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July 8, 2025 74 mins

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In this episode of The Site Visit Podcast, host James Faulkner welcomes Russell Cook of Modular Interiors by Cook’s for a future-forward conversation on how modular construction is reshaping the commercial real estate and construction industries. From raised access floors and demountable wall systems to integrating smart technology and sustainable design, Russell shares deep insights and real-world examples—including projects like TELUS Ocean and partnerships with industry leaders.

Discover how modular design reduces waste, improves tenant flexibility, and aligns with evolving work environments. Plus, get a behind-the-scenes look at their manufacturing process, innovations in electric and data infrastructure, and how tools like SiteMax keep everything on track.

Whether you're a developer, contractor, architect, or simply curious about the future of workspace design, this episode offers actionable insights and real talk on how construction is adapting to meet the demands of flexibility, sustainability, and technology. With sharp commentary, behind-the-scenes stories, and a few laughs along the way, this is a must-listen for anyone shaping the spaces of tomorrow.

modularinteriorsbycooks.com

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The flight on the way in here.
What's the deal with Canadianairlines and the cost and the
inefficiencies?
It's kind of nuts.

Speaker 2 (00:07):
Well, I think it's got to be.
The biggest problem iscompetition.
I mean, there's only two orthree airlines to choose from
yeah, that's a good pointWhereas if you go to the States,
you've got 30 to choose fromwhat's the airline in the States
everyone always complains aboutlate night is like Southwest,
right?

Speaker 1 (00:20):
I think so.
Yeah, yeah, they're always likeoh, if you're on Southwest
you're kind of screwed, that'sright.
Yeah, that's like.
Every airline in Canada is likeSouthwest.

Speaker 2 (00:33):
Yeah, I mean, listen, I think overall I've been
pretty fortunate with my flights.
I think overall, you know, inthe grand scheme of things, I
fly quite a lot.
But yeah, I think just thecompetition is not there.
It's got to drive in order todrive those prices down.
I think we need competition.

Speaker 1 (00:44):
Yeah, and so Is there money to be made, though.
Do we fly around enough?
I don't know.
I don't think there is.
There's a reason.
There's no competition.
There must be.
Yeah, there's no money in it.
It's true.
I mean, a lot of them arepropped.

Speaker 2 (00:53):
I don't know, I don't know.
It's an interesting thing.
We're also talking about fuelprices, and then Canadian
dollars too.
That's true, you know yeah.
So you know is that I guess$800 Canadian flight is a $500
US flight.
Yeah, so I mean it's.
It's different.
Yeah, it's not like the fuel ischeaper.

Speaker 1 (01:14):
That's true, that's very true.
Yeah, to have you here, becausevery rarely are you in
Vancouver.
You were here how many times,actually?
How many times have you beenhere since we saw you Last April
?

Speaker 2 (01:30):
Myself personally, probably just a handful of times
, maybe two or three timespresentations and stuff, but the
team is here quite often.

Speaker 1 (01:37):
We do a lot of work down here.
Okay, cool, nice, that, that'scool.
Well, it's a pleasure to haveyou back in the room here again,
and are you without?
your Australian sidekick, I am Iwas talking to him just
yesterday, I said I'm comingback on the podcast.
He was a little choked butwe'll make sure he listens to
this one.
He was like a really fun.
If anybody hasn't listened toit, it was a really fun

(01:57):
opportunity.
He's got a very, I would say, asense of humor.
That is vulnerable and you cankind of he puts his mildly, puts
his foot in his mouth.
He doesn't know it and thenwhen you call him on it, it's a
funny moment, paul.

Speaker 2 (02:11):
Paul is he's honestly an amazing person.
I've known Paul.
How long have I known Paul?
It's got to be six years now.
We've had a lot of.
We've traveled a lot togetherobviously doing the thing, and
he's a great guy.
He's a great family man.
He's met my family, We've hadhim over for dinner and stuff.
He's just he's brilliant.
Asp in general has been justfantastic to deal with.
So they trusted us when we werefresh out of the gate.

Speaker 1 (02:33):
And for people that don't know, ASP is the acronym
for their company name.
Yes, ASP.

Speaker 2 (02:37):
Do you know what's?
Funny enough, I actually onlyfound ASP stands for recently
and it's Anthony Scott.
Now I'm going to ruin it.
Paul Paul, no, it's not PaulPeter.
Sorry, peter, there you go.
Peter, anthony Scott, peter.
So it's the dad and the twobrothers, the two sons brothers,

(02:58):
that are owners of the companynow.
So ASP Access Floors, that's aprovider of rates access
flooring systems.

Speaker 1 (03:02):
Right, so all of the materials and all that comes
from their planning and their.
That's right.
The product doesn't come fromthere.
It comes from other placesthough.
Yeah, so the manufacturing isin China.

Speaker 2 (03:12):
They have four manufacturing facilities in
China, so everything is designed, engineered, tested out of
Australia tested for.
We have different testingcriteria in different regions
and they just conform to allthat yeah.

Speaker 1 (03:26):
Yeah.

Speaker 2 (03:26):
China being a nice hub for shipping.
So the product is great.
Actually, we're just about tokick off Telesocean in Victoria.
Okay, it's 85,000 square feetof ASP access floor going in
there.

Speaker 1 (03:38):
Nice, all right.
Well, I am super pumped to getinto this and, yeah, let's get
to it, let's do it All right.
Russ, I always think RussellRuss, russell Cook, but you're
Russ, russ.
Yeah, unless you're mad at meoh, is that what you get?

Speaker 2 (03:54):
I get Russell and the lower tone.
Yeah, oh yeah, the wife lowersthe tone and Russell, I get
Russell.

Speaker 1 (04:05):
My mom used to be Russell as well, so oh yeah,
yeah, I hear you, do you know?
The weird thing is, is thatcertain generations that people
call me Jim I'm like, yeah,there's a guy in my, in my
building.
He's like, hey, jim.
I'm like when have I said Jim,I'm James, I've always been
James.
Right, I can understand Jamie,but the Jim thing is kind of
like the Robert Bob thing right,dick Richard thing Similar.

Speaker 2 (04:28):
Easy on that.
Sorry, yeah, dick Richard.

Speaker 1 (04:31):
Unfortunate name.
Hey, my name's Dick Richard,right, yeah, so Dick Dick yeah.

Speaker 2 (04:35):
Well, I've got a family friend of mine, Well, my
wife's uncle.
His name's Richard Steele, sowe call him Dick Steele.

Speaker 1 (04:45):
We said that's one hell of a porn star name.
It is.
That's a great name.
Welcome to the Site.
Visit Podcast Leadership andperspective from construction
With your host, James Faulkner.

Speaker 2 (04:58):
Business as usual as it has been for so long now that
it goes back to what we weretalking about before and hitting
the reset button.
You know, you read all thebooks, you read the email, you
read Scaling Up, you read Goodto Great.

Speaker 1 (05:09):
You know I could go on.
We've got to a place where wefound the secret serum.
We found the secret potion.
We can get the workers in.
We know where to get them.

Speaker 2 (05:17):
One time I was on a job trip for a while and
actually we had a semesterconcrete and I and I ordered a
Korean-Finnish patio out frontof the side show these days.

Speaker 1 (05:26):
I was down in Dallas and a guy just hit me up on
LinkedIn out of the blue andsaid he was driving from
Oklahoma to Dallas to meet withme because he heard the Faber
Connect platform on your guys'podcast.

Speaker 2 (05:38):
Own it, crush it and love it.

Speaker 1 (05:40):
And we celebrate these values every single day.
Let's get down to it, let's doit.
And we celebrate these valuesevery single day.
Let's get down to it.
So you are in the raised accessfloor modular business.
To me, you've got to go to yournew website.
Everyone's got to go check thatout.
So the URL isModularinteriorsbycookscom.

(06:02):
Okay, and so I went to thatbefore the podcast and a bit
yesterday, and right off the batI was thinking of how sideways
today commercial real estate is,and because it's very volatile
right now.
I've looked at some of theoffices that SiteMax has been in
over the years.

(06:22):
They're empty right now.
I'm like that's still empty.
How is that still empty threeyears later?
Right, so we're.
I don't know what it's like inCalgary, but obviously you're
here, you're meeting with acustomer and you do a lot of
stuff in Western Canada.
Calgary might be a little bitmore busy from the commercial
real estate side, but when I seehow the model of I'll just give

(06:49):
you something where we as acompany who would be going into
a commercial space where we kindof get lost is, there's a lot
of speculative real estatethat's now in the strata owned
buildings.
So people have in the past,when real estate prices and
interest rates were different,they got into these places
thinking that they're going tobe able to have this great

(07:10):
recurring revenue from a renter.
But the problem is they're notfinished.
The floor is not finished, theHVACs it's basically just got a
hole up there.
There's like maybe a T-barstructure at the most, without
even the panels.
And it's like that becausepeople want to go in and make it
their own, obviously right, butwe got to pay for that.

(07:31):
So when you look at that fromthe renter side, you think I
don't want to leave money in thewalls, right, or on the floor,
right.
So the opportunity, what I seethis is the first thing I
thought, because I've gone andlooked at a lot of spaces and
that's what I'm finding.
The spaces that I really like,just the old, crappy stuff.
That's kind of like whatever.
You'd have to just go in as is.

(07:52):
But the newer stuff is all likethis You've got to go fit it
out.
So if the owners of thesestraddle lots, what's happening
now is they've got these placesthat are empty and they're
thinking, well, do we want toinvest and get these ready?
Because they probably wouldhave been collecting revenue

(08:14):
already if somebody didn't haveto go and put 100K or 200K into
doing this stuff, but if theywent in and put that in
themselves but made it modularenough so that when that person
leaves it can swap around.
You have a value propositionthere and a sustainability over
the years to be able to be like,yeah, move it around, you can

(08:35):
pull up the floor, you can movewalls around.
So that's the first thing I sawwhen I was on your website.
How off am I on this?

