The Shopify Solutions Podcast

8/13/25 - Episode 165

Episode Summary

In this episode, Scott Austin speaks with Sean McCarthy from Customers.ai, a customer acquisition expert, to explore how eCommerce brands can significantly grow revenue through paid ads. They present a case study of a brand that scaled from $90K to $250K in monthly revenue within months through a strategic, data-driven advertising approach.

Key Takeaways:

• Customer Acquisitio...

7/30/25 - Episode 164

Episode Summary

Stacey Blood of Blue Shark Journey explains how his brand builds customer loyalty by educating aquarium owners through personalized journeys via SMS and WhatsApp. Instead of relying on discounts, they deliver timely, helpful content based on the customer’s tank setup. This approach creates trust, boosts retention, and achieves high engagement with zero unsubscribes—ideal for p...

7/16/25 - Episode 163

Episode Summary

Scott Austin talks with Nikita Vakrushev from Aspekt about using SMS marketing for Shopify stores. Nikita explains how SMS can boost email revenue by up to 20%, and shares when and how brands should get started—starting with collecting consent and adding SMS to flows before launching campaigns. They discuss best practices, legal opt-in rules, and why Klaviyo is a solid all-in...

7/2/25 - Episode 162

Episode Summary

Host Scott Austin shares a special episode where he is interviewed on the Firing the Man podcast. Scott, the founder of Jade Puma—a Shopify-focused agency based in San Diego—discusses his extensive experience in e-commerce, having worked with businesses ranging from startups to large enterprises. He emphasizes that the success of e-commerce ventures is largely determined by the...

6/18/25 - Episode 161

Episode Summary

Scott Austin interviews Tanner Larsson to explore how AI is transforming e-commerce. They discuss how traditional SEO strategies are being disrupted by AI-driven search tools like ChatGPT, and what that means for Shopify store owners. Tanner shares insights on adapting content strategies, staying relevant in AI-generated results, and preparing for the future of shopping where...

6/4/25 - Episode 160

Episode Summary

​​​​​Host Scott Austin welcomes Alex Rossman, founder of Rossman Media, to explore the potential of TikTok Shop for Shopify merchants. Rossman, whose agency specializes in social media strategies for e-commerce brands, shares insights from his direct collaboration with TikTok, including beta testing and strategy development for TikTok Shop. The discussion covers the fundamental...

5/21/25 - Episode 159

Episode Summary

​​​​​In this episode, host Scott Austin delves into the nuanced process of selecting a brand name and corresponding domain. He emphasizes that there's no universal formula for this task, highlighting the importance of creativity and personal judgment.

🔑 Key Takeaways:

• Early Naming: Establishing a brand name early can transform an abstract idea into a tangible...

5/7/25 - Episode 158

Episode Summary

In Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.​

🔑 Key Topics Covered:

• Understanding Cookies: The discussion begins with a breakdown of first-party and third-party cookies, explain...

4/23/25 - Episode 157

Episode Summary

​​In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%.  Quizzes build trust by asking strategic questions and recommending products based on customer responses.

Key points:
- Focus on the quiz goal first (conversion vs. expertise).
- Track quiz step completion rates.
- B...

4/9/25 - Episode 156

Episode Summary

​​In Episode 156 of the Shopify Solutions Podcast, Scott Austin discusses the strategic advantages of integrating subscription models into Shopify stores to build recurring revenue. He explains how subscriptions can enhance customer lifetime value, improve cash flow, and simplify inventory management. Additionally, subscriptions offer convenience for customers by automating reg...

3/26/25 - Episode 155

Episode Summary

​In Episode 155 of the Shopify Solutions Podcast, host Scott Austin discusses leveraging Shopify's blogging functionality to enhance SEO and drive traffic to your store. He acknowledges the evolving landscape of SEO in 2025, with AI's growing influence, yet emphasizes that SEO remains a valuable strategy. Boehm shares data from his clients, noting that while some exp...

3/12/25 - Episode 154

Episode Summary

In Episode 154 of the Shopify Solutions Podcast, host Scott Austin engages in a store audit of EverChew, a company specializing in dog chew products designed to reduce choking hazards. The discussion emphasizes the importance of articulating the benefits to customers—such as providing peace of mind—over merely describing the physical products. Austin also highlights the effect...

2/26/25 - Episode 153

Episode Summary

In Episode 153 of the Shopify Solutions Podcast, Scott Austin discusses upcoming changes to the Shopify platform that may affect your store's operations. He focuses on three main areas:

Shopify Admin Accounts: Shopify is updating how store staff log into the admin panel. To check your status, navigate to Settings in your Shopify admin. If you see "Users" instead ...

2/12/25 - Episode 152

Episode Summary

In Episode 152 of the Shopify Solutions Podcast, host Scott Austin shares his methodology for evaluating Shopify stores, focusing on two key aspects:

1. Trust: Does the store evoke trust in the brand or company?
2. Confidence: Does the experience give customers confidence that the products they select are right for their needs?

Scott emphasizes the importance of the product pa...

1/29/25 - Episode 151

Episode Summary

In Episode 151 of the Shopify Solutions Podcast, host Scott Austin discusses strategies for optimizing holiday campaigns for Google Search, using Valentine's Day as a case study. He emphasizes the importance of targeting long-tail keywords, such as "Valentine's gift for 58-year-old man," "Valentine's gift for best friend," and "Valentin...

1/15/25 - Episode 150

Episode Summary

In Episode 150 of the Shopify Solutions Podcast, host Scott Austin interviews Dan Nikas, owner of Elite Brands, to discuss the significance of email marketing for online brands, particularly through Klaviyo. Dan emphasizes that email marketing can contribute approximately 30% of a brand's revenue, highlighting its importance alongside other marketing channels. He shares i...

1/1/25 - Episode 149

Episode Summary

In Episode 149 of the Shopify Solutions Podcast, host Scott Austin introduces Shopify's AI-powered image editing tools integrated directly into the platform. He demonstrates how to access these features within the Shopify admin by selecting a product image and utilizing options like background removal and background replacement. Scott provides practical examples, such as ...

12/18/24 - Episode 148

Episode Summary

In Episode 148 of the Shopify Solutions Podcast, host Scott Austin interviews Matthew Stafford, an expert in Shopify Conversion Rate Optimization (CRO). Stafford discusses the concept of "revenue optimization," emphasizing that the ultimate goal for store owners is maximizing take-home revenue rather than focusing solely on conversion rates. He shares insights from ...

12/4/24 - Episode 147

Episode Summary

In Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products. Using these items, he conducts targeted searches combini...