Episode Transcript
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Dane Shoemaker (00:03):
Hi. Welcome to
the Shoemaker Lab. This is Dane
Shoemaker. This is the officialShoemaker Films podcast where
we, often interview localbusiness owners here, though,
about their entrepreneurialjourney. We also share digital
marketing tips, for businessowners as well as video
production best practices aswell.
So if that's something thatyou're interested in, go ahead
(00:26):
and subscribe. If you'relistening to our audio version,
head on over to YouTube tosubscribe. Sometimes we have
more visual elements, charts,things like that. But today is
gonna be a quick, quick showabout, you know, basically
interview tips. This is going tobe a 2 part episode.
(00:48):
So today, we're actually gonnabe talking about, tips for
interviewees. Right? So if, youknow, as a video production
company, Shoemaker Films, we doa lot of corporate brand videos.
We, we do, you know, a lot ofnonprofit work. We interview a
lot of people.
Right? And, for for most people,it's it's kind of a a newer
(01:10):
thing. It's kind ofuncomfortable. You know, there's
there's lights, there's cameras,there's a bunch of there's
microphones or someone sittingthere across from you
interviewing. And what I wantedto do today is just provide kind
of a quick rundown.
This is something, you know,this video we're making right
now, we might send to, peoplebefore we interview them. Right?
So these are just some things tothink about if you're going to
(01:32):
be, interviewed by someone, fora brand story, maybe social
media content. So if you'reworking with a videographer,
maybe not us, but hopefully thisvideo might help you out. Right?
So really one of the best youknow, the most important things
is to start off your day. Youwanna eat, you wanna be well
hydrated. Right? And you wannahave, a good breakfast. You
(01:56):
know, if that's part of yournormal routine.
Right? If you do eat breakfastin the morning, you're gonna
wanna do that before you go getinterviewed. Right? You don't
wanna be a little hangry or, youknow, you don't want your, you
know, your stomach rumblingduring the interview process.
You know, if if you don't eatbreakfast, then that's fine.
Right? But you wanna behydrated, and, you wanna be well
(02:16):
you wanna get a good night'ssleep. Right? So you don't wanna
be showing up to an interviewwith bags under your eyes. You
know?
And then if you're not hydrated,it can kinda, come across as,
you know, be a little hoarse or,you know, your skin may not look
as good. Right? So being,hydrated, and, you know, a good
night's sleep and a littlesomething in your stomach so
(02:38):
that you can focus on the taskat hand, which is answering
questions, things like that.Right? Telling your story.
So those are kind of thebaseline things. Right? Now the
next thing is about the the thequestions and the topics. Right?
So, generally, we're gonna beworking with your with your team
on developing the direction ofthe the film or the story, for
(03:01):
the video.
Right? So, there's gonna be atheme or or a little bit of
direction, right, from, from, usand your team, we're not just
handing you a bunch of,questions without any context.
So you're gonna know why you'reanswering those questions.
Typically, we do that over aprep, maybe over an email or a
(03:21):
phone call. But if you'resitting down, you know, to be
interviewed, you should not belooking at the the questions for
the first time that day.
Right? Ideally, we're sendingthem, to the interviewees, a
week or 2 in advance, so there'ssome time to review that and
then you know a lot of peoplewhat they'll do is come up with
(03:43):
responses kind of in their heador they'll write down to take
some notes They'll do somebullet points you know, really
what we don't want to do is ishave you write out a whole
script and read that right?There's a time and a place for a
script and a teleprompter. Butfor brand stories or recruitment
videos or anytime we're we'reinterviewing, like a documentary
(04:04):
as well, like, you know, we wantthat to come from your heart
from your, you know, from yourvoice. Right?
We want it to sound natural.It's your story. We don't want
it to sound scripted, or, youknow, overproduced. Right? So
you're gonna have an idea of thequestions, you know, maybe come
up with a couple bullet pointsas so to keep you on track.
(04:26):
But we, you know, we want it tocome from your from your voice,
from your heart. Right? Youshouldn't really have to
memorize or rehearse anythingbefore the day of. So that's why
it's important to be, you know,good night sleep, well fed,
hydrated so that you're clearand you can and you can think
and and speak, from the heart.Right?