Speaker 2 (08:42):
No, you're bang on.
You may as well come to mypresentation after this.
You're speaking my language, soI'll give you an example Telus
Ocean right now.
If I'm not mistaken, telus hastaken two out of six floors.
The rest is speculative.
But they're putting the raisedaccess flooring as part of the
base building.
Nice, and they've done that inevery major tower across Canada.
That's so smart.
Every major tower across Canada, that's so smart.

(09:03):
Vancouver has it, calgary hasit, winnipeg, toronto, they've
all gone.
Ottawa, they've all gone with araised access floor base
building.
Yeah, so that when theprospective clients come in they
have that modular aspect to it,so they're not having to deal
with the cost of fit out from anHVAC standpoint, because your
HVAC is there.
The raised access floor is yourplenum space, modular power.

(09:23):
You're not running lengths ofcable up and over the wall, so
take me through the HVAC.
So the HVAC's in the floor.
Yeah, so the way we look at it,and it's not every job but
TELUS specifically has donethey've actually done a really
really nice case study on whatwe call UFAT.

(09:47):
so underfloor the raised accessfloor as a duct.
So the raised access floor isthe top layer of the duct, the
side of the building is the sideof your plenum and the floor
the concrete slab is the bottom.
So you've got four sides to aduct, the raised access floor
being the top layer of that duct.
So we actually pass the airthrough that space, freely
commissioned, through the space.

Speaker 1 (10:00):
So the vertical that you would be taking up from the
access floor, you're gainingfrom it not being in the ceiling
, that's right.

Speaker 2 (10:08):
So what was once reserved is, say, a 24-inch
ceiling height.
So if we were to lift out yourceiling tiles now, you'd
probably be in around 20 inchesof space to fit the ductwork.
We can do the same thing inabout 12 inches 10 to 12 inches
Right, so we can shrink thatplenum space Right.

Speaker 1 (10:22):
And everybody wants higher ceilings and the T-bar
ceiling is like the worst.

Speaker 2 (10:27):
Not only that, the cost of construction, because
instead of building somethingsay, if you want a ceiling
height of, say, 10 feet, nowyou're building a building of 12
feet because you've got thattwo feet of dead space.
Well, now we can do 11 feet.
So over the course of a tower,if you're saving a foot every
floor.
You know 10, 12 floors nowyou're almost getting what we
call a free floor, essentiallybecause your cost of
construction, your materials,your glazing, your concrete,

(10:49):
everything.
A free floor I like that A freefloor, especially in places like
Vancouver, toronto, when you'vegot things like airport
restrictions, so you can onlybuild buildings so high we can
actually condense the size ofthe cores of the mechanical
units.
So, due to the fact that you'repumping air onto the floor,
reduces the mechanical size.
Um, that allows the developersto actually have more net
rentable space overall.

(11:10):
So there's a lot of give backsto it.
So, from a developmentstandpoint, if we can get the
developers to think about araised access floor off the hop,
they may actually be able tocharge slightly more per square
foot because you've got asignificantly lower tenant
improvement cost to the client.
But what's also happening thereis you're retaining your
clients for a lot longer becauseas the client grows, whether
they grow, whether they changeorganically, whether they lower

(11:33):
their staff or they increasetheir staff, they're not
confined to the space.
That space can change andmanipulate.
That's the cool part.
That's the cool part, right.
And then our kind of claim tofame is, like you said earlier,
about the sustainability.
Sustainability is a word that'sthrown around a lot these days.
Sustainable constructionproducts is one thing, but those
products are only so good ifyou're, if you're, building

(11:54):
practices aren't alsosustainable, then what good are
those products if you're justgoing to have to change and
manipulate them anyways?
If we can do a product that's Avery sustainable which we're
very fortunate, our accessfloors, our demountable and
operable partitions are very,very sustainable If we have
those products to start with,and then we can manipulate the
space and minimize 90% of thewaste during a tenant move out

(12:16):
or a tenant fit out, then nowyou've got a truly sustainable
methodology behind not just yourproduct, but your also.

Speaker 1 (12:22):
It's a really dumb question.
Is there a financing companythat views this as office
equipment and can finance theentire thing?

Speaker 2 (12:33):
So it's great, you know it's funny you say that.
So I often get asked by peoplewhy would I choose, say, a
demountable wall system, right,so a demountable glass wall
system?
We're looking at your what wecall fixed storefront glazing
right now.
So you've got what's calledfixed glass, so that glass
cannot move unless youphysically take the whole
apparatus out, framingeverything With a demountable
system.
It utilizes basically snappedtogether aluminum that would

(12:56):
actually allow you to take panesof glass out and actually allow
you to take the aluminum outand physically move it.
Now it's classed as a furnituresystem, so it does actually
give you that depreciable asset.
So I think it's 70% year overyear you can write off as a
furniture component.

Speaker 1 (13:08):
Oh, wow, okay.

Speaker 2 (13:13):
So from a development or an owner standpoint, after
seven years you can write thatwhole component off.
So again, you pay a little bitmore, but you get more out of it
.
Access floor is very similar tothat.
Access floor is definitely moreof a fixed product.
But when we talk about yourfinishes and your modular
finishes, the clients canliterally take it with them.

Speaker 1 (13:26):
But that makes sense because that's attached to the
ground or to the slab or to thesurface.
So that makes perfect sense.
So everything that goes andclips into a rail system, that
is considered that write-offcomponent.

Speaker 2 (13:37):
The nice thing about the access floor, though, is
then you can utilize yourfurniture equipment, you can
utilize your modular, becauseyou have power connectivity
anywhere in the floor space.
Yeah, that's the deadly parttoo it is Especially on the
technology side.

Speaker 1 (13:49):
I mean, you know we, you know you want to integrate
cameras, you want to integratedifferent types of cabling, all
that kind of stuff.
That's all dialed in, yeah, andit's such a mess to do that in
other ways.

Speaker 2 (14:00):
Best analogy is a casino.
Go back, go back even years toa casino.
Let's go 15 years.
There was virtually verylimited connectivity to a slot
machine.
It was just a big pull handle,coin operated.
Now look at them.
Some have three or four screens.
Yeah, cat5 cable you have to beplugged in, obviously for
security reasons.
You can't have Wi-Fi signalsgetting hacked into casinos.

(14:20):
But if they want to take a slotmachine and move it or they
want to have any downtime, youknow how much it obviously costs
a fortune for a casino to bedown for any length of time.
Having that raised access floorallows them to quickly maneuver
, switch, add, change and a dropfat.
Take that same theory.
Put it into an office buildingor a school.
We do.
A ton of universities, ton ofcolleges.
The technology, as you said,it's factoring so fast.

(14:42):
Things are being added andtaken away and students need to
plug in.
When I went to school I don'teven think half the students
even had laptops.
Now you have laptop, ipad, cellphone, everything's plugged in.
So you need to be able to.

Speaker 1 (14:54):
So is the paradigm shift from an interior fit out
point of view, similar to goingfrom the old gasoline cars to
electric cars, like there's kindof this thing where when I look
at I'm going to say the T word,the Tesla word, there's lots of
people that hate that.
But whatever, I don't care.
The reality is, the first timeyou got into a Model S I don't
know eight years ago, when theyfirst came out, it was radical.

(15:18):
It's like holy crap, this thingis not.
I've never seen like a massive17 inch screen in the center of
a console.
So when I look at your website,to me the what is really cool
about this is is when mostpeople hear the word modular I
don't know what it is I think ofthose movable panels with the

(15:38):
burlap kind of shit on themright, yeah, yeah yeah, that's
anything movable or modulardoesn't sound well-designed for
some reason.
It's almost like I hear you.
It has this connection to it'sclunky, it's not tight, it's
loose yeah, yeah.
But when I look at your websiteI'm like this looks the glass
panels.

(15:58):
It looks like the great workthat WeWork did to make all of
their environments look superfriendly.
They spent a lot of time makingthat a place people want to
hang out because that increasedtheir revenue.
They did a lot of work on that,on the environmental design of
the inside of the interior.
So the quality of the materials, like even how the glass hits,

(16:27):
to the black aluminum frameAluminum, I was wrong.
Yeah, yeah, the black aluminumframe.
It's just so well done.
Have you ever seen like thedifference between a car in the
80s, the edge of the windshieldversus one now?
Right, this is the cool thingis you are basically windshields
of cars.
I'm a totally going obscurehere.

(16:48):
No, no, but when I look at apanel that is already integrated
into the frame, the level oftechnology you can put into the
glass in terms of you know howit meets and seals to the
aluminum, can be a way higherthing because you're not getting
somebody to make it on site.
That's right.
It can come in just like awindshield assembly would come

(17:09):
in.
It's got little dots all aroundthe edge, that's 100%.

Speaker 2 (17:12):
Yeah, I love that.

Speaker 1 (17:13):
So I think that the opportunity for these panels.
Oh, I just want to say onething have you seen some of that
latest technology out of China,the film that goes on the glass
?
It instantly goes from frost tolike Smart film.
Yeah, Shit, Are you guysputting that in here?
We do.

Speaker 2 (17:29):
We do, yeah, we're actually integrating.

Speaker 1 (17:30):
You have to change everything right.

Speaker 2 (17:31):
We're integrating it into our operable wall system.
So we've got two wall systems.
One is I don't want to use theterm fixed glass, but it is what
we will call like a stationary,even though it's a demountable
system, meaning you canessentially demount it, move it,
change it, adapt.
Ideally we have a raised floor.
We have a demountable system ontop.
You maintain your electricalconnectivity in the floor.

