Stop Guessing Your Hooks: What We Learned from JoinBrands (and How YOU Can Use It) | The Social Circle | Ep 32

We are heading into quarter four and brands are spending!

We break down our biggest takeaways from a JoinBrands training: think like a viewer, lead with a visual hook, and front-load the benefit so people don’t scroll.

You’ll get a fast product-demo checklist, ideal video lengths, a copy-and-paste hook bank, and a simple 7-day plan to test one product in multiple ways.

We also cover platform differences (TikTok vs IG vs Amazon) and why transparency with brands creates long-term partnerships.

You’ll learn:• The “think like a viewer” filter• Visual hooks that stop the scroll• How to front-load value and trim fluff• Product demo checklist (show > tell)• Ideal lengths for product videos (30–60s)• A 7-day product test plan you can stick to• Why honesty with brands leads to long-term deals

Episode Tools & Resources:

Join Brands: https://joinbrands.com/?ref=rXBEKM

Jordyn Gunderson TikTok: https://www.tiktok.com/@jordyn_gunderson

YouTube:  ⁨@Jordyn_gunderson⁩ 

Instagram: https://www.instagram.com/jordyn_gunderson/?hl=en

Repurpose.io: ⁠https://repurpose.io?fpr=311209&fp_sid=tsc⁠  

Helps creators stay consistent by automating distribution; think “post once, publish everywhere. 

Beacons: https://beacons.ai/signup?c=candace.wells 

A “link-in-bio” tool for creators. It lets you create a mini landing page where you can share all your important links in one place; social profiles, affiliate links, products, sign-ups, or even a storefront. 

Welcome to The Social Circle! The podcast for creators who want growth that actually lasts.

Each week, hosts Candace and Jennifer cut through the noise of social media “hacks” and million-dollar formulas to bring you what’s really working for creators right now.

Inside every episode, we talk honest breakdowns of social trends and strategies, hacks you can use the same day, real creator success stories and highlights from inside our Social Circle VIP Skool community.

This isn’t about posting more, it’s about building a brand, an audience, and income you can control, without burning out and giving up.

💡 Want to learn beyond the podcast? 

1. Follow us on Instagram https://www.instagram.com/thesocialcirclevip/

2. Join The Social Circle VIP: skool.com/the-social-circle-vip-1058 Our creator community with weekly live coaching, 80+ hours of training, and real strategies to grow with confidence.

🎙 New Podcast episodes every week! Subscribe now: 

Youtube: https://www.youtube.com/@Thesocialcirclevip

Spotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w 

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683

Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle 

iHeartRadio: https://iheart.com/podcast/268858070/

JENNIFER OFFICIAL LINKS:

Instagram: https://www.instagram.com/jen_radolak/  

YouTube: https://www.youtube.com/@jenniferradolak 

TikTok: https://www.tiktok.com/@jenniferradolak 

Facebook: https://www.facebook.com/Hellothere85 

CANDACE OFFICIAL LINKS:

Instagram: https://www.instagram.com/justtheblendedwells/

YouTube: https://www.youtube.com/@