The SEO Mad Scientist
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape. Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered. But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence. Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today! And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!
Episodes
In this episode, we dive into our latest SEO experiment testing the power of Google Stacks and Cloud Stacks to enhance local SEO rankings. For a month, we optimized a series of interlinked Google and cloud-hosted properties, all designed to boost visibility for a towing company in Tallahassee. From Google Drive, Docs, and Maps to cloud platforms like AWS and Firebase, we crafted a web of connections aimed at reinforcing locat...
🔬 Read the Full Test: https://web20ranker.com/seo-test/how-strong-is-the-impact-of-citations-and-signals-in-map-rankings/
🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed...
Custom Signals: https://web20ranker.com/custom-link-building/
...Highlights From Episode 10 - The SEO Mad Scientist:
- The episode explores the impact of AI-generated content on Google Business Profile (GBP) rankings, highlighting a test where AI-created landing page content significantly influenced local SEO performance.
- A detailed analysis reveals the role of competitor parity and domain changes in SEO strategies, showing how these factors affect rankings and the importance of content s...
Highlights From Episode 9 - The SEO Mad Scientist:
- Mike explained how the team structured the test website and GBP listings to measure the impact of landing page optimization.
- He discussed the crucial role of AI-generated content and semantic optimization in enhancing content relevance and search results.
- Mike emphasized the unexpected yet substantial impact of small business-related keywords and brand terms on website rank...
Highlights From Episode 8 - The SEO Mad Scientist:
- The team delves into the significant impact of custom signals on search engine rankings, shedding light on the key factors driving their effectiveness in boosting website visibility.
- They explore the crucial correlation between on-page content and off-page signals, emphasizing the importance of aligning these elements for improved SEO performance.
- The discussion on soundp...
Highlights From Episode 7 - The SEO Mad Scientist:
- The hosts Mike and Lasha discussed the intriguing results of their recent on-page SEO test.
- They revealed the significant impact of keyword-rich headings on local rankings and map rankings.
- Additionally, they explored actionable strategies for optimizing website content and maximizing SEO effectiveness.
🔍 Explore more SEO tests & submit your own test ideas: https...
Highlights From Episode 6 - The SEO Mad Scientist:
- As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles.
- They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of various brand properties and ...
Highlights From Episode 5 - The SEO Mad Scientist:
- Mike and Alex delved into cutting-edge techniques for maximizing on-page SEO, emphasizing the importance of structured lists, headings, and long-tail keywords in boosting website visibility.
- They shared insights regarding the significant impact of multimedia content, particularly YouTube videos and Google Earth, on search engine rankings.
- They discussed exclusive findings f...
Highlights From Episode 4 - The SEO Mad Scientist:
- In this episode, Mike and the team revealed the launch of our new testing library, housing all the SEO tests we've been running.
- They emphasized the significance of relevant website content for improving SEO rankings, offering insights into crafting compelling content tailored to target audiences.
- They uncovered intriguing parallels between Click-Through Rate (CTR) and link...
Highlights From Episode 3 - The SEO Mad Scientist:
- In this episode, Mike and Alex delve into the concept of mini networks and their role in revolutionizing SEO strategies.
- They offer a detailed comparison between mini networks and traditional web 2.0 networks, shedding light on the unique advantages and benefits that mini networks offer.
- Tune in to discover actionable strategies for leveraging mini networks to achieve signi...
Highlights From Episode 2 - The SEO Mad Scientist:
- In the episode, Mike, Sophie, and Alex dissected recent Google algorithm changes, highlighting their impact on website rankings and optimization strategies.
- They shared practical tips on optimizing meta descriptions and using location tags for improved local SEO performance.
- Also, they discussed ethical considerations in SEO, emphasizing the importance of integrity and outl...
Highlights From 1 Episode - The SEO Mad Scientist:
- As Mike and Sophie discussed, the podcast is now SEO Mad Scientist, focusing on data-driven testing for real SEO results.
- They highlighted updates to the dashboard and tools, aiming for seamless integration for user convenience.
