Hey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking things up for publishers, you won’t want to miss this one.
We kicked things off with a look at the Google Helpful Content Update – a real curveball for big publishers, including affiliate sites like Finder. Zak shared his thoughts on the turbulence and how AI is flipping the open web on its head.
The hot topic of AI mode in search results, especially with its current US focus, took centre stage. We explored how Finder navigates AI overviews and the shift towards zero-click searches. Spoiler alert: while traffic might take a hit, the quality of leads can actually improve.
We also chatted about ranking in AI results. It’s not just about keywords anymore; it’s about being quoted. Zak emphasised the importance of concise, skimmable content – think of it as crafting every piece for a featured snippet. Plus, the role of video content and enticing titles came up as potential game-changers.
Zak didn’t hold back on where he thinks SEO is heading. The future seems to favour those who can blend creativity with technical finesse, and those who build genuine, memorable user experiences on their sites.
For all you SEO warriors out there, the takeaway is clear: diversify your presence, keep your content concise and user-friendly, and always be ready to adapt. Oh, and don’t forget to engage with your audience beyond just the written word.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.