What Comes First, Design or Content?

A frequent debate for AEC Marketers is the classic “chicken or the egg” question: which comes first—design or content? In Episode 65 of The Shortlist, Wendy Simmons is joined by Middle of Six’s Senior Creative Strategist Becky Ellison and Marketing Strategist Kyle Davis to explore both sides of the discussion. Should content shape the design, ensuring a clear and structured message? Or should design lead the way, providing a framework for content to fit into? 

This ongoing debate plays out in marketing teams every day, influencing how proposals, presentations, and branding materials come to life. Wendy, Becky, and Kyle share their insights, experiences, and practical approaches for tackling this challenge. Whether you're a designer, writer, or marketer, this conversation offers insightful takeaways through a heated and humorous discussion that just might help you solve this age-old dilemma! 

CPSM CEU Credits: 0.5 | Domain: 2