S2 E1 - Stop Setting Sales Goals Start Building Sales Systems | The Selling Point Podcast

If you're a CEO or owner of a small or mid-sized B2B business, this episode is  one shouldn't miss.

Most companies don’t struggle because their sales goals are too ambitious, they struggle because they don’t have the sales system required to achieve those goals consistently. In this episode, “Stop Setting Sales Goals. Start Building Sales Systems", I break down the shift every SMB leader needs to make before planning for 2026.

You’ll learn:

• Why goals alone won’t fix inconsistent sales
• The difference between “activity” and effective execution
• What a real sales system looks like
• Why SMBs feel sales pain more intensely than large companies
• How strong sales leadership turns chaos into predictability
• Where Fractional Sales Management fits into the growth plan

If your sales results swing month to month, rely on one or two top performers, or feel impossible to forecast, this episode shows you exactly what’s missing and how to fix it.

This is the roadmap to predictable, repeatable revenue for SMBs.

Listen if you want to learn how to:

• Build a structured sales process that actually gets followed
• Diagnose what’s really slowing down your pipeline
• Improve forecasting and pipeline accuracy
• Strengthen your team without adding unnecessary headcount
• Turn goals into systems — and systems into growth

About Transformative Sales Systems
We  help CEOs and SMB owners implement real sales leadership, structure, and accountability through Fractional Sales Management. If you want a sales engine that produces results on purpose — not by accident — you’re in the right place.

Book a Strategy Call
Ready to build the system behind your sales goals?
https://transformativesalessystems.com/sales-leadership/

Straight talk for CEOs and business owners who want a sales engine that works.