The Simple and Smart SEO Show
I'm working to create the best SEO podcast for entrepreneurs and small business owners who want to build better websites! This SEO-focused podcast shares new episodes weekly featuring emerging opportunities, and best practices mixed with fresh ideas related to SEO for websites, branding, marketing, and customer experience. WHY SEO? SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can be done with small changes. The best way to answer SEO questions is to think about what questions people are Googling - and answer that! Listen to this podcast and learn how you can make your website rank higher with a little time and effort each day!
Episodes
Breaking news in SEO: The Google Algo leak!
Join my FREE three-day SEO challenge for small business owners with websites.
Breaking News: Leaked Google Document
- Great articles from Michael King from iPullRank and Rand Fishkin
- Highlights from the leak:
- Google uses a "site authority index," contradicting their stance on DA
- Google uses click data (nav boost) for ranking cont...
Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO.
1. SEO Industry Updates:
- Chat GPT releasing a search engine? Not yet...
- Google's latest update with the "AI Overviews" (formerly known as "Search Generative Experience").
2. Strategies for Adapting to The "New SEO":
- Importance of engaging with custome...
Today we are Unlocking the Power of Brand Stories with Chat GPT
In this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT.
In this meeting, I'm guiding the group through a step-by-step process of leveraging customer reviews to extract brand language, setting up Chat GPT to...
In this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO.
I'm talking about:
- Why SEO isn't a quick-fix for sales,
- Why SEO can't sell a bad product,
- How SEO extends beyond just website optimization,
- Why SEO requires ongoing effort,
- When SEO should be integrated with other marketing strategies, and more.
In this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl.
I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins.
I also want to invite you to the Supercharge Your SEO three-day challenge.
Welcome to Follow Through Friday
Key Takeaways from Kate Ahl's Insights
Enhancing User Experience and SEO...
Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!
We talked about
- leveraging Pinterest for business growth
- Pinterest's constant changes
- Nuances of digital marketing and
- The Importance of sharing experience over advice.
Navigating a business in the AI era?
- Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era
- She ...
It's Follow Through Fridays!
I'm following up on a previous interview with Nicole Lewis!
Check out my five key takeaways for getting press attention:
- enhancing product and service photography,
- leveraging collaborations,
- updating media pages,
- connecting with writers,
- and listing timely topics.
I share a small success I experienced this week, too! I'd love to hear yours, pleas...
I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs.
Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure.
We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively.
Nicole's e-book 'Let's Get Press' offers val...
Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand.
Potential Podcast Ideas:
- Senior Night Podcast: I'll interview parents who have senior sports athletes in high school or college.
- Ordering a Senior Night Gift Guide: A private podcast guiding customers through the process of selecting the perfect senior night gift.
- Con...
Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.
Sarah's on the show today to walk us through leveraging podcasts and audio effectively.
Connect with Sarah
Podfox Media
Big Brave Business Podcast
LaunchMyShow.com
Free Roadmap to Grow Your Podcast (Link coming soon!)
My apologies again for my audio - I was having mic issues and didn't realize it!
How d...
Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas.
00:00 Welcome to Follow Through Fridays!
00:13 Turning Business Models Upside Down
00:23 The Hustle Habit: A Decade&a...
Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners.
*Please excuse my sound quality, I had a mic issue!*- Crystal
Connect with Nick
Linkedin
Ranko Media
Unique SEO Insights From Nick:
- SEO professionals who figured out SEO organically approach it differently ...
Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like:
- the importance of understanding your target audience
- and unique selling proposition and the benefits of team collaboration.
I realized I needed to streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging.
Join ...
In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses:
- the dynamics of managing a digital marketing agency,
- the evolution from solo entrepreneurship to leading a team,
- and the essential role of SEO in website development.
- the untapped "Mom" workforce and how to EmpowerMoms in Business
Connect with Sara
Website
Linkedin
...
In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh.
My takeways on iSEO:
- my current business model doesn't need to focus on international SEO.
- I rarely ship internationally.
- I COULD leverage Amazon fulfillment to explore international markets
- Could I experiment with language-specific pages for products?
- What about a blog to ...
Navigating International SEO with Sarah Presch
Today I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of international SEO.
Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability.
Her experience as an SEO and marketing manager, the tra...
I discussed my experience with affiliate marketing through Awin for my Etsy shop, incorporating affiliate links into my blogs to boost sales. Additionally, I shared insights on indexing blog pages for better visibility on Google and highlighted my venture into creating unique physical products like battery-powered marquee letters for rent.
Maximizing Online Presence Through Affiliate Marketing and Digital Pr...
This episode of the Simple and Smart SEO Show focuses on the potential of digital products on Etsy and the strategic approaches of SEO to drive sales.
I'm speaking with features digital products and printables expert and co-founder of Gold City Ventures, Julie Berninger.
Connect With Julie:
Website
Free Workshop
Crickets to Cha-Chings Podcast
Julie shares a ton of dig...
Maximizing Digital PR for Your Business with Follow Through Fridays
In this episode of the Simple and Smart SEO Show Podcast, I review Wednesday's discussion with public relations expert Jane Hunt.
Watch or listen as I create a media page for her website, collageandwood.com.
I explain my process and offers a guide on how to make such a page easy to find.
Additionally, I talk about m...
SEO In Flux: 2024 is the year of Google Updates and SEO changes.
Stop Buying Links!
Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.
Jane shares the misconception that backlink VOLUME...
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