(04:46):
Just in terms of location, nowwhen we're working with your
team, to set up, the maininterviews for documentary or
brand story, etcetera, you know,it's best to do a site visit
first. Sometimes you can'talways do that. So we may need
your help in kind of identifyingthe the the space to do the
(05:08):
interviews. Oftentimes, what welike to do is a big room. Right?
We like lots of space, so thatwe can set up the chairs, right,
to be interviewed. Or if it'sstanding, you know, there's
gonna be lights. There's gonnabe typically 2 cameras, so we
wanna have room for that, andthen microphones. Right? So a
(05:29):
boom mic, things like that.
So we like to have a lot ofspace to work with, plus, you
know, you have what's calleddepth of field. So you wanna
have a little bit of backgroundbehind you. Right? The
background should look nice. Itshouldn't be too cluttered, but
we also wanna have that, achievethat kind of blurry background.
It's called bokeh. It looksreally nice and helps to
(05:52):
separate the person beinginterviewed from the background.
Room, right, where there's lotsof space behind the person being
interviewed as well as a, a awide open aperture on a a lens.
And that's a that's a topic foranother day. Right?
You know, a lot of people oftenwill recommend conference rooms,
(06:13):
you know, just because those aretypically one of the bigger
rooms in an office. However,they forget there's a big table
in the middle of the room. Sooftentimes, those rooms don't
work unless there's, you know,ways to collapse that table very
easily or maybe shove it over tothe other side. We do them all
we do film all the time inconference rooms, but it's
(06:33):
recommended oftentimes usuallyout on the main floor, maybe by
the lobby, you know, maybethere's a row of offices or
something like that where we canget, you know, some nice, you
know, depth of field, some nicebackground, and then maybe some
activity and stuff like that,that's going on in the office.
Too large of a room, you know,you can have some issues with
(06:57):
echo.
Right? So if it's a large, youknow, a large room that's very,
have a has a lot of reverb. It'svery echoey. That can cause its
own challenges. Right?
So you have to think aboutaudio. So that's a good
transition to talking aboutaudio now. Right? So I had
mentioned that we do set up aboom mic. Right?
(07:19):
So that's typically a stand thatcomes over, and it's just out of
frame. Right? There's usually aboom mic that's right here just
out of frame. Oftentimes, we'lluse a lav mic as well, a
lavalier, and hide that on theperson. And it's good to have 2
different sources of audio justin the event, that you need to
do that.
Right? It's good to have youknow, maybe there's a little bit
(07:40):
too much echo bouncing off thefloor for the boom mic. So it's
good to have that backup, orjust if something fails. Right?
If, you know, it's not pluggedin all the way or your, you
know, recording device, doesn'tcapture all that.
Right? You wanna be mindfulabout the the environmental
noise. Right? If you're outside,there could be a lot of, you
(08:01):
know, birds or, you know, streamor something like that, or maybe
you're by a busy road ortraffic. Those are not ideal
situations for, for an interviewright right by the side of a
road.
Inside an office, there's plentyof, noise as well. As I
recorded, I actually realized Iforgot to turn off the HVAC. So
you gotta think about HVAC.Right? So air conditioning, you
(08:24):
don't wanna interview someoneright underneath a vent.
Right? There's also things tothink about, like refrigerators,
if you're near a a a break roomor something like that. Right?
Or servers, right, have a, havea to it. Right?
Or any type of machinery. Right?We've done interviews in
construction sites and factoryfloors, right, where there's
(08:47):
actually machines going on. So,you kinda have to work sometimes
around that. But if as much asyou can control and think about,
the better.
Right? And those are things thatyou might have to think about.
Hey. In post, I'm gonna have todo some extra cleanup on the
audio. So just relaying thatinformation to your editor, is
important.
Right? So audio is veryimportant. So just another tip
(09:11):
on audio. You know, video can bepretty forgiving. Right?
I mean, there's audio and thenthere's video. Right? But you
can get away with bad video, butyou cannot get away with bad
audio. Right? As long as youhave good audio, you can at
least lay it over some b roll orsome other footage.
But if you don't have the audio,you have no story. You have no
(09:35):
content to work with. Right? So,audio is really the most
important thing. Let's talkabout outfits.
Right? So, the best thing to do,we usually recommend solid
colors. Right? So anything thatyou feel comfortable with. I'm
wearing black right now.
Black's a great color. Blue.Anything solid. Right? If you
(09:59):
know you're filming on, aspecific background, right, a
white wall, you don't wanna weara white shirt because you wanna
have some contrast or separationfrom the background.
