2025 in Review: What Worked, What Flopped & What We’re Doing Differently | The Social Circle | Ep 30

It’s the end of the year, our 30th EPISODE, and we’re breaking down the real story of 2025: what worked, what flopped, what surprised us, and what we’re doing differently moving into 2026.

We talk mindset, metrics, repetition, trolls, analytics, income claims, and the lies creators are still being sold - and how to stay grounded when content feels heavy or discouraging.

Inside this episode:

• Why content feels easier now (and what changed)

• The moments we almost quit, and what pulled us back

• Overthinking vs. just posting and using the data

• Why posting time doesn’t matter (confirmed by platform reps)

• How repetition and series content build momentum

• The truth about shadowbans

• Comments, trolls, boundaries, and protecting your mental space

• The problem with “I made $40k in 6 days” creators

• How to stay focused and rebuild your energy for 2026

This conversation will give you clarity, direction, and permission to take a breath going into the new year.

Episode Tools & Resources:

Adam Mosseri, Instagram CEO: https://www.instagram.com/mosseri/

Repurpose.io: https://repurpose.io?fpr=311209&fp_sid=tsc 

Helps creators stay consistent by automating distribution; think “post once, publish everywhere. 

Beacons: https://beacons.ai/signup?c=candace.wells 

A “link-in-bio” tool for creators. It lets you create a mini landing page where you can share all your important links in one place; social profiles, affiliate links, products, sign-ups, or even a storefront. 

Maovo A04 Gen 2 Podcast Microphone:- https://linktw.in/puiZxn  

We record using the MAONO A04 Gen 2, our go-to for studio-quality sound that works anywhere. These mics deliver a warm, rich tone with advanced noise reduction and flexible USB or XLR connectivity.

Welcome to The Social Circle! The podcast for creators who want growth that actually lasts.

Each week, hosts Candace and Jennifer cut through the noise of social media “hacks” and million-dollar formulas to bring you what’s really working for creators right now.

Inside every episode, we talk honest breakdowns of social trends and strategies, hacks you can use the same day, real creator success stories and highlights from inside our Social Circle VIP Skool community.

This isn’t about posting more, it’s about building a brand, an audience, and income you can control, without burning out and giving up.

💡 Want to learn beyond the podcast? 

1. Follow us on Instagram https://www.instagram.com/thesocialcirclevip/

2. Join The Social Circle VIP: skool.com/the-social-circle-vip-1058 Our creator community with weekly live coaching, 80+ hours of training, and real strategies to grow with confidence.

🎙 New Podcast episodes every week! Subscribe now: 

Youtube: https://www.youtube.com/@Thesocialcirclevip

Spotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w 

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683

Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle 

iHeartRadio: https://iheart.com/podcast/268858070/

JENNIFER OFFICIAL LINKS:

Instagram: https://www.instagram.com/jen_radolak/  

YouTube: https://www.youtube.com/@jenniferradolak 

TikTok: https://www.tiktok.com/@jenniferradolak 

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