The Set Up | Marketing and Music

Caleb Hawley is a New York City based songwriter and performer. In his decade-long career, he has released five albums and played over 1000 shows. Citing main influences such as Randy Newman and Janet Jackson, his songs often combine catchy melodies with dark and satirical lyrics. Combining catchy melodies with dark and satirical lyrics, one has to be careful not to slip while dancing in a puddle of their own tears. 

There was a ti...

Austrian Alps-based Americana songwriter Prinz Grizzley veered into the Americana lane with two critically-acclaimed albums that led to playing festivals around the world, recording with Erin Rae, and sharing bills with folks like Yola, Tyler Childers, Molly Tuttle, Charley Crockett and many more.

Today we are joined by Prinz to discuss his new singles, “I Keep On Searching” and “Payback Day (I’ll Give No Warning)," and his t...

Today we are joined by Brenden Starr, an Alternative/Pop/Rock artist with a national audience as well by auditioning for 13-Time GRAMMY Award-Winning Artist Lady Gaga as a backup tour singer and qualifying for television shows like American Idol and X Factor. We discuss his debut album 'Hopeless Romantic' in today's episode.

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3:00 Hopeless Romantic

11:25 Journey into Music

16:15 TV Shows

29:00 What do you want to be k...

Today, Scott Grady from The Mercy Stone joins us on The Set Up podcast to discuss their newest release ‘Crash’.’ Scott shared the heartbreaking story behind the beautiful ballad of a song and how the song was created.

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2:00 Crash

10:00 Songwriting Process

19:30 Evolution of the band

23:00 Meeting Mia, lead singer

28:30 Fanbase

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Watch Crash here: https://youtu.be/2Ag4SSruERo

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If you enjoy the podcast, would you please consider ...

Sin. is an Indie / Psychedelic Rock band based out of Chicago. Their sonic sound pulls influence from the likes of Ty Segall, Iggy Pop, Wilco, Alex (Sandy) G, and more. Their lyrical topics embrace the human experience, giving into desires, reclaiming the biblical term "sin" in a somewhat positive but melancholy light. With Ethan Oliver on vocals and guitar, Brian Chindblom on guitar and backup vocals, Joe McTague on bass, and Cale...

Today, we are joined by Dan aka Daniel G Harmann. DGH's songs draw the listener in with their dark and smoky feel while escorting you through life's landscape of pain and redemption in a way only a trusted friend can.

In 2022 he suffered an injury that kept him bedridden for a month. Without the ability to sing or play guitar, he recorded an ambient/instrumental EP from bed, while using an OP-1 keyboard, midi keyboard and computer....

Today, we are joined by Ken Newman. Ken is a San Francisco-based rock Singer Songwriter with a passion for change and a mission to help the homeless in california.

His album, “What Am I Afraid Of?” produced by Scott Mickelson, was released in April of 2022 with critical praise. The music video of the title track has been awarded at 15 International Film Festivals.

Ken also executive produced and was a contributing artist on a compi...

Today, we are joined by Matt Axton. He is a California-based singer-songwriter, guitarist, and band leader. His music is a “humble slice of Americana,” with a mix of folk, roots, country, blues, and rock.

As a youth, Matt was on and off tour buses with Matt Axton is a California-based singer-songwriter, guitarist, and band leader. His music is a “humble slice of Americana,” a mix of folk, roots, country, blues, and rock. His eclect...

So excited. We are joined by another good friend of mine, Anni

Los Angeles Native Anni, previously known as Annika Grace, is a poet, singer/songwriter and creator of a house concert series in Venice Beach called ‘Saturdays at Seven’. This new era of music explores the more vulnerable, authentic and raw side of her artist project while incorporating her poetry into her music more as well. Her newest single ‘Guest List’ is out now.

H...

Today we are joined by a good friend of mine, Nellie Mar.

Nellie Mar is a singer-songwriter who writes raw, honest and emotional songs in Pop/EDM. Her focus is to see the world through a positive lens and have optimism translated through her music. Her sounds take you on a journey exploring humanity's intimate moments, expressed through soothing chords and soaring melodies.

Nellie Mar joins us on The Set Up podcast to discuss her n...

BLKZEN is an Afro-Guyanese New York native. He spends a lot of time creating and collaborating with international & interdisciplinary creators which gave him the key to understanding his process.

Zen has made many fusions of genres. Each genre is a toolkit of sounds with their own culture and feeling with distinct musical landscapes. He has been traversing across countless landscapes using these different tools and when he retu...

Xavier aka EQUIS is a New York born DJ, who started at the age of 14. At 22 years old, he has been featured on Sway in The Morning, Shade 45, as well Hip-Hop Nation and Power 105.1. EQUIS has also licensed his music from HBO Max, The CW, The Los Angeles Dodgers, The PGA Tour, The NFL Network. In addition to production credits, he has shared the stage with artists such as The Chainsmokers, Borgore, Meek Mill, French Montana, Adventu...

 Colm Gavin is an Irish singer/songwriter currently signed to BEO Records. Colm's first two solo releases (Your Endless Slumber/A Voice For The Urban Darlings) both reached number 1 in the Irish Charts at the time of their release.

Singles from his debut album have reached the top ten in notable Indie charts in Norway, Australia, USA, Canada & Japan. He has made notable inroads in the American market with his music current...

Ryan Dusick is the founding drummer of Maroon 5, an Associate Marriage & Family Therapist (AMFT), and the author of the book "Harder to Breathe - A Memoir of Making Maroon 5, Losing It All, and Finding Recovery."

In 1994, Ryan Dusick joined friends Adam Levine, Jesse Carmichael, and Mickey Madden to form the band Kara’s Flowers. They released the album The Fourth World in ’97. Following the termination of their record deal, the...

Gus Glasser is a 23-year-old Atlanta native with a style described as soulful pop and musical influences like Trey Songz, Flying Lotus, Mr. Carmack, and Marc Rebillet.

Gus recently released “Days After South Africa,’ influenced by his time in rehab there. He uses music to share his challenges with mental health and addiction. He is known for his improv performances on Atlanta campuses, with his single "A Really Damn Long Day" blowi...

Nikmoody is an Italian-American rapper from Long Island, NY.  Hopeful yet brooding, his lyrical style reflects his love for old school hip hop and grunge rock & roll. He’s known for his powerful songwriting and contagious performances. He’s hit the stage with the likes of Dizzy Wright, KOTA The Friend, and Asher Roth. After performing on Shade45, at SXSW and the Empire State Music Festival, Nik headlined his first internat...

From the inception of the band in July of 2021, Nashville rock band, CHLSY, strives to reignite 90’s sounds with their own modern “dark rock” spin and make music for others to feel seen.

Vocalist, Chelsea Gilliland, hosts several radio shows and recently partnered with the global streaming platform, Twitch. CHLSY has grown its loyal social media fan base to nearly 83.7K followers and supported the Nashville-based rock band The Crit...

Birthdayy Partyy is an electronic duo comprised of twin brothers who are native to Chicago. They are known for their lighthearted dance music energy and their goofy personalities on the internet and are known as the ‘Twin brothers who make Partyy Music for Partyy People who like to Partyy.’

Birthdayy Partyy are supported by Zeds Dead, Don Diablo, and many more. They recently released collaborations with artists like Adventure Club,...

For almost 30 years, Andrew Rodger has performed throughout Canada, solo and with his own band - Stop Yelling. After a lengthy break from the music world to begin his family, Andrew returned to music in 2020 amidst a very different musical landscape from the one he left.

Self proclaimed sadly optimistic songwriter, working from his home studio space, he has released 7 complete albums in the last 2 years. Two of which we will discus...