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October 10, 2025 12 mins

Ever feel like you’re sprinting in ten directions and somehow standing still? We dig into why high performers get trapped in endless tactics and how a single, deliberate focus can flip chaos into clean momentum. Through two real coaching stories—a planned move to Florida weighed down by scattered prospecting, and a top producer stacking deep initiatives while asking for “two more things”—we unpack the invisible cost of divided attention and the power of alignment.

We talk about the difference between working in your business and working on your business, and why overwhelm often pushes us back into comfortable busywork instead of strategic action. You’ll hear how a simple question reframed a relocation plan, turning guilt into clarity and scattered effort into a targeted roadmap. You’ll also learn how cutting initiatives, not adding them, compresses learning cycles and reveals what actually drives results. This is where monomaniacal focus becomes more than a buzzword—it becomes your compass and your filter for every new request, tactic, and “shiny object.”

If you’re ready to lighten your load and go faster, we’ll show you how to define your one thing, set boundaries that protect it, and enlist honest accountability that doesn’t just echo your preferences. Expect practical tools, clear language, and zero fluff: choose a 90-day outcome, pick the highest-leverage motion, pause the rest, and measure the lift. Keep the main thing the main thing, say not now without guilt, and watch compounding finally work in your favor. If this resonated, subscribe, share the episode with a friend who’s overwhelmed by options, and leave a quick review to help others find the show.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Chad (00:00):
Here's the hard truth.
If you're constantly chasingevery new opportunity, there's a
real good chance you'reactually sabotaging your own
success.
Let's talk about it.
This is a secret sauce podcastwith Chad Trees and Lacey
Moores, where we want to helppeople build big businesses and
live big lives.
We think every episode's gonnamaybe give you one ingredient

(00:22):
that you could add to yourrecipe to create your own secret
sauce.
Let's get into it.
Okay, Lacey, this we were as wewere trying to come up with
episodes, uh what we were gonnatalk about.
This one really rang true.
We're both coaches.
You were talking about likewhat is working or what

(00:43):
consistent problems are youseeing with some of your
students right now.
Uh, and whenever we see that, Ithink it leaves clues.
Like there's probably a lot ofpeople that are also dealing
with that.
So let's talk about it.
Uh, chasing too many things, Ithink was kind of a theme.

Lacey (01:00):
Yeah.

unknown (01:00):
Yeah.

Lacey (01:00):
So you asked me, hey, what are your students
struggling with right now?
You know, I said it's funnybecause I had just coached right
before you and I got on a call.
And I said two of my studentshad very similar issues.
Um, the first one said, Hey, Iam doing this new program that
helps me chase new accounts, andthen uh I have these dialers
and I have all this stuff, andthen I'm also doing this.

(01:22):
And what I would like out ofyou, because I always ask my
students, what's one thing I canhelp you with?
So two of them, they're thethese are the responses.
And he goes, So I would likefor you to give me one or two
more things that I can beworking on.
Right?
So you're already laughingbecause you're a coach, but I'm
writing this stuff down.

Chad (01:37):
I'm also laughing because I'm guilty.
I mean, I've definitely ADHDand constantly doing 12
different things at the sametime.
My wife's sitting right here,and I'm sure can uh attest to
that that uh I'm doing too manythings at once quite often.

Lacey (01:52):
So I write it down.
You know, I write down his andthen I move on.
And so I have four studentsthat I'm coaching, and another
one says, Okay, what I'd reallyneed help with is I am trying to
get new accounts and where myhometown is it's small, so I'm
thinking I need to go afteraccounts in a couple of the
towns around me, but I also wantto move to Florida soon and I

(02:13):
want to get accounts there.
And so when I'm looking at howdo I do all of this, I get very
overwhelmed and I just quit.
So I need help with that.

Chad (02:21):
And so very I think that pretty much anybody listening to
this probably can uh relate tothat.
Like uh if it's businessentrepreneurs listening to this
can definitely relate tooverwhelm of like so many things
going on that it'd be it's it'sparalysis by analysis, like so
many options that you do none ofthem.

Lacey (02:39):
Right.
And what we're talking aboutright now is working on your
business, not in your business.
And so when she said, I juststop, she goes back to working
in her business because it'scomfortable, right?
And when she's trying to workon it and what that future looks
like, when it's overwhelming,she just quits.
And so both of these two weresuch such similar, you know,
requests on Lacey, what would Ido here?

(03:01):
Um, and so I'm gonna start withthe second one.
I said, when how soon do youwant to move to Florida?
And she's like, Well, I'd loveto be there in 12 months to 24
months.
And I said, Okay, so if you'rewanting to move there in 12
months, tell me why it would bea good idea right now to be
focusing on all these othertowns around you that you live
at now when you plan on moving.

Chad (03:20):
Which is literally like as far away from Florida by the
growth line, it's literallyPacific Northwest, as far as you
could get.

Lacey (03:27):
Yeah.
And I asked her that questionand she looks at me and she's
like, I hear you.

