Unleashing Radio Rebel: Southside Steve's Journey | Southside Steve Rickman

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Southside Steve Rickman shares his journey from radio personality to entrepreneur, revealing how corporate radio's restrictions pushed him to bet on himself and build multiple businesses on his own terms.

• Began in radio accidentally by filling in for a voice talent at 96 Rock while working at an ad agency
• Became known on "The Regular Guys" morning show for outrageous stunts including being shot with BB guns
• Developed a loyal following but faced increasing corporate restrictions on content
• Was fired with no severance despite being a top revenue generator for the station
• Opened a Smokey and the Bandit themed bar while still working morning radio
• Faced challenges from skeptical family members during the transition to entrepreneurship
• Currently developing "Yeah C'mon" bourbon brand aimed at blue-collar consumers
• Runs his own radio platform on My Fox FM where he follows FCC rules but not "corporate woke rules"
• Maintains an optimistic outlook despite setbacks: "Even if it's half full, it's full"

Check out the Yeah C'mon Show podcast on YouTube, and follow Southside Steve on social media to keep up with his latest ventures.

Episode Transcript

Speaker 1 (00:00):
When you came out of high school you said I'm going
to go be the monkey at a radiostation and work my way up.
Is that what your plan was?
No, I never even thought ofradio.
I was the guy because you know,you're the clown in class and
it was me and another guy thatwere probably considered to be
the funny guys in school, and itwas always acting or stand up.
So, coming out, I got a job.

(00:21):
I was doing some acting andtrying to get trying out for
roles.
Movies in beijing, usa, withchuck norris was here.
I had a speaking role in thatand then, uh, because they
weren't on his cell phones, theychanged the date and they tried
to get a hold of me andcouldn't.
And then they got a hold of mygirlfriend's mom because I gave
them every number I could thinkof and when I showed up she goes

(00:41):
you need to, they want you onthe set and I got there.
The scene had been shot.
I missed out on my talking rolewith Charles.
That one hurt.
I was just an eight, I was a 19year old kid, so comedy.
I always thought about doingstandup.
So when I decided to go intocollege at Georgia state, that's
kind of what I did.
I got on the radio there justto get used to being on the

(01:02):
microphone.
That was it.
And also I was playing soccerat a high level.
So I had scholarship offers andI stayed behind to the
girlfriend who was the hottestgirl in high school and it took
me until the summer of my senioryear to land it.
And I had to go up against thebig jock that had the four-year
scholarship to Tennessee in theninth grade.
And we had a showdown where itwas going to be me fighting him

(01:24):
because he said he was going tobeat me up at school.
And I'm like, no, you're goingto beat me up in your front yard
, I'm not getting expelled, noram I getting embarrassed.
So I knocked on his front yard,little Jack Daniels, and he

(01:55):
came to the door and I said Iheard you wanted to beat me up.
Here I stand and the guy backeddown.
All right levels of owning yourown business that can get you
bogged down and distract youfrom hitting your own personal
and professional goals.
So strap in Adventure Team andlet's take a ride through the
safari and get you to themountain top.

(02:20):
Alan, after four years ofcomplaining, I got to pay for
everything.
No, alan, I was celebrating thefact that I haven't had to pay
for a couple of years.
That's right, a couple of yearsI haven't had to pay, got a
couple and we've had people comein and bring some charcuterie.
We've had people bring inbourbon.
We've had people making our ownold fashions or his own old
fashions.
That was nice place.

(02:41):
Man, I'd be a lot more grateful.
You should be.
That's exactly what myscheduler said at the office
before I left.
It's just such a little bit.
She said it was our employees.
She goes.
You know what I think.
Next words, the word of theyear should be grateful, because
these guys are ingrates, damn.
All right, man, we've got tohave some fun.

(03:04):
I've been looking forward tothis one.
You have been looking forwardto this one.
We have an Atlanta legend.
He doesn't want to hear it, buthe is.
He doesn't even think he is.
He's been around for a littlewhile.
I didn't notice that company.
That's his tag right there.
We got Southside Steve.
So this guy I moved to Atlantain 2001.

(03:24):
I started listening to this showcalled the regular guy.
So we'll get into all that in aminute.
And they had this guy.
Come on and you always said,yeah, come on, guy.
And they would always make himgo out and do stupid stuff.
Oh my god, did he come in andthen he tell him what he was
doing?
They're doing things.
I'm like they can't do that.
I mean, howard stern doesn't dothat.
Did they just do that on radio?
They didn't just do that ontheir heels.
So, um, it was like they gottogether like what can we make

(03:47):
steve do?
And then he would just do it.
Yeah, yeah, pretty much it,which is scary, uh, when you're,
when you're that guy, uh, yeah,it's like, hey, let's just have
you smell things.
We'll call it smell it, steve,and and then you don't have to
smell anything gross, unless youcan't.
It's a smelling bee, that's,we're going to give you a word
to spell and if you can't spellit, you have to smell something.
And these are your choices.

(04:08):
I remember that one too.
It's horrible.
Here's a dead rodent, timAndrews.
Somebody's belly button thatdoesn't shower regularly.
I mean, it was this and thatwas easy.
Shoot, steve was the worst.
I don't think you shoot me witha bb gun if you got something
wrong.
Yeah, and they pump it based onevery time you missed one.
You got another pump, and ifyou get a chin pump supposedly

(04:29):
it was like a 22 and I had todig one out one time go get a
technician shops.
That was fun.
So all that time too, I thoughtjust bits, I just thought you're
on the radio.
There's no way they're reallyshooting the guy we we met and
find out, oh no, no, it's alltrue.
All that true, all that.
And then some I'm like, oh myLord, now there are morning
shows and I'll tell you in radioand I don't know about podcasts

(04:50):
, anything on camera, you haveto really do it.
But when you're not on camera,you don't.
None of us were on camera in thenineties and early two
thousands, but for us we're likeno, we're not doing anything
fake, it has to be real.
So there were nights where, youknow, I would.
Just I couldn't get audio, Icouldn't get what we were
looking for.
Nobody went to the bathroom,for In my Stall and I went to

(05:13):
three locations.
It's like nobody was going tothat night.
So you give up, you know,because God forbid me fake it,
you know.
And so it was all real.
Everything talking with thehomeless, messing with the
homeless, doing anything we didin the studio had to be real.
Everything you heard was true100%, and I don't know a morning
show like that, other thanmaybe Opie and Anthony and Stern

(05:35):
, especially when they startedfilming.
But that's the deal.
And now there's shows out therethat everything's fake or
there's only one person in thestudio.
They're doing it from theirhome.
Now podcasts have become apretty big deal.
Yeah, so this is a not fakepodcast.
We do it all.
This is real.
We're just at the real deal.
We've got Southside Steve,steve Rickman but what we're

(05:55):
going to talk about is we'regoing to talk a little bit about
his background and we is goingto be a lot of fun because this
is a lot different journey thana lot of us, but it's also got a
lot of the same similar stuff.
Well, you're both verysuccessful business people.
I had you on my podcast.
You know I love a good smallbusiness and somebody that's
doing that.
So is that really the niche?

