In Episode 207 of The Shades of Entrepreneurship, Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan, shares how he transitioned from agency employee to owner—while learning the hard truths about profitability, digital marketing ROI, and building a focused team culture.
Corey walks through how he went from managing operations to acquiring the business, what financial red flags to look out for, and why focusing on your strengths—not every shiny service—is key to sustainable growth. He also reveals how his agency narrowed its scope to specialize in SEO, Google Ads, and web development, ditching services that no longer aligned with performance or passion.
Whether you're a digital marketer, creative agency leader, or entrepreneur scaling your service-based business, this episode is packed with tactical lessons and mindset shifts you won’t want to miss.
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