lot ofself-reflection and that's step
one.
Yep, step two, that's whatyou're trying to identify.
So it just takes a lot ofself-reflection and that's step
one.
Speaker 2 (11:58):
Yep, step two.
Well, one other thing that yousaid, though, that I want to
talk about in step one, wasenvisioning your ideal future.
Yeah, yeah, yeah.
That was really the big part ofthe the like.
The end of the self-reflectionis what, what do I want my ideal
future to look like?
Because I think, if we do allof this and we're not thinking
about what when we went throughthis, we talked about who do I
(12:22):
want to be as, or remembered as,or thought of as a loan officer
?
Who do I want to be as a parent?
Who do I want to be as a spouse?
What do I want that to looklike?
What does my ideal future looklike?
And that's when we startedgoing through our one year
vision and our five year vision.
Speaker 1 (12:40):
Yeah.
Speaker 2 (12:40):
So that's a, that's a uh.
A part of it, of that selfreflection, is looking at them.
Speaker 1 (12:46):
I'd never done that before.
Um, like I've set goals and allthat.
But putting together a fiveyear vision was really eye
opening for me to really kind ofhave some fun with.
Like what do I want my life tolook and feel like five years
from now and really take someliberty with it.
As far as like knocking goalsout of the water, like what,
(13:07):
where am I going to be fiveyears from now?
And then putting that kind ofon display and committing to
that thing is really fun tothink about because in five
years so much can happen.
So I love the vision planningthing.
I think if that's something Ithink we can give away, we've
got a two pager document, justfront and back.
That's a five-year visionplanning worksheet one and I'm
(13:27):
five year.
I love it.
The one year for me is toughbecause, like how much,
especially with this type ofthing, we're committing to it
long term.
I'd be like a one year, but man, the five year was big for me
so we can send it if you guysput one year if you want to say
five year, but we can definitelysend that to anybody that wants
it.
Um, and it was super, superhelpful.
Speaker 2 (13:47):
I am so excited that this was the first time doing
your five-year and I cannot waitto read it with you in five
years.
Speaker 1 (13:54):
I think it's important.
You've got to share it withpeople, share it with your
spouse, share it with people inyour office, because now you've
got a little accountability,people can see how big your
dreams are and making sure thatthey kind of keep you on track
if you're getting sideways.
Speaker 2 (14:06):
It also teaches you that you can do the hard things.
Yeah, and when you write thisso we did it years ago and I had
to write a letter to myself andwhat that life looks like in
five years and I had to say, youknow, my, I have two boys and I
had to say Austin would be thisage and why it would be this
age, and they'll be doing thisand me and Sean, my Sean, my
husband, will be doing this andthis is what our life looks like
(14:27):
and like it was kind of like alove letter to myself in the
future of what that looks like.
And when you open it back upafter five years, like to go
through it and see what youthought about or what you
envisioned then and really whatcame with fruition from it.
Right and it shows you like, wow, this is so powerful.
Speaker 1 (14:51):
How much you can accomplish too, because a lot of
times you're checking off likeman, I did that, I got that done
.
I did that in two years I didthat in three years.
Speaker 2 (14:59):
And then it kind of makes you stop and think like,
did I think too small?
Speaker 1 (15:04):
Right.
Speaker 2 (15:05):
So then you get to do it again and again and it's
just neat, you know.
So then you're gonna do itagain and again and it's just
neat.
So, dep, I'll stop with that.
But, yes, definitely,envisioning, envisioning your
ideal future, is such a big partin this of what you want that
to look like when we're doingthe self-reflection to create
this mission statement.
Speaker 1 (15:19):
I think that's perfect.
We can wrap that with yeah,step.
Step one is just all thosethings, self-reflection, um.
So two is actually crafting thestatement.
You take all of that input andnow we're creating the output,
right?
So all of that self-reflectioncreates something that now, okay
, I can get behind this mission,um, and just make it pretty
simple, like to the simple, tothe point, um, that you're
(15:42):
writing out, like, my mission isthis thing and this is how I'm
going to do it, right.
Speaker 2 (15:49):
And again, it has to be clear, it has to fill you
with passion and excitement.
