We have a chat with Chief Strategy Officer, Pagogh Cho with Adcetera about how AI is actually showing itself right now, and how it is and can be used as a tool to help you be a "creative conductor", and other hot topics. ADCETERA https://www.adcetera.com PAGOGH CHO SOCIALS LINKEDIN @pagogh INSTAGRAM @pagogh THE SHOW 713 SOCIALS: INSTAGRAM @theshow713 FACEBOOK @theshow713
TWITTER @theshow713 CHAPTERS: (00:00) Intro (00:52) Welcome (01:40) AI Prompt Engineer, the new job role in town (05:07) How AI works (06:27) Can AI create something new? (09:20) Grading AI (13:22) Trusting Ads in an AI World (17:55) Calling BS on AI (21:25) AI moves us from search to find (23:02) AI — Remove or Enhance Creativity (27:09) Personalized Marketing (33:56) Risk of Brands Expanding Beyond Core Audience (40:05) Influencer Marketing & Employee Advocates (46:15) Attention Metrics (49:13) AI Helps Marketing Agencies (52:07) AI in Commercials - YPP Agency (54:53) Client Interest vs Agency Interest (57:35) Adcetera Crystal Awards (58:39) HBO to HBO Max to Max
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