The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita
Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.
Episodes
https://page2pod.com - In this landmark 100th episode of the Page 2 Podcast, Rand Fishkin returns to reflect on life after Moz, the liberation of leaving venture capital behind, and his journey with SparkToro. He opens up about the recent Google API leaks, the real impact of AI and LLMs in marketing, and how the digital landscape is evolving toward a zero-click future. With transparency, humor, and loads of insight, Rand dives deep...
https://page2pod.com - In this episode, Jon Clark and Joe DeVita engage with Metehan Yesilyurt to explore the evolving landscape of SEO in the age of AI. They discuss the transition from traditional SEO metrics to new paradigms influenced by AI technologies, including the concept of Rank Fusion and the importance of brand visibility.
The conversation delves into practical strategies for optimizing content for AI search engines, the...
https://page2pod.com - What happens when search engines evolve into answer engines and AI determines what your audience sees? In this episode, Jon Clark and Joe DeVita talk with Amos Ductan, SVP of Search at Razorfish, about the radical shift from traditional search to AI-powered discovery platforms like ChatGPT, Perplexity, and Google's AI mode.
Amos dives into how Razorfish is merging SEO and paid media strategies, preparing for a...
https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we sit down with Chris Reynolds, SEO Director at Indeed and former SEO leader at eBay, to unpack how massive enterprise websites manage SEO at scale.
Chris dives into:
• Leveraging machine learning for indexability decisions
• The trade-offs between internal linking and XML sitemaps
• How Google’s indexing API and Google for Jobs are changing the SEO game
• What ha...
https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we dive deep into LinkedIn Ads with AJ Wilcox, the founder of B2Linked and one of the top voices in B2B advertising. AJ shares his journey from SEO to mastering LinkedIn ads, discussing the nuances of account setup, bidding strategies, and the importance of understanding the learning phase.
With over $200 million in LinkedIn ad spend managed and direct experien...
https://page2pod.com - We sit down with Matt McGee, founder of the SEO Savvy Agent, to unpack why most real estate agents struggle with SEO, and what to do about it. From earning organic leads to dealing with IDX duplicate content, Matt shares decades of experience from journalism, in-house SEO, and working alongside major digital platforms.
This episode is essential for any real estate pro ready to ditch paid leads and build a long...
https://page2pod.com - In this episode of the Page 2 Podcast, we welcome Duane Forrester, SEO pioneer, former Bing evangelist, and founder of UnboundAnswers.com. Duane dives deep into how AI is reshaping the world of search and what that means for content creators, SEOs, and businesses alike.
From the evolution of Bing Webmaster Tools to the semantic structures that drive modern optimization, Duane shares battle-tested insights on ...
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita welcome back Kevin Indig for a deep dive into the changing SEO landscape in 2025. From AI overviews reshaping Google search to new content strategies, Kevin shares actionable insights for brands navigating the future of organic growth.
Kevin breaks down his groundbreaking studies on e-commerce SERPs, usability in AI-driven search, and the evolutio...
https://page2pod.com - In this episode of the Page 2 Podcast, we site down with Michelle Morgan, co-founder of Paid Media Pros and one of the most respected voices in PPC, to talk about how paid media actually works for B2B.
Michelle dives deep into the evolving landscape of Google Ads, LinkedIn, YouTube, Facebook, and more, sharing practical strategies for marketers navigating automation, AI, and ad fatigue.
From performance-max ca...
https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Luigi Ferguson, who leads holistic search at Intuit (QuickBooks), joins Jon and Joe to break down the future of search. It’s no longer SEO or SEM—it’s all about playing on the same battlefield. Luigi explains why collaboration between paid and organic teams is no longer optional and how AI is reshaping the rules.
From AI Max and automation to fighting click fra...
https://page2pod.com - What happens when the gatekeepers of search stop sending traffic, but still take the content? In this milestone Episode 90, Marshall Simmonds (Defined Media Group) joins us to trace SEO’s journey from white-text-on-white-backgrounds to log-file analysis, AIO, and LLM.txt—plus what publishers must do right now. He even shares the wild story of spinning up a mirror test server so Google (and others) could pound...
https://page2pod.com - What does it take to run a multi-brand content machine—and decide what not to publish? Ryan McGonagill, VP of Content at Centerfield, breaks down how his team powers 10+ owned brands like business.com and security.org while keeping content simple, useful, and relentlessly user-first. We dig into why personalization beats flashy interactives, and how to design for real decisions—not vanity metrics.
You’ll hear ...
https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4.
Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before ...
https://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas.
Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshaping the SEO industry, driving a renaissance in link building and authority building st...
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape.
They dive deep into how EY is tackling the ris...
https://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan Bajaio—CEO of VibeLogic and CMO at Turno—about why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy.
Stephan brings hard-earned wisdom from scaling Conductor's SEO team and his eye-opening time at WeWork. He challenges the ...
https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising — including the wild story of how saying “no” got her dinner with Richard Branson.
Akvile breaks down her tactical playbook for scaling social ad campaigns, leveraging AI tools for efficiency, building a boutique agency wi...
In this episode of the Page 2 Podcast, we sit down with Patrick Hathaway, co-founder and CEO of Sitebulb, a standout technical SEO crawler tool that has evolved from a desktop solution to a powerful cloud platform. Jon Clark and Joe dive into how Sitebulb carved a niche in a crowded SEO tool landscape, what makes its "hint-based" reporting so game-changing, and how it's built to thrive in the AI and JavaScript-heavy SEO future.
Patr...
How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success.
From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead...
https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution.
John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about ne...
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