The Six Figure Personal Stylist Podcast
The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs. We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past. Everything is about to change for you. Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.
Episodes
So many talented professionals still feel stuck, overworked, and miles away from a six-figure business. It’s not a lack of demand, a saturated market, or even a shortage of clients willing to pay premium rates. The real problem is deeper and far more structural.
Stylists have blind spots in shaping how they present themselves, market their services, and interpret their role in a world where influencer culture and outdated coaching a...
Most stylists love the idea of transformation. They love saying their work helps clients “feel confident,” “think better,” “earn more,” and “step into their next-level selves.” Unfortunately, very few understand why any of that would be true or that there is real, validated psychological research that explains exactly how clothing changes behavior, cognition, and self-perception.
Transformational styling isn’t a buzzword. It’s a me...
You're posting. You're showing up. You're doing all the things. And nothing's moving. Your views are down, no one's engaging, and you're not getting any sales. So you blame the algorithm, blame the economy, and tell yourself people just aren't hiring stylists right now. But when I open up your account and look at your last ten posts, it's immediately clear what's happening—you're le...
Every personal stylist has that one client who leaves you questioning everything you thought you knew about your business, your talent, and even yourself. You saw the red flags, but scarcity, fear, or hope told you it would be fine. And then it wasn’t. What follows isn’t just frustration; it’s an emotional hangover that lingers long after the final invoice is paid.
In this episode of The Six Figure Personal Stylist Podcast, I’m goin...
There’s a moment in every styling business where you start wondering if you’d make more sales by posting before-and-after photos. Maybe you’ve tried it already, or maybe you’ve avoided it because it feels uncomfortable to put clients out there. Either way, those photos don’t usually tell the full story.
A picture can show clothes and a result, but it can’t show the shift that happened in the middle. When that part is missing—how th...
There comes a moment in every stylist’s business when the dream starts to feel a little too heavy. You’re fully booked. You’ve hit six figures. You’ve built the reputation you once chased, yet the joy feels dulled. The work is still meaningful, but the constant doing has started to blur into exhaustion.
This is where most stylists get caught. They’ve learned how to build a business, but not how to lead one. They’ve built momentum, b...
It’s one thing to reach six figures in your styling business. It’s another to actually feel like you’ve arrived there. Too many stylists keep sprinting on the hamster wheel long after they’ve “made it,” believing that being overbooked, exhausted, and constantly available (even after hiring help) means things are working. The reality is that this is just survival mode, and it keeps your business stuck at the exact level you’re tryin...
Like many, Erin Stoll started her career by helping friends with closet edits and styling for parties. She experimented on Instagram, showed up consistently, and took on opportunities that scared her. Little by little, she created a body of work that is as unique as it is impactful, creating a full-time business in the process.
Erin’s journey offers inspiration for what it takes to build a sustainable, fulfilling personal styling bu...
Many stylists mistakenly believe that scaling a team means scaling their business. As a result, they find themselves overworked, underpaid, and feeling stuck in the same business challenges they had at $50k. Instead, you need to take the reins as a creative CEO, a leader who remains the primary decision-maker while strategically building support around you.
In part two of our Multi Six-Figure Stylist Series on The Six Figure Person...
An identity crisis often arises when hustle meets success for established stylists. Despite hitting that magical six-figure revenue milestone, you feel disillusioned, burned out, or stuck. It’s like you’re still in business survival mode, just focused on getting the next client.
But now you’re ready to lay the foundation for your business’s evolution. Whether you’re chasing your next revenue goal or stuck in old patterns that have p...
When you don’t have new clients lined up, it’s tempting to whip up a brand-new offer, slash the price, and call it a solution. It gives you a quick dopamine hit, but it’s panic mode, not strategy. And that cycle of tweaking and adding services is one of the fastest ways to burn out your styling business.
Every new offer isn’t just the service itself. It comes with hidden jobs: packaging it, building systems to deliver it, and market...
It’s time for a wake-up call. If you’re a stylist feeling stuck despite doing all the things, yet hesitate to invest in your growth to get unstuck, then you need to be aware of some uncomfortable truths…ones that too many business owners don’t want to say out loud.
In this episode of The Six Figure Personal Stylist Podcast, I’ll show you three truths that will either give you the clarity to take action investing in your business or...
You don’t find out if your styling business is healthy by looking at likes or followers. You find out by looking at your repeat client rate. That number tells you the truth about whether your business is built to last.
When clients come back, it’s never just about the service they booked once. It proves that your marketing, your pricing, your offers, and your delivery are all working together. And when they don’t, that’s the cleares...
Is your ego getting in the way of taking your business to the next level? If you think you should have all the answers because of shame or pride, these same emotional hang-ups aren’t just holding you back, but also blocking your ideal clients!
In this episode of The Six Figure Personal Stylist podcast, you’ll discover how shame and pride are two sides of the same coin that keep you from reaching your full business potential and fina...
Are you running a styling business built on referrals and SEO alone? Then you’re risking your livelihood in a constant game of Russian roulette.
Many personal stylists (especially those with early success) fall into the trap of relying exclusively on referrals or search engine optimization for business growth. While it's certainly nice to have client recommendations and traffic from word-of-mouth and Google, this can leave your...
Looking to scale your styling business with the launch of a course or other passive product? You might be making a HUGE mistake!
Many stylists rush into passive products without a solid foundation. They're trying to scale like online course creators instead of understanding how luxury businesses truly grow.
In this episode of The Six Figure Personal Stylist podcast, you’ll discover why perfecting your highest-ticket, one-to-one ...
Feeling stuck is a universal experience for all business owners, even established ones with over 20 years of experience. It’s never too early or too late to invest in mentorship to help get you unstuck.
Yet, many entrepreneurs never take that plunge and either remain stuck or choose the difficult and long road of figuring it out the hard way. If you’re hesitating to invest in coaching, perhaps hearing from personal stylists who’ve ...
When it comes to investing in your styling business, it’s not about how much you spend. It’s about the order in which you invest. Many stylists waste money on things that look good when they haven’t done the essential foundational work to pull it all together.
So if I were starting a styling business today, how exactly would I invest in it? After spending over half a million dollars on business expenses, I can offer a powerful, prov...
Are you an image consultant or color analyst who feels stuck in a cycle of undercharging, overworking, and watching clients walk away after one appointment? Perhaps you consistently meet your client numbers but still struggle to reach your revenue goals without burning out.
So why does it feel impossible to achieve that dream of a profitable but sustainable business and still have the time and energy for family, friends (and hobbie...
Many transformational stylists struggle to attract clients who are truly ready for real transformation. Whether you’re just starting or you’re already making six figures, you can still feel stuck, burnt out, and like you’re constantly chasing new clients who aren’t truly aligned with the depth of your work.
So how do you transform your marketing and attract clients who are truly ready for the deep work you provide?
In this new insta...
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