(17:52):
You're not plugging into walls,so your walls don't have to be
fixed.
They can move, they can beglass, they can be solid.
Those are interchangeable.
So if you system today in asolid wall, tomorrow that can be
changed.
The solid wall advantage is youcan actually put insulation
inside and make it very, veryhigh from an STC standpoint.
Our operable partitions you'veseen those in doing those

(18:13):
build-ex shows right, you knowhow they have those big walls
that come out from the closetand they section off.
Hotels have them.
We kind of take that into acorporate world and we have
really, really high STC glazepanels.
We're actually manufacturingthose in Calgary now.
We'll maybe get into thatshortly here.
But our company that we'repartnered with.
So our company is a partner inthis other firm.

(18:34):
It's called Teraflex Solutionsand we bring frames in from
Portugal.
So we just bring the framework,the aluminum framework, again
kits, very, very well-made kits,and then we do all the glazing
internally.
Part of that is a smartphone.
We're actually able tointegrate smartphone on one of
the panels, one of the insideparts of the glass, and, like
you said, it's hooked up to lowvoltage.

(18:54):
You press a switch and it goesopaque or on and off.
So it's a really cool feature.

Speaker 1 (18:59):
Is there a solution?
I'm just thinking of, like thecollaborative work environment,
because we're seeing a lot withhybrid these days.
It's kind of this COVIDhangover.
Thank you very much.
It's true, yeah, hopefullywe'll get back there.
I think we are Well sort of.
The problem is that now the workfrom home is now a perk, right.

(19:21):
So it's like, yeah, I get tolike do my laundry and I get to
like, you know, you know, dowhatever.
I don't have to get ready forbattle like I do every other day
, or drive in or whatever.
There are some efficienciesthere works very well for a and
b players, c and d players.
It's just, it's not a fit butum.
But with that in mind, I havethese, these visions of how

(19:44):
collaborative work environmentshave evolved over time.
So I remember when I had one ofmy not my first company, my
second company.
We had this awesome boardroomglass boardroom hung off, looked
down at this beautiful pool onGeorgia Street here and I wanted

(20:04):
a video screen.
So I obviously had theprojector up in the T-bar
pointing down into the.
But what I did is I got a large, my brother-in-law's in the
glass business, so I got him tomake a frosted glass panel with
standoffs on it.
And then I got the projectorwhite vinyl film and I stuck it

(20:25):
on an inner square and it lookedsuper cool, because it's not a
projector thing you pulled in.
Right, right, right.
So when it was not on, it justlooked like this nice white
piece of glass.
So now, when I think of theenvironments that you guys
provide with the technology ofsmart film, what could be very
cool is, if you wanted like asmall little breakout idea that

(20:47):
wasn't a private meeting orwhatever it is, it was within a
hallway you could, via mobileopaque, this one panel which is
eight feet by like four feet,let's say, sure, are they that
big?
Oh, yeah, yeah.
So and it goes instantly likethat, and maybe there can be
kind of some kind of a.
I don't know how they would dothis, but if you could interact

(21:08):
with that panel and that's yourwhiteboard for now, and then it
turns back to a piece of clearglass, love it, shit.
Imagine that, imagine yeah.

Speaker 2 (21:16):
And I'm sure that's coming.
Oh, definitely, yeah, Well, Imean we I haven't done too much
research, but they do have theLED screens behind glass now too
.
So it's like a whole glass wallis like a video.
I'm not even 100% sure how itworks.
The ones I've seen is actuallypart of a film and they stick on
and they produce a video onthere.
So that's kind of what you wantVery similar to what you want.

(21:36):
Yeah, super cool yeah.

Speaker 1 (21:45):
I don't know how they interact with it and it knows
where you are.
But, um, early days of cymax Iwas.
I had these grand visions ofhaving these um, um, because in
the job site trailer on largerprojects, um, you kind of want
to, you know, have the tv with,um that you point to it and pull
open the digital plans.
Tony stark, I know, yeah,exactly, and I had this frame
that would know where yourfinger was.
It was a bezel that went aroundthe TV, okay, but I couldn't

(22:07):
quite get the computerconnectivity because that was
the gray area, whether or notyou plug a laptop into it or
whatever.
Anyway, totally getting out ofcontext here, but I think where
we're going to see thisutilization of the workspace and
how AI is obviously making alot of efficiencies, it's going

(22:30):
to make people who are reallyinnovative and good at what they
do incredibly good at what theydo.
But I think you are so withwhat you're doing, you're so
poised for the future of work inyour industry within your
specific vertical, because theold days of demo and drywall, I

(22:53):
mean it just seems so archaicwhen you think about it.
It does, it absolutely does,and we've got a really great
company we work with that's aSiteMax customer Fusion Projects
here, oh yeah.

Speaker 2 (23:04):
Yeah, we're doing a project with them.
We just want a project withthem.

Speaker 1 (23:06):
They're incredible, very forward thinking.
They're great.
You go into their place.
I don't know if it's Razak'sbefore, I don't think it is, but
they're in an older heritage.
It's awesome, that kind of vibe.
It's just so you kind of wantto be there Totally yeah.
So, anyway, I think that theraised access floor to me is the

(23:35):
Trojan horse for innovation.

Speaker 2 (23:36):
I couldn't agree more .
Our raised access floor is whatwe, that's how, the base of our
technology.
That's where you start, becauseall the good technologies are
hidden right.
Everything is hidden.
So everything is hidden underthe raised access floor.
Not only is it hidden, it'sperfectly flat too.
So you have an absolutelyperfectly flat floor.
So, no matter what thatconcrete is doing underneath,
that floor is perfectly flat,which allows you to put that
lovely black aluminum extrusion,which allows you to use a

(23:58):
modular wall system that canfeed out from one side of the
wall, which we have.
You press a button and thesewalls open a door and they just
drive themselves out Fullyautonomous.
It's amazing.
They're each independent motor.
We've got chain-driven systems.
The adaptability and modularityof these walls encompass what
the raised access floor havingthat connectivity under the
floor is the future, becausewhat you've done there is you

(24:20):
future-proof your space.
There's nothing that's Totallyabsolutely you've done there is
you future-proof your space?

Speaker 1 (24:23):
There's nothing that's Totally Absolutely.

Speaker 2 (24:24):
You can be in that space.
Today.
Our kind of tagline is thatyou've created a space that
works for today and tomorrow.
Regardless of what happenstomorrow, you've solved a
problem that you may not knowyou have.
So even when we're doingprojects like, for example we
had a big project a few yearsago and everything changed the
drawings.
I don't know in the backgroundwhat happened to the company A

(24:46):
lot of things changed Because ofthe raised access floor, as the
wiring was happening.
All the modular components werebeing installed under the
raised access floor.
Rfis change orders, everythingchanged dramatically.
But because we had the raisedaccess floor in place, those
costs were extremely reducedacross the board, Because it's
just simply plug-in.
You're not ripping down drywall.
You're extremely reduced acrossthe board.
Yeah, Because it's just simplyplug.

(25:06):
You're not ripping down drywall, you're not punching out
conduit, it's all platinum ratedwires.
Yeah, it just makes sense.
Yeah, and there's no extraadded cost to have this.
There really isn't.
It just takes pre-planning.
And I think now we do have alot more, just, I guess, with
social media and how the worldis so much more connected
connected and we can seedifferent building strategies.
For example, our demountablesupplier is out of the UK.
They're called Optima, PureOptima in the US, but everything

(25:28):
they do is on a raised accessfloor.
Everything in Europe, China,Asia, everything's on a raised
access floor.
Because it just makes sense andthat gives them the allowable.
They allow for a very, verythin aluminum extrusion.
Right, you can get your properseals that way it looks, perfect
it looks slick, everything'sflat, and if it's not, you just
adjust the raised excess floor,make it perfect.
We're not flooding the floor,you're not floating the floor.
You're not adding weight to afloor, you're not punching

(25:50):
through concrete holes.
You can only do that so manytimes in a building.
You can only punch so manyholes in a concrete floor before
your engineers say no more.
Yeah, you, because we've gotthat raised floor Now.

Speaker 1 (26:01):
You've now allowed for a different type of uniform
load on the floor as well,because we can brace things
differently, we can add supports, so you've just got so much
more flexibility with the spaceso I think I mentioned this last
time on the podcast is that areyou finding new innovations in
terms of front entry transitioninto the raised access floor?

(26:25):
Obviously, it needs to elevateat some point.

Speaker 2 (26:28):
Yeah.

Speaker 1 (26:29):
Or are you getting buildings to actually drop?

Speaker 2 (26:33):
Yeah, both, both for sure so if it's a new build,
start off with a higher hallway.
Yeah, I mean, if it's a newbuild, we see like a depressed
slab.
So if you were to say, forexample, telsocean, if I was to
go in there today, we were therea few weeks back.
Where our team was there a fewweeks?

Speaker 1 (26:45):
back.
What do you call it?
Depressed slab?

Speaker 2 (26:47):
Depressed slab.
Yeah, poor thing, it will behappy once the raised floor is.

Speaker 1 (26:52):
I don't want to be a depressed slab, no, once the
raised floor is in.

Speaker 2 (26:54):
It's not depressed anymore.
See, raised floor does itsthing.
When you come off the elevator,you basically have to step down
16 inches.
We infill that with raisedfloor and away you go.
So you got to get in thereearly, though.
Right For the design component.

