The Shift Spotlight!

In this podcast episode, Winter Baserva interviews Ruby Powers, CEO of Powers Law Group. Ruby shares insights into her journey as an immigration attorney, drawing from her diverse background and experiences living in six countries.

She discusses the complexities of government policies on her industry and the need for business owners to adapt to changing landscapes. She also dives into how to leverage the Eisenhower Matrix, adjusting...

In this podcast episode, Winter Baserva interviews Rick West, CEO of Field Agent. Rick shares insights into his entrepreneurial journey, emphasizing the importance of relationships and seizing opportunities.

He discusses Field Agent's innovative approach to data collection, highlighting their ability to provide real-time data at scale. Rick also shares valuable lessons learned, such as the power of deselection and the importance of...

In this podcast episode, your host, Winter, interviews the CEO and COO of Stafi, Raquel Gomes & Demetrio Rico. Stafi is transforming the way businesses handle staffing needs, particularly in the realm of remote work. Raquel and Demetrio dive into the unique challenges business owners face when it comes to hiring and managing talent, and how Stafi's innovative approach addresses these pain points.

From providing highly qualified,...

In this podcast episode, your host, Winter, interviews the CEO of Jetset World Travel, Lindsey Epperly. Lindsey shares her journey from accidental entry into the travel industry to becoming a pioneering force in modern travel agency practices. Discover how Jet Set World Travel revolutionizes the travel agency model, focusing on personalized, relationship-driven experiences rather than transactional interactions.

From Lindsey's candi...

In this podcast episode, your host, Winter, interviews the CEO of Loyalty Brands John Hewitt. With decades of experience in building successful franchise systems, John shares his insights into the world of franchising, business ownership, and scaling for success. From his early days in the World Series of Poker to founding multiple top franchise brands, John discusses the challenges and triumphs of his entrepreneurial journey.

Disco...

In this podcast episode, your host, Winter, interviews the CEO of Three Doors, Jim Manning. Jim shares his journey from humble beginnings to founding five successful companies in the real estate sector. With over 3,500 deals under his belt, Jim provides invaluable insights into the ever-changing landscape of real estate investment.

In this candid conversation, Jim reflects on his experiences, including the highs and lows of scaling ...

In this podcast episode, your host, Winter Baserva, interviews the Founder and Co-Owner of Royal Restrooms, David Sauers. David outlined his role in Royal Restrooms. His day-to-day responsibilities are diverse, ranging from selling franchises and handling administrative tasks to innovating new trailer designs. The goal? To ensure that Royal Restrooms remains a leader in the luxury portable restroom industry.

But what exactly does R...

In this podcast episode, your host, Winter Baserva, interviews the President and CEO of Lockers Unlimited, John McLaughlin. John's journey began in the most humble of settings – his family's dining room. Fresh out of college, he was skeptical about joining his father's fledgling business. With the high failure rate of small businesses looming over his head, John agreed to a two-year stint to learn from his father before seeking "sa...

In this podcast episode, your host, Winter Baserva, interviews the Chairman and Investor of WorkBetterNow, Rob Levin. Rob's journey from promoting concerts for legendary artists to revolutionizing the way small and mid-sized businesses hire talent is nothing short of inspiring. In this blog post, I'll share the insights and stories from our conversation, offering a glimpse into the mind of a true entrepreneurial spirit.

Before divin...

In this podcast episode, your host, Winter Baserva, interviews the Managing Director of Konverge Digital Solutions, Sonia Couto. Eighteen years ago, Sonia embarked on a career that would see her rise to the helm of Konverge, a company that would not only survive a significant shift but thrive as a global player in the SaaS product space. As a founder of two successful products under Konverge, Sonia has demonstrated that with vision...

In this podcast episode, host Winter Baserva interviews the President of ShopX, Eric McHugh. ShopX stands at the forefront of web3 e-commerce, offering a suite of products designed to help brands interact within the web3 space and reap various benefits. Their flagship product, Reserve X, is an NFT-powered loyalty program that provides exclusive advantages to both brands and their customers.

Since its inception in 2016, ShopX has bee...

In this podcast episode, host Winter Baserva interviews the Co-Founder and CMO of Peel, Ben Hindman. One of the key takeaways from the conversation with Ben was the significance of fun in the workplace. Ben's approach to work is refreshingly simple yet profound: if he's having fun, he's on the right track. This philosophy serves as a barometer for his professional activities. When the fun seeps away, it's a clear indicator that it'...

In this podcast episode, host Winter Baserva interviews the Founder and CEO of AdaptAbilities, Michelle Hordal. AdaptAbilities is a beacon of hope for families with children who have diverse abilities or special needs. Michelle, a former teacher, was moved by the struggles and frustrations of families with children with disabilities. This led her to establish AdaptAbilities, with its main service being respite care. This service is...

In this podcast episode, host Winter Baserva interviews the Founding Partner of Gearhart Law, Richard Gearhart. Richard explained that his job involves protecting people's ideas, including inventions, company brands, and creative works, through patents, trademarks, and copyrights.

Richard clarified a common misconception about the use of the copyright symbol. He explained that a creative work automatically receives copyright protect...

In this podcast episode, host Winter Baserva interviews the CEO of Triangle ABA, Amber Nelms. Amber revealed that she lived in India for five years and is passionate about fitness and mindset training. As a behavior analyst, Amber incorporates the science of behavior into her work. She believes in the power of training the mind and visualizing the person one wants to become. Amber's unique perspective as a consumer first, having a ...

In this podcast episode, host Winter Baserva interviews Leigh Feldman, the CEO of Bishop's Cuts in Color. Bishop's Cuts in Color is a franchise organization that helps owners bring the Bishop's brand to their markets. Founded in 2001, the company's mission is to provide salon-level services at appropriate pricing, creating a safe and welcoming space for all types of people. What sets them apart is their gender-neutral pricing, a un...

In this podcast episode, host Winter Baserva interviews Colin Sanburg, the founder of FinElevate, a company that provides financial strategies for entrepreneurs.

Colin, a multi-business owner with an executive MBA, shares his journey of entrepreneurship, emphasizing the importance of financial focus. He discusses the growth of his first business, his goals for FinElevate, and the challenges he faced during the COVID-19 pandemic. Co...

In this episode of The Shift Spotlight, host Winter interviews Victoria Kennedy, CEO of Victorious PR. Victoria shares her unique journey from convent to entrepreneurship, revealing her company's impressive $23 million annual revenue. She discusses the importance of personal branding, authenticity, and mentorship in business success.

Victoria also highlights the challenges of rapid growth, including team turnover and financial manag...

Your host, Winter Baserva, talks with the Founder and CEO of Rent To Retirement, Zach Lemaster. Zach is the brains behind Rent to Retirement, a company that has carved a niche for itself in the real estate investing landscape. They identify promising real estate markets across the country, build local teams, and offer package deals to investors who prefer a hands-off approach. From building or renovating properties to leasing and m...