(06:17):
You're trying to see whatpeople are doing out there.
So it's very centered aroundbusiness or people that are just
trying to do what they want todo.
So more about trying to besuccessful at small business,
because, as we all know, nineout of 10 of them fail within
the first year, and what we'retrying to do is help anybody
who's thinking about startingone, or I'm in one.
Let's not fail.
Let's not F it up like Chrisdid and get to after 17 years

(06:40):
actually still letting people goand having a bad time.
You're almost there, chris.
Keep going.
I'm going to keep going.
Don't give up, chris, becauseI've got to tell you you're
doing something right, because Ihad to basically be checked.
They did an anal check too.
It was crazy.
At the front gate they're likebend over.
I'm like, and cough.
I'm like what?

(07:01):
Do you see?
Your ID?
Do you have a passport?
Where are you going?
I know which guard it is.
Yes, he is.
He is way serious.
She goes again where are yougoing?
And wanted me to repeat it.
I said I don't have itmemorized, but here it is, and I
showed her the information, Igave her my license and then,
finally, I was cleared in.
And then Chris tells me do notpark in the driveway, it's for

(07:21):
homeownership.
Only Buy a spot on the streetand don't talk to any of my
neighbors.
That's what I did in here.
So you're doing something right.
So there you go.
So now we know exactly.
Don't you feel lucky to be here, steve?
Oh my God, I've never beeninvited in the subdivision.
It was a podcast that got me in.
Hey, in four years maybe youmight get an invite on the Chris
.
You know we're going to playgolf and we're going to let Alan

(07:44):
come caddy for us.
You don't play.
He does play, but I neverreminded him about the course
with me.
I have played his course atleast 10 times, but never with
Chris.
Never with Chris.
And you guys, alan and Chris,here you're celebrating your
four-year anniversary of apodcast.
I'm so happy to be here foryour birthday of your podcast.
I guess it's your birthday, itsanniversary, whatever, it is
Way to go.

(08:04):
Four years doing it and you gota sponsor.
We got a sponsor.
Everybody Applicants veryexcited about pushing them and
talking about them.
You guys will hear them in therole.
They helped me with my hiringand they said we want to make
sure we can get our name out toyour audience because we listen
to you guys and we like whatwe're hearing and we think about
them.
We listen to you guys and welike what we're hearing.

(08:24):
Can you always let me know?
I need to know, maybe I need it, you do.
Qualified applicants Megan andTina are running a great
recruiting shop over there.
They attack recruiting likemarketing, not like recruiting.
So they're looking for peopleto help you but they're
marketing your business and yourculture and then helping to
screen profile and then presentgood candidates for whatever.
Everything from hand-tohandyman all the way up to my

(08:47):
general managers have been hiredthrough them and they've done a
great job.
Where a lot of people in thepast I've tried, didn't work,
I've done it on my own, didn'twork.
Uh, these guys have done agreat job.
So that's qualified applicantsdot com.
Big shout out.
How about that?
All right, let's keep going.
All right, you're on it, you'renatural.
Yeah, you really know what Iwas built for the radio, god

(09:07):
knows.
No, here we go, all right.
So, steve, when you came out ofhigh school you said I'm gonna
go be the funky at a radiostation, work my way up.
Is that what your plan was?
No, I never even thought radio.
Uh, I was a guy, because youknow, you're the clown in class
and it was me and another guythat probably considered to be
the funny guys in school and itwas always acting or stand up,

(09:29):
so, coming out, I got a job.
I was doing some acting andtrying to get trying out for
roles.
Movies in Beijing, usa, withChuck Norris was here.
I had a speaking role in thatand then, because of one of his
cell phones, they changed thedate and they tried to get a
hold of me and couldn't.
And then they got a hold of mygirlfriend's mom because I gave

(09:50):
them every number I could thinkof and when I showed up she goes
you need to leave, they wantyou on the set.
When I got there the scene hadbeen shot.
I missed out on my talking role, which I haven't heard.
I was just an eight.
I was a 19 year old kidold kid,so comedy I always thought
about doing stand-up.
So when I decided to go intocollege at Georgia State that's
kind of what I did I got on theradio there just to get used to

(10:13):
being on the microphone.
That was it.
And also I was playing soccerat a high level.
So I had scholarship offers andI stayed behind for the
girlfriend who was the hottestgirl in high school and it took
me until the summer of my senioryear to land it and I had to go
up against the big jock thathad the four-year scholarship to
Tennessee in the ninth gradeand we had a showdown where it

(10:34):
was going to be me fighting himbecause he said he was going to
beat me up at school.
And I'm like no, you're goingto beat me up in your front yard
, I'm not getting expelled, noram I getting embarrassed I
getting expelled, nor am Igetting embarrassed.
So I knocked on this front yarduh, little Jack Daniels, and
and he came to the door and Isaid I heard you wanted to beat
me up.
Here I stand and the guy backeddown.
All right, that's the onlyreason I'm here today.
But I had a Leatherman in theback.

(10:56):
I was going to hit him withthat, not, not not the knife
thing, but just that little hunkof metal on a piece I had.
Some bad friends are like youmight want to hit him with this
if it gets ugly.
I'm like what is this?
And they show me how to use itand I'm like fine, but you're
right.
So I do all that.
I play sports and I took on jobs, whatever it took to pay the
bills, bartending.
I bartended at the Top NightClub, so I was making good cash

(11:19):
there like everybody else payingthe bills going to Georgia
State.
And then I started working foran ad agency.
That's how I got into radio.
One of my voice talents didn'tshow up at 96 Rock.
So I had a script for a bungeejump client where everybody was
bungee jumping and we hadsomebody to scream, somebody to
talk.
I hired him.
The dude doesn't show.

(11:39):
And they're like I said I'll doit.
So I said what voice do youthink?
And I said I'll do it.
So I said what voice do youthink?
And I did like six voices.
And he goes no, that's great,do that.
And I thought wow, so he goes.
Have you ever thought aboutbeing in radio?
I go.
Well, I'm on the air at 88.5Georgia State.
He goes give me your tapes.
Next thing, I know I'm doingweekends on 96 Rock.
I have a business background,so I was the right person to be

(12:02):
a producer for Christopher Rootand the Wake Up Crew in 95 and I
never looked back.
So that was your path.
In.
That's it absolutely.
Did you ever do stand up?
I do it now on any kind ofpromotion.
I've done it before.
I've done it at the punchline,just playing around.
What I do is there's like whenwe got blown out at 96 Rock when
they flipped it to Project 961.

(12:22):
I'm good friends with ron white, so ron goes all right.
So I said I'm gonna go downthere and practice some material
.
Why don't you bring me on stageon?
Whatever money we make, we'llgive it to your fund.
You and I said okay.
So I opened up for ron.
I've opened up for um a fewpeople at fox so I go out and do
five, ten minutes.
I can make observation.
Usually it's picking onsomebody in the audience or a

(12:43):
situation, so I kind of improvit.
I've taken a lot of improvclasses and that's my ability.
You know the president ofLeading for Ron White Right,
george Carlin was the other one.
I ran out for 10 minutes forGeorge Carlin at Fox and I was
back with George and the bestone of all, charlie Sheen, on
his blood tour.
I interviewed him and he wasgoing to the Fox and they call

(13:07):
me that we want you to open itup and bring, bring on Charlie
Sheen and do about 20 minutes.
I said hell, yeah.
Next thing, you know, and I'mliving in Castleberry, downtown
in the loft district, I got two,five, 11 and 46 outside the
house interviewing me and, uh,you know, I go down to the Fox
and hang out with Charlie forabout two hours backstage and
his big burly protection guy Idon't know who he was.