Chad (03:33):
Got it.
Yeah.
Yeah.

Lacey (03:34):
I said, so if the plan's to move to Florida, why would we
not take all the time thatwe're gonna be working on our
business and planning plansaround what we can do to build
out in Florida?

Chad (03:44):
Yeah, because if she goes and creates new accounts in the
Pacific Northwest, she'sliterally delaying the time that
she gets because now all of asudden she's got to start like
managing those accounts.
Yeah, you know, they don't justlike magically get set up and
they're perfect, like you'vegotta keep them coming in and
like literally she's delayingher timeline that she gets to
Florida by focusing energy onthat.

Lacey (04:01):
And that's her goal.
And so when we talked about hergoal and we asked those
questions, she instantly waslike, God, I feel stupid even
asking.
But she knew clearly at thispoint what she needed to do,
right?
And so some of the homework Igave her was researching
directly what that looks likeand only for Florida, nothing
else.
I want you to remove everythingelse, and this is all we're

(04:23):
gonna focus on.
And you could literally see hershoulders just relax, like,
okay, that's a lot easier.

Chad (04:30):
Yeah, we're trying to figure out how to do all these
different things and how tomanage it, and also go home and
be a good dad and a good husbandand a good wife and a good mom
and a good person in thecommunity and all of those
things, and then it becomes sooverwhelming that you are like
not doing any of it well.
Uh yeah.

Lacey (04:49):
So if that's your goal, let's focus on that, let's only
focus on that, let's get rid ofall the other noise, and you can
do it.
And she just was like verythankful.

Chad (04:57):
Now and these are high, high, high producers too.
These are people that you'dthink that would know this.
Very high.
Um, you and I have been doingthis a long time.
This resonates with me, bigtime.
So this is not something that'slike, oh, you'll hit a point
where like you you've got itfigured out that you just know
this stuff.
No, you gotta be reminded ofthis uh a ton.

Lacey (05:15):
Well, I think that's such the important part of this
message is you know, when froman outside and me being able to
hear what they're asking forhelp on, and of clearly like I'm
when she's telling me thesethings, I'm clearly thinking,
like, and I'm not gonna beingrude here, but really, like the
answer is so simple.
But it wasn't simple to her.

Chad (05:34):
Not to her, right?
Because she's too close to it.

Lacey (05:36):
She's too close to it.
And to have somebody that youthat cares about you and cares
about your business, but can bevery direct and be very like
clarifying or simplifying,whatever the term is, like I
think it's so important that weconstantly, no matter what level
we ever get to, that we havethose type of people in our
lives that will help us withthose because we do get in our

(05:57):
own way, we do clout everythingourselves.
Not it doesn't, we don't needanybody else's help to do that,
we do it ourselves.

Chad (06:03):
Um, and so whether it's in coaching or just in life in
general, like you've got to findsomebody that will tell you
like it is that's willing tolook at things from a different
lens, right?
They can take a step back andsay, Oh, this is simple, this is
what you should do.
Like I've got a bunch I havepeople like that in my life, and
yeah, once you make space andmake time to be able to actually

(06:25):
talk through it, that thosepeople are vital, but I think
that we don't want to admit ourproblems and that's not to ask
for help enough.
Yeah.

Lacey (06:33):
And I think we people think of asking for help as
weakness, and I think the moreand more you learn to ask for
help, the easier things become.

Chad (06:41):
Yeah.
Um but be that person forsomebody else too.
Be that person for somebodyelse.

Lacey (06:46):
And to listen.
But I also think sometimes wealways like to get people that
we know who's gonna give us thefeedback we want.
That's who we tend to want toask the questions to, right?

Chad (06:56):
Uh or just going to do what you ask, because the what
they ask you was to give themtwo more things.
And so a lot of people willtake that very literally and
give them two more things.
So you need somebody who iswilling to see the forest from
the trees and be like, that'snot your problem.
Yeah, this is the problem.

Lacey (07:11):
Yep.
So, yeah, let's go back over tohim.
So he said the same thing.
So he he's doing this, and thefirst thing he said he's doing
is very deep.
Like it's a ton of work, it'svery time consuming.
It is a lot for someone to takeon their plate.
And then he tells me he's doingsomething else, and then he
asked me for two more things.
And so went went back to himand I said, Tell me why you
think you actually need two morethings.

Chad (07:34):
What was his answer?

Lacey (07:37):
Silence.
Because when I just asked thatquestion, he was like, Yeah, I
don't, do I?
And I'm like, Why are youasking for more?

Chad (07:47):
Because we always think if you're chasing something, you
always think there's some new,some new strategy, something
brand new that says, Oh, if youjust tried this, everything
would be much easier.

Lacey (07:56):
There's no shiny objects, people.

Chad (07:58):
Yeah, we're looking for it.

Lacey (07:59):
Everyone wants to chase all the squirrels.
Right.
Right.
And we want to be doing all ofthese things when we do all
these things and all of likewe're giving all of them.