You gotta be willing to work onit.
So those are the things you gotto keep thinking when you're
crafting it.
And you may do one and be like,like I said, it's good but it
doesn't get me excited.
So you just keep working on it.
You have to keep working on it.
You have to keep working on it,um, and getting it there when
let me ask this really quick andwe both can answer it, just so
(16:11):
people can see different sidesof it when you were working on
this, when, like, how long, whatkind of process did you set it?
Set aside time, like for me, Idid it in the mornings, so I
would work on 20 minutes in themorning, this little bitty
section at a time, and I'm stilllike I'm two weeks in and I'm
(16:31):
still like finishing this up andI'm the person who rushes
through everything.
But I've actually been tryingto slow down and craft it and
not just hurry it and make it.
Speaker 1 (16:43):
Right, that's going to make it way more impactful.
So I think it is something thatyou need to put on the calendar,
probably outside of work hours,because we're going to have so
many distractions with work andthe phone's going to ring and a
fire is going to come up that wegot to put out and we'll do all
these other things.
So, you know, probably I think agreat idea for crafting a
mission statement would be youknow, get away for a little bit,
(17:06):
like go even if it's stayvacation style, like go to a
hotel for a weekend and justreally get kind of lost in your
thoughts a little bit at theself-reflection piece of it.
Um, because this is like kindof deep work.
You need to be in the zone onit and it's going to be way more
impactful for you.
So, whether you've got a placeto go away to or even just get
away to you know a hotelsomewhere or whatever, I don't
(17:31):
think anybody if you tell yourspouse I need a night away to
work on this and I'm working onme, I'm working on being a best
version of myself for you, forthe kids, that should be
something I would think thateverybody would get behind and
then give them the opportunity.
Share it with your spouse andgive them an opportunity to do
that.
(17:52):
Well, we're kind of moving intostep into step three was a great
transition, wasn't it that?
Speaker 2 (17:54):
was not planned, so step three is implement.
Speaker 1 (17:57):
Yeah, you indicated yeah, yeah, put it out in the
universe, right, and that'sgonna be with the people closest
to you to start.
Definitely share with yourspouse, share it with the people
in your office.
Share it with if you're aleader.
Share with the people whofollow you um your coach, if
you've got a coach, um friends,yeah, absolutely.
Speaker 2 (18:16):
Just communicate with it.
And then what's really fun atthis point is now we know it.
We we have this beautifulmission statement, that that
fills us with passion andexcitement, and we've spent this
time, but now we get to makeour choices around this mission
(18:37):
statement, and this is somethingthat you and I heard and we
just absolutely love it and it'sso impactful.
So I hope you guys really lovethis as much as we did.
But all your choices now aremade here.
So if somebody asks you to dosomething or hey, do you want to
go?
I mean, we were just talkingabout a trip that we got asked
to do and does it go along withmy mission statement, and the
answer either needs to be I'mdoing or you want me to do it uh
(19:00):
, I go ahead, yeah yeah, iteither needs to be hell no or
hell yes, and the reason thatneeds to, like everything, needs
to be when we decide what we'regoing to do.
does it go along with my missionstatement?
Hell yeah, it does, I'm goingto do it.
Speaker 1 (19:14):
Does it further me to my mission, right, yeah, like,
does this get me further closerto my mission?
Is it in line with my goals andmy values?
And it becomes your kind ofdecision tree, right, absolutely
, yeah.
It becomes very easy to makevery binary decisions.
It's either hell yes or hell no.
It's not, maybe.
Oh, that sounds like that wouldbe kind of cool.
(19:35):
Yeah, maybe I will do thatthing.
Once you have that mission,it's very easy to then make
decisions based off of that.
Or you can just say I'm notdoing that thing.
That does sound fun, but youknow what?
It's not getting me closer toany of my three missions that I
have home as a father, as ahusband, in my business, and
(19:55):
it's a hell no for me.
Speaker 2 (19:56):
That's right, and I think too, when you have this
mission, you recognize all thethings that I'm doing at this
point that don't point to mymission.
Speaker 1 (20:05):
Totally.