(27:14):
We really need the developersand the architects, mechanical
contractors, to really have thatconversation off the hop.
I mean by the time the drawingsare produced the first time.
If we're not talked about atthat point, it's too late for a
new build.
However, we do a lot of oldbuildings, older buildings,
where we come in just like yousaid.
You come in on grade and thenwe have ramping systems or steps
that we do create out of raisedaccess floor and then we can

(27:36):
just ramp up.
We do a lot of stuff downtownVancouver, downtown Calgary,
much older buildings.
We put in just a two, threeinch raised floor, just enough
to run all your cabling, getyour data controls.
Leave the HVAC in the ceilingit's doing its thing.
Run all your data controls andall your wiring under the raised
access floor.
But again, what it does for youis perfectly flat floor.
You can have your modular walls, your glass walls, because you

(27:58):
keep all that power inside thefloor so you're not tethered to
any wall space.
You don't have to worry aboutdrywall, you're not worried
about fire rating.
You know it's all there for you,so it's a much again.
It's just future-proofing thatspace for years to come.

Speaker 1 (28:12):
So is there?
I'm just thinking of, like, ifI was Cadillac Fairview and I
did any new thing, right, likenew wing or new like, wouldn't
you put this in?

Speaker 2 (28:23):
That's the argument.
So the the kickback often isprice point.
A lot of times the argument ourbiggest competition is
traditional thinking.
People think to us well, look,if you're adding this raised
floor, if it's, if it's 15, 20 asquare foot, I mean I've got to
add 15, 20 bucks a square footto my budget to build this thing
.
And it's like that's the wrongway of thinking, because the
amount of stuff that we can pullback out of a budget by

(28:45):
implementing a raised floorsystem almost gets you to a cost
neutral, pretty close to costneutral.
But then when you look at afive-year churn or you look at
any kind of tenant changes,that's when the world gives back
, then you're saving.
And then from a developerstandpoint, it's that client
retention.
Not only are you maybe able toget a little bit more per square
foot because now you've turneda space into a definitely a

(29:06):
class A grade space, because youhave that flexibility,
perfectly flat, they're notpaying money to trench and level
their slab and if they want todo something, if they want to
bring power to a boardroom,they're not going into a
full-blown construction.
They were just simply liftingtwo panels and running wire.
It's quick, it's easy, it'spainless, there's no disruption.
And if we can get through thattraditional thinking space and

(29:30):
just get people to realize that,you know, doing this now is
going to pay dividends in thefuture.
And we are getting there.
Honestly, like I would say, outeast Ontario, toronto, a lot of
the big buildings going up doimplement a raised floor from
base building.
Vancouver, the Credit SuisseTower, here, like I said, telus
Gardens, the new Telus Ocean inVictoria they all have raised

(29:50):
floor, casinos, raised floor.
A lot of colleges anduniversities are now seeing the
advantages to this.
That makes sense.
So instead of them buildingtraditional construction and
then in five years having tobasically demo it because the
technology is too old, we'redoing a lot of those tiered
lecture halls, but out of raisedfloor so we can actually tier
back.
We've done it from six inchesto 10 feet raised access floor

(30:12):
system and that allows them tojust simply upgrade those cables
underneath.

Speaker 1 (30:14):
Add wire, add spaces, add Do you know, what's so
interesting I've only justthought about this is that I
think people have walked intomore raised access retail than
they realize.

Speaker 2 (30:29):
You know what?
It's great you say that.
So I've got a good friend ofmine down in Texas His name's
Frank Bruno and him and I havebeen talking for four or five
years now, but we're essentiallybusiness partners and we do a
lot of raised floor worktogether and when we started
talking about this he's like man, I've never seen this anywhere.
He's like I just don't see it.
And I said keep your eyes opennow.
And it was only a matter ofmaybe a couple of months.
He's like dude, it's everywhere.
I said now, because you'relooking for it.
You see the rail on the side.

Speaker 1 (30:49):
You see everything.
You see the little wedge goingup and then you see the what's?
The anti-skid slips, sure yeahyeah, the strip tape.
Yeah, I know right here.

Speaker 2 (31:06):
Oh, it's because people don't want to like fall
off the little five inch razor.
Yeah, so it's everywhere.
How many inches is it?
Typically Depends, like, on alow profile system.
If we're going to an existingbuilding, we're probably five
inches or below, because thenyou don't interrupt the existing
ceiling space.

Speaker 1 (31:14):
Traditional buildings like a business card and wide
to height, on top of each other.

Speaker 2 (31:20):
Yeah, pretty much.
Yeah, it's not that high.
No, no, no, not at all.
I mean we do.
We've done floors that two anda half inches so it's really
non-disruptive to the existingspace, especially in older
buildings.
Maybe only have a nine footceiling, adding that small
plenum or or raised access floor, and if it's a plenum like a
UFAD I know that there'sbuildings out there that have
gone to as low as eight inchesit just requires a little bit
different mechanical design,cause you've got to pressur

(31:45):
output, so your supply air.
It needs to get from there allthe way to the perimeter of the
building.
So the calculations just changedepending on what how many air
handling units you have crackunits, things like that so you
have to be able to get the airto the outside.
So I think eight inches to 12inches is pretty standard now
for UFAD, as opposed to used tobe 18 inches, because they used
to have a lot of more duct workunderneath.

(32:06):
We've eliminated now almost 90%of the duct work, again
significantly more sustainablebuilding methodology, and we
achieve a ton of well lead, allthose building standards that
are now based upon people aswell as product.
So we achieve a lot of thosepoints across the board, so that
, in addition to the modularwall systems, now you've just

(32:28):
got that space, that, whetherit's a school, a casino or an
office building, it's going towork.

Speaker 1 (32:34):
I just realized something.
As I'm doing this conversationwith you, I respond to the word,
to what you're saying, withright.
When you said something thatmakes me think I'm processing my
next question because I'malready doing this and I'm
listening at the same time.
Sure, it is like patting yourhead and rubbing your tummy, but

(32:59):
the biggest output I can giveis right, it just makes sense.
Yeah, so here's what I was justthinking is, when you were
talking about all thosedifferent sustainability
building practices LEED, etcetera, the Goldie Planum, and
there's also social corporateresponsibility type of things is
that there should be some kindof is there a raised access

(33:40):
floor brand?
Like is there an umbrella orassociation in Canada or in
North America, like somethingthat is pushing this?
And the reason I say is because, if you walk into a raised
access floor retail, let's sayand I'll just throw a brand name
like Arterix, for instance,right, yep, high-end, selling

(34:03):
$1,100 jackets, yep, whywouldn't they have?
They walk up to this.
You know, you've got the aninnovative way.
Yeah, and even when you havethe railings on the side, it's a
branding opportunity you can dothere.
And then maybe there is alwaysthis message which is raised for

(34:23):
sustainability or raisingsustainability.

Speaker 2 (34:26):
Do you know what I mean?

Speaker 1 (34:27):
And then that is a tagline that is pushed by a
bigger association, and it meanssomething.
What it means is that thedollars that people are spending
on $1,100 jackets is not goingto a landfill every time they
move locations.
I like it.
Yeah, you know what I mean.
So it's actually a message.
Yeah, because I think companiesreally have to look at what
their impact is for their growth, like arcteryx and, uh, you'll

(34:52):
see, there's the store on barardand robson.
Yep, yep, they're just movingto the old, the old roots, which
was right on the corner.
Okay, so they, you know the bighoarding up there, um, you know
the big, very impressive, like Idon't think I've seen hoarding
with the brandings done as well,like even every single screw

(35:13):
hole.
They've got like a little capsticker that goes on is
completing the photo.
Oh wow, good for them, it'sunbelievable yeah yeah, but I
look at that kind of thing and Ithink these companies like for
the retail side of things, forre-merchandising, moving stuff
around.

Speaker 2 (35:29):
It's perfect, right, absolutely, you kind of want to
do that to keep your customerslike fresh, like Best Buy, for
example, best Buy uses raisedaccess floors because obviously
they're plugging all their TVs,they're moving things around,
they're always changing.
But again, mountain EquipmentCo-op here in Vancouver, that
beautiful, big building that'sfull, very sustainable
standpoint.
They did that was like full onfrom day one Full on With BD?

Speaker 1 (35:48):
I think yeah.

Speaker 2 (35:49):
The development there and one of the things that they
did which was really, reallysmart was when they built that
building they had, I think, 200employees-ish and within two
years they were at 500 employeesand what they did was they
basically pre-programmed theirfloors underneath to have all
this additional modular power.
So it was very simply at a deskyou just pull up a tile, you
pulled a cable up and youplugged it in.

(36:10):
You're done.
They had that foresight thatthey knew their growth was going
to happen.
Right, and even if they didn'tputting that stuff in at the
time, it was pennies on thedollar as opposed to traditional
construction.
When you're trying to run newwires and new cables and expand
duct work and you know you'renot sharing a single overhead
diffuser or a supply air, youknow you've got that supply air

(36:31):
under the raised access floor.
So it's it's.
It's just it's right, it justmakes sense.
You know it's.
I wish.
I always tell people I said Iwish I could just pull
everything out of my brain.
As much as I try and dopresentations and preach to
people about why I think thismakes sense.
I've done it for now almost 15years and I can truly say that I
believe in not only the raisedaccess flooring products but the
modular walls and the operablepartitions that we sell, because

(36:51):
it just makes sense A spacethat you can reconfigure over
the course of I mean minutes,you're not talking days or weeks
of downtime.
Like our wall systems, you canpull out from the closet, you
can move them.
You could take a boardroom,divide it into three, divide it
into four.
We have the ability to do that.
So it's just.
You can have break off spaces,huddle rooms, you can open it up

(37:13):
to big team meetings, you canclose it down and again
maintaining the power on thefloor.
I think I've said that too manytimes now, but it's just.
It just makes sense, it's justthe way to build.

Speaker 1 (37:22):
So there's um a amazing new building down on the
bottom of granville street.
Um, I think it's 500.

Speaker 2 (37:30):
Granville 550.

Speaker 1 (37:31):
Granville, the Beehive no, it's across from the
train station.
Okay, but awesome building.
Okay, but predominantly empty.
Oh, because of like, I went andlooked at a unit and they were
like okay, well, it's a couplehundred grand to even get in
there.

