The Sharon Francisco Show

What if the moment you stopped hiding was the moment everything changed?

In this uplifting conversation with Personal Brand expert and 14x author Jane Anderson, we explore how personal brand, integrity, and courage can open doors — not just in business, but in life.

Jane was one of the first mentors who helped me see that being myself wasn’t too much — it was my greatest advantage. We talk about confidence, connection, and how to bui...

Tired, foggy, cranky — and told it’s “just menopause”? In this episode, I share how brain fog nearly derailed me, the turning point I found in functional medicine, and why you should never settle for “this is just how it is.”

Mentioned in this episode:

• Why it’s not always menopause
• Coping strategies that keep us stuck
• My eight-month transformation with functional medicine
• The lesson: never stop searching for answers
• An invitation to ...

If you’re not getting the response you want — from clients, team, or even loved ones — it’s not them, it’s how you’re communicating.

In this episode, I unpack one of my favourite NLP principles: communication is the response you get. You’ll hear why “they should just know” is a myth, how silence often gives permission, and why tricky conversations are where growth happens.

With stories from business and life (including our “Love Acco...

Scaling isn’t just about numbers — it’s about balancing growth, systems, and self-care. For bookkeepers, accountants, and business owners, that often means pricing struggles, letting go of control, and creating boundaries that stick.

In this episode, I share how Dr Carol Dweck’s research on fixed vs growth mindset applies directly to business. A fixed mindset keeps us stuck in fear, while a growth mindset opens the door to confident...

Most of us didn’t start our businesses thinking about marketing and sales. Our client base often grew organically — through referrals, word of mouth, or just showing up. But here’s the truth: relying solely on referrals can be risky. If they dry up, or the wrong types of clients come through, we’re left building a business by default rather than design.

In this episode, I share why marketing and sales aren’t dirty words, but essenti...

Sometimes the thing that keeps us going isn’t stamina, skills, or even sheer grit — it’s belief.

In this episode, I share a story about rats (yes, real ones) that completely changed how I think about endurance, business, and why so many of us keep “swimming” even when we’re exhausted. You’ll hear how a 1950s experiment revealed the hidden power of belief, and how it shows up in the way we run our businesses and live our lives.

We’ll ...

Even the smartest, most capable bookkeepers and accountants sometimes avoid their own numbers. Not because they’re lazy or bad with money — but because it feels uncomfortable to face the truth.

In this episode, we uncover the hidden habits that sabotage profit, from not tracking client profitability to skipping superannuation for ourselves. We’ll explore the money beliefs that keep us stuck, why our best clients often end ...

What makes someone walk away from a secure corporate career just before a global pandemic — and end up building a thriving bookkeeping firm almost by accident?

In this episode, I sit down with my very first guest, Mark Moore, to uncover the real story behind his leap from burnout in the hotel industry to building a bookkeeping business that not only survived COVID but grew because of it. From the challenges of raising a premature ba...

“I’m just a bookkeeper.” It sounds harmless, but that one little word — just — can shape your entire business identity.

In this episode, I dig into how your self-image affects everything: your prices, your boundaries, your time freedom, and the calibre of clients you attract. We’ll look at how quietly self-worth shows up in business — and how it holds you back without you even realising.

I also share a powerful scene from The Perks o...

Confidence isn’t something you’re born with — it’s something you build. In this episode, I dive into the real roots of confidence, including the powerful moment in my childhood that shaped how I show up today… and why so many women still feel like outsiders in business and life.

We’ll unpack what confidence actually is (and isn’t), the role of failure, imposter syndrome, and why confidence grows not through thinking or perfection — ...

Our deeply ingrained beliefs and inner dialogue shape how we show up in business — often without us even realising it. In this episode, I talk about how impostor syndrome, procrastination, and outdated identity stories sabotage our success… and what to do about it.

You’ll hear real-life examples, including how I grew up on a remote sheep station and what sheep walking to dry tanks has to do with your pricing, your habits, and your b...

Welcome to the very first episode of The Sharon Francisco Show! In this episode, I share why I created this podcast, what you can expect in future episodes, and how mindset has shaped everything in my life — from backing myself through failure and reinvention, to finding love (in a very French way).

You’ll hear what this show is really about — honest stories, bold mindset shifts, practical business insight, and a deep beli...