EP1: How this founder defined his product after saying no to paying customers

Luther Delport is the Founder of Ditto, a startup that has made significant strides in the SaaS space. Here are the key insights from his startup journey:

1. Luther emphasized the importance of focus and discipline in product development, which has been crucial to Ditto's growth.
2. He made tough decisions to say no to certain customers, ensuring Ditto stayed true to its core vision.
3. He advocates for solving real problems that his target audience faces rather than chasing trends, a principle that has guided Ditto’s strategic direction.
4. His advice to early-stage founders is to enjoy the journey and learn how to preservere through the ups and downs.