Speaker 2 (20:05):
You can start really looking at all the things you're
currently doing and involved in.
And we all are currently doingso many things and involved in
so many things and we wonder whywe're so tired or why we have
no time in the day.
It's because we are doing allof this and people haven't
defined really what theirmission is, and so when we say
those hell yeses, it's becauseit is to the mission in which
(20:28):
we're trying to accomplish, saythose hell yeses, it's because
it is to the mission in whichwe're trying to accomplish.
Speaker 1 (20:31):
Yeah, we're just chasing so many things that
we're checking boxes instead oflike looking further down the
road, looking at that North Starand making decisions that way.
I think it's a beautiful thing,and I have not just self
admittedly, have not lived mylife this way intentionally for
a long time.
I don't think many people do.
Speaker 2 (20:50):
I don't think many people get challenged to do it.
I think if people arechallenged to do it or they hear
something like that, all thisstuff makes sense when you hear
it.
I think it's very common to beunintentional about this.
Hopefully you hear this andhopefully you take this and it
gets you a little bit excited towant to do it, make a change.
(21:13):
We have all the resources.
If you want them, please reachout.
We'd be happy to share themwith you.
Speaker 1 (21:18):
They are, they were great, I mean they were great
helping us, I agree, but do youhave a mission?
You have one right now you wantto share.
No you don't.
Speaker 2 (21:27):
I told you no.
Speaker 1 (21:30):
I right now you want to share?
No, you don't.
I told you.
No, I'm not ready to say itbecause you're still working on
it.
You didn't, I knew, I didn'tknow if you had any that were
there yet, or oh I have onethat's really stinking close
okay, but I can tell you.
Speaker 2 (21:37):
I have one more person that like, so I read it
to todd.
He said do you have the passion?
You have the excitement.
And I'm like, and he goes, youdon't.
You can't answer that rightthere and I'm like it's good,
it's not there yeah and there'sa piece that I have to wrap up
with on.
I have a meeting with somebodythat's on.
I told you about on my board ofdirectors that why I think I
(22:00):
have a missing piece to it thethe fire piece that I need.
So that's what I'm perfectingright now, but I'm okay with
that.
That's why I said I don't thinkit's something that we have to
rush through and just be donelike if you're not solid, that
this is it you got to keepworking on until you're there
right.
Speaker 1 (22:17):
Okay, just to share, right, I think, just give an
idea, like I have one that Ifeel maybe need a little bit of
tweaking, but I'm close enoughthat I'm willing to share it.
That so, business wise, I wantto operationalize the relentless
pursuit of delivering impact orreceiving impact to be of
(22:39):
impact, I guess justoperationalize.
So I want to make it systematicand have a process to it,
because that is where I feellike I'm in my zone the most is
when I'm sitting belly to bellywith people engaged in the human
experience, not being too busyand distracted with things that
(23:00):
I can make an impact, or gettingmyself into rooms that I can be
allow myself to be impactedmore often.
So operationalize a relentlesspursuit of impact.
Speaker 2 (23:07):
What's this?
Explain that and be in roomsthat you can be impacted in.
Speaker 1 (23:11):
Well, you know it goes back to the whole theory
that, like you're a product ofthe five people you hang around
in most, or if you walk into aroom and you're not inspired, if
you're not moved, or you got tofind a bigger room, you got to
find a better room, Just moreopportunities to be impacted by
people.
There's so many great peopleout there that are.
(23:34):
People that are would make agreat mentor and just giving my
allowing myself to be in thosesituations where I can impact or
be impacted.
Speaker 2 (23:44):
I like it.
Speaker 1 (23:46):
All right, I think, on that note, the challenge
right is to everybody out thereis to take the time to do this.
I promise it's worth it.
If you have any questions,please reach out to us.
But we'd love to hear it.
Share it.
Let us know when you're goingto share it.
Share it with us.
Yeah, we'd love to help.
Good luck on that journey.
(24:07):
I appreciate you listening Ifyou love to help.
Yeah, good luck on that journey.
I appreciate you listening.
If you love this, please shareit with somebody.
We will see you next time.
Bye, bye, bye.
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