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July 8, 2025 12 mins
Build While You’re Away: 5 Low-Lift Ways to Diversify Your Income Right now, I’m sitting in Poland—still in awe of the powerful women I’ve met while teaching leadership and civic engagement across the region. It’s been energizing, eye-opening, and humbling all at once. But even in the midst of this incredible work, I’m reminded that back home… my business is still running. Not because I’m glued to my laptop. Not because I’ve cloned myself. But because I’ve intentionally built income streams that don’t rely on me being live and present every day. And let me tell you something: If all my income was tied to just one client, one paycheck, or one launch—this opportunity wouldn’t have been possible. So let’s talk about how you can create that same freedom. You don’t need a big team or months of planning. You just need to work smarter with what you already have. Why Solopreneurs Struggle with Income Diversity We often think that to earn more, we have to do more. But adding more to our plates is the fastest way to burn out—especially when we’re running everything solo. The truth? You already have assets, content, and knowledge that people want. The key is recognizing it and packaging it with intention. Step 1: Audit What You Already Have Ask yourself: What am I always being asked about? What resources have I created for clients or community? What topics do I talk about again and again? For me, it was things like: Time management strategies Community-building frameworks How to stay consistent online How to balance family, business, and service These became the foundations of my worksheets, mini-courses, and digital resources. Step 2: Repackage Without Reinventing You don’t need a polished course or 12-week program to make money. You just need to solve one small problem clearly. Here are some quick examples: Turn a repeat client process into a $15 workbook Trim down a past workshop into an audio mini-course That go-to pep talk? Bundle it into a simple digital guide Think clean, simple, and clear—not perfect. Step 3: Batch Your Energy (The Solopreneur Way) When you don’t have a VA or team, batching becomes your best friend. Try this: Block off 2–3 hours/week to work ON your business Pick one format to start: PDF, audio, Canva template—whatever’s easiest Batch your tasks: Week 1: Write the content Week 2: Design it Week 3: Upload and write promo copy Use tools like Canva, Flodesk, Payhip, and Pally to keep it simple. Step 4: Plug It Into Your Ecosystem Once it’s created—don’t let it sit in Google Drive purgatory. Add it to an email funnel as a $10–$30 upsell Share it on social weekly (rotate tips, testimonials, behind-the-scenes) Offer it as a bonus in your membership or community This is what I’ve done with my Time Mastery mini-course—it’s short, simple, and adds value without adding work. Step 5: Add Low-Lift Affiliate Income I know many of you are already recommending tools and products to others. Why not earn from it? You can: Add affiliate links to tools like Canva, Flodesk, podcasting gear Include a resources page on your site Drop links in email footers or social posts You’re already doing the sharing—this just makes it strategic. Final Step: Give Yourself Permission to Start Small Perfection is a delay tactic. Some of the best money I’ve made came from messy, scrappy launches that weren’t “ready.” And guess what? Everything you build now will evolve anyway. So don’t wait to get it “just right.” Just start. You Are Not Stuck If you’re feeling like all your income is tied to one client, one job, or one big launch—I see you. I’ve been you. But I promise: You already have everything you need to begin creating new income streams that run without you. Start by auditing what you’ve already created. Pick one piece. Block time this week.
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