In this episode of The Shades of Entrepreneurship, host Gabriel Flores sits down with Colby Varley, Vice President and Co-owner of ATS Salinas, a 40-year-old logistics firm specializing in refrigerated transportation. From driving trucks to leading operations, Colby shares his full-circle journey in the high-stakes world of perishable produce. Tune in to discover how cold chain logistics supports your favorite grocery aisle, the business lessons Colby learned in the salad bowl of America, and why customer service and specialization are the true keys to long-term success. Whether you're in logistics, food supply, or just curious about where your lettuce comes from, this episode delivers.
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