Speaker 2 (37:44):
Yeah, plus the rent, Plus the rent it's like you know
, I don't really want to do thatbecause I'll leave money in
there.
You're just going to pay forsomebody else to have it in the
future, or you're going to payfor the developer now to sell it
for.

Speaker 1 (37:54):
So you know, I will say to the landlord who's you
know they're all stratified inthere.
It's like you've been empty forthe last 18 months.
Right Like, put the time in forsomething that your investment
isn't going to go to waste, werethey offering you a TI budget
at all, were they?
Giving you any credit.

(38:14):
They were.
But who wants a seven-yearlease these days?
Yeah, I hear you.

Speaker 2 (38:16):
I don't want one.

Speaker 1 (38:17):
No, no, I hear you.
No, I want to be able to,because you know we're a
technology company, we'regrowing, that's right.
You know, like I don't want tobe stuck with something side of
things.
If you get the raise, access,flooring, and then you
everything can move around, whenI that's going to um, it's
going to attract more people andlike the biggest risk always is

(38:39):
like what it costs to get insomewhere.
Totally, yeah, right.
So if you remove that barrier,you're gonna you're gonna be
full all day long.
That's right, especiallybecause those costs on paper.

Speaker 2 (38:47):
Day one, you're at two200,000.
By the time you actually do it,what are we really at?
Three, two, 250, 300.
I'm just doing my space rightnow.
We went through a massiverenovation and I had a budget
and I think we left that budgetand I'm in that space, you know.
But it's just like you want todo a little bit more.
A little bit, you know.
I mean we're trying to make ita showroom and a show space and

(39:07):
everything I get it.
But budgets do get kind of blownout and, uh, it happens.
But again, if you have that,that, that fixed glass cost, you
have your demountable cost.
You have your partitioning cost, you have your raised floor
cost.
There's not too too manysurprises, right?
You know, you're not relying on, you're not relying on things
outside of your control whenyou're, when you're building
these.
And if was to put, say, araised floor in that building

(39:30):
that you walked into now and hecan say to you look your airflow
, you're not.
Because from a base buildingstandpoint, with an HVAC system,
they don't have any designcomponents in mind.
So you have to do a huge HVACredesign when you were to move
into a new office.
Because you don't know what yourlittle office space?

Speaker 1 (39:47):
is going to look like .

Speaker 2 (39:47):
As soon as you start sectioning things off, you've
got to do drops all over theplace.
You've got VAVs, you've got allthese things.
That's a huge cost.
A raised floor has none of thatZero.
It's a pressurized system.
All you're doing is addingsimple diffuser grills,
basically air outlets in thefloor.
That's all.
Credit Suisse did this and Telusis doing this.
They're putting basically powerdistribution boxes which are

(40:09):
like junction boxes under thefloor.
From there the tenant gets todecide do you want 100
electrical boxes, do you want200 electrical?
What do you want?
And it's just simply.
You know you've got a unit costfor each one which is very,
very affordable, and then afterthat, if you really wanted to,
you could take those things withyou.
Right, plug and play technology.
They're off the shelf.
It's not proprietary, same asyour floor finishes.
We've got magnetically adheredhardwood.

(40:32):
We've got modular ceramic andporcelain tiles.
Again, if the client buys those, the client could in theory
take them with them.
And we've had clients do it inthe past.
They've taken their woodproduct with them, they've taken
their tiles with them.
It's theirs, they own it.
What is the, the, uh, the onthe electrical side of things?

(40:52):
Uh, for the 110.
It's not bx under there, right?
We do use a platinum rated bxcable just because it is just
free flowing and there's nocable trays.
It is just an armored cableit's an armor?

Speaker 1 (40:57):
yeah, it's just a three wire like bx cable.

Speaker 2 (40:59):
It's very similar.
Yeah, it's just got a.
It's got a like an adaptablehead on it.
So we it's a plug and play, soyou and I could lift it before
today, and we could, we wouldsee the junction box, which is
literally just closed so do youhave to do the same junction box
like the the little?
no, it's basically what we calla power distribution box.
I shouldn't, I shouldn't haveused the term junction box.
I say junction box so peoplecan relate to hard, hard power
coming into a junction box andthen bx out.

(41:20):
Yeah, ours electricians wouldhardwire into.
This power distribution box islarge, but like a 12 by 12 box
under the floor.
Yeah, from there it's got up tonine or even 12 ports.
Those ports you would have asimple plug and play cable plug
in one side.
The other side goes to a floormount electrical box.
That electrical box can have upto three duplex receptacles in

(41:42):
it.
So essentially every desk wouldhave a floor box.
So that plug that goes into thejunction box, that's a custom,
that's CSA rated CSA approvedoff the shelf a company called
Electec in Toronto, or we haveanother company in the US.

Speaker 1 (41:55):
And they're like they're plug and then twist.
Not even twist, just plug andyou're done Really For 110?
And it snaps in 110.
Holy crap, it's beautiful.
How did they?

Speaker 2 (42:02):
get that done, not sure.

Speaker 1 (42:03):
Wow, and so I had to get out it's flawless.

Speaker 2 (42:06):
Yeah, it's great We've actually patented an
electrical box now that the lidof the electrical box will
actually take the same rollingload as the raised access floor.
So, casinos of old, you'rerolling your money cart Not that
we have money carts too muchanymore, but they have poker
chip carts and heavy carts.
They were cracking the lids.
So now our boxes can maintainthe same weight capacity as the
floor so you can roll freely onit.
But again, that tile with thatelectrical box in it.

(42:27):
You can simply take that tileout and move it anywhere you
want, and now you have that sameconnectivity anywhere.
So it's really the besttechnologies are the ones you
don't see, and this is where theraised floor and the electrical
distribution.
You just don't see it, but it's.
I'll give you another example.
We just hired.
A new fella came over fromConocoPhillips.
He's our new controller and thewhole time he's been there I
think two years he's been therehe was sitting on a raised

(42:48):
access floor.
It was only when he came for aninterview with us a few months
back and we talked about theraised floor Did he go back.
He's like holy crap, I didn'trealize this was in my office.
This entire time he's beenplugging into the floor the
whole time.
Yeah Right, and we can even gofurther than that.
We have furniture componentsnow that are designed to take
modular power.
So you basically just plug thedesk into a port and now your
desk is live.
So you've got all your plugsand your connections on the desk

(43:09):
.
You move the desk, you move theplug, move the port.
It's so simple.

Speaker 1 (43:14):
Data as well.
Do you know the guys from COI?
Yes, oh, yeah, yeah, okay.
So how does your systemdovetail with those?

Speaker 2 (43:25):
guys.

Speaker 1 (43:25):
Steelcase, herman Miller, all that.
They're obviously beingselected as a provider for that
kind of stuff, so you'reobviously, I would think, a
perfect marriage for them.

Speaker 2 (43:34):
They do have a proprietary connection to their
system that we can buy and haveour manufacturer of the
electrical bring thosecomponents together, have it
completely CSA approved and thensent back to us so we can plug
right into their furnituresystems.
We're doing the same thing withdata as well.
Now we a modular data system.
So it's a very simple plug andplay data system.
So instead of running all theblue cables, they do all the

(43:56):
pre-work in the manufacturer, inthe shop.
Basically, yeah, comes to apower point there and it's under
the floor again.
That actually plugs into ourelectrical box as well, I see.
So it's all plug and play.
Right, it's, it's the brainsand the nerves.
So you like the Cat5 switch.
You mean that's right, allinside the box.
So it's all plug and play.
Wow, yeah, it's like the Intelinside chip, it's just all in
one.
Yeah, and again clients get tocome in.

(44:17):
They just plug and play andit's done.

Speaker 1 (44:24):
You plug your LAN cable in, I is, and uh well,
it's also depending how big thespace is, and you know um like
the wi-fi, signals can getinterrupted by us you know.
So if you have like different,um, I mean, what's very popular
these days are the extenders,right, right, so if you have
like a cat5 and then an extenderand all that stuff, you get
really strong wi-fi everywhere,sure, but um, that's pretty,
that's pretty amazing.
So, um, you're saying that youknow you're, you're coming here,

(44:47):
you've got a meeting with alarge company.
I won't say the name, but Iwould imagine, when you're
coming into their meetings, likeyou're a pretty impressive guy,
you're coming in, I totallyknow what you're talking about.
You've got like your craft islike dialed in.
How did you get this sense ofprofessionalism, like you are

(45:07):
just living, living this perfectbrand for what you're doing
right now, like when you evencame in here, you're like here's
your, I've got your mints.

Speaker 2 (45:15):
I've got your golf bag, I got all your stuff.

Speaker 1 (45:18):
That's right and it's , it's pretty impressive.
So I mean a lot of, I think alot of the work style in in
Vancouver specifically.
In Vancouver specifically, andin Canada it's very casual,
right, and you come in just likeI'm here to do business.

Speaker 2 (45:34):
I appreciate that.
I think I guess passionate, Ithink I border on passionate and
I don't know what's the nextone above passionate, I don't
know if it's there's animmaculate precision thing to
you.

Speaker 1 (45:49):
So it's kind of like if you were like a knife, you'd
be like a sushi knife.
Okay, I appreciate that.

Speaker 2 (45:53):
Yeah, that's great.
You're not a cleaver, no rightokay, right, so you can do.

Speaker 1 (45:56):
you can julienne things perfectly but you're
really sharp.

