Wilson Zehr, founder of Zairmail, joins The Shades of Entrepreneurship to share how direct mail is evolving in the digital age. From launching hybrid mail solutions to creating Speedy, a tool for one-to-one mailing, Wilson explains how automation and audience targeting make direct mail more effective than ever. He breaks down the benefits of first-class vs. standard A mail and shares a real-world campaign success in Eastern Oregon. If you're in real estate, insurance, or service-based industries, this episode is a must-listen.
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