How to Turn Setbacks Into Comebacks – with Che Brown
What does it take to bounce back when life knocks you flat?
In this powerful episode of The Shift, Amy Pechacek sits down with globally renowned sales leader Che Brown to unpack the moments that defined his journey — from losing it all to building a sales empire.
Che shares:
✅ His raw “never again” moment watching his car repossessed in front of his kids
✅ The breakthrough lesson that “selling equals service”
✅ Why entrepreneurs must stop chasing flashy strategies and simply “do what you know”
✅ How to build revenue that lasts — not just for you, but for the legacy you’re creating
Che isn’t just talking theory. He has helped generate over $400 million in revenue and coached thousands of entrepreneurs to scale with his 7-Figure Sales Team concept and CEO Sales Agency model.
And this year, you can experience him live on stage at ELEVATE 2025 – a three-day leadership summit hosted by Alpstra & Co. Get ready for practical strategies, inspiration, and the chance to shift your business and life to the next level.
Connect with Che Brown
Website | Instagram | Facebook | LinkedIn
Connect with Amy Pechacek
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Connect with Alpstra & Co.
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About ELEVATE 2025
Join Amy Pechacek, Che Brown, and other powerhouse speakers at ELEVATE 2025, a three-day leadership summit designed to transform how you lead, grow, and influence.
This year’s event is packed with insights on authentic leadership, emotional intelligence, personal branding, and building thriving businesses and teams.
📍 Dallas, Texas | September 28-October 1, 2025
🎟️ Learn more & register: www.alpstra.com/elevate-2025
Don’t forget to like, comment, and subscribe for more inspiring conversations on leadership, resilience, and growth from The Shift.
🎙️ The Shift Podcast — One Insight Away from Changing Everything
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🔗 Learn more at www.alpstra.com or www.amypechacek.com
📬 Want to connect or inquire about speaking? Email us at: info@alpstra.com
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