Speaker 2 (45:59):
I've been in the raised access floor industry
since 2010.
So I was fortunate to be.
I was in the field and I wasbrought up installing these.
As we transitioned and as Itransitioned in my career,
becoming a foreman and a kind ofproject manager of sales, when
we branched off and created whatwas Cook's Construction, which
is now Modular Interiors byCook's, when we started getting

(46:21):
into the demands of an operableworld, one of the first things I
did was just jump on a site andstart installing it with the
guys and get the hands-onexperience, and I think I think
being able to being able to sellsomething that you believe in
wholeheartedly is is probablythe most important part.
So our our operable wall line.
Last time I was with you here,we were working with a different

(46:42):
company I won't say the nameagain, but they actually
unfortunately went bankrupt.
We ended up taking theproprietary information from
that company, working with themanufacturer in Portugal, and we
now build these walls inCalgary.
So we bring them over in kitform.
Selling those or talking aboutthose is easy.
I get to see them.
I get them shipped over insticks and wires and just nuts
and bolts, and then I get to seeit transition into this

(47:04):
absolutely magnificent, operableglazed or solid wall system and
I can sit here and say I cantell you all about it because
Cause I've been on the in.
Well, first of all, I built thewarehouse with a, with a, with
a lot of help and a lot ofpeople, but we built the
warehouse that these they'rebuilt in.
We made the warehouse, we, we.
We have it set up.
We've got specific machines andshelving and racks and glass
cleaners that are doing all thebits.

(47:24):
So I can sit here in front ofyou today and say this wall is a
good product.
I'm not relying on somebodyelse to do anything for us.
We're doing it all in-house andthey're just absolute flaws.

Speaker 1 (47:36):
So yeah, okay.
So I kind of missed that part.
So I did hear that you broughtthe components, partial
components, from.

Speaker 2 (47:44):
Portugal I got that.

Speaker 1 (47:45):
You said that earlier in the podcast.
But so you are an assemblerhere, also known as a
manufacturer, because it's justthe way things work these days.
You get components from placesand they're assembled in the USA
, assembled in Canada.

Speaker 2 (48:03):
Yeah, so we bring in just the framework.
So if you looked at an operablepartition, let's just say nine
feet by four feet, so the frameswould come in, they would come
nine feet tall, they would comefour feet.
We basically bolt all thattogether.
We have different wiringcomponents, fastening systems.
A lot of that stuff is part ofthe kit.
There's a lot of stuff that wehave to buy outside.
We purchase the local glass,whether it's low iron, clear

(48:24):
temper, whatever the glass is,if there's film going on.
We put all that in.
Our local team.
In-house team builds everything, we fab everything.
We do all the testing to makesure everything works properly.
We package it up, bring it tosite and then we install it.
Does everyone wear white glovesthere?

Speaker 1 (48:37):
Lab coats.

Speaker 2 (48:38):
The glass cleaning process is definitely a very
tedious process.
We've got a really really goodway of.
The glass comes in, it getsshelved, tabled.
We do one surface, we flip it,we suction cup it, bring it over
to the table.
Everything stays like that for24 hours.
We flip it, clean it, put theother piece of glass on.
So we've got.
The reason we've done that isbecause we've done it wrong a
few times.
And when you put something upand it's beautiful and then all

(49:00):
of a sudden you look in themiddle and there's a big
thumbprint and you try and cleanon the inside of the glass oh
yeah, on the inside of the panel, yeah, yeah.
So you gotta be really careful.

Speaker 1 (49:09):
Yeah, so you could be pretty proud of that I'm
extremely proud.
Yeah, so you get to go and seethis stuff.
It's your invention, you've gotto basically.

Speaker 2 (49:19):
Yeah, I definitely can't say it's my invention, no,
but you have not invented it.

Speaker 1 (49:25):
Brought it to life, yeah, yeah, but your process and
the people involved, and we'regoing to do things this way.
This is all your invention.

Speaker 2 (49:33):
Sure, yeah, we can say that Absolutely.

Speaker 1 (49:35):
Maybe your operations ?
That definitely yeah.

Speaker 2 (49:38):
I definitely had the vision for this and I yes, yes,
we've definitely put that visioninto place.
I was extremely fortunate thatwe've got just the absolute
crack team behind us and they've.
I should say that the teambehind us has also just kind of
believed in me this wholeprocess.
I get it wrong quite often, butwe get some stuff right too,
and they've just believed in methe whole time and they're just
it's almost an ongoing joke.

Speaker 1 (49:59):
Do they call you Russell when?

Speaker 2 (50:00):
you get met Sometimes , yeah, yeah, yeah.
Well, kobe, who I've workedwith now since 2010,.
We came from the other companytogether.
We started this company now.
He's trusted me this whole time.
But again, it's like I made ajoke to him the other day.
You know Warren Buffett andwhat's his right hand man,
charlie, there.
Yeah, there was a funny memethat came out the other day and
I was watching it and WarrenBuffett, he's asked a question

(50:22):
every time and he just all hedoes is turn to Charlie Right
and say, charlie, charlie, I,you know, ran past him and then
at the end of the day, he's gotto implement the crazy things
that we're coming up with.
But I guess I feel like I I tryand drive it forward and it's
if there's any kind of sense ofdoubt behind something.
It's like listen, if somebodycan do it, we can do it.

(50:46):
Where there's a will, there's away.
I mean, it may not work thefirst time, it may not work the
second time, but eventuallywe're going to get there and if
we can do it, we can do itbetter than everybody else.
We can control everything.
Control is a big thing Relyingon.
We've got an issue now withplanes again, just so.
We're trying to get frames outof Portugal.
They come on a plane, so we airfreight everything out.
Apparently, there's anairstrike in Amsterdam where one

(51:08):
of the KLM flights is comingout of.
We've been delayed now threedays, out of our control.
So we're going to try andmitigate those moving forward.
How do we mitigate that?
Can we stock a variety ofproducts so we don't have this
happen again?
You know what can we do?
Those are things that arecoming out of all this.
But again, we're fortunate thatwe've been successful thus far

(51:29):
and we're increasinglysuccessful.
We're attracting some amazingtalent.
We've got just great peoplethat work with us.
Again, trust is a big thing andit's it's an ongoing thing where
I get off of a phone call andKobe's kind of looking at me
like what did you just do?
And I said, well, we'll figureit out and we're going to get
there, you know.

(51:54):
But yeah, I like to drive itforward.
Ask me too.
She's like when do you thinkyou know things are gonna calm
down, maybe, or when you thinkyou're gonna maybe take a step
back?
And I honestly can't evenanswer her because it's like
we're just not that.
My headspace isn't able to tothink like that.
Yet you know, yeah, you know umwell, maybe you haven't
achieved the big.
Maybe yeah.

Speaker 1 (52:12):
Yeah, Well, I mean, you know you can, kind of.
What I find interesting is thatyou know you might have had
like an initial goal and thenyou just keep putting these
other goals Absolutely Ahead,right, and then the people
around you are like, yeah, butyou accomplished this thing.
You're like yeah, I'm not done,Not done, no, we're not done.

Speaker 2 (52:29):
It's a good thing.
I said that exactly to my wifenot too long ago and she asked
me that question.
I said but I can't answer youbecause we're just not done yet.
I'm not there yet, I don't know.
We're still growing.
And yeah, I mean we're nowworking with a couple different
firms in the US and we'relooking at distribution of these
walls into the US.
We're helping them from theaccess floor standpoint,

(52:50):
developing that and that,developing that and that
construction methodology.
Uh, my friend frank that Italked to you about there and
there he's got.
He represents the same threeproducts as what we do.
He's got teraflex, asp andoptimus systems down there.
So we're basically a mirroredcompany to one another, so we
work together.
We got my other friend, kevin,down there.
Um, do we work with a lot forthe raised access floors and
it's it's really driving that.
But they believe in the systemthat we're, that we're promoting

(53:11):
and and it does just make senseafter all.

Speaker 1 (53:13):
So, in terms of the, you know, even though you're a
assembler, slash, you know,manufacturer, if you will
bringing proponents, puttingthem together, yeah.
And then you're also asubcontractor because you've got
to go there and do all thestuff, that's right, yeah.
So you, I would imagine, likethe communication that you have

(53:37):
to, or the level ofcommunication for the trust that
you have to be able to have,you know, between the different
parties, the GCs, the higheryears, the sub trade.
You know I think we chatted alittle bit before the podcast
about you know, the systems youuse and you know it was we were.
I think everyone on Sitemax wasblushing a little bit when you
were saying these things, butit'd be really cool if you.

(53:59):
I mean, it means a lot to us.
I mean, we don't typically askpeople to talk about these kind
of things and this was totallyoff the cuff.
So anybody listening, this wasnot planned.
No plug, yeah, no plug.

Speaker 2 (54:36):
But I was just fascinated to hear what you're
doing with SiteMax, how that isit was, but definitely the
podcast had a big thing to do.

Speaker 1 (54:41):
You hadn't at that point.
No, we hadn't.
Perfect, you didn't even know,I didn't know about it?

Speaker 2 (54:44):
I don't think so.
We now use SiteMax absolutelydaily and it's and again, this
is no plug, this is me justtalking off the cuff it's been,
it's been a tremendous tool forus.
So for us, what we do is wehave a.
Our process and procedure isvery simple.
So we have an estimating andsales department.
We have three individuals thatare part of that.
Once we win a project, we thenturn it over to two other

(55:06):
individuals that are kind oflike our pre-execution team, so
they'll bring everything from anestimating and contract startup
base to order.
So we'll go through shopdrawings, we'll go through
design phase.
We'll get all that done.
Once we get from estimating tosay order, then we populate
Sitemax.
So what happens in Sitemax forus is we put all of the issued

(55:27):
for construction drawings, weput our shop drawings in there,
any details that we need.
We create a folder on SiteMaxbecause SiteMax basically allows
us to add our job number and afolder, and so the team in the
field have a very, veryconvenient app on their phone.
They click on the phone, theyclick the job number that
they're going to go to that day.
It opens everything up for themInside of that what they're

(55:49):
able to do is then they do theirFLHAs, which is mandatory on
all commercial constructionsites.
Flhas are done.
That gets instantly submittedto the general contractor.
So we tag the safety guy on thejob when we create a folder
that goes to the safetydepartment.
And then, obviously, duringbreaks and lunches, they got to
re-sign their FLHAs.
But what the real big thing forus is is the end of day reports

(56:11):
.
We ask for a daily report fromeach one of our guys, or at
least from the site foreman, andin that daily report we get
site pictures, which, again, noplug, but you just go on the app
and, in the same form, you justpress the camera button and it
takes pictures for you.
You don't have to upload to anemail, you don't have to save
and share and, oh, you can onlyput three pictures on site max.
And then we have a littlecomment section.

