How do the world’s most successful leaders communicate with confidence and clarity even in chaos?
In this episode of The SMARTA Podcast, Oliver Aust: bestselling author, TEDx speaker, and CEO communication strategist, shares his insights on what it really takes to become an influential, unignorable leader in today’s world.
With two decades of experience advising C-level executives, political leaders, and startups, Oliver breaks down the core principles of powerful communication and why confidence isn’t about speaking louder; it’s about connecting with the right message, at the right time, in the right way.
Whether you’re building a personal brand, stepping into leadership, or preparing for your next big moment in the spotlight, this episode offers clear, actionable strategies to help you lead with more intention, presence, and impact.
You’ll learn:
What every successful communicator does differently
How to become “unignorable” without being loud
The mindset shift that transforms how you present yourself
How to align communication with your goals, values, and audience
What it takes to earn trust and authority in any room
In this episode:
00:00 Welcome & Intro to Oliver Aust
02:18 Why Most Leaders Struggle with Confidence
05:10 How to Be More Strategic with Your Messaging
09:45 What Makes a Personal Brand Magnetic
14:00 The Myth of Needing to “Be Loud” to Be Heard
18:15 Communication vs. Perception: The Real Battle
23:28 How to Avoid Quick Fixes in Branding
26:20 The Power of “Unignorable” Leadership
26:45 How to Communicate with Empathy Under Pressure
29:50 Authenticity & Its Role in Modern Leadership
30:00 Final Tips for Becoming a Better Speaker
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- Watch the full episode on YouTube: SMARTA Podcast Playlist
- Find out more about Sonia: www.soniamarta.com
- Follow Sonia's Journey on Instagram: @soniamartaauthor
- All links: linktr.ee/soniamartauthor
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