(13:29):
People told me he's been inmovies, he doesn't look big as
hell.
And we just hung out and Irealized then Charlie is totally
crazy, he can be normal, butI've interviewed him a couple
times and been around him, sowe're kind of even on a first
name basis.
I don't know if he'd rememberme now, but I did his blood tour
.
So him, george Carlin and RonWhite are the people I brought

(13:50):
on stage and done.
If I had to rank him, though atthe time I'd say probably Carlin
would be the biggest of thethree.
Oh God, right, 100%, yeah, he'smy rush for it, yeah, rushed
for it, yeah.
Yeah, I love ron white.
I've been to a number of hisstand-ups, uh, which he's
amazing, but he's, he's justfilthy, he's easy.
That's the easiest comedy Ithink is just talking about one
of your many ex-wives.

(14:10):
That's entertainment, it's easy.
But george carlin got deep.
He was political.
Some of the things that guy hassaid are now coming true.
He was pretty spiteful,intelligent man with his own
style, all right, so.
So you're hitting the highlight.
You are on your way.
You're thinking, man, I'm goingto be national here pretty soon
.
There were a coupleopportunities.
You're right.
If I had gone out to California, I knew Jimmy Kimmel early and

(14:34):
I knew Adam Carolla before theystarted the man show and Jimmy
was doing Lynn Benstein's moneyand we were all out in Miami
together for about 10 days andaround Ben Stein and he was the
one paying for all our bills andthere was a chance to go out
there.
They'd just gotten done withK-Rock.
Who knew that Jimmy would getthe Tonight Show and Adam Proll
would go on to be one of thebiggest podcasters, next to Joe

(14:56):
Roach and us, of course, and theYet Come On podcast.
Thank you very much.
The Yet Come On Show podcast.
Please have like it on YouTube.
I don't know about y'all, but Idon't mind begging.
I'm like I just need the lots.
Alan doesn't like when I beg.
No, whenever he begs, I'm likecome on, just like that.
These are cheers.
What else do these people haveto do?
Just like it and help me.

(15:20):
The small business park we'regoing after adam carolla.
You know I used to say smartlist, but uh-huh, let's go.
Yeah, adam and jimmy arepolarized now and it's like you
know, I've been in the greenroom there and what it was there
was a moment in time.
It's because the regular guysintroduced me to them because
they had been in la and theyknew them, and then they were
out and then the guys keptcoming on our show.

(15:41):
We got to know them and wewould do the invites and then we
all agreed to meet differentplaces.
So I hung out with Jimmy Godfor probably the first five or
six years of the regular guysfrom 98, 2003, 4, and went and
saw his show a few times.
Right now they changed.
Yeah, jimmy's changed a littlebit from the man in the show.
He would have canceled himself.

(16:02):
Yeah, he would have hatedhimself.
Yeah, yeah, he would have.
He would have hated himself.
And Adam's still the same dude,exactly.
But basically the stories I cantell you.
It's like having a smokey inthe bandit bar that I had.
Because I had this vision,because I saw a movie being
filmed in off terror Boulevardand in that area and also right

(16:23):
at our church where the jump was, I saw the scene with jackie,
police and talking to twoofficers.
Jackie talked to us along aboutnine or ten people there, and I
was one of them and it justimprinted on me.
So then you open a bar and youdo things.
But then I got a chance to meetburt reynolds, where you watch
these movies, and you're like,oh my god, I've interviewed
kevin costner twice now, youknow, and you're just in.

(16:45):
So it's weird.
That's the weird thing aboutradio being in a major market
the big names come through andthey have to push their, their
projects, all right.
So let's fast forward to the endof the regular guys and I think
again talked about how romanticit was for a lot of us who
never were in that stuff.
And then you know me, charliesheen and george carlin, and

(17:06):
right, two days a week somebodywas famous coming in or comedian
every friday for the fun salon.
It was just, yeah, unbelievable.
You'd say, well, why would I gostart my own business when I've
got this thing right at myfingertips?
Well, you know, one of thethings I think you've mentioned
and I never thought about thisis that it started to starting
to get really corporate and then, 2000, corporate america reared
its ugly head and ruined it andruined it, bought you guys and

(17:30):
then started putting all kindsof rules on you and you became.
You became the guy in thecubicle, yeah, the guy actually
punching the computer.
So everybody can relate to thisone, right, if you've ever been
in the corporate world, the guysitting in a cube.
All of a sudden you're likelike, but no, I'm a big talent
man.
I mean, I met Rick Reynolds.
You can't put me in, you can'tput baby in the corner, no, but

(17:50):
yeah, we can Watch this.
Yeah, they've got.
If you're on a morning show,it's your only chance.
If you're doing middays, evenafternoons, long as you have
ratings in the morning show, youstill have a little fu power.
But uh, it got to the pointthat they were like don't talk
about politics, don't talk aboutthis, don't talk about that.

(18:10):
And it's like damn, it got.
It got tough.
And then I got in trouble for ajoke.
I told on the regular guys on adifferent morning show on the
same radio station, now adifferent company owning it, and
I'm fired, and then locally toget my job back out of New York,
and they're like well, make anexample of it.
Ten days suspension.
They wanted me to do communityservice.

(18:33):
I told them to pound sandbecause I did a Michael Jackson.
All I did was say I can say I'mfired.
We've already done it.
It was a joke, you got me introuble.
So basically I said look, Idon't think Michael Jackson was
all touchy-feely with kids.
I think he was a kid at heart,very wealthy, he liked to talk
like a kid, play with kids, heliked to wear pajamas and have

(18:55):
kids sleep with him.
He just had that inside becauselife probably for him stopped
at five or six when his fatherall of a sudden just made him a
rock star.
You know, that's, that's alwaysdefending michael.
Then I said but if it's true,you know I've got, I've got a
kid.
I, you know I could drop himoff there, spend a couple
weekends and if somethinghappens, well, we never have to

(19:18):
work again, you know.
And uh, and I'm sure thelawsuit will provide some really
good counseling and you knowwe'll get through it as a fan.
Oh, come on, that's nothing,that's an easy one man.
Come on, that's 10-daycommunity service.
One dude called in who had goneto Touchy Feely Camp and I guess
he had been through something.

(19:38):
And he's like this is whathappened to me.
I was five, six years old and Ihad an adult and Like this is
what happened to me.
I was five, six years old and Ihad an adult and I'm going to
call this group, this group,this group, this group, and
we're going to show up and theyfreaked and all it was.
I find out later from ourproducer.
He goes that guy hates you, hewrites stuff about you all the
time.
He just finally landed in hisbackyard.

(19:59):
So that's when I knew corporatestunk and I was loyal.
And those of your listenersright now that work in the
corporate sector, I'm the guythat if you came to me and said,
hey, you know what, we can't,this is what you deserve, but we
need to do this because youknow what.
This is what we need for thecompany.
You know we're going to get avehicle.
Can you just?
Can you do this one for free?
Can you endorse the?
I was always yes, yes, yes.

(20:22):
Team player, thought we werebuilding something.
Yeah, you get taken care ofeventually, right?
No, no, they yanked the rug outfrom under me.
Everybody thought that I hadgotten money and I'm like nope.
They fired me at the end of athree-year deal, a month early.
It said zero severance.
I was the biggest moneymaker atCumulus.