Right? We also don't recommendsome crazy patterns. Right?
Stripes are not good. You know,paisley ties, right, or just
(10:19):
crazy sweaters, unless it'sadding to the story.
Right? You know, if it's like anugly sweater party or something
like that, it's it's adding tothe story, but you really just
wanna keep, the focus on theperson's face, right, and the
story. You don't want them to betoo distracted a viewer from
some crazy stuff going on theshirt. Right? Oftentimes, we
(10:42):
recommend a backup.
You never know if theinterviewee might show up and
spill some coffee on them. Andthen, you know, what do you do
then? Right? So, it's a goodidea to maybe bring a backup
outfit. If we're doing socialmedia content, typically, we're
gonna recommend, you know, ifwe're doing a batch shoot,
right, 20 to 30 short formvideos, you definitely wanna
(11:02):
bring 3, 4, 5, outfits to changeinto.
Right? Finally, on, you know,delivery. Right? So, again,
we're the experts in this. We wedo a lot of interviews.
We're gonna do our best to makeyou feel comfortable. We're
gonna have, you know, some someconversation, you know, while
we're setting up, maybe someicebreakers, some some small
(11:24):
talk, some chitchat to try andmake you feel comfortable.
Right? But do whatever makes youfeel comfortable. Right?
You know, it's not it's not anatural thing to be sitting down
in front of a camera with lightsand a bunch of people behind
you, you know, listening to yourevery word. It's very
uncomfortable. So we're gonna doour best to to to make you feel
(11:46):
uncomfortable. Do whatever youneed to do. Right?
If it's if you need to take abreak, if you need to walk
around a little bit, if you needto do some push ups, I've also
heard kinda squeezing your fistskinda can kinda help to, make
you, you know, relax a littlebit. Make sure you have a glass
of water right that that helps alittle bit Feel free to
(12:06):
interview the interviewer too.You know, this always happens
when we sit down And we startthe interview The interviewee
starts asking us questions. Hey,so like, you know, so it's
almost good to have kind of justa back and forth conversation.
Right?
Just another quick tip. We'regonna ask you questions like,
you know, what's your name?Right? And you're gonna wanna
(12:28):
say Dane. Right?
But for the purposes of a film,documentary, brand story, you
need to have more context behindthat. You need to repeat the
question as a, as a sentence.Right? So if I ask you what's
your name, you gotta say, myname is Dane. Right?
So there's someone so we can cutthat in post, into something
(12:52):
that makes sense, Right? Ratherthan it just sounds like you're
providing, you know, one wordanswers. Right? Another another
thing that I that I hear quiteoften, when we're interviewing
employees, they might be talkingabout customers or prospects,
and they refer to as, you know,them or they. Right?
(13:14):
Try and speak like you'respeaking to the prospects or the
customers. So you. Right? Right?Because imagine if you're
watching a video, you want youwanna almost, be Like you're
listening to someone talking toyou directly.
So try and use you things likethat instead of they or them So
(13:35):
that's really it. You know, tryand try and relax. You know,
this is your story. So, youknow, take breaks, take pauses.
Right?
You know, it's not aninterrogation. If the
interviewer is making it feellike an interrogation, they're
not doing a very good job. AtShoemaker Films, we do our best
to make you feel comfortable.You know, so you're gonna have a
(13:58):
nice comfortable chair. We'regonna talk to you.
We're gonna get to know you alittle bit before we dump you
know, dive into the the mainquestions. So that's really it.
So if you have questions or ifyou have interest in, working
with us, video productioncompany, give us a call or reach
out to us on shoemakerfilms.com.Again, this is part 1 of our
interview series. So next week,we're gonna actually have tips
(14:20):
for interviewers.
So, if you are conductinginterviews, you're gonna wanna
check that out. So, until nexttime. Thanks a lot. Thanks for
listening today. Shoemaker Labis an original production by
Shoemaker Films LLC.
If you enjoyed today's content,please consider subscribing on
YouTube, Spotify, ApplePodcasts, and wherever you get
(14:43):
your content. Follow us onInstagram at shoemaker.films. If
you're a business that's eitherinterested in our video
production services or wouldlike to be a guest on the show,
get in touch by using thecontact form on our website,
shoemaker films.com.