The Shopify Solutions Podcast

The Shopify Solutions Podcast

Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify agency. Scott has decades of e-commerce business with the biggest companies and the smallest stores and everything in-between.

Episodes

May 12, 2021 48 min

5/12/21 - Episode 54.  Learn how GripClean sold out all of their inventory by going viral on TikTok. 

SHOW LINKS

  • GripClean Shopify Store
  • GripClean on TikTok
  • My Favorite GripClean Video
  • Grant Cardone - Sell or Be Sold
  • SHOW TRANSCRIPT 

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    4/28/21 - Episode 53.  Learn about all the improvements that Shopify has made to the platform in the last 6 months. 

    SHOW TRANSCRIPT AND NOTES

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    4/14/21 - Episode 52.  Learn that an effective SEO program needs to have a link-building strategy.  And get 11 ideas to apply to your link-building strategy.

    Show Links

  • SEO Scorecard for Google Analytics
  • Evolve Skateboard
  • Average Eskate Reviews
  • Moz Link Explorer
  • Ahref Backlink Checker 

  • SHOW TRANSCRIPT

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    3/31/21 - Episode 51.  Learn how to put together a matrix of devices, screen sizes and browsers that reflects your customers and use the matrix to test the responsiveness of your Shopify store.

    Show Links

  • Google Analytics Dashboard
  • Episode 43 - User Testing Your Shopify Store

  • SHOW TRANSCRIPT

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    March 17, 2021 15 min

    3/17/21 - Episode 50.  Learn how to create buyer personas and brand voice to help you create compelling and consistent messaging.

    Show Links

  • Google Analytics Setup

  • SHOW TRANSCRIPT

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    3/3/21 - Episode 49.  Learn about the nuances of express checkout for your Shopify store.  And get my recommendations on how to best implement it in your store.

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    February 17, 2021 30 min

    2/17/21 - Episode 48.  Learn some best practices on how to make better landing pages to improve your conversion rate and optimize return on ad spend. 

    SHOW TRANSCRIPT

    Show Links

  • Video of the Podcast
  • Craft Hot Sauce
  • https://www.freakyferments.com/ 
  • https://customsauces.store/
  • https://hillsidesauce.com/
  • Toys for Active Toddlers
  • https://shop.thebrainpossible.com/
  • https://www.exploratoriumstore.com/collections/holiday-gifts-for-kids
  • The Ultimate...
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    February 3, 2021 13 min

    2/3/21 - Episode 47.  Learn how to make your theme customizations more easily editable and maintainable by the store staff without them having to edit code.

    SHOW TRANSCRIPT

    Show Links

  • Metafields App (affiliate link)
  • Collection Template - small product photos 
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    1/20/20 - Episode 46.  Learn how to keep Google Search up to date on the content of your store and ensure a smooth customer experience as your store evolves.

    SHOW TRANSCRIPT

    Show Links

  • 404 Dashboard Report 
  • Marketing redirect example - https://jadepuma.com/podcast
  • Shopify Bulk 301 Chrome Extension 
  • Search Console podcast episode 
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    1/6/20 - Episode 45.  Learn how to connect Google's Search Console to your Shopify Store and maximize your SEO.

    SHOW TRANSCRIPT

    Show Links

  • Page Performance Episode
  • Video on Connecting Google Analytics and Search Console
  • Flex Theme - provides great structured data
  • Google's Search Console
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    December 23, 2020 67 min

    12/23/20 - Episode 44

    SHOW TRANSCRIPT

    Show Links

  • Piano Gift Ideas
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    November 25, 2020 67 min

    11/25/20 - Episode 42

    In this I episode, I sit down with Dillon Glenn of Cattlemen's Coffee.  We discuss his new business and his experiences with Shopify. 

    SHOW TRANSCRIPT

    Show Links

  • Cattlemen's Coffee
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    11/11/20 - Episode 41

    In this episode, I'll explain how you can use the Minimal Viable Product (MVP) methodology in your Shopify store.  

  • Do small changes step by step.  Getting something in front of real customers is more valuable than iterating on a solution in a vacuum without customers.
  • Listen to what customers have to say about the changes.
  • Each step should be informed by customer feedback.
  • This should result in a store that is...

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    October 28, 2020 15 min

    10/28/20 - In this episode, I'll cover all of the major improvements that Shopify has rolled out in the past six months. 

    SHOW TRANSCRIPT

    Show Links

  • Shopify ChangeLog - https://changelog.shopify.com/
  • Local Pickup - https://help.shopify.com/en/manual/sell-in-person/pos-classic/shopify-pos-from-admin/buy-online-pickup-in-store
  • Tipping for online orders - https://help.shopify.com/en/manual/checkout-settings/tips
  • Local delivery - https:/...
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    October 14, 2020 18 min

    10/14/20 - In this episode, we'll cover videos in your Shopify store.  What sort of videos to have.  Ways to host videos.  Tools to use.  Best practices.  And more.

    SHOW TRANSCRIPT

    Show Links

  • Apply to have your store reviewed in an upcoming episode
  • Tools
  • Embed Responsively
  • Handbrake
  • OBS
  • Example Videos 
  • Homepage Banner Video
  • Mission Video - bottom of the page
  • About Video - bottom of the page
  • HELP THE PODCAST

  • Leave a review
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    9/30/20 - In this episode, I'll explain why you should ignore the Shopify Speed Score and provide an alternative method to judge the performance of your store.

    SHOW TRANSCRIPT

    SHOW LINKS

  • Pingdom
  • HELP THE PODCAST

  • Leave a review
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    9/16/20 - In this episode, I'll explain how to create the first marketing calendar for your Shopify store.

    SHOW TRANSCRIPT

    SHOW LINKS

  • Google Trends
  • List of Holidays
  • National Day Calendar
  • Lululemon News
  • HELP THE PODCAST

  • Leave a review
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    September 2, 2020 15 min

    9/2/20 - In this episode, I'll cover the basics and the nuances of setting up the shipping rules in your Shopify store.

    SHOW TRANSCRIPT

    SHOW LINKS

  • Recommended Shopify Apps
  • Boxify
  • Advanced Shipping Rules
  • Referenced Podcast Episodes
  • Episode 8 - Wholesale in Your Shopify Store
  • Episode 24 - Pick a Shopify Plan
  • HELP THE PODCAST

  • Leave a review
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    August 19, 2020 18 min

    8/19/20 - In this episode, I'll show you three different ways to improve the display of collection descriptions on your collection pages.  This episode is a bit technical.

    SHOW TRANSCRIPT

    SHOW LINKS

  • Code for Split Method
  • Show More / Less Solution
  • Shopify Cheat Sheet
  • Chrome Developer Tools Videos
  • Short Video
  • Long Video
  • Shopify Forums
  • Hiring a Shopify Expert podcast episode
  • HELP THE PODCAST

  • Leave a review
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