(20:43):
Nobody would tell you,different from anybody who
talked to the country stations,or even the Burt Show.
And I got nothing, nothing.
It was a roadblock for me.
And then they want to hold anon-compete.
I'm like, wait, you blew me out, gave me no money and you
turned Rock 100.5 back into 99Xand I can't go to work.
Yeah, and they had.

(21:03):
You know, it was brutal.
So I said never again.
I'm in business for myself fromhere on out.
So here we go, and that's thething you know.
I think a lot of people go.
I choose to go into business,but, as we've had so many people
on the podcast talking about is, don't always choose it.
You gotta choose as you decide.
You know what.
You know what.
I'm gonna bet on me, man, I'mgonna start betting on me, I'm

(21:33):
gonna do it.
So now you gotta go all right.
Well, now what?
So?
What was now?
What?
Now what is tough?
And now what is really tough?
When you have a uh, a corporatefather-in-law that's the vice
president for Georgia Pacificand you have a wife that thinks
like him to that degree.
So they're like wait, you don'thave a job, there's no benefits
, there's nothing.

(21:54):
Wait, what about insurance?
Well, guess what?
We have catastrophic insuranceand we've got like $12,000
deductibles that we're nevergoing to hit and as a family
we're like 90 grand.
We need to be in a accidentwhere all of our bones are
broken and, jim, maybe we'llspend the 90, but someone is
going to have to have a nastydisease Then maybe.
So it's just messed up and shefreaks out.

(22:19):
But then you're like, okay, Iput some money in the bank but I
owned a bar that cost me almost.
You know that cost me 400 grand.
And then you look at what youmade and you're like, okay, I've
got this amount of money fromthis and this and my HSA, all
right.
Next thing you know, wow,whittled through that 18 grand
on HSA and you're like I haven'tput money in it because I can't
.
And you know you realize yourincome's at a third and that's

(22:42):
when you have to look and youhave to be very strong.
But what I'm telling my wife,as I said, the, the pressure
from you or my father-in-law oranybody else, is only trying to
help it.
Just it just messes you up.
But when you do at least what Ido and maybe others, if you're
thinking about a podcast, you'rethinking of an angle and you're
trying to figure out what analgorithm is.

(23:02):
From youtube to whatever you'redoing, you are, are in creative
mode, and creative mode lookssometimes like you're goofing
off.
It's like the person goes nowI'm going to do a documentary on
Westerns, so I need to watchabout 100 Westerns.
Baby, just leave me alone.
I'm watching movies and itlooks like you're goofing off,
but you're not.
So I'm two years into that.

(23:22):
Every year has gotten better onincome and now some of the
things are coming together.
So I think next year will be agreat year, but there's no doubt
I'm tight.
I've never been tight before,not in 25 years, 30 years, right
?
So let's talk about this one.
Were you always an optimist?
Would you say I'm optimistic orpessimistic?
Optimistic Always have beenTrue trait of an optimist that

(23:44):
glass is full.
Even if it's half full, it'sfull.
I will BS it with myself.
Yeah, and I get called adreamer by some people.
You know, I've been called that, you know, but I'm always that
guy.
All right, would you say?
Put up against knots to go likesomebody's going to shoot you
with a B Are you a problemsolver?
Yes, I am.
I'm going to stay still for thelast second.

(24:09):
I'm going to move real quick sohe doesn't hit me.
Where he's trying to hit me, orbecause he's an idiot, I'm
going to draw a face on the backof my calf because I'd rather
get shot there than somewhereelse.
We just said no headshots.
But you're right, it was crazydoing those kind of things and
then you realize that throughthat, the two hosts just really
one's trying to keep you down.

(24:30):
What the hosts don't realize inradio and this is in a lot of
things, whoever's in charge theythink that they're the focus,
they think they're everything,and I don't think it's
narcissism as much as it's justthey're broken and this is their
chance.
But by dogging somebody orgoing after somebody or putting
somebody else through it and I'mnot gonna go interview, uh,

(24:52):
this actor, you know what, steve, go down, talk to, uh, talk to
kevin costner, you do theinterview.
Our jack nicholas is in town.
You go talk to him.
Well, I go do it and you havefun beating me up on the
interview and where I've maybemade a mistake or something
stupid, I said but I'm the oneat Sickle Picture, I'm the one
that met him, I'm the one thatgot the, the interview and what
they did is they really made methe number one guy?

(25:15):
You know, um and and.
In my second morning show, samekind of guy.
He did the same thing again andit's just like that's what
built my career.
So I never had to be in chargefor the first time.
Now, on a morning show, I'm incharge and I'm trying to still
host like a fun guy.
You know, and not try to.
You know, unless I'm talking,we lose.
That's not my attitude.

(25:36):
It's basically on who.
What reaction can I get fromthe audience?
So what I took from that, alan,is keep on doing what I'm doing.
You know what I'm saying.
What do you mean that?
Absolutely not bad.
No, what you mean by that IsChris feeling this as Steve's
talking?
Alan, does that bother you?
Do you think Chris talks toomuch?
Alan, let's look at yourpodcast.
I mean you're both.

(25:58):
I don't know.
Let's see.
Hang on a minute.
Hey Alan, what'd you say?
Oh, wait a minute.
Don't you hate the mute button?
I've had them pressed on me acouple times.
That sucks, they'll coughbutton.
Don't do that.
You know it.
But that's a great play youjust talked about.
You know this guy's putting youdown, knocking you down, but
you're out there.
I'm optimistic, I'm gonna gomake this thing happen.

(26:20):
Oh, I love job.
I loved it.
Well, see, yeah, and I can tellyou and it's weird because now
I guess I will say somethingnice about myself Nine out of 10
listeners told me the samething, and now there were people
out there that identified morewith them, whether it's the type
of person or they thought thatthey were very smart and
brilliant and they had their fanbase, which was enough for them
.
But nine out of 10 definitelyliked me.

(26:42):
They were listening like what'she going to do or say next?
So I think it meant liked me.
They were listening like what'she going to do or say next?
So I think, man, unpredictable,that was the howard, stern
thing right in the movie.
You know why do people listen?
Because they want to hear whathe's going to say next, and
that's why I used to listen to96 rock when I got here, because
I wanted to hear what was goingto happen next.
And steve, and when he told us,oh yeah, they used to shoot me

(27:03):
with a bb gun.
If I got the wrong answer, I hada budget.
I'll go ahead and call them outbecause that company is no
longer in business.
$180 a week.
Massage parlor review budgetNice, anything over that is on
you.
Okay, I can stop at a thirdbase if I need to.
I'll save up two weeks to ourown run.
Hey, yeah, promo, that's astraight line, all right.

(27:26):
So you're out there, you'retrying a couple things and you
and I talked about this and solet's talk about you're going to
see which one of these thingshits.
And as a businessman I was like, okay, so he's got his voice
talent.
He knows how to do radio,obviously, knows how to
interview people, has access topeople.
So there's a radio app, sure,to people.
So there's a radio app Sure,right, there's.

(27:47):
I can go do local shows and dothat and make some money on that
one.
But then, or don't, become apositive motivator.
You know, go out and do thecorporate thing and say here's
what you need to do to get firedup, and so again, you gotta
wake up and you gotta look inthe mirror and say I'm the one.
You know.
I love how these guys say theyall come up with their own.
I don't think that was prettygood.
Actually, it could be betterthan half the ones we did.

