In this episode the Ski Moms are joined by Ellen Guidera who serves on the board of Portillo Ski Resort and previously oversaw its marketing operations. Ellen's path to Portillo began as a ski instructor fresh out of Middlebury College, then after an impressive corporate career including 11 years with Disney, Ellen returned to Portillo in 1997 to join the company full-time.
In this intimate conversation recorded over tea at Portillo (Chile), Ellen shares the unique story and philosophy behind one of skiing's most distinctive destinations. She discusses the resort's deliberate decision to remain independent of major ski consortiums like Epic and Ikon passes, emphasizing their commitment to maintaining a boutique, personalized experience.
The conversation explores how Portillo creates different atmospheres throughout the season, from family-focused weeks to more adult-oriented periods in August, while consistently delivering exceptional service and maintaining its authentic character.
Ellen provides fascinating insights into the challenges and rewards of operating an isolated ski resort in Chile, from managing supplies and weather challenges to navigating government relations. The resort's strategic vision is focused on remaining boutique while continuously improving facilities and guest experiences.
Resources and practical information for visitors include details about Portillo's various lodging options, such as The Octagon and Inca facilities, which offer more economical choices for families. The iconic Tio Bob's mountain restaurant is highlighted as a must-visit destination for guests seeking the full Portillo experience.
Notable Quotes:
"We are not big corporate. We don't want to be and we're not... We said no to Epic Pass and we said no to Ikon Pass because that's not who we are."
"I think what I'm most passionate about is maintaining this place, getting the word out to people, keeping it special... I find truth, beauty and authenticity super im
Participating destinations include:
🏔️ Steamboat 🏔️ Winter Park Resort 🏔️ Arapahoe Basin 🏔️ Palisades Tahoe 🏔️ Mammoth Mountain 🏔️ Big Bear Mountain Resort 🏔️ Snow Valley Mountain Resort 🏔️ Stratton Mountain Resort 🏔️ Sugarbush Resort 🏔️ Snowshoe Mountain Resort 🏔️ Crystal Mountain 🏔️ Schweitzer Mountain Resort 🏔️ Deer Valley Resort 🏔️ Solitude Mountain Resort 🏔️ Tremblant Resort 🏔️ Blue Mountain Resort
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