In this episode of The Silicon Valley Podcast, we’re joined by Hussein Fazal, serial entrepreneur, investor, and the visionary behind Super.com (formerly SnapCommerce). With a track record that includes founding AdParlor (acquired by AdKnowledge), Hussein brings a wealth of insight into what it takes to build, pivot, and scale tech companies to massive success.
Over the last eight years, Hussein has led Super.com through several strategic pivots—one of which transformed the company’s trajectory toward unicorn status. In this conversation, he shares how to balance data with instinct, why high-profile investors can be both a blessing and a challenge, and how building the right organizational structure has helped his teams stay aligned and motivated.
🔍 In This Episode, We Cover:
Hussein’s entrepreneurial journey: From AdParlor to Super.com
Lessons learned from early career experiences that shaped his leadership style
The pivotal moment when he realized Super.com could become a unicorn
The balance of gut feeling vs. data in company pivots
The role of celebrity investors and how they’ve influenced the business
Why Super.com chose not to build a member community—and what others can learn from that
How early customer feedback shaped Super.com’s direction
A framework for gathering and acting on customer insights
Product expansion vs. market penetration—how to decide what to focus on
Why every founder should consider a CEO coach—and how to choose one
The creation and impact of “mission-aligned teams” at Super.com
How to introduce alternative org structures and guide teams through change
Resilience during existential challenges—and Hussein’s personal mindset
Tips for founders looking to bring celebrities onto their cap table
A leadership lesson learned the hard way—and how you can avoid it
🔗 Learn More About Hussein Fazal and Super.com:
LinkedIn: Hussein Fazal
Company: Super.com
💬 Quote from Hussein:
“You can pivot 100 times, but if you don’t listen to your customers, you’ll miss the one pivot that could change everything.”
⚠️ Disclaimer:
The views expressed on this podcast are for informational purposes only and not financial or legal advice. Consult with a professional for your specific situation.
The views expressed are my own and do not necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.
#startups #siliconvalley #technology #super.com #stephcurry
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.