(28:07):
I know that's probably what Ishouldn't be doing.
But you got the third thing.
And then you said man, I reallylove bourbon.
I did.
We all know on this show we'redrinking that right now.
We love to say that I don'tknow she is.
She knows.
Skip over the heart attack, letthe heart attack go.
And Chris, who am I hearingupstairs from our lovely home

(28:28):
here as I look out at yourswimming pool with waterfalls
and those are leather.
I know that's not pleasant.
I'm complimenting you and yourbar, but just move around
upstairs.
Yeah, that's my wife.
Who's not going to listen toone.
Actually, one second of thishas not listened to one, not
even two seconds.
It's a four-year anniversary ofnot listening for her.
That's right.

(28:49):
Guess what?
My wife is the same.
When I was on the radio, theyall listened because they were
afraid, especially when I wasdating her, when we were getting
married, and even to the kids,everybody listened.
The second I got on a stationwhere there's smaller signals
and you can out-drive it, butall you got to do is put it in.
This is the future of the world.

(29:09):
I'm on my Fox FM.
All you got to do is lock thatin on Apple.
They're getting it on Googleand Android and all you do is
just hit it in your car orwherever you are, and you can
hear me anywhere in the country6 to 10 am, but people still
they can't hit it on the radio.
They don't want to mess with it, at least with my family.
None of them listen to meanymore.

(29:30):
You know more about what I say,both of you, than they do now,
but there was a time where theydid so.
You're right.
It's gotten weird, so now let'stalk about it more.
That's right.
I'm like you're not going tolisten, I'm going to vent.
Feel better between her and mydaughter.
Yeah, I can only imagine whathis future father-in-law was
thinking, because you said hewas the ceo like, yeah, he's a

(29:51):
georgia, pacific, and the dudeis, uh, four and a half years
older than me and uh, he's like,oh my god, my daughter's
bringing a dude in with aponytail.
It looks like he works in stripclubs as a dj.
And I sent her to auburn notlike my other two daughters that
were very smart and got intoGeorgia easily and cheered for
Georgia and I spent $40,000 onher education.
I dropped $1.60 on my oldestdaughter who was dating the

(30:16):
perfect frat guy who had familyin London and family here, and
now she walks from him and getssuckered into this dude's
personality and he's 22 yearsolder than her and the only
thing that guy ever said and Irespect him for it he said are
you okay living the last 20years of your life alone?
That's all he ever said.
That's it.
Wow, yeah, and that was it.

(30:39):
But you know what you talk abouthis age.
It's the last ditch.
There's another line I'm goingto use when my daughter brings
some dude home, wipe it over,guy, yeah, anybody.
I would just say, hey, look,that's what he told your
daughter.
I mean, it was a good answer.
That's what he told her.
If he had that conversation, Ithought he had that with you.
No, he had it in front of me.
No, no, he had it in front ofme too.

(31:01):
And I was like, well, yeah,you're right.
So then what do I say to that?
As a guy that's quick on hisfeet, I just went yeah, you know
what?
We could have two kids and shecould get terminally ill or be
in a car accident and pass.
And I lived in 99 and I'mdealing with everything.

(31:21):
I would have gone the other way.
I was at the end of it.
I hope sugar dad number two isgood.
Well, I told him.
I told him I'm like, as long asyou take me out with no pain,
I'm okay with it.
That's right.
You know what?
Let's have a fact, right, we'llthink and swear yeah, she knew
us from this.
And the Georgia Pacific guy whonever started his own business,
never took the leap no, no ideawhat he's doing right now out of

(31:43):
college into this, this, thisand this, and he just crushed it
on what's that stock thateverybody invested in and I
didn't.
Nvidia, is that?
It Damn it.
Sorry, I didn't have any ofthat.
We got the same guy that looksat our who I sent him to.
Nobody said anything to meabout NVIDIA, but he owns some.
He crushed.

(32:03):
So, yeah, now he's doing whatyou're doing.
He's moving across the streetinto the old gated community.
That's right.
Well, you know what?
You won't be able to find himeither because you won't be able
to find him.
No, I can't get views.
You've got a watchdog out there.
That's right, baby.
He even told me don't park inhis driveway.
And what he already told me notto, I know.
See, he actually told, told meto go to the back gate.

(32:24):
That is so funny.
Now, that is not.
That's after three and a halfyears.
That's not nice.
And see, I'm like nobody givesAlan the back gate.
What the hell does it do, backgate?
Maybe I need to wash my truck,me too.
I don't know if it's in thetruck, I don't think the shit
likes trucks.

(32:44):
I know you get the agedifference, and that's one thing
.
I know you get the agedifference, and that's one thing
.
There's a bigger one, though.
Now you're on your own.
He's like hey, let me see yourW-2.
You don't want to see my W-2.
Guess what?
I don't got one.
So I have a W-2.
How do you have it?
Because, with my company, Idraw a salary, because, as an

(33:06):
escort, at this point I'vestarted to draw a self.
That's how you do it, al.
That's right, damn it.
But you look, my wife looks atme.
It took me years to figure itout and she goes wow, you don't
make any money.
I'm like oh, thank you, becauseI looked at your W-2.
I'm like honey, this isn't likethe W-2s that we had in the
corporate world.
I said this is a little bitdifferent.
Guys, wink, wink, munch, yow,yow.

(33:27):
I remember the best, richer,poor, better, worse.
I mean, come on, at one point Ithought I want her to prove the
love.
We're doubling down on all thebad stuff.
I'm like, guess what I'm reallyI am, it's just a test, yeah,
and guess what I'm thinkingabout for like two years of
doing nothing.
And then I'll be cheering allof a sudden and then you talk

(33:49):
about why you own your ownbusiness and then we'll look at
who's been using all the travelrewards this year.
Not Chris, tell me about it.
My wife is guys.
La, where Phoenix, new York, nowChicago, hold on a second.
That's a lot of travel Fouryears.
It's like where's Big Daddybeen this weekend?
I don't know.

(34:09):
I gotta tell you I was in Vegas.
Steve and I just shared a placeand he just came back from
Keelah, which is another BigDaddy Big World.
You tell everybody in Atlanta Iwent to Keelah and when they
say I don't know me, like Idon't know.
I had several people pose up apicture and go where are you, I
go if you don't need to talk toyou anymore.
I'm moving on.
No, I had several people poseup a picture and go where are
you, I go if you don't recognizethat flag from the fact they

(34:31):
have a tournament there everytwo years.
Then we're not talking.
Who was that?
Somebody come down?
No, absolutely Right there.
Absolutely me.
I want to meet people.
No, I love guests, I love beingright in front of here.
We'll go off, but uh, no, I Iknow I love it, but I I get what

(34:51):
you're saying and, like youknow, the one thing that I
cannot let go now it's probablyattitude status.
She took my harley, she took myshelby.
She made me sell all my toys,my dirt bike, everything that
either I could get hurt on orwas worth money to live up in
milton.
So we're here, I'm on the golfcourse.
I gave her the lot.
You know we're on the right lotand as my mother-in-law put up
and she looks at the house, shegoes.
You know what?

(35:11):
This house has coupons.
There's not much you can dowith it.
I'm living in an S-Box andyou're praying to God.
I can redo every room in thishouse.
That's what I want to hear.
That's trustedtoolboxcom.
Trustedtoolboxcom, for all youroverbear and remodeling needs.
Thank you, steve.