(56:32):
We've created our own reportsbecause it's very you can use a
template, but you can customizeit.
So we just got very simple yes,no, is the site cleaned?
Yes, did the GC sign off?
Yes, no, whatever it is, andwe've even created a sign off
for it too.
So in this one app we havewhere the GC start to finish,

(56:54):
has an insight into our projectbecause every night those daily
reports get sent to the GC.
So now he knows if he's not onsite or he is on site.
He's got a good idea whatproblems we ran into, if any,
and what progress we're at,where we're at, roughly what our
timeline is for finishing.
And at the end of the job, thatsame folder there's a sign off
that we've created for thegeneral contractor.
If it's an operable wall we have, you know, is the glass free
and clear of defects?
Does it operate?
Do the seals, all those littlethings?

(57:16):
Yes, yes, yes, yes.
Gc signs it.
Job done, invoice sent, happyclient.
We can go back to that.
It's all cloud-based, obviously, as you know, I'm explaining
your system to you, but it's allpoint in time.
If there is ever an issue on ajob site, things happen
obviously.
Hey, the glass is cracked, it'shypothetical Glass is cracked.

(57:36):
It wasn't cracked six monthsago when we signed off the order
right.
And that's obviouslyhypothetical, but it's a nice
tool to cover your butts right.
It covers the GC's butt becausethey're everybody's butt as
well, and everything wasoperating at this time.
What happened?
Well, we can find out and look,but yeah, so for us, SiteMax is
we can find out and look, butyeah, so for us, SiteMax is it's
truly part of our entireprocess and procedure.
We do it even in our warehouse.

(57:57):
So with Teraflex and ModularInteriors, it's two completely
separate companies, similarpartners involved in both, but
for Teraflex we do the samething.
So in the morning they sign on,they've got their warehouse
operations, they've got to gothrough the FLHA, they document
everything.

Speaker 1 (58:12):
Do they have all the materials on the material list?

Speaker 2 (58:14):
Yes, everything's on there.
Oh wow, it's fantastic.
Yeah.
So when the glass comes in,everything gets itemized,
Everything gets taken picture ofand that's part of the report,
Sweet.
So we know that if there's anydeficiencies to the glass, we go
back to the manufacturer of theglass.
You know how the windshield?
You've got that black, what wecall an edge frit, with the dots
on it.
Our glass is the exact same.
I love it.

Speaker 1 (58:34):
So our glass has that black edge frit on it, so we
can actually adhere it to ourframe.

Speaker 2 (58:38):
It's called a frit.
I just found this out not toolong ago as well, but it's an
edge frit.
It's used for adhesion.
It's actually recycled glassand other organic compounds that
are better adhesion.
I found out that those littleblack dots on the windshield
actually dissipate the heat awayfrom the glue, so it doesn't
heat up too much in the sun.
Interesting, pretty neat, but weuse a very similar process.

(58:58):
So again, sitemax is used inthe warehouse so that we can we
track and log our products asthe build goes on.
So we know if there's an issuedown the road with one of the
panels, which does happen, wecan go back to our pictures,
look at the wiring diagrams,look at this and we can
troubleshoot while we're on site, just looking back at the
specific panel.

Speaker 1 (59:16):
So yeah, that's pretty awesome.

Speaker 2 (59:17):
It's great.

Speaker 1 (59:18):
You know, I think what we're, what we're seeing,
is, I mean, we did something, Iwould say, early on in SightMax,
which is one of the best, whichis one of the best.
It is just a decision that wemade and it is proving to be

(59:40):
amazing for where technology isgoing.
You know, like the differentforms, you know you can do it.
I mean, there's other platformswhere you basically you go in
and you upload a PDF and youdraw over the areas where you
would want to fill it in.
Problem is that's just likefields on the top of a dumb
photo.
Basically 100% Right.

(01:00:01):
With CYMAX, it's not that.
No, everything all those PDFsthat you see in there are
generated from a blob of code,right?
So the cool thing is is with AI, we can go and have that read
every blob of code.
So the cool thing is is with AI, we can go and have that read
every blob of code.
It says it's this syntax and atthat point it just basically

(01:00:25):
ignores the syntax and looks atall the values and labels.
So you're like, okay, well, nowwe can pull data from it.
So what that's done iseverything in Sitemax does no
dumb information.
So what that's done iseverything in SightMax.
There's no dumb informationAgreed, so it is from the
backend side of things what weare deploying.
And we do have a bigannouncement coming out in Q3 of
what we're doing with AI, andsome are saying that AI is just

(01:00:48):
basically gonna just replaceeverything.
And now there's an argumentthat I'm seeing a lot.
As you know, cymax is a SaaScompany.
It's a software as a service.
Is what that stands for?
Is that utilizing AI on theseplatforms that have been taking
in data for five, 10 years,hello, like this is a goldmine

(01:01:11):
of information to be able toprovide back to customers and
the way things work and all ofso I'm pretty happy about the
fact that.
I'll just give an example, likeon our new drawings module,
which I know we're going from araster set of drawings to a
vector set.
Okay, because when you zoom in,you want that fidelity to be

(01:01:35):
crisp.
But now we used to.
When you're uploading a set ofdrawings, we used to use OCR,
which is optimal characterrecognition for the bottom right
panel of the drawing.
Sure.
With the drawing informationsheet numbers and all that kind
of stuff and details.
So you used to have to use OCRfor that.
So it was basically a scriptthat would try, and, you know,

(01:01:57):
recognize the characters andthen it would be able to label
what the sheet names were in oursoftware, so in that object.
But now we're using AI for that.
So you basically upload it andit's getting us all cool kind of
information on drawings.
Sure, so now it's getting usall cool kind of information on
drawings.
So now it's like when we putthat in there, the information

(01:02:18):
we get back is like way moredetailed.
Sure, just, basically, it couldI don't know, you know, from you
know Claude or ChatGPT, yeah,yeah, yeah, you put a picture on
there that's like a scan of aform or anything and it reads it
and it just because it's sosmart, right, yeah, yeah, so I
am really, really excited aboutthe future of what we're able to
do.
Yeah, so, yeah, luckily, whatdo you call it?

(01:02:41):
Unfortunate mistake?
Yeah, no, what do they call it?
When you do something youdidn't realize what a great move
that was at the time, right,yeah, so we're pretty fortunate
there.

Speaker 2 (01:02:51):
Oh, it's great move.
That was at the time, right,yeah, so that's, we're pretty,
pretty fortunate there.
Oh it's great.
I think the advent of AI isonly going to.
I realized that the people areconcerned about jobs being taken
, but I think it's just.
It's just another evolution inthe, in the.
We didn't come out of the stoneage because we ran out of rocks
.
You know it's just.
It's just an evolution of oftechnology, and I think it's
just.
We're just going to adapt totechnology.
It's only going to make thingsbetter.
I mean, I understand there'sgoing to be some unfortunate

(01:03:12):
situations where jobs may haveto be pivoted.
I guess in some way, shape orform.

Speaker 1 (01:03:18):
Do you see a world of robotics of putting these
access flooring in?

Speaker 2 (01:03:23):
It's funny you say that I'm in conversations very
early on, conversations rightnow with a company they did it
wasn't Buildix specifically, butit was like a Buildix.
I with a company they didwasn't Buildix specifically, but
it was like a Buildix, I don'tknow the name of the show they
introduced an access floorlaying robot.
We're interested to see howthis thing can work because from
a field perspective I struggleto see how it would work, but

(01:03:48):
I'm really interested to see ifit could do it.
There's just so many littlethings with a raised access
flooring system that make itvery.
You have to have that, thattouch and finesse and you've got
to have a set of skills thatyou know.
As much as it is just squares onon pedestals.
There's a lot of things thatcan go wrong very, very fast.
Take if you've got a 200 longfoot building and your your
panel grid line is even out like, say, a 16th of an inch, eighth

(01:04:11):
of an inch.
If you extrapolate that outover 10 foot runs, you know what
a sixteenth does over 10 feet.
You know what a sixteenth doesover 20 feet, and it's minor.
You wouldn't even catch on achalk line necessarily, and so
I'd be interested, I'm veryinterested in adding technology.
I mean I'm sure some of ourinstallers would love it if they
didn't have to lift.

Speaker 1 (01:04:30):
Okay, so this is where we're.
So there's the three Ds thatrobotics is going to really help
with.
Right, which is dull, dangerousand dirty, sure, okay.
So the initial installation ofa raised access floor for
instance the initial part's kindof like okay, it's exciting,
yeah, because you're planning itout and you're doing that thing
, but then you're like I got tonow do this 150,000 times.

(01:04:53):
That's right.
Right so that's the dull part.
Is that the spark that you getfrom doing something, a new job
or whatever it is?
And then now I got to do theheavy lifting of doing the same
thing and it's mundane, sothat's where that can come in,
so you can actually have moreoutput.

