Business Partnership Alignment Both Internally and Externally EP55: An Interview W/ Wendy Sorquist

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Podcast Interview and Transcript: https://augurian.com/how-i-work-wendy-sorquist/

In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blaine Brothers, Inc who shares her wealth of experience and wisdom with us. Wendy's journey is a testament to the power of strategic thinking, innovation, and effective leadership in the ever-evolving landscape of marketing - all while valuing relationship building and collaboration along the way.

Wendy shares her criteria for selecting external partners, highlighting the need for transparency, direct access to technical resources, and a flexible, agile approach. Throughout the interview, she continuously reflects back on this idea of business relationship alignment and how it's brought her so much success both internally and externally. Plus:

- How to select external partners with transparency and collaboration
- Building a marketing structure and getting technology implementation buy-in from organization leaders
- Streamlining design processes and blogging tasks: How Wendy is using AI

#leadershipinsights #partnership #aligning #leadershipskills 

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