(35:32):
I know your crew can help me.
You got my guys.
Like you.
Make your mother-in-law'sdreams come true, chris.
Trustedtoolboxcom.
I've listened to Steve.
We've talked to Steve on hispodcast.
You and I met him at Beach andParty, which, again, beach is
the ultimate connector.
I had him on the other radioshow I do here locally and he is

(35:54):
an amazing wealth ofinformation.
By the way, on mortgages, steveBeach, hometown Realty I love
him.
Hometown Mortgages we tried totalk about mortgages when he was
on the pod but he's like ratessuck.
Let's talk about something elseI know, talk about burning.
You drive a hometown mortgagevehicle everywhere you go.
You got that old red truck.
But you're right, he's solid,he's a connector, he loves doing
for the community and I digthat.

(36:14):
Yeah, he's doing some greatstuff in Elfrid, out of the town
of Elfrid, bringing in shows,bringing in the stuff.
So you know what?
No, but he's the one thatbrought us together because I
got to chat with y'all both thatnight and I walked away going.
That was worth going.
Yeah, yeah, man, no, it wasgreat.
Hey, dude, you too.
And then the other guy thatwrites books, rick Coleman.

(36:36):
Coleman, we had him on too.
Yeah, y'all were my highlight,you three.
And I loved the story on how youput your ass out there, the
same way I'm doing, and you knowand you guys are doing it.
But there's something to besaid.
If you can deliver and I thinkas long as you do a good job and
you instill into your employeesto do a good job, then you're

(36:59):
good.
And for me, you know like thebourbon thing, you know the, yet
Come On bourbon.
They came to me at Legends,which is out of coming Georgia,
and they're like hey, we'll doit, do you want to do it?
I'm like, yeah, then I find outyou're here.
You know here, three years intoit Now I'm going into the
fourth year that Atlantabeverage was like, yeah, it gets
you, get Steve and airpersonality, somebody that can

(37:22):
help push, to help you with yourbrands.
Now we're talking Turned out,mine tasted better than maybe
anything else, especially onTrice Point, and there was a
jealousy behind my back.
I wasn't being pushed, I wasgiving a deal that was basically
the good old boy, like 500bucks a pallet when we sell it
and we have this extra amount ofmoney that we'll put in

(37:43):
marketing or advertising and ifwe need to draw from it
personally, we want to payourselves more we can.
I never saw that money and Iwas like, okay, and I had an out
clause.
So I'm like I want to thankLegends for doing such a great
job at making my bourbon doing afantastic job.
That, for me.
Is that me or you?
Because that is tacky, Ithought I cut my phone off.
Is that you at all?

(38:09):
No, it's me.
It's a liar.
You know what I know.
There's still georgia.
Who the hell do I know there?
Nobody, nobody.
Here's a guy who's been in thismedia for yeah, I know it years
, and that's what I do.
That's a south side steve.
Is I'm the one that's gonnaleave their phone while I get
yelled at and you and your carare laughing, though, and that
dude still hadn't learned.
I still haven't, you know.
Tell me what's going on with thebourbon.
Yeah well, the bourbon thing isI yanked it from.
I didn't yank it, I soldLegends.

(38:30):
I want to have more of a rolein it and I think in rather just
messing around with it, Ireally want to go after it.
So I'm talking to severaldistilleries now and it's just
getting the taste profile right.
I've got another bottle on theway in from a great group called
Second City.
Another bottle on the way infrom a great group called Second
City, they're in Augusta andthey're in South Carolina and
they went to UGA and listened tome and they're helping in their

(38:51):
short barrels out there and afew other people that I'm like,
all right, let's just see whatsomebody can do and then go back
into it.
And then it's like you know, youget your deck together, which
in advertising means basicallyeverything, your whole plans for
the business, everything fromhow you're going to advertise it
to how you're going tomanufacture it, and you've got
to figure in their money andwhat you think is going to come

(39:12):
in and do an investor pitch.
And I've got a few people thatare interested and I just want
to get the investor pitch down.
This is so interesting.
I mean there's so many things.
I mean it's an entrepreneurialstory, but there's a couple of
things that are really different.
One is he's got a lot ofavenues, he's got a lot of
verticals that he can play with.
Which one do you go for?
And here, instead of I've gotthis recipe, how do I get it out

(39:35):
there, he's got a brand andthen how do I backfill the
recipe so that then we can takeit to market?
What an interesting.
Yeah, it really is, and for meit's the smoothest, most
affordable 80 proof in themarket.
And that's what I wantSomething smooth that you don't
have to mix, that you can drinkit on the rocks or you can drink
it straight up.
And I'm doing it for the whitecollar, blue collar guy.

(39:58):
Uh, you know, um, that thatdigs, it works hard and buys a
bottle too.
But the no collar guy reallyhas appreciation for it too,
because he may only get a bottleevery two weeks and I'm his guy
and he's going to be drinkingwhat would be a $60 to $70
bottle and I'm selling it atmid-30s.
So I love his story there.
But what I really love is thathe's got a passion to do this.

(40:20):
But let's go back to thebranding and advertising part of
this, because, you're right,he's got a number of verticals.
He's got to figure out whichone's going to work for him,
because at the end of the day,as I just had somebody tell me,
hey, man, are you making anymoney at that, I'm like, no, not
really, why keep going?
I'm like, well, I know it, dude.

(40:41):
So I love this because I thinkyou know.
Personally, I think the yeah,come on bourbon.
While it's good, it is verygood, but the story and the guy
pitching it here locally.
Because when we're drinkingbourbon we want to talk about
the story.
We want to talk about UncleNearest, right, we want to talk
about the bourbon trail, goingup there that he'd done, or the
one that's got the 9-11.

(41:02):
Yeah, we had the oh gosh.
I don't know, not worship, it'sa soldier or soldier, that's
right.
Wow, got a great story.
So the story.
So when we're drinking abourbon, you can tell a story
over the bourbon.
Then you have community, youhave connection and the people
go, hey, maybe this bourbon isthe best.
You know what?
I don't even know what bourbonis supposed to taste like, but I

(41:23):
don't know the connection.
I love the story.
This steve Steve Rickman's gotthis thing called the yeah, come
On Bourbon and he's got a storyabout how he put it together
and why he wants to have ano-collar guy be able to drink
it.
I mean, that's the story, right.
When I was on the Bourbon Trail,one of the tour guides said, uh
, bourbon is the extension of agood conversation.
I don't think I've ever heardthat, but I like that.

(41:44):
Yeah, just shut off your phone,which I did.
I apologize now.
Thanks for the phone call.
Thank you, I know what you mean.
Chris.
Get on his phone.
That's the phone call.
Yes, yeah, but I expected him.
I'm like, hey, shut up, that'sit, and that's something.
That was hard, man, but you'reright, and Something like that
man, but you're right, and it isthe story, it's the whole

(42:06):
reason.
I even did the bar.
It's the Smokey and the Banditbar.
People don't realize that itwas all there.
If you went there in thosefirst two years 08 to 10, you
saw it.
You saw there was only, ofcourse, light allowed on one or,
of course, a banquet on oneside of the bar Couldn't get on

(42:32):
the Georgiaorgia side.
You saw the awning and itlooked a little, you know, kind
of okie panokie georgia with theold tag and the texas side had
old texas pictures and anybodyfamous came in the jack daniel
statue.
I had both nascar drivers signit.
There was a lot going on andyou just and I had the movie
play and I had the mostattractive girls ever and I had
them coming out of buckhead andthey were dancing on the bar and
wife started getting pissed.
So I ran and I was in the wrongplace, mcdonough.
No offense, it was not the bestplace for me to start so that

(42:54):
let's go back to that barbecause he didn't take an
entrepreneurial fit.
But you have, you were still.
It's kind of your silence.
Right, it was, it was fun.
But to run a bar and digmornings on a show, and that's
what people don't realize.
And anybody out there that'sradio personalities.
Trust me, if you're not gettingit done, if you're not
entertained, if you're notaffecting ratings or bringing in
revenue, you are gone.

