In this episode of The Shades of Entrepreneurship, host Gabriel Flores interviews Aaron Rokstad, third-generation entrepreneur in the power industry and founder of Rokstad Power. Aaron shares his journey from growing up in a family-owned utility business to launching Rokstad Power in 2008. He discusses the evolving challenges of the power line industry, including labor shortages and rising demand driven by AI, data centers, and electric vehicles. Aaron also opens up about Rokstad Power’s recent financial struggles and a hostile takeover attempt, offering valuable lessons on creative financing and the importance of company culture. Tune in to hear how Aaron is turning adversity into opportunity and preparing for his next entrepreneurial venture.
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