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December 23, 2025 31 mins

⚡ Social Media That Actually Moves the Needle ⚡

Tessa May Marr, CEO of Marr Media Group, cuts through the noise of vanity metrics and trendy tactics to reveal what really drives growth on social media. As a strategist trusted by scaling brands, Tessa blends organic, paid, and influencer marketing with sharp EOS® accountability to build real business impact — not just likes and follows. 📈✨

In this episode, Tessa shares how raw authenticity, focused platform strategy, and disciplined execution help founders convert attention into customers while leading a tight, high-performing remote team.


Inside this practical and eye-opening conversation:


✨ Why trying to be everywhere on social media is slowing your growth — and how to “pick your lane”

🎯 How to hook fast and stop the scroll with visuals and headlines that convert

❤️ Why unpolished, vulnerable content attracts the right audience and drives real trust

📊 How EOS® creates accountability and scalability inside a remote marketing team


If you’re a business owner, CEO, or visionary who wants social media to generate revenue — not just engagement — this episode is a must-listen.


🎧 Tune in to learn how to share your story with clarity, focus on what works, and turn attention into action.


Podcast Guest:

Tessa May Marr — CEO at Marr Media Group | www.marrmediagroup.com

◾ Hosted by Winter Paskins | www.shiftspotlight.com


We’re always looking for inspiring guests. ➡️ www.ShiftSpotlight.com ⬅️

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

💼 Strengthen your leadership team. Explore fractional EOS integrator and executive services at www.gcestrategicconsulting.com


🎙️ Want to be a guest on the show? Apply here → https://gcestrategicconsulting.com/shift-spotlight-podcast

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