- They stressed the importance of strategic testing, sharing insights from press release and YouTube video ranking tests. Understanding interlinking ...
Highlights From The Episode:
- Mike, Sophie, and Alex delve into various SEO tests we have conducted, including:
- Local proximity test
- YouTube strategy for local rankings
- Anchor text of local for geographical relevance
- They also discuss advanced techniques such as:
- Domain authority stacking
- Entity stacking
- Use of terms like link wheels and broken link wheels.
- They show the importance of defining terms in SEO and the relevance of dif...
Highlights From The Episode:
- Mark, Mike, and Sophie dive into the latest AP program and dashboard updates, unveiling tier discounts and signup notifications.
- Explore the impact of AI on search and Google's future moves, while tackling the smart home privacy debate.
- Question Google's tech trajectory and embrace the importance of taking shots and learning from failure.
SEO Discussion:
00:00 Introduction
02:08 Tiered d...
Highlights From The Episode:
- Mike and Sophie divulge invaluable insights into the evolution of the SEO mindset.
- Unravel the mysteries behind recent Google updates, including the introduction of the new phone number button in search results.
- Explore how technologies like ChatGPT and the Rabbit AI device are revolutionizing the SEO industry.
SEO Discussion:
0:00 Introduction
01:10 Mindset in SEO
04:14 Dashboard devel...
In episode 222, Mike and Sophie discuss real life uses for custom GPTs, the importance of data visualization and the benefits data views bring to SEO analysis.. Web 20 Ranker (Nate) is continuing to build out new features to the dashboard with a big update on the horizon - overlaying algo updates, product purchases, and custom annotations over Google Search Console data.
Mike then discusses his recent deep dive into our Cust...
Highlights From The Episode:
- In this episode, Mike and Sophie discussed the evolving landscape of Google Notes, emphasizing its potential as a viable platform for content discovery and expressing Mike's interest in finding high-volume note sites for further exploration.
- They introduced AlgoMatic, our backlink analysis tool in testing, set to revolutionize SEO by simplifying the reverse engineering of competitors' linking s...
Highlights From The Episode:
- In this episode, Mike and Sophie spill the beans on our exciting new service – Local Engagement Signals. Discover how this game-changing addition can enhance your campaigns and make a lasting impact on local search results.
- Mike Milas shares insights into the upcoming 2024 tests, including single variable on-page factors, advanced schema and markup experiments, and the power of premium citation...
Highlights From The Episode:
- In this episode, the team introduces Mike's revolutionary AI training designed to boost productivity. They also unveil a handy social media tool for seamless content generation and scheduling.
- The discussion covers topics like the impact of press on rankings, the launch of an SEO testing library featuring mad scientist tests, and significant updates to Monthly GBP and Managed SEO campaigns.
Highlights From The Episode:
- In this episode, we're joined by the brilliant Simon Cornelius, who unravels the first key highlight – the power of entities and schema. Simon takes us on a journey, revealing how these tools can become your SEO secret sauce, helping Google truly understand the essence of your website.
- Dive deep with hosts Mark and Mike as they showcase the seamless integration of a cutting-edge dashboard with ...
Popular Podcasts
Introducing… Aubrey O’Day Diddy’s former protege, television personality, platinum selling music artist, Danity Kane alum Aubrey O’Day joins veteran journalists Amy Robach and TJ Holmes to provide a unique perspective on the trial that has captivated the attention of the nation. Join them throughout the trial as they discuss, debate, and dissect every detail, every aspect of the proceedings. Aubrey will offer her opinions and expertise, as only she is qualified to do given her first-hand knowledge. From her days on Making the Band, as she emerged as the breakout star, the truth of the situation would be the opposite of the glitz and glamour. Listen throughout every minute of the trial, for this exclusive coverage. Amy Robach and TJ Holmes present Aubrey O’Day, Covering the Diddy Trial, an iHeartRadio podcast.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m. Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. Listen to this podcast in New York Times Audio, our new iOS app for news subscribers. Download now at nytimes.com/audioapp
Listen to 'The Bobby Bones Show' by downloading the daily full replay.