Speaker 2 (01:05:08):
Just, remove the dull part.
I don't think it's a bad thingat all.
I mean, our guys love going.
We do a lot of data centers andthey're often here.
We're doing data centers in,say, office towers where they
just have a small, maybe 1,000,2,000 square foot kind of data
center just for each floor.
And the guys love it becausethey kind of go in day one and
by day three, day four, they'refinishing up up and you can see

(01:05:29):
a.
You see a lot of progression inyour work.
When you go to say, somewherelike Telesocial, you've got a
20,000 square foot floor plate.
Day one is very similar to day10, which is very similar to day
20.
I said by the time you get today 30, you're finishing the job
.
You're like I don't want to beon this floor ever again.
But then you're going to.
If we can reduce the potentialaches and sprains and backaches
of our guys and use them toassist the robots and make sure
things are happening, absolutelywe should be doing that.

(01:05:51):
Who wouldn't want to do that?
Who wouldn't want to do that?
That's fun.

Speaker 1 (01:06:07):
A thousand percent.
It's fun, yeah, and this iswhere I'm finding that the
requirement for brawn inconstruction is going to go away
.

Speaker 2 (01:06:19):
I've seen the exoskeletons yeah the Hilti
stuff.

Speaker 1 (01:06:30):
Yeah, there's a lot of industries being they're
basically they're like here's mylaptop on the desk.
There's a lot of jobs thatdon't ever leave that thing 100%
Okay.
So those, the AI side of thingsthat's kind of a bit of a
problem.
Right, when we know this, a lotof jobs are going to be kind of
Agreed yeah, okay, butconstruction and the physical

(01:06:50):
built world is never going to bekind of Agreed.
Yeah, okay, but constructionand the physical built world is
never going to be stuck in there.

Speaker 2 (01:06:55):
Couldn't agree more Right, Because it's not virtual,
it's going to be optimized.
I think It'll be optimizedexactly.

Speaker 1 (01:07:00):
But this is where I think that construction and the
physical built world is the lastbastion of technology
opportunity for human beings.
Couldn't agree more Right,human beings Right.
And it's like so when I hear uh, when I hear a uh, you know a

(01:07:21):
parent say to uh, the schoolbody, how dare you put my kid
into into you know what a tradecame in to present at a high
school?
How dare you?
They're going to go touniversity.
I'm like, oh yeah, you want togo to a place where they train
you to be in a box.
That's going to be gone.

Speaker 2 (01:07:35):
I could not agree with you anymore.

Speaker 1 (01:07:37):
So I mean like hello, like we need to up the and this
is what I find.
Like you know, we go to a lotof conventions, we go to all
this kind of stuff.

Speaker 2 (01:07:44):
No one zero.

Speaker 1 (01:07:45):
People are actually scratching the surface on making
construction cool Zero, likeI'm making construction cool
Zero.

Speaker 2 (01:07:51):
I'm like holy crap, guys.
Our construction association isdoing a really good job.
I'll be totally honest with youIs that Bill Black?

Speaker 1 (01:07:57):
Yeah, it is Bill Black.
He's.
Awesome.

Speaker 2 (01:07:58):
He is doing, him and Tammy they're actually doing,
and I actually okay, let mestart again.
So they're actually doing areally, really cool initiative
for grades one through six andthey're called Steam Boxes STEM
Steam.
They're called Steam Boxes STEMSteam.
They added the A, I thinkarchitecture.
I'm not 100% sure.
I donated.
Well, my company donated a boxfor my two kids' schools, or two
kids' school.
So grades one through six.

(01:08:19):
They get the steam kit.
You open it up and it teachesyou how to wire a doorbell,
teaches you how to do someplumbing and get water.
It's very, very, veryrudimentary but they're super
funny for the kids because theyget to basically pour water in
one thing and watch it go downthis tube and come over here.
Or they get to wire a doorbellthey press a button and it
chimes Like that stuff is supercool.
I think we need to promotetrades, because the old days of

(01:08:42):
oh, there's construction workersand this, that's gone now Even
though let's just think aboutthat for a second.

Speaker 1 (01:08:47):
I never actually thought about this until now.
Maybe it's because you said itso well.
Even the word trade, yeah,trade, yeah, I do this for you.
Give me that Sure, it's what itbasically means.

Speaker 2 (01:08:57):
Yeah, yeah.

Speaker 1 (01:08:57):
Trade yeah.
Trading time for yeah.
But I think it's going totranscend that word even yeah.

Speaker 2 (01:09:03):
Well, I think like people walk into a space and
like our space right now and Ithink it's.
I'm so proud of what we've done.
It's beautiful.
We had a gentleman come theother day to put some logos on
our wall, very similar to thesite max.
You got here.
We had a gentleman come in.
He's like, oh my gosh, thisspace is absolutely beautiful.
You know, it's like tradesbuilt that Trade worker and it's
you created this space.
That is just everything youlook at when you're like, oh, it

(01:09:25):
was like the people that builtthat are less than somebody else
.
Why is it like that?
Why is an artist that paints apicture this put on a pedestal?
Why is an artist that painted apicture any different than
somebody that built the building?
Why is the job of somebody lessimportant than somebody that

(01:09:48):
built the thing that they'reworking on?
I don't understand the dividethere.

Speaker 1 (01:09:52):
I've been thinking about this for years now and
it's come down to me, as there'sthis transfer of purpose and
someone else has to executesomeone else's passion, if you
get to execute your own passionon your daily job, you're

(01:10:12):
winning.
You are winning.
Yeah, I agree.
Okay, but most people in thetrades are executing someone
else's passion.

Speaker 2 (01:10:18):
And vision, I guess at the same time, right.

Speaker 1 (01:10:20):
You're taking somebody else's paper and Right,
so it's not necessarily yours,however, when you integrate in
technology robotics, et cetera.
I don't have to do the partthat sucks, so I get it, that's
right, yeah yeah, right Now Iget the passion part is look how

(01:10:40):
well I made that thing, do thatthing.
That's cool.
Yeah, totally different.
Right, so you don't have toworry about the transfer of
passion because the passion iscompartmentalized throughout the
construction process viatechnology.
Right, so you don't have humansdoing this dull shit all the
time, hammer, hammer hammer.

(01:11:01):
Yeah, I get you, you know yesand every, every last hammer,
you know 359 is like I'm doingthis for someone else.
I just need need a paycheck,yeah, right.
So that will change, yeah, andwe will just be able to build
faster.
I totally agree.

Speaker 2 (01:11:17):
I don't think it's going to be less people.
Build better, build faster.
It's going to be awesome.
It's going to be awesome.

Speaker 1 (01:11:20):
Yeah.

Speaker 2 (01:11:21):
I think I love the concept of taking something from
a.
I love when I see a set ofdrawings and yeah, we're only
one part of this thing, but Ilove seeing it come to fruition.
I don't do all the work in thebuilding, but I love going in
there, even though half thestuff I do is you can only see
it right.
It's all hidden and covered.
I mean sure, operable walls andpartition systems look great.

(01:11:44):
But I'm looking around at thewhole thing and I'm thinking to
myself.
This started off as a fewpeople sitting around a desk or
a computer set people sittingaround a desk or a computer set
of plans.
And now we've got the spacewhere people are dying to work
in.
They just love going to workbecause the space is so awesome.
To me, that's the.
What better thing than there isthan that?
I don't know.

Speaker 1 (01:12:00):
Do you know something ?
I was just thinking about interms of when you're coming and
you see a set of plans, when Ithink of BIM, right, yeah, yeah,
I think BIM will have its placefor essentially what BIM is.
It's for humans, agreed, it'snot for computers?

Speaker 2 (01:12:19):
No, I agree.
Yeah, so you can visualize andplan and maneuver.

Speaker 1 (01:12:22):
But what I'm saying is that the BIM is going to be
for the human's dream and then,when it gets executed, it won't
need it.
True, because all it needs isactually the drawing and
elevation.
True, because all it's going to, all it needs, is actually the
drawing and elevation.
Yeah, yeah, it just needs,because you're basically taking
2D to 3D.
True, but it doesn't need to goand see this shaded wall with a

(01:12:42):
thing that looks like realfinishes Right.

Speaker 2 (01:12:45):
It doesn't need it.

Speaker 1 (01:12:45):
No, you know what I mean.
Yeah, so I think that there's.
Yeah, I think the BIM thing isgoing to be for the office.
Cool, yeah, it's a good way tolook at it.
I know I'm kind of way outthere.
Maybe.
No, no, no, I agree totally.
Yeah, well, russ, this has beenawesome and I look forward to
the next one.

Speaker 2 (01:13:04):
Yeah, me too, Me too, I know Paul wasn't here, but
this was really good.
Yeah, like good.
Yeah, well, like I said, we'lltry and bring maybe frank next
time.
He's, uh, he's a character,he's, he's great to have on.
He's very passionate as well.

Speaker 1 (01:13:14):
So, all right, be super fun, yeah, but well, we
appreciate you, uh, everythingthat you you're doing and
working with you with sitemax,and oh, it's great, it's very
impressive what you've done.
Your website everyone's got tocheck it.
It's so good.
Thanks, it looks wicked.
Yeah, um and uh, from everyone,uh, best of luck on your
meeting today.

Speaker 2 (01:13:32):
Appreciate it.
Yeah, thanks so much for havingme again, and we'll look
forward to the next one as well.
All right, I appreciate it.
Thanks, cheers, cheers.

Speaker 1 (01:13:39):
Well, that does it for another episode of the Site
Visit.
Thank you for listening.
Be sure to stay connected withus by following our social
accounts on Instagram andYouTube.
You can also sign up for ourmonthly newsletter at
sitemaxsystemscom slash the sitevisit, where you'll get
industry insights, pro tips andeverything you need to know
about the site visit podcast andSitemax, the job site and

(01:14:01):
construction management tool ofchoice for thousands of
contractors in North America andbeyond.
Sitemax is also the engine thatpowers this podcast.
All right, let's get back tobuilding.
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