(43:14):
You know.
So when I'm working with twoguys that are as intelligent as
Larry and Eric and fast, they'refast thinkers made no mistake
about it.
Regardless of how they treatpeople, they're quick and you
know.
And to find your edge andsurvive and build a brand like
Yet Come On, or any of the otherpalm tree thing where I would

(43:36):
have to draw palm trees, there'scertain little things that I
started that just keptreinventing itself.
And then you earn it and yourealize I'm in a quick room.
I've earned this, you know, andit's tough.
Anybody, I mean it's not forthe faint of heart.
There's no doubt there is nojob security other than that
contract.
But they can get out of thecontract they want.
So let's go to DeVar.

(43:56):
Yeah, devar is the thing.
And my point to that and Ididn't finish is because that
pissed them off, because they'relike what are you doing, man?
You're here, we're at the top,and I just threw it in their
face.
You see, your salary, yoursalary, this is mine and you're
well aware of it, and I'mbusting my ass to get close to
your salary, doing four gigs aweek, guess what.

(44:19):
I have every right tocapitalize on what I do and do
what I do, to do what you do andget what you get.
You're not fighting for me,you're not going in there saying
, hey, we all three need to makethe same.
So that was my angle.
But running a bar is so hardwhen you're getting phone calls
when they're closing up at 2 am,your alarm's going off at 4.30,
and then somebody lets you knowthat something horrible

(44:41):
happened, or there's a fight, orthere in a suit, because she
weighs 300 pounds and she jumpedoff our stage, which you're not
supposed to jump off of in sixinch heels, and she broke her
ankle.
And now I gotta pay for it,what I gotta pay for you being a
dumbass who jumps off a foot,then you gotta make sure your
stage was the right height.
When you can't get sued, youknow, and it's just like the

(45:02):
suit thing is what got me.
But running a bar and just theactual stress of five years and
doing a morning show is tough.
I do think a bar can besuccessful and you've got to be
there and a morning show can besuccessful because even when I
was tired I had stories to tellabout my bar.
You know whatever had happenedthat night when I was down there
and all they were looking atwas fun and content.
But it's stressful, it is.

(45:23):
We're in the business, even ifit's a side hustle.
But it's stressful, it is.
We're in the business, even ifit's a side hustle, because you
had a salary, even if the thingdidn't work, you're all right.
So people talk about that withside hustles, but you just hit
on the big thing.
It is hard, it is taxing andit's not for the faint of heart.
You've got to be able toproblem solve.
And guess what, if you thoughtyou were working hard at your
business, you're not justdoubling up and I don't think

(45:44):
there's enough hours in the daysometimes.
But some people side hustle andthe idea that they're trying to
do they don't watch it.
The name of the bar was smokingthe minute no south side steves.
So are you kidding me?
I'm gonna say how did you getthat name?
No south side steves.
No, but it was a smokingabandoned theme bar and burt
reynolds knew about it.
When I met him, he knew aboutit.
We had conversation.
He had friends in the areaBurke was so thick in Atlanta,

(46:06):
especially in the 70s and 80s Alot of people knew him.
The word got out what I wasdoing and he loved it.
I even had what was the otherguy that sings this song about
Jerry Reed?
Jerry Reed's daughter came andvisited at the bar.
He sounded like a sick littlegirl.

(46:26):
The bar ended up failing.
It did, it did, and you knowwhat.
It failed because of community,and sometimes you don't
understand the dynamics.
City councilmen were telling meI couldn't use a 3,000, no,
excuse me a 7,000 square footwooden deck with a bar.
They were saying the licensewasn't there for it and I
couldn't get it.
It turns out the ex-owner of itwas trying to get the building

(46:48):
back.
His friends were on the counciland then I get that overturned.
But I got a guy that knowseverybody down there, but he's a
little crooked and his wifedoes the books, and I don't know
what I'm being stolen from, butthe bar's open and it's just
one of those things.
And then we do.
What every bad person does isyou see what your crowd's like
and you see the other peoplearen't coming.
The wives won't let the goodold boys come because they're

(47:10):
afraid they're going to have sexwith one of my waitresses.
I'm like, if your marriage isthat weak, really, is that my
problem?
And then you turn it into thelast year, year and a half hip
hop bar.
Now that's a win and that'swhen everything went to hell and
I'm just like we're done, youpeople.

(47:34):
I find out there's videos, thetwo chains and all these other
people being filmed in my barand I didn't even know it.
And then I find out all mymanagers are having after
parties drinking my liquor andthe food is going to all the
single guys.
And then I see bands from mycash and I wonder my sister mary
was a brand new flat string inhis house and I know what I'm
paying him.
And you're like I mean, I gotendless everybody's ripping me
off and then, if you sayanything, it's like they want to

(47:57):
schedule a walkout or they want, or somebody wants to kick your
ass.
You're the asshole.
Yeah, I'm instantly the jerkand they say horrible things
about me down there.
Still, people that work, peoplethat work for me.
I'm like you'll never know howgood I was and how bad you were
to me.
You bring friends in thinkingthey can help Local friends that
ends weren't meeting.
They were living a hard life.

(48:18):
I had a lot of friendsblue-collar friends.
I'm bringing them in trying tomake them some extra cash, and
then they're on the tape.
You're like, oh my God, and ithurt to close it, but I closed
it because I didn't want to beanyone's military kid and I
didn't want to be a source ofpeople that were looking for a
quick way out.
Lawsuits, lawsuits kill bars,especially if you have kind of.

(48:40):
It just depends on where it is,but everybody was looking to
sue for something.
It's like like I think peoplespilled their own water, slip
and fell just to say it was myfault.
You know that, honest to god,happened and it's hard to say
that now.
It's easier to say now than2013, when I was on a huge stick
and and it was fresh.
Then people get upset.
But I think it's 2025 and I cansay it.

(49:02):
So your podcast is now the placeI'm choosing to say a little
bit.
I, I love this.
You know stats limitations aregone.
Take that shameless.
It's your four-year anniversaryand I am sticking with.
We're dropping some bombs.
Yeah, man, yeah, it's a bomb.
We're going to have aprotection program.
People on here Now.
We got people calling outpeople.
I think you just put water onthere and slip by yourself.
That's.
Yeah, he did Morgan and Morganthis, that the other.

(49:25):
I'm tired of hearing fromMorgan and Morgan.
I had a relationship with them.
I'm like can I send you a case?
You tried to sue me every otherweek, but you know what?
I think it's got to feel safehere because it's an engaging
community and once you're in it,then you know nobody else can
get it Because of how hard itwas for you to get it.
Yeah, I, I was supposed to behere and it was hard to get in
this podcast, right, you can sayanything you want.

