The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
Episodes
4/22/25 - Episode 157
Episode Summary
In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%. Quizzes build trust by asking strategic questions and recommending products based on customer responses.
Key points:
- Focus on the quiz goal first (conversion vs. expertise).
- Track quiz step completion rates.
- B...
4/9/25 - Episode 156
Episode Summary
In Episode 156 of the Shopify Solutions Podcast, Scott Austin discusses the strategic advantages of integrating subscription models into Shopify stores to build recurring revenue. He explains how subscriptions can enhance customer lifetime value, improve cash flow, and simplify inventory management. Additionally, subscriptions offer convenience for customers by automating reg...
3/26/25 - Episode 155
Episode Summary
In Episode 155 of the Shopify Solutions Podcast, host Scott Austin discusses leveraging Shopify's blogging functionality to enhance SEO and drive traffic to your store. He acknowledges the evolving landscape of SEO in 2025, with AI's growing influence, yet emphasizes that SEO remains a valuable strategy. Boehm shares data from his clients, noting that while some exp...
3/12/25 - Episode 154
Episode Summary
In Episode 154 of the Shopify Solutions Podcast, host Scott Austin engages in a store audit of EverChew, a company specializing in dog chew products designed to reduce choking hazards. The discussion emphasizes the importance of articulating the benefits to customers—such as providing peace of mind—over merely describing the physical products. Austin also highlights the effect...
2/26/25 - Episode 153
Episode Summary
In Episode 153 of the Shopify Solutions Podcast, Scott Austin discusses upcoming changes to the Shopify platform that may affect your store's operations. He focuses on three main areas:
Shopify Admin Accounts: Shopify is updating how store staff log into the admin panel. To check your status, navigate to Settings in your Shopify admin. If you see "Users" instead ...
2/12/25 - Episode 152
Episode Summary
In Episode 152 of the Shopify Solutions Podcast, host Scott Austin shares his methodology for evaluating Shopify stores, focusing on two key aspects:
- Trust: Does the store evoke trust in the brand or company?
- Confidence: Does the experience give customers confidence that the products they select are right for their needs?
Scott emphasizes the importance of the product pa...
1/29/25 - Episode 151
Episode Summary
In Episode 151 of the Shopify Solutions Podcast, host Scott Austin discusses strategies for optimizing holiday campaigns for Google Search, using Valentine's Day as a case study. He emphasizes the importance of targeting long-tail keywords, such as "Valentine's gift for 58-year-old man," "Valentine's gift for best friend," and "Valentin...
1/15/25 - Episode 150
Episode Summary
In Episode 150 of the Shopify Solutions Podcast, host Scott Austin interviews Dan Nikas, owner of Elite Brands, to discuss the significance of email marketing for online brands, particularly through Klaviyo. Dan emphasizes that email marketing can contribute approximately 30% of a brand's revenue, highlighting its importance alongside other marketing channels. He shares i...
1/1/25 - Episode 149
Episode Summary
In Episode 149 of the Shopify Solutions Podcast, host Scott Austin introduces Shopify's AI-powered image editing tools integrated directly into the platform. He demonstrates how to access these features within the Shopify admin by selecting a product image and utilizing options like background removal and background replacement. Scott provides practical examples, such as ...
12/18/24 - Episode 148
Episode Summary
In Episode 148 of the Shopify Solutions Podcast, host Scott Austin interviews Matthew Stafford, an expert in Shopify Conversion Rate Optimization (CRO). Stafford discusses the concept of "revenue optimization," emphasizing that the ultimate goal for store owners is maximizing take-home revenue rather than focusing solely on conversion rates. He shares insights from ...
12/4/24 - Episode 147
Episode Summary
In Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products. Using these items, he conducts targeted searches combini...
11/20/24 - Episode 146
Episode Summary
This podcast episode tackles the myth of overnight success in e-commerce and emphasizes the importance of perseverance, focus, and steady progress for Shopify store owners. Host Scott Austin debunks the idea of quick wins and shares realistic advice for building a sustainable, profitable business. He encourages listeners to prioritize revenue-driving tasks over vanity metrics...
11/6/24 - Episode 145
Episode Summary
In Episode 145 of the Shopify Solutions Podcast, Scott Austin discusses the integration of artificial intelligence (AI) into various business tools and its growing significance for Shopify store owners. He highlights how AI is now embedded in platforms like Shopify, email services, Loom, Notion, and Adobe products, enhancing functionalities such as auto-responses, video summar...
10/23/24 - Episode 144
Episode Summary
In this episode, Scott discusses the importance of building trust for online stores. He focuses on trust badges—small icons that reassure customers about security, payments, guarantees, shipping, and reviews. These badges help reduce customer hesitation and boost conversions.
Scott explains where to place badges on your site (homepage, product pages, cart, footer) an...
10/9/24 - Episode 143
Episode Summary
In Episode 143 of the Shopify Solutions Podcast, Joshua George, an SEO expert from ClickSlice, discusses the importance of SEO for Shopify stores. He highlights strategies such as adding content to category pages to improve rankings, using keyword research to map content effectively, and the importance of optimizing technical SEO without overcomplicating it. He emphasizes foc...
9/25/24 - Episode 142
Episode Summary
In this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store’s structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigCommerce for Harris, WinRed for Trump), and merchandising strategies...
9/11/24 - Episode 141
Episode Summary
In this episode, Scott Austin interviews Bahzad Trinos, co-founder of WonderLooper, about his experiences with email marketing for his luxury apparel brand. They discuss the importance of email in building community, why Trinos chose OmniSend for his email marketing, and how email campaigns and flows, like abandoned cart reminders, are critical for maintaining customer engagem...
8/28/24 - Episode 140
Episode Summary
In episode 140 hear about the importance of early preparation for holiday marketing campaigns. The episode provides actionable tips for e-commerce brands to start planning and executing their holiday strategies well in advance. Key topics include understanding the timeline for holiday campaigns, crafting compelling offers, optimizing your Shopify store for increased traffic, a...
8/14/24 - Episode 139
Episode Summary
In this podcast episode, Scott Austin delves into the technical details of setting up Shopify marketing campaigns. He highlights how to create effective campaigns that go beyond simple discounts, focusing on building customer awareness and increasing average order value. He illustrates this with two detailed examples: one for Reptichip, centered around World Lizard Day, and an...
7/31/24 - Episode 138
Episode Summary
In Episode 138 of the Shopify Solutions Podcast, Scott Austin discusses the importance of browse abandonment flows in Shopify stores. He explains that these flows re-engage visitors who viewed products but didn't purchase, using Klaviyo to track and target them. Austin highlights best practices, such as segmenting email recipients based on behavior and demographics, and s...
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