Chad (08:07):
Yeah, he's already chasing a bunch of squirrels, and he
just asked you to give put twomore into the yard and go chase
those two.

unknown (08:12):
Yeah.

Lacey (08:13):
Like, let's just focus on the one or two things.
And so, and honestly, my answerto him was the second one that
you said I'd cut it out.
I'd go all in on the first one.

Chad (08:21):
I love that.

Lacey (08:22):
It's a lot, like, cut that one out too.
And I'm not saying never do it,but I'm saying come back to
that.

Chad (08:27):
Yeah.

Lacey (08:28):
Let's focus on this one and give it our all.
And if if anybody else tries todistract you from that, the
answer's no.
Until it can be a yes.
But it's a no right now becauseyou don't have time.
Your time needs to go herebecause this is the one thing
that you're committing to.

Chad (08:42):
I think that's an overarching message for me is uh
in like through thisconversation uh is have one
thing that you have amonomaniacal.
I love that word.
I try to uh put it into everyepisode if you haven't noticed,
but have a monomaniacal focus onone thing that is your like

(09:03):
guide, is like your compass,right?
So like if you've got thatthing is for your business and
also for home, probably like youshould probably not just be all
monomaniacal focus on business,but hear me out.
Like have one for business.
That's your monomaniacal meanslike soul, uh, and you're crazy
about that one thing.
That that's what you're that'swhat you're all in on.

(09:24):
Everything else, you have todecide, does that get you closer
to that goal?
And if the answer is no, thenprobably say no to that thing.
Um, but that's your like that'sthe question that you ask
yourself.
Like, okay, this is mymonomaniacal focus, everything,
every opportunity that comes up,everything else does that.

Lacey (09:44):
Let me just believe that.
And so here's what um, and Iwas a little a young girl, and
this is the easy version ofthat.
Um, but this is what our pastoralways said, and I I can still
hear it over and over.
So when you're saying that bigword, here's what I hear.
The main thing is to keep themain thing, the main thing.

Chad (09:59):
Yeah, I like that too.

Lacey (10:01):
It's just like we we get everything so confused, and we
twist everything up in ourminds, and we try to go so many
different places.
The main thing is just to keepthe main thing the main thing.
I had a text message from umour CEO of sales.
I don't even know the title.
You know, just say, hey,September's look incredible.

(10:22):
Tell me what you're doing.
Everyone wants to know.
And I this is honestly myresponse is I said, I'm not
letting people like you distractme.

Chad (10:31):
This is your boss.

Lacey (10:32):
It's my boss.

Chad (10:33):
Yeah.

Lacey (10:33):
No, I love her.

Chad (10:34):
She loved me.

Lacey (10:35):
And she laughed with it.
But it's true.
Like, how many text messages dowe get with the the coaching
group and this and that andthat?
Hey, who can do this?
Who wants to lead this?
Who wants to do this?
Who wants to be in?
I mean, I could spend all thetime doing that.
We all could, you know, like II so many of my agents that I
work with are like, yeah, I I Iteach this class, I do this for

(10:57):
my my agent.
I yeah, like all of it, right?
And I just got to the pointmyself where I'm like, I'm not
gonna let you distract me.
I'm gonna work on this onething right now.
Yeah.
And it is such a freeing placeto be, too.
It doesn't mean I'm not gonnado it later.
It's just not right now,because right now I haven't got
this done.

Chad (11:16):
Yeah, it doesn't align with your one thing, and then
once you finish that one thing,then you have space to pick your
new one thing.
I love that.

Lacey (11:23):
But it's not all this extra weight, and I think all of
us carry all this extra weightand we don't have to.

Chad (11:29):
Right.

Lacey (11:29):
We choose to, and we don't like it.

Chad (11:33):
So what's the takeaway?
Find your one thing.
Simplify.
I think find your one thing.

Lacey (11:37):
You say your word and then I'll say mine.

Chad (11:39):
Monomaniacal.
Yes.
Monomaniacal focus is the whatthe one thing.
Yep, but you have to figure outwhat it is, right?
Like the takeaway from thisepisode is figure out what that
is, and then put that aboveeverything else and make that
your North Star.
That's my takeaway, anyways.
Put that in your own words ifyou'd like.

Lacey (11:55):
And then two be okay to say no to other things or not
right now.

Chad (11:59):
Yeah.
And then find somebody thatwill hold you accountable.
Yeah, and and and also like notjust tell you what you want to
hear.

Lacey (12:06):
Right.

Chad (12:06):
So just straight.
I love that.
It's pretty simple.
We're under time.
We uh guys, thank you so much.
If this is helpful, would youshare it with people?
Like, if if if you figured outyour one thing and now you know
that that could help somebodyelse, just do us a favor, tell
somebody about our podcast.
Uh, follow us, share us, youknow, whatever it is.
Take a snap take a screenshotof this and send it to somebody

(12:29):
that you like.
That would mean the world tous.
We'll see you next time.

Lacey (12:32):
Thanks, guys.
Thanks.
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