(49:46):
Nobody's going to come get you.
That's why we got Mafia.
We can't leave them though,chris.
We can't, chris.
No, I can't.
Everything I've said now willcome back to haunt me when I get
on the open road.
I'll flip the detail on.
I'm going to send a couple, theblack man.

(50:07):
You got the allen bedroom herein the back.
No, I don't need a bedroom,I'll take the couch because I
want to be near tv.
We're fine, I'll call my wife.
I'll see you in a year.
I'm under protection,protection and if you have to
leave, don't worry about thatblack suburban behind you with
everything blacked out and itdoesn't have a license plate.
You're fine, it's all good.
So, steve, you got a lot infront of you though, man.
I mean you've got a lot of dust, I do.
You know what's going on.

(50:27):
It takes energy, and I've got afive-year and an eight-year-old
.
That's the grind.
I mean I love them and I wantto be around them, and I'm
trying to be around them becausedoing what you want to do, you
and I, and a vacation, you don'thave to ask anybody You're like
, is it the right thing to do?
But I can do what I want.

(50:47):
That's another one that I thinkI felt for the first time ever
when I started my business, thatmy time became mine.
Now I worked more than I everworked in my life, and I worked
very hard, and I know Alan didas well, but I started to become
not Mr Third Inning at thebaseball games, I became the
coach.
I didn't become the guy younever saw at school because,

(51:10):
unless again, once the kids hadto get called in, but at school
once a quarter I'd go in and seeme at school, dropping the kids
off and going in and makingsure that the and you're like
honey.
Does that count?
You know, I was actually honey.
I'm taking part.
I dropped him, I dropped him, Itook him.
It was a day off, so I need togo.

(51:33):
How long do you think thepresident is going to be there?
That's a good one.
President stayed.
Who knew?
I forgot all about that.
I came out of the bank and Iwas like, well, man, I dropped
him, I, I dropped them, I wentat them.
She goes.
No, they're not working.
I'm like, oh yeah, right, I'llbe right back.
No, but I also got to see the.
I got to see the teachers faceto face, eye to eye, and I got
to stand up and put them inthose little chairs.

(51:54):
And let me know how bad of adad I was.
I get to stand and see my eye,baby, I love it.
I love it.
All right.
So we got the yeah, come on,bert.
You've got the MyFox FM.
How can people find you?
Let's get into this stuffbecause we're almost done.
Yeah, man, for me it is toughbecause I try to make it easy.
So on Facebook it's justSouthside Steve Rickman or Steve

(52:17):
Rickman, but I'm maxed outbecause I give you like 5,000
people.
So, but Southside Steve is whatthey call a fan page, but
Southside Steve is what theycall a fan page, and I got into
that.
And Instagram it's SteveRickman.
And then on Twitter, which isnow X, I have everything.
I have the, the yet come onbourbon.
I've got the Southside ride,which is your name on my morning
show, and then I also have aSteve Rickman on that, or

(52:41):
Southside Steve.
You can find them all, but it'sall right there and that's a
good way to fall, because I poston all.
So it's a tedious job.
You do something, you know Ipost here instagram, or I can
share instagram, but no, I can'tdo this, can't do that.
And then there's the yet comeon show podcast, which you could
find on youtube.
That's where I'd like for youto watch it.
You can get it wherever you getyours, but that's the number I

(53:02):
can see.
And youtube's cool.
And if, if I just get to 10,000,which I'm there with listeners,
but I'm not there with YouTubeby any means I know, did you
mute yourself?
I muted myself, you mutedyourself, that was a mismute.
No, it was a mismute, but Iwill tell you and it's funny, I
just put a replay.

(53:22):
I just put a replay up onTikTok Y'all are a mess.
A replay.
I just put a replay up on ticktock yellow mess.
You hating on yourself.
I dig that, alan.
That's really nice.
I can't do that.
I love myself too much.
I really do.
I can't hate on it.
I respect your ability to dothat now.
But if you go to tick tock uh,I just got one right now.
It's got about 32 000 uh viewsjust in in 24 hours, but it's a

(53:44):
replay.
People think it happened to me.
I pumped diesel gas in mydiesel tank at DP because the
color green screwed me up and itwas true as hell and everybody
thinks didn't you do that acouple of years ago?
I'm like no, same story.
I just reposted it and it'sjust to get views.
Sometimes I hate playing thatgame and I don't really want to
play the game, but it just helpsas far as monetizing.

(54:08):
So I feel like all the crazystuff I did that you guys know.
Now people are doing that andit's daniel tosh or these other
people that are crunching.
But imagine me doing in mystall now if it was new on the
radio, like it was 20 years ago.
So all I'm trying to do is usehistory.
I'm trying to repeat things anddo things and just not be
creepy.

(54:29):
I colored my hair today.
It was very gray until I sawyou guys, and I took pictures of
me doing it, because I'm notfaking it.
I'm letting you know I'm doingit, but it's just.
If you perceive me in mymid-40s due to my energy and how
I look, then I'm not as creepyas if I was doing it with a full
head of gray.
You as creepy as if I was doingit, you know, with a full head

(54:51):
of gray.
You know what I mean.
So that's part of the game too.
Appearance in what you want todo, it's the appearance of
looking younger, having thatenergy.
Yeah, this is me.
It's me.
Don't.
Don't freak out, guys.
I'm trying to show y'all, allright, what I did today, but I
want people to follow me.
Yeah, I might be saving ourheads for the little prior top
luck.
No, no, we have a lot of hair.
You look creepy and that's whatI.
No, you look creepy if you havethe gray hair and you're doing
stuff.
People that shave their heads,you're great.
That's Jason Statham.

(55:12):
Stuff, man, you look great.
That's you, alan.
My brother shaved his head andhe's like smartest thing I ever
did.
I don't have to worry about it,it's cool and you're timeless.
Yeah, you're.
Hair tells a story, that's true.
It does.
It says I'm old or I'm fightingit and I'm shallow.
I'm all the way above.
And that's enough.

(55:32):
Guys, this has been a greatepisode.
You can learn something, man.
That's on you.
I hope you guys have a good time.
Drive around in your truckdoing your walk, doing whatever
you got to do.
Actually, I've heard thatpeople are actually listening to
us trying to work out.
I'm like that's not right.
Don't do that.
No, dude, go ahead and banginto music.
Those are us.
I'm talking 96.
I know, by the way, I do haveto make money.
So my Fox FM.

(55:53):
Please follow us on an app.
Just go to your Apple phoneBuy-Box-FM.
The show's the South Side Rideat SouthSideRidecom dot com.
All of us posted.
We got three national bits onthere.
I'm pretty proud.
Right now I'm kicking corporateradio in the nuts and everybody
knows it because they're all myfriends and you know it's good

(56:19):
times.
I obey the FCC, not corporatewoke rules.
That's a reason to listen to me.
There you go.
Do you want to come over to thenuts?
Yeah, come on.
I love Fox desk FM.
We'll put that in the shownotes.
Go kick some corporate nuts.
Go out there and make it happen.
Go make some money.
Go make it happen for you andyour family.
Yeah, that's a gig.
Qualified app gidscom.
They sponsored us.
But hit me up, chris, becauseI've got another person coming
into the studio next week.

(56:41):
There we go, baby, we've got togo.
Cheers everybody.
Thank you for listening to thisepisode of the Small Business
Safari.
Remember, your positiveattitude will help you achieve
that higher altitude you'relooking for in a wild world of
small business ownership.
And until